ANALISIS PENGARUH MODAL USAHA, LOKASI USAHA, LAMA USAHA DAN JAM KERJA TERHADAP PENDAPATAN PEDAGANG BUAH DI PASAR TRADISIONAL KECAMATAN WONOKROMO KOTA SURABAYA

  • saskia jihan nur ramadhan universitas 17 agustus 1945 surabaya
  • murgianto murgianto universitas 17 agustus 1945 surabaya

Abstract

This study aims to examine the effect of business capital, business location, length of business, and working hours on the income of fruit traders in the Traditional Market, Wonokromo District, Surabaya City. This research was quantitative. Using the statistical method used was multiple linear regression analysis. The author used the questionnaire and interview methods to collect data from 65 selected respondents, whose trading kiosk was located in the nearest traditional market to the Wonokromo Railway Station. The object of this research was the fruit traders at the Darmo Trade Center (DTC) Market, Mangga Dua, and Bendul Merisi. The variables of business capital, business location, length of business, and working hours have a simultaneous effect on the fruit traders’ income in the Traditional Market, Wonokromo District, Surabaya City. And partially on business capital, business location, length of business that influence and affect the fruit traders income and working hours which do not affect the income of fruit traders in the Traditional Market, Wonokromo District, Surabaya City

References

Badan Pusat Statistik Kota Surabaya,2018. Jumlah RT/RW Kecamatan Wonokromo Menurut Kelurahan Tahun 2017. Surabaya: Badan Pusat Statistik Kota Surabaya

Kasmir. 2009. Pengantar Manajemen Keuangan.Kencan. Jakarta.

Kotler, Philip. 2008. Manajemen Pemasaran Edisi 12 Jilid 2. Jakarta: Indeks

Kotler, Philipdan Armstrong, Garry, 2008.Prinsip-prinsip Pemasaran, Jilid 1, Erlangga, Jakarta

Moekijat. 2000. Kamus Manajemen, Bandung, Penerbit CV. Mandar

Nurhayati, 2017. Analisis Faktor- factor yang mempengaruhi pendapatan pedagang sayur di pasar tradisional Kabupaten Majalengka. Skripsi. Program sarjana. Universitas Muhammadiyah Yogyakarta

Sadono, Sukirno. 2010. Makroekonomi. Teori Pengantar. Edisi Ketiga. PT. Raja Grasindo Perseda. Jakarta

Soekartawi. 2003. Teori Ekonomi Produksi Dengan Pokok Bahasan Analisis Fungsi Cobb-Douglass. PT. Raja Grafindo Persada. Jakarta

Sukirno, S. 2006. Pengantar Bisnis. Penerbit Kencana. Jakarta

Sukirno, Sadono. 2015. Makroekonomi Teori Pengantar. Jakarta: PT RajaGrafindo Persada.

Suroto. 1992. Strategi Pembangunan dan Perencanaan Tenaga Kerja. Edisi 2. Yogyakarta: Gajah Mada University Press.

Wahyono, Budi. 2017. Analisis Faktor- factor yang mempengaruhi pendapatan pedagang di pasar bantul Kabupaten Bantul. Skripsi. Program Sarjan. Univeritas Negeri Yogyakarta.

Yasin, Muhammad. "The Influence Of Profitability And Capital Structure On Company Value In Coal Sub-Sector Mining Companies Registered In Idx For The 2014-2017." Enrichment: Journal of Management 11, no. 2 (2021): 516-520.

Published
2021-11-29
Section
Articles