PELATIHAN PENGEMASAN PRODUK SINGPONG DAN NINGPONG DI DESA PANGPONG, KABUPATEN BANGKALAN-MADURA

  • Diyah Ayu N. Sari
  • Isrida Yul Arifiana

Abstract

The rapid and dynamic development of science and technology and the beginning of the era of globalization that spread throughout the world, make packaging or packaging have a very important role in the commodity or packaged products. This is closely related to the selling value and product image that cannot be separated from the packaging itself. Good packaging must also pay attention to the use of packaging raw materials and packaging design factors that greatly determine the selling power of a packaged product. These factors make packaging more and more noticed by the business community about the products that are circulated.The big market opportunity that is owned by the residents of Pangpong Village, Labang Subdistrict, Bangkalan Madura Regency cannot be maximally achieved, this is due to the lack of innovation in the packaging of cassava and marning products they produce using ordinary packaging plastic, which results in a lack of consumer interest to buy the product. Keywords: training, packaging, packaging training, product packaging, singpong and ningpong

References

Iwan Wirya (1999), Kemasan yang

Menjual, PT. Gramedia Pustaka

Utama, Jakarta. h. Ix

Alan Swann (1997), The New Graphic

Design School, New Burlington

Books, London. h. 156

Hermawan Kartajaya (1996),

Marketing Plus 2000 Siasat

Memenangkan Persaingan Global, PT.

Gramedia Pustaka Utama. h.263

Hukum persepsi menunjukkan bahwa

mata dan otak membutuhkan

kesederhanaan dan keseimbangan

dalam segala hal yang dilihat. Setiap

orang hanya akan melihat hal-hal

tertentu yang akan direkam otak dan

kemudian mempengaruhi pola pikir

dan tindakan seseorang. (Iwan Wirya,

h.11)

Hal ini sesuai dengan sifat dasar desain,

yaitu bersifat fungsional dan estetis.

(Christine S. Cenadi (1998), Jurnal

Nirmana Jurusan Desain Komunikasi

Visual Volume 1, Universitas Kristen

Petra, Surabaya.)

http://umum.galihpamungkas.com/201

/09/29/cara-pengemasan-danpenyimpanan-keripik-yang-baik-danbenar

Published
2019-01-30
Section
Articles