• Nur jannah


This study aims to determine the effect of corpoarate trust and marketing communication on
customer satisfaction on PT. AAJI Insurance Manulife Surabaya. This type of research is
survey research that uses or has used insurance services at PT.AAJI Manulife Surabaya. The
sampling technique accidental sampling, so that the number of samples obtained is 100
people. The technique of collecting data uses questionnaires and tabulations that have been
tested for validity and reliability. The data analysis technique used is multiple linear
regression. The results of this study found that there is a simultaneous influence of corporate
and communication trust on customer satisfaction and empirically the partial effect that
corporate trust has a positive and significant effect on customer satisfaction and marketing
communication has a positive and significant effect on customer satisfaction.
Keywords: Corporate trust, Marketing Communication, Customer Satisfaction


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