PERSEPSI ANGGOTA CLUB MOTOR TERHADAP GAYA HIDUP KOMUNITAS DI SURABAYA

  • Fitri Nurbaity
  • Burhan Bungin
  • AAI Prihandari Satvikadewi

Abstract

This research is motivated as a means of transportation that is integral lifestyle
for society. As well as Motor Gede become the image of it’s owner, become a hobby for
the owner, and in this case the owner or user of the big motorcycle start looking for a
container or a place to channel his hobby which later formed the club MoGe. This study
aims to determine the perceptions of the lifestyle community in the march MoGe. Theory
used is the theory S-O-R is a reaction that is spesific to spesific stimuli so that one can
expect and compatibility between the message and the reaction communicant. Research
found that club motor gede classified as fancy or high class club as a lifestyle and it’s
members have the perceptions that the club motor gede must have solidarity and high
loyalty to fellow members.
Keywords: PERCEPTION, LIFESTYLE, CLUB MOGE

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Published
2018-06-06
Section
Articles