ANALISIS MAKNA BUSANA KEBAYA PADA UPACARA ADAT RUWATAN DESA JATI SUMBER KECAMATAN TROWULAN MOJOKERTO

Safrizal Roji Tuasikal, Noorshanti Sumarah, Kendry Widiyanto

Abstract


The problem in this research is about semiotic analysis on the use of kebaya dress in the
traditional ceremony of ruwatan village Jati Sumber District Trowulan, Mojokerto regency. The
ruwatan traditional ceremony in the village of Jati Sumber is a ceremony of grateful expression of the
citizens who oblige to wear kebaya clothes, especially for women. This research uses Charles Sander
Pierce's semiotic theory to analyze the icon, index and symbol of the object under study. This research
uses qualitative approach (descriptive).. The meaning of this study shows that every element contained
in the use of kebaya fashion in traditional ceremony ruwatan Jati Sumber village has the meaning of
sanctity for white kebaya and the meaning of eternal happiness for kebaya black. The conclusion of
this research is the use of kebaya dress at ruwatan ceremony Jati Sumber is a form of nonverbal
communication delivery. Simultaneously also implements the meaning and symbols of Javanese
women's self-disclosure in maintaining the identity of Indonesian women, especially Javanese women.
Namely as a form of cultural preservation of the use of kebaya clothes for traditions that have been
passed down generations from generation to generation by the previous community to the
development of modern society today.
Keywords: Communication, Fashion Kebaya, ruwatan ceremony, Semiotics, Meaning


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DOI: https://doi.org/10.30996/representamen.v3i01.1406

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Jurnal Representamen
Program Studi Ilmu Komunikasi
Universitas 17 Agustus 1945 Surabaya

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