PENGARUH ONLINE SHOP JEJARING SOSIAL TERHADAP PERILAKU KONSUMTIF PADA IBU RUMAH TANGGA KABUPATEN MOJOKERTO (STUDI KASUS IBU RUMAH TANGGA DI DESA MOJOTAMPING, KECAMATAN BANGSAL, KABUPATEN MOJOKERTO)

  • Dian Eka Sari
  • Rudy Handoko
  • Achludhin Ibnu Rochim

Abstract

Globalization makes many changes and developments in information technology. Information
and communication technology which is currently widely used is the internet. Through the internet
people can communicate and exchange information easily without the constraints of time and place.
Nowadays that are in demand by the public is to shop online, there are many sites to shop online one
of which is social networking. Currently among housewives are actively participating in online
shopping. If someone buys the goods based on selfish desires without the uses and benefits of a
product will make people behave consumptive. This study uses a quantitative approach to the
population, namely housewives who never shop online. Samples are taken by 30 respondents
determined by purposive sampling technique. Data were collected by questionnaires. Analysis of data
using correlation analysis, determination analysis, parsial test. With IBM SPSS 22. The results
showed a significant influence between onlineshop social networks on consumer behavior with the
regression equation at 0.528, correlation of 0.333 means that the relationship is low but definite,
Determination of 0.111 means that effect by 11%, and t test of 1,870, which means onlineshop social
networks significantly influence consumer behavior.
Keywords: Online Shopping, Social Networking, Consumer Behavior

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Published
2018-06-06
Section
Articles