MODAL KANDIDAT GUS IPUL DALAM PEMILIHAN GUBERNUR JAWA TIMUR 2018
Simultaneous elections will be held in Indonesia in 2018, one of which is the
Governor Election (Pilgub) of East Java to replace Pak Karwo and Gus Ipul. Candidates
who will compete in this East Java Pilgub are Gus Ipul (as incumbent), and Khofifah
(formerly a social minister). Both candidates are both from the largest mass organization in
East Java, namely Nahdltul Ulama (NU). In relation to this background, the author would
like to examine about how Gus Ipul's political capital and strategy of communication in East
Java Pilgub 2018. This study uses case study because want to answer about how (how) in the
formulation of research. By using different political communication strategies, of course the
results achieved by both candidates will be different. Gus Ipul used a defensive strategy to
maintain his position as an incumbent. By using his capital-capital (economic, social,
cultural and symbolic) conversion, Gus Ipul seeks to mobilize the masses, most of whom are
NU citizens. Conversion of existing capital into a political capital, allowing Gus Ipul to
achieve victory in this 2018 East Java Pilgub.
Keywords: capital, political strategy
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