• Oetomo Yanus Ramadhan Putera Adi
  • Edy Sudaryanto
  • Ni Made Ida Pratiwi


Hotel is a bussiness utilizing a building equipped with facilities which are specially provided for the
needs of everybody who will stay or spend the night with adequate services and in return there are
charges for the services obtained. These things will also determine how many stars it deserves. The more
stars achieved the better the image shown to the people. Therefore there's a certain division responsible
in building image for the company related, known as Public Relations. But does every company have
one? One of the starred hotels in Surabaya, Launched in july 1st 2013 with its one of a kind design
and location is The Ibis Budget. It's where you'll find every rooms adapting the concept of design cocoon
room (which has won the hotel room design competition in Europe) and it's also located in a unique
place, none other than inside the Terminal 1 of Juanda International Airport. Another intriguing thing
about The Ibis Budget is its organizational structure that shows no sign of Public Relations. Nevertheless
it seems that many people are still interested on the image it builds by itself. According to SS and EA,
there are four components that needs to be done and determines the company image: cognition,
perception, attitude, and motivation (S, 2003). And after this qualitative descriptive research is done
through interview and field observation, the datas collected concludes that the Sales Manager only runs
three out of the four components (which are cognition, perception, and motivation) and there's no such
division as Public Relations. However the Ibis Budget Hotel still projects a good image to the people.
Keywords: public relations activity, sales manager, image, hote


Ambarwati, Kirana. (2009). Peran dan strategi

public relations dalam membangun citra

(studi deskriptif pada PT. (persero) Angkasa

Pura I kantor cabang Banda Udara

Internasional Adisutjipto). digilib.uinsuka.,%20IV,%20D

AFTAR%20PUSTAKA.pdf. Akses: 16-01-

Budiyanto, Ria Angela. (2010). Peran public

relations PT. Garuda indonesia dalam

sosialisasi pesawat airbus a330-200 kepada


KOM02799.pdf. Akses: 16-01-15

Bungin, B. (2012). Penelitian kualitatif. Jakarta:

Kencana Prenada Media Group Akses:


Jefkins, Frank. (1998). Public Relations. Edisi

ke 5. Jakarta: Erlangga.

McQuail, Denis. (2000). Mass communication

theory. London: Sage Publications.

Moleong. Rexy J. (2006). Metodologi penelitian

kualitatif. Bandung: Rosda.

Pangeran Kesepian, 2012. Teori Citra (Image

Theory) Frank Jefkins.


html. Akses 15-01-15.

PR Friend. 2011. The importance of research in

Public Relations.

research-in-public-relations/. Akses: 20-01-

Prayudi. (2012). Public relations stratejik.

Yogyakarta: Komunikasi UPN Press Akses: 20-01-15

/4/Chapter%20II.pdf. Akses: 26-01-15

Ruslan, Rosady. (2012). Manajemen public

relations & media komunikasi. Jakarta: PT

Rajagrafindo Persada.

Sudarmiyati. (2010). Srategi public relations pt.

Telkom, tbk dalam mengokohkan brand

image pada customer. digilib.uinsuka.,IV,%20DAFT

AR%20PUSTAKA.pdf. Akses: 16-01-15

Tjiptono, Fandy. (2000). Manajemen jasa.

Yogyakarta: Andi.

Ve,Mira. 2012. Citra.

https://mirave21.wordpress. com/

/02/21/citra/. Akses: 15-01-15

Widyastuti, Fajar. (2012). Peran Humas dalam

Membangun Citra SMK Negeri 4


%2008402241023.pdf. Akses: 16-01-15

Wulandari, Retno. (2009). Peran Public

Relations dalam Mempertahankan Citra

Positif Kraton Surakarta.

secured%29.pdf. Akses: 16-01-15