KEARIFAN LOKAL SEBAGAI SALAH SATU MODEL KOMUNIKASI PARIWISATA DI DESA CARANGWULUNG, KABUPATEN JOMBANG
Tourism of a particular area that has been wrestled with local wisdom can become a tourism commodity in the field of promotion, that it can be sold as an attraction for a tourist attraction to the community. If a local wisdom is packaged in a form of tourism communication, it can be one of the elements of the formation of a local branding from a particular region. This research seeks to understand more about a local socio-cultural aphorism in the Carangwulung region, Jombang. Researchers wanted to know a complete and clear picture of a social phenomenon. Local wisdom in managing tourism in Carangwulung Village requires a strong commitment between various parties to obtain mutual welfare. Through the tourism management multileps model, effective communication is established in the management of tourism potential in Carangwulung Village. The bottom up system is run as a way to increase tourism based on local wisdom. Tourist attractions are managed by following IPTEK, but still based on the social and cultural conditions of the Carangwulung.
Keywords: tourism communication, local wisdom, Carangwulung
Bungin, B. (2015). Komunikasi Pariwisata: Pemasaran dan Brand Destinasi. Jakarta: Prenada Media Kencana Group.
Kriyantono, R. (2014). Teori Public Relations Perspektif Barat & Lokal: Aplikasi Penelitian dan Praktik. Jakarta: Kencana Prenada Media Group.
Nurhayati, Eti. 2009. Psikologi Pendidikan Inovatif. Yogyakarta: Pustaka Pelajar
Pendit, S. Nyoman. 2012. Ilmu Pariwisata, Sebuah Pengantar Perdana . Edisi 2. Jakarta : PT Prandnya Paramita
Rahardjo, M (2010). Jenis dan Metode Penelitian Kualitatif.
Rakhmat, Jalaludin. 2009. Metode Penelitian Komunikasi. Bandung : PT Remaja Rosdakarya.
Ridwan, Mohamad. 2012. Perencanaan dan Pengembangan Pariwisata. Medan : PT. SOFMEDIA.
Authors whose manuscript is published will approve the following provisions:
The right to publication of all journal material published on the jurnal representamen website is held by the editorial board with the author's knowledge (moral rights remain the property of the author).
The formal legal provisions for access to digital articles of this electronic journal are subject to the terms of the Creative Commons Attribution-ShareAlike (CC BY-SA) license, which means Jurnal Representamen reserves the right to store, modify the format, administer in database, maintain and publish articles without requesting permission from the Author as long as it keeps the Author's name as the owner of Copyright.
Printed and electronic published manuscripts are open access for educational, research and library purposes. In addition to these objectives, the editorial board shall not be liable for violations of copyright law.