STRATEGI KOMUNIKASI UNTUK MEMPROMOSIKAN DAN MENINGKATKAN POTENSI LOKAL WISATA PULAU BAWEAN
This study discusses how the communication strategies carried out in the Bawean Island tourism suprastructure to promote the local tourism potential of Bawean Island and the use of the media to promote the local tourism potential. The suprastructure elements include ideas, thoughts, people's philosophy of life manifested in rules, institutions and attitudes the daily lives of the Bawean people in addressing the development of tourism in their area. This study employs 9 aspects of tourism communication refering to Bungin (2016). Of the eleven local tourism objects studied, as well as in-depth interviews with the Gresik Regency Tourism Official, it was found that there were communication gaps in promotional activities and the use of media to communicate the local tourism potential of Bawean Island mainly due to a lack of common understanding of tourism communication strategy. This gap resulted in not only the decline in the number of visitors to Bawean Island in some particular destination, but also worsen the local tourism potential of Bawean Island, especially in some basic facilities such as tourism information and cleanliness of tourist destination area, as well as the lack of development of the creative industry as a carrying capacity of tourism communication.
Keywords: tourism communications, local potential, Bawean
Aesthetika, Nur Maghfirah, dan Poppy Febriana. 2017. Integrated Marketing Communication Wisata Pulau Bawean, Prosiding Seminar, e-ISSN 2598-1064
Bungin, Burhan. 2015. Komunikasi Pariwisata (Pemasaran Dan Brand Destinasi). Cetakan ke-1. Jakarta: Prenadamedia Group.
Clarete, Ramon L., Ernesto M. Pernia, Gisela P. Padilla-Concepcion. 2014. Investing in â€˜suprastructureâ€™. https://opinion.inquirer.net/77098/investing-in-suprastructure#ixzz5VY7PUp7O diakses 23 Agustus 2018
Effendy, Onong Uchjana, Pengantar Ilmu Komunikasi, 2007, Jakarta: CV. Remaja Rosdakarya.
Kabupaten Gresik, laman resmi Dinas Pariwisata dan Kebudayaan Pemerintah Kabupaten Gresik, https://gresikkab.go.id/profil/dinas_pariwisata_dan_kebudayaan
Miles, Mathew B dkk. 2014 Qualitative Data Analysis-Third Edition. London, Sage Publication Ltd.
Mulyana, Deddy. 2016. Ilmu Komunikasi, Suatu Pengantar. Bandung: Remaja Rosdakarya.
Moeloeng, L. J.2005. Metode Penelitian Kualitatif. Bandung: Remaja Rosda Karya.
Peraturan Bupati Gresik No. 62 Tahun 2016 tentang Kedudukan, Susunan Organisasi, Tugas, Fungsi dan Tata Kerja Dinas Pariwisata dan Kebudayaan Kabupaten Gresik.
Santoso, Pudjio. 2016. Respon Masyarakat dan Pemerintah Desa dalam Menangkap Peluang Pengembangan Pariwisata di Bawean, Jurnal BioKultur, Vol.V/No.2/Juli- Desember 2016
Authors whose manuscript is published will approve the following provisions:
The right to publication of all journal material published on the jurnal representamen website is held by the editorial board with the author's knowledge (moral rights remain the property of the author).
The formal legal provisions for access to digital articles of this electronic journal are subject to the terms of the Creative Commons Attribution-ShareAlike (CC BY-SA) license, which means Jurnal Representamen reserves the right to store, modify the format, administer in database, maintain and publish articles without requesting permission from the Author as long as it keeps the Author's name as the owner of Copyright.
Printed and electronic published manuscripts are open access for educational, research and library purposes. In addition to these objectives, the editorial board shall not be liable for violations of copyright law.