PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL MODERATING (Studi Empiris pada Perusahaan Manufaktur Sektor Property dan Real Estate yang terdaftar di Bursa Efek Indonesia Tahun 2011 – 2015 )
DOI:
https://doi.org/10.30996/jea17.v3i01.3176Abstract
ABSTRACT
The purpose of this research is to analyze (1) The influence of Corporate
Social Responsibility (CSR) to firm value. (2) Profitability moderating
influence on the relationship of Corporate Social Responsibility (CSR) to firm
value. The population used in this research is a manufacturing company sector
property and real estate sector listed in Indonesia Stock Exchange (IDX) years
2011-2015. The sample was 11 companies using purposive sampling
method.Data analysis techniques include (1) Descriptive Statistics (2) Classic
Assumption Test: Normality, Multikolinierity, Heteroskedastisity and
Autocorrelation (3) Multiple Linear Regression Analysis (4) Goodness of Fit
Test : (a) The Coefficient of Determination (b) Statistic Test F (5) Hypothesis
test using Test Statistic t. The results of this research showed that (1)
Corporate Social Responsibility (CSR) influence negative and significant to
firm value. (2) Profitability in this research is proxied by Net Profit Margin
(NPM), Return on Assets (ROA) and Return On Equity (ROE) : (a)
Profitability is proxied by Net Profit Margin (NPM) able to moderate the
influence of relationship Corporate Social Responsibility (CSR) to corporate
value is profitability weaken the influence of relationship Corporate Social
Responsibility (CSR) to firm value (b) Profitability is proxied by Return on
Assets (ROA) was not able to moderate the influence of relationship
Corporate Social Responsibility (CSR) to firm value (c) Profitability is
proxied by Return On Equity (ROE) was not able to moderate the influence
of relationship Corporate Social Responsibility (CSR) to firm value.
Keywords : Corporate Social Responsibility, Profitability, Firm Value
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