JEB17 : Jurnal Ekonomi dan Bisnis

DOMINASI PRODUK NASIONAL DI SEGMEN PASAR REMAJA SURABAYA: STUDI KASUS MENGENAI PREFERENSI PERILAKU KONSUMEN

RIKA LIFTIANA — 2025-04-04

Abstract The purpose of this study is to analyze the dominance of national products in the Surabaya youth market segment and the factors that influence consumer preferences and behavior in choosing national products over imported products. Using a case study approach with a qualitative descriptive method. Data were collected through participatory observation, in-depth interviews, and documentation, with 18 students of Bhayangkara University Surabaya as research subjects who were selected using purposive sampling techniques based on diverse social and economic backgrounds. The results of the study show that the majority of teenagers prefer national products due to several main factors, namely more affordable prices, adequate quality, and wider product availability in various distribution channels, both physical stores and e-commerce platforms. In addition, nationalism is also a driving factor, where some teenagers feel proud to use domestic products and want to support the local economy. Social media plays an important role in shaping this preference, especially through digital marketing campaigns and local influencer endorsements. Teenagers' consumption patterns for national products are dominated by brand loyalty, recommendations to friends, and positive reviews in online purchases. These findings provide insight for local producers to continue to improve marketing strategies, product innovation, and strengthen brand engagement in order to maintain the dominance of national products in the youth segment. Keywords: National products; Surabaya youth segment; case study; consumer behavioral preferences

Strategi Pemasaran Berkelanjutan Berbasis Zero Waste pada UMKM Olahan Ikan di Sentra Ikan Kenjeran Kota Surabaya

Yoyanda Krisma Armadika — 2025-04-22

UMKM pangan laut di kawasan pesisir, seperti Sentra Ikan Kenjeran Surabaya, memegang peranan penting dalam ekonomi lokal sekaligus menjadi bagian dari ekosistem produksi yang menghasilkan limbah organik dalam jumlah besar. Di tengah tantangan lingkungan dan tuntutan pasar terhadap produk yang ramah lingkungan, sejumlah UMKM di kawasan ini mulai menerapkan prinsip zero waste dalam proses produksinya. Penelitian ini bertujuan untuk mengeksplorasi strategi pemasaran berkelanjutan yang dilakukan oleh UMKM olahan ikan yang menerapkan praktik zero waste, serta menganalisis bagaimana strategi tersebut membentuk keunggulan bersaing dan citra produk di mata konsumen. Dengan menggunakan pendekatan studi kasus kualitatif, data dikumpulkan melalui wawancara mendalam, observasi lapangan, dan dokumentasi pada beberapa pelaku UMKM di Sentra Ikan Kenjeran. Hasil awal menunjukkan bahwa praktik zero waste tidak hanya menjadi solusi lingkungan, tetapi juga dimanfaatkan sebagai nilai jual dalam strategi promosi dan branding. Temuan ini memberikan wawasan mengenai potensi integrasi keberlanjutan dalam pemasaran UMKM dan menyarankan perlunya dukungan kebijakan dan pelatihan strategis untuk meningkatkan daya saing berbasis green marketing.

CALCULATION OF COST OF PRODUCTION FOR DETERMINING BASIC SELLING PRICES IN THE NEW FLEET CAROSERY COMPANY, MALANG

Totok Mardianto — 2025-04-04

ABSTRACT Nowadays, the need for public transportation is very necessary. This is the reason that public transportation in Indonesia is increasing because the need for public transportation is very necessary for a country that is ready to develop, like Indonesia, which is currently developing its means of transportation. various vehicles that are very necessary, in this case the types of private vehicles that are ranked first or highest for domestic market demand. With the development of the times in Indonesia, various types of commercial vehicles have been able to become private vehicles. With the increasing demand for commercial vehicles to become private vehicles. Due to the increasing demand for vehicles, this has led to the development of the car body industry in our country. This situation results in competition between the car body industry, companies must carry out calculations or analyzes of the opinions they will obtain and the costs used to obtain these revenues. In this case, the placement of the cost of production plays a very important role. In the process of preparing the cost of production, it is necessary to pay attention that each component must be calculated correctly and the assignment is very precise, so that the reliability of the accuracy of the cost of production as cost information is not misleading and can be accounted for. Therefore, it is necessary to calculate the cost of production as a basis for determining the selling price for the New Armada Malang bodywork Keywords: Cost of Goods Production, Basis for Determination, Selling Price

ANALISIS DAMPAK BUDAYA ORGANISASI, KUALITAS SUMBER DAYA MANUSIA, KUALIFIKASI KARYAWAN TERHADAP DISTRIBUSI TENAGA KERJA (Studi Kasus pada Puskesmas Wonoayu Kab. Sidoarjo)

Nuning Nurna Dewi — 2025-04-04

Abstract This research was conducted in order to analyse the impact of organisational culture, human resource quality, and employee qualifications on workforce distribution among employees at the Wonoayu Health Centre. The approach used in this research is a quantitative approach. The research population used is all employees of the Wonoayu Health Centre with a total of 90 respondents through saturated sampling techniques which make all populations a sample in this research. The data source used in this analysis is primary data where the collection is done directly from Wonoayu Health Centre employees by distributing questionnaires. The data source used in this analysis is data which is taken directly from employees where in this research is the Wonoayu Health Centre Employees by distributing questionnaires. The results obtained in this research show that the Organisational Culture variable has a significant effect on Manpower Distribution, the Human Resource Quality variable has a significant effect on Manpower Distribution, the Employee Qualification variable has a significant effect on Manpower Distribution, and the organisational culture variable (X1), human resource quality (X2), and employee qualifications (X3) have a positive and significant effect on manpower distribution (Y). Keywords: Organisational Culture, Human Resource Quality, Employee Qualifications, Labour Distribution

Sejarah Pemikiran Ekonomi Pemikiran Ekonomi Sosialisme dalam Perkembangan Koperasi di Indonesia

Bima Indrawan Susilo — 2025-04-24

Abstract

In the history of economic thought, there are two thoughts that have a strong influence in the world economic sector, namely capitalist economic thinking and socialist economic thinking. Capitalist economic thinking adheres to the understanding that the individual is above society. Meanwhile, socialism has the opposite understanding, namely that society is above the individual. This understanding of capitalism causes problems in the economy, one of which is one of the causes of poverty. In this case, cooperatives become emerging innovations that can overcome these problems. Cooperatives as business entities adhere to the understanding of socialism where society is above the individual. In its operations, the cooperative not only attaches importance to the welfare of its members but also attaches importance to the welfare of the community. In Indonesia, cooperatives have a lot of products that can provide benefits for members who are directly involved, members who are not directly involved, and the community around which the cooperative stands. As a democratic country, Indonesia has many laws and regulations related to cooperatives that are made to support the development and defense of cooperatives in Indonesia. However, the development of cooperatives in Indonesia tends to stagnate due to the evolving mindset of the community, so it is necessary to hold socialization about cooperatives to the community so that the development of cooperatives in Indonesia can continue for a long period of time.

Keynotes: Cooperation, Indonesia, socialism, economics, development

PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA FN FRESH ORANGE MALANG

Agus Wicahyono — 2025-04-25

Penelitian ini betujuan untuk mengetahui pengaruh kualitas produk terhadap keputusan pembelian konsumen pada FN Fresh Orange Malang secara parsial. Penelitian ini termasuk kategori deskriptif kuantitatif, Populasi dalam penelitian ini adalah semua pengunjung dan calon pengunjung pada FN Fresh Orange Malang yang berjumlah tidak terbatas. Teknik pengambilan sampel yang akan digunakan adalah dengan cara random sampling (acak), sehingga sampel dalam penelitian ini adalah sebagian dari populasi yaitu 97 responden. Hasil penelitian menunjukkan nilai koefisien regresi nilai koefisien variabel kualitas produk (X) bernilai positif yaitu 0,202. Nilai r (korelasi) menunjukkan nilai sebesar 0,268 atau 26,8% hal ini menunjukkan terjadi hubungan yang rendah antara variabel independen kualitas produk (X), terhadap keputusan pembelian (Y). R Square menunjukkan nilai sebesar 0,072 atau 7,2%. Hal ini menunjukkan bahwa variabel independen kualitas produk berpengaruh 7,2% terhadap keputusan pembelian. Secara parsial menunjukkan bahwa kualitas produk berpengaruh terhadap keputusan pembelian yang ditunjukkan nilai t hitung sebesar 2,714, dengan demikian t hitung > t tabel (2,714 > 1,98525). Maka dapat disimpulkan bahwa kualitas produk berpengaruh terhadap keputusan pembelian, semakin tinggi kualitas produk maka keputusan pembelian semakin meningkat dan semakin rendah kualitas poduk maka keputusan pembelian semakin menurun.

KESESUAIAN PERAN DEWAN PENGURUS SYARIAH (DPS) DENGAN FATWA DSN MUI DALAM MEWUJUDKAN IGCG DI BMT NURUL JANNAH GRESIK

Elsi Mersilia Hanesti — 2025-04-28

Keberadaan Dewan Pengawas Syariah (DPS) merupakan elemen kunci dalam memastikan bahwa lembaga keuangan syariah beroperasi sesuai dengan prinsip-prinsip syariah. Penelitian ini bertujuan untuk menganalisis pentingnya DPS di BMT Nurul Jannah Gresik, mengkaji implementasi Islamic Good Corporate Governance (IGCG), serta mengidentifikasi permasalahan yang dihadapi dalam pelaksanaan tugas DPS. Penelitian ini menggunakan metode kualitatif dengan pendekatan field research melalui wawancara, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa DPS di BMT Nurul Jannah telah menjalankan tiga peran utama menurut AAOIFI, yaitu pengarahan, penilaian, dan pengawasan terhadap operasional lembaga, serta telah berkontribusi dalam penerapan prinsip IGCG berbasis prinsip TARIF (Transparansi, Akuntabilitas, Responsibility, Independence, dan Fairness). Namun, peran edukasi kepada masyarakat belum dilaksanakan secara optimal. Permasalahan lain yang dihadapi adalah keterbatasan sosialisasi prinsip syariah kepada anggota dan minimnya pelatihan untuk meningkatkan kompetensi DPS. Studi ini menyimpulkan bahwa optimalisasi peran DPS sangat diperlukan untuk menjaga integritas lembaga serta meningkatkan literasi keuangan syariah di masyarakat. Implikasi dari penelitian ini mendorong perlunya pelatihan berkala bagi DPS, peningkatan hubungan dengan DSN-MUI, serta pemanfaatan teknologi digital dalam mendukung pengawasan syariah secara efektif. Kata kunci: Dewan Pengawas Syariah, Islamic Good Corporate Governance, BMT Nurul Jannah, Kepatuhan Syariah, IGCG

PENGARUH PERTUMBUHAN PENJUALAN DAN STRUKTUR AKTIVA TERHADAP STRUKTUR MODAL

muhammad yasin — 2025-04-04

This study aims to determine the effect of sales growth and asset structure on capital structure. This study was conducted on manufacturing sub-sector companies in the LQ45 category listed on the Indonesia Stock Exchange for the 2018-2022 period. The population used was all manufacturing sub-sector companies in the LQ45 category listed on the Indonesia Stock Exchange for the 2018-2022 period. The number of samples used in this study was 9 companies with a purposive sampling method. The data collection technique used company annual report documentation and the collected data was analyzed using IBM SPSS Version 25 analysis. The results of the study showed that simultaneously the variables of sales growth and asset structure simultaneously had a significant effect on capital structure. While partially the sales growth variable did not have a significant effect on capital structure. The asset structure variable had a significant effect on capital structure. Keywords: Sales Growth, Asset Structure, and Capital Structure.

Pengaruh Kebijakan Upah Minimum terhadap Kemiskinan dan Penyerapan Tenaga Kerja

Nadila Grahayu — 2025-04-29

Kebijakan upah minimum merupakan suatu kebijakan yang bertujuan untuk melindungi hak
dari para pekerja. Adanya kebijakan upah minimum ini menjadi suatu batasan nilai upah
bagi para pekerja dikarenakan terdapat aturan yang melarang bagi pengusaha untuk
membayar upah pekerja lebih rendah dari upah minimum yang telah ditetapkan. Penerapan
kebijakan upah minimum di Indonesia terdapat berbagai variasi yang nominalnya ditentukan
oleh pihak pemerintah provinsi dan kabupaten dengan menganalisis dari kebutuhan hidup
layak pekerja. Penulisan ini bertujuan untuk mengetahui bagaimana penerapan dan
keefektifan kebijakan upah minimum terhadap kemiskinan dan penyerapan tenaga kerja di
Indonesia. Metode yang digunakan dalam penulisan ini yaitu literature review dengan studi
deskriptif untuk menjelaskan bagaimana kebijakan upah minimum dapat mempengaruhi
kemiskinan dan penyerapan tenaga kerja di Indonesia

PENGARUH CAR, NPL, DAN ROA TERHADAP PENYALURAN KREDIT MODAL KERJA (STUDI PADA BANK YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2021)

Muhamad Reksa Nur Eldin — 2025-04-29

ABSTRACT

Based on data from the Financial Services Authority (OJK) in 2020, it shows an increase in class 2 and 3 credit risk in the banking sector compared to the previous year. These events can lead to liquidity risk for the banking sector. Therefore, a stimulus is needed for the banking sector and other sectors to recover the Indonesian economy. This research aimed to determine the effect of the ratio of bank soundness measurement levels on working capital lending. The obtained data were analyzed using multiple linear regression analysis on cross-sectional data using the OLS (Ordinary Least Square) method and data processing tools in Eviews 10. The results of this study indicate that the ratio of bank soundness measurement levels, namely CAR, ROA, and NPL, simultaneously has no significant effect on the credit variable.

Keyword : CAR (Capital Adequacy Ratio), NPL (Non Performing Loan), ROA (Return On Asset).

Financial Performance Analysis Of PT. Suparma Tbk Year 2023-2024 Using Effiency Ratio

Shindu Hargo Dedali — 2025-06-28

This research was created with the aim of allowing users to see the Financial Performance of PT. Suparma Tbk in 2023-2024. So if the user wants to invest funds in PT. Suparma Tbk can see how big the financial performance of PT. Suparma Tbk, especially looking at the efficiency of PT. Suparma Tbk in Inventory turnover and Receivables turnover whether it is going well or not going well. And researchers want to examine financial performance using efficiency ratios, which include the Inventory Turnover Ratio & Receivables Turnover Ratio. Because if the Company can optimize Company Efficiency, it will be able to increase profits for the Company. If the company is profitable, employee welfare will be guaranteed and the facilities received by employees will be even better Keywords: Financial Performance; Inventory Turnover Rasio; Receivables Turnover Rasio