JEM17: Jurnal Ekonomi Manajemen

Mapping Global Research Trends and Directions on the Quiet Quitting Phenomenon: A Bibliometric Analysis in the Context of Human Resource Management

2025-10-27T12:39:19+00:00

Mapping Global Research The phenomenon of quiet quitting describes employee behavior in which individuals continue to perform their formal duties while psychologically and emotionally disengaging from the organization. This issue has become more prominent in the post–COVID-19 era, alongside the growing awareness of work-life balance and mental well-being. This study aims to map global research trends and directions related to quiet quitting through a bibliometric analysis of publications indexed in the Scopus database for the 2020–2024 period using the VOSviewer and Biblioshiny tools. The results reveal a significant increase in publications since 2022, highlighting three dominant themes: employee engagement and burnout, work-life balance and mental health, as well as leadership and organizational culture. These findings enrich the Human Resource Management (HRM) literature related to employee engagement and provide insights for developing adaptive HR strategies aligned with evolving work values and modern organizational culture.

Keywords: Quiet quitting, bibliometric analysis, employee engagement, work life balance, human resource management.

Bibliometric Analysis of The Effect of Discounts in E-Commerce on Increased Sales of Small and Medium Enterprise Products

2025-10-29T02:52:25+00:00

As digital technology advances, internet shopping, or e-commerce, has grown in popularity and offers SMEs fantastic chances to boost sales. Offering discounts like price cuts, flash sales, and rebates is one tactic that's frequently employed to draw customers. In order to investigate trends and the effect of discount tactics on boosting sales of SME products, this study employs bibliometric analysis of Google Scholar data. According to the findings, there are 500 publications with four primary discussion groups: the usage of Shopee and other digital platforms, digital marketing tactics, the impact of promotions on customer behavior, and the function of promotions in aiding MSMEs during the pandemic.

Keywords: E-commerce; Discounts; Digital promotion; MSMEs; Sales.

Bibliometric Analysis of Digital Marketing: Collaboration, Themes, and Opportunities

2025-11-04T13:52:04+00:00

This research examines the development of digital marketing scholarship through a bibliometric approach to identify collaboration patterns, dominant themes, and potential research opportunities. Data were collected from Google Scholar using Harzing’s Publish or Perish and analyzed with VOSviewer to map the evolution of digital marketing studies in recent years. The findings show that discussions in this field increasingly revolve around digital transformation, social media strategies, and their contribution to supporting micro, small, and medium enterprises (SMEs). Patterns of collaboration across authors and institutions demonstrate growing interdisciplinary engagement in digital marketing research. The analysis reveals four major thematic clusters: digital marketing strategies, SME empowerment, technological adaptation, and research development. These clusters highlight the role of technology and innovation in shaping new marketing models that enhance business–consumer interactions. The study also indicates several directions for future research, including digital consumer behavior, influencer involvement, and data-driven marketing decision-making. Overall, this bibliometric review offers a comprehensive overview of how digital marketing research continues to evolve and contribute to business growth, collaborative knowledge creation, and innovation in the digital era.

Keywords: Digital Marketing; Collaboration; Themes; Opportunities; Bibliometric Analysis.

Bibliometric Mapping on Ethics, Privacy, and Trust in Digital Marketing

2025-11-03T09:54:04+00:00

The rapid advancement of digital technologies has significantly transformed modern marketing strategies, particularly in the utilization of consumer data, message personalization, and digital platform–based interactions. However, this evolution also raises complex ethical challenges related to privacy protection and the establishment of consumer trust. This study aims to map the development and research trends concerning ethics, privacy, and trust within the context of digital marketing through a bibliometric mapping approach. Data were collected from the Scopus database covering publications between 2013 and 2025 and analyzed using VOSviewer and Biblioshiny software. The analysis revealed four main research clusters: (1) ethics and social responsibility in digital marketing, (2) data privacy and information security, (3) consumer trust and loyalty, and (4) digital technology implementation in marketing strategies. The findings highlight that the success of digital marketing is not solely driven by technological innovation but also by how organizations uphold ethical principles and protect privacy to foster consumer trust. This study contributes to the growing body of digital marketing literature and offers practical insights for developing sustainable and integrity-oriented marketing strategies.

Keywords: Bibliometric Mapping, Digital Marketing Ethics, Data Privacy, Consumer Trust, Online Marketing.

Assessing The Effects of Personality and Work Ability on Employee Performance at The General Bureau Office of The Regional Secretariat of West Sulawesi Province

2025-10-30T18:08:39+00:00

This study aims to analyze the influence of personality and work ability on employee performance (EP) at the General Bureau Office of the Regional Secretariat of West Sulawesi Province (GBORS-WSP). A quantitative approach using an associative design was applied to analyze the causal relationships among the study variables. The population consisted of all 76 employees, and using the total sampling as the sampling technique. Data collection procedures involved direct obeservation, structured intervies, and questionnaires measured using a Likert-type scale. The data were processed thorugh multiple linear regression analysis with the statistical support from SPSS version 26. The results revealed that both personality and work ability have a positive and significant effect on EP, both partially and simultaneously. The coefficient of determination also indicates that personality and work ability explain a substantial portion of the variation in EP, while more than half is influenced by other factors. Therefore, enhancing positive personality traits and improving work ability are key factors in increasing EP within the government bureaucracy environment.

Keywords: Employee Performance; Personality; Work Ability.

The Influence of Product Features, Customer Testimonials, and Brand Image on Purchase Intention of Smartphones at Erafone Palembang Square

2025-11-21T08:12:49+00:00

This study aims to determine the effect of product features, customer testimonials, and brand image on the purchase intention of smartphones at Erafone Palembang Square, both partially and simultaneously. This research employed a quantitative method with an associative approach. The population consisted of all consumers of Erafone Palembang Square totaling 1,100 people, with a sample of 293 respondents determined using the Slovin formula and purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS version 26. The partial test (t-test) results showed that all three independent variables product features, customer testimonials, and brand image had a positive and significant effect on purchase intention. The simultaneous test (F-test) also indicated that these variables collectively had a significant influence on purchase intention for smartphones. These findings suggest that improving product features, providing convincing customer testimonials, and strengthening brand image can serve as effective strategies to increase consumer purchase intention

Keywords: Product Features, Customer Testimonials, Brand Image, Purchase Intention, Smartphone.

The Effect of Work Environment on Job Satisfaction With Work Motivation as an Intervening Variable at Mulya Jaya Building Store Banyuasin

2025-11-21T08:10:54+00:00

This study aims to analyze the effect of the work environment on job satisfaction with work motivation as an intervening variable among employees of Toko Bangunan Mulya Jaya Banyuasin. The research problem is driven by the high employee turnover rate, which is influenced by low job satisfaction due to an unconducive work environment. This research applies a quantitative survey method. The population consists of 80 employees, all of whom were taken as samples using the total sampling technique. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, simple regression analysis, t-test, R² test, and path analysis with SPSS version 29. The findings reveal that the work environment has a positive and significant effect on work motivation, work motivation has a positive and significant effect on job satisfaction, and the work environment has a positive and significant effect on job satisfaction through work motivation as an intervening variable. These results confirm that work motivation strengthens the relationship between the work environment and job satisfaction. The implication of this study highlights the importance of creating a supportive and comfortable work environment to enhance employee motivation and satisfaction, thereby reducing turnover and improving organizational productivity.

Keywords: Job Satisfaction, Work Environment, Work Motivation.

The Effect of Physical Work Environment, Work Discipline, and Work Experience on Employee Satisfaction at PT Valdo Sumber Daya Mandiri Palembang

2025-11-21T08:01:00+00:00

This study aims to analyze the influence of physical work environment, work discipline, and work experience on employee job satisfaction at PT Valdo Sumber Daya Mandiri. The background of this research stems from employee complaints regarding inadequate physical work conditions, inconsistent enforcement of discipline, and generally low levels of work experience. This research uses a quantitative method with a descriptive and causal approach. The population consists of all 95 employees of PT Valdo Sumber Daya Mandiri, with a saturated sampling technique. Data was collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS version 26. The results show that partially, physical work environment, work discipline, and work experience have a positive and significant effect on job satisfaction. Simultaneously, the three variables also significantly affect job satisfaction. This study contributes to the development of human resource management practices, particularly in creating a comfortable work environment, fair disciplinary systems, and effective management of employee experience to enhance job satisfaction

Keywords: Physical Work Environment, Work Discipline, Work Experience, Job Satisfaction.

Analysis of the Influence of Work Flexibility, Financial Compensation, and Employee Empowerment on Employee Job Satisfaction at PT Propan Raya ICC Palembang

2025-11-21T07:58:30+00:00

This study aims to analyze the influence of work flexibility, financial compensation, and employee empowerment on job satisfaction at PT Propan Raya ICC Palembang. The background of this research is based on the phenomenon occurring within the company, where employees are beginning to demand more than just competitive salaries they also seek flexible working arrangements, fair compensation, and opportunities to be empowered in their roles. Based on interviews with several employees, it was found that rigid working systems, perceived unfair compensation, and limited autonomy negatively impact job satisfaction. This research adopts a quantitative approach using a survey method, with questionnaires distributed to 85 respondents, representing the total population used as the study sample. The results of multiple linear regression analysis show that both partially and simultaneously, the three independent variables work flexibility, financial compensation, and employee empowerment have a positive and significant effect on job satisfaction. These findings support Maslow's hierarchy of needs theory, which states that job satisfaction is achieved when employees’ needs from basic to self-actualization are fulfilled. This research is expected to serve as a reference for PT Propan Raya ICC Palembang in formulating more adaptive, fair, and empowering work policies to enhance employee satisfaction and loyalty.

Keywords: Work Flexibility, Financial Compensation, Employee Empowerment, Job Satisfaction.

The Influence of Work-Life Balance and Non-Physical Work Environment on Employee Job Satisfaction in a Digital Consulting Company

2025-11-21T08:15:07+00:00

This study analyzes the effect of work-life balance and non-physical work environment on employee job satisfaction at PT Brilliant Think Center. The research is motivated by the imbalance between employees’ work and personal lives, as well as a non-physical work environment that has not been fully optimized. This study employs a quantitative approach with descriptive and associative methods. The population consists of 125 employees, and 95 respondents were selected using the Slovin formula. Primary data were collected through questionnaires and analyzed using multiple linear regression, t-test, and F-test. The results show that work-life balance and the non-physical work environment have a positive and significant effect on job satisfaction, with an R Square value of 0.676, indicating that both variables explain 67.6% of the variation in job satisfaction. These findings highlight the practical importance of improving work flexibility, strengthening internal communication, and fostering a supportive workplace atmosphere to enhance employee job satisfaction and retention.

Keywords: Work-Life Balance, Non-Physical Work Environment, Job Satisfaction.

The Influence of Customer Relationship Management (CRM) and Customer Satisfaction on Sales Increase Through The Use of Digital Services at PT PLN (Persero) UP3 Ogan Ilir

2025-11-29T06:58:46+00:00

This study aims to analyze the influence of three main variables: Customer Relationship Management (CRM), customer satisfaction, and sales improvement of electricity through the Digital Service PLN at PT PLN (Persero) UP3 Ogan Ilir. A quantitative approach was applied using a survey method, with questionnaires distributed to 100 active users of the PLN Mobile application. Data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The model includes two independent variables CRM and customer satisfaction and one dependent variable, namely sales improvement. The results show that CRM has a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction significantly affects sales improvement. CRM also has an indirect influence on sales improvement through customer satisfaction as a mediating variable. These findings suggest that effective CRM implementation enhances customer satisfaction, which ultimately contributes to increased electricity sales through digital service channels. The study recommends that PT PLN (Persero) continuously strengthen CRM strategies and prioritize customer satisfaction to support the utilization of PLN Mobile and sales performance.

Keywords: Work-Life Balance, Non-Physical Work Environment, Job Satisfaction.

Front Matter

2025-12-02T01:12:53+00:00

Back Matter

2025-12-02T01:14:27+00:00