JEM17: Jurnal Ekonomi Manajemen

Front Matter

Tan Evan Tandiyono — 2024-05-29

Navigating Innovation in Women Entrepreneurship: The Integral Roles of Psychological Capital, Digital Literacy, and Work-Family Conflict

Jumriaty Jumriaty — 2024-05-29

This study examines the impact of psychological capital and digital literacy on innovation in entrepreneurship while also considering the mediating function of work-family conflict. This study utilised a quantitative research approach and involved a sample of 240 female entrepreneurs aged 19 to 50. The researchers collected data through a questionnaire they created and evaluated it using the WarpPLS 7.0 program. The results demonstrate that psychological capital and digital literacy have a significant and beneficial influence on innovation in entrepreneurship. Furthermore, these two variables exhibit a substantial negative association with work-family conflict. Intriguingly, work-family conflict presents a significant adverse effect on innovation. Additionally, psychological capital indirectly influences innovation via work-family strife; however, this indirect effect is not observed with digital literacy. In conclusion, psychological capital and digital literacy are crucial to enhancing innovation among female entrepreneurs. However, the friction that arises from having two roles, known as work-family conflict, might hinder innovation. Therefore, it is crucial to adopt a comprehensive approach to assist female entrepreneurs in tackling these obstacles.

Keywords: Women's Entrepreneurship, Psychological Capital, Digital Literacy, Work-Family Conflict, Innovation.

Repurchase Intention of Tokopedia Customers: An Overview of The Effect of Brand Image and Electronic Word of Mouth Through Customer Satisfaction

Velycia Valentio — 2024-05-29

This study examines the effect of brand image and electronic word of mouth on repurchase intention
through customer satisfaction on Tokopedia. The research objects are all Tokopedia consumers in
Surabaya who have made at least one purchase through Tokopedia. The data analysis technique uses
Structural Equation Modeling - Partial Least Square (SEM-PLS). The results showed that brand image
affects customer satisfaction and repurchase intention, electronic word of mouth does not affect customer
satisfaction and repurchase intention, and customer satisfaction affects repurchase intention. Brand
image affects repurchase intention through customer satisfaction, while electronic word of mouth does
not affect repurchase intention through customer satisfaction for Tokopedia consumers.

Keywords: Brand Image; Customer Satisfaction; Electronic Word of Mouth; Repurchase Intention

Effectiveness of Digital Marketing Strategies and Political Brand Reinforcement

Daniel Manek — 2024-05-29

This research explores the relationship between the effectiveness of digital marketing strategies and the strengthening of political brands in the context of political choices and public perceptions. Amidst the shifting political paradigm increasingly driven by digital media, a deeper understanding of how digital marketing strategies influence the image and impressions of political leaders becomes increasingly important. This study employs a descriptive qualitative approach supported by quantitative data on the level of digital media usage as a promotional tool for political party candidates. Data analysis is conducted by referring to the results of literature studies and political phenomenon studies to discover the relationships and implications between variables of digital marketing strategies and the strengthening of political brands. Findings indicate that the effectiveness of digital marketing strategies significantly contributes to the strengthening of political brands, with various elements such as content quality, social interaction, and online presence playing key roles in shaping public perceptions of a political leader.
The results of this research provide valuable insights for political marketing practitioners in developing more effective strategies in optimizing the use of digital media to reinforce political identities and images. Practical implications of this research also pave the way for future researchers to further explore the dynamics of interaction between digital marketing strategies and the formation of political brands in the ever-changing context of modern politics.

Keywords : Marketing Strategy, Branding, Digital, Communication.

Marning Siung Mas Kediri MSME Success Strategy in Improving Employee Performance through Competency and HR Development

Desi Kristanti — 2024-05-29

The influence of competency and human resource (HR) development on employee performance at UMKM Marning Siung Mas Kediri. The aim of this research is to identify the relationship between competency and HR development and employee performance. The research method used is qualitative with a case study approach. Data was collected through in-depth interviews with MSME management and employees as well as direct observation. The research results show that competency and HR development have an important role in improving employee performance. Targeted human resource development improves employees' abilities in carrying out their duties, while job-relevant competencies make a significant contribution to individual and organizational performance as a whole. The managerial implication of this research is the importance of investing in competency and human resource development to improve employee performance in MSMEs.

Keywords: Competence, HR development, employee performance

The Influence of Leadership and Compensation on Employee Performance at the Tulungagung Tobacco Factory

Mifta Dea Puspitasari — 2024-05-29

The orientation of the scientific work that the researcher has compiled is none other than as a benchmark for the implications of leadership and compensation on the performance of Tulungagung tobacco factory employees. This research uses a quantitative explanatory method using purposive sampling on 35 respondents. Observation, interviews, questionnaires are data collection methods that researchers use. Validity test, reliability test, classical assumption test, multiple regression test, coefficient of determination test, and hypothesis test as analysis of the data the researcher obtained. (1) partial test results or t test of the leadership variable with a value of 0.024. Thus, the Leadership variable (X1) partially has implications for the performance of Tulungagung tobacco factory employees, because the significant value is X1 = 0.024 < 0.05. So the researcher can state that the first hypothesis is accepted. (2) partial test results (t test) of the Compensation variable (X2) have a significant t value of 0.001. From these results, the compensation variable partially has significant implications or influence on the performance of Tulungagung tobacco factory employees. Which is the value of X2 = 0.001 < 0.05. So in this research the second hypothesis is accepted. (3) simultaneous test results (f test), Leadership (X1) and Compensation (X2) simultaneously influence Employee Performance (Y). Based on the calculation results obtained, the calculated F is 12.425 which is greater than F table 3.29 and the sig value is 0.000 <0.05, so H0 is rejected and H1 is accepted, so it can be concluded that the leadership and compensation variables influence the performance of Tulungagung tobacco factory employees.

Keywords: leadership, compensation and employee performance.

Digital Marketing Strategy, Brand Awareness, Application of Big Data Technology, Impact on Business Success

Ami Lutfiani — 2024-05-29

This research aims to examine the direct and indirect influence of digital marketing strategies, brand awareness and the application of big data technology, their impact on business success. The study was conducted on consumers online shop daster convection in Tasikmalaya. Sampling is carried out using techniquespropotioned startisfied random sampling, with a total sample size of 240 respondents, who are regular customers who transact every month at the Mimima Fashion, Beauty Hijab Tisa and Irma Laila store convections. The research instrument used was a questionnaire with a Likert scale. The analysis technique used is path analysis using the SPSS version 27 application. The results of this research show that: 1) Digital marketing strategy and business success are in very good condition, while brand awareness and application of big data technology are in good condition. 2) Digital marketing strategies, brand awareness and the application of big data technology partially have a positive and significant effect on business success. 3) Digital marketing strategy, brand awareness and the application of big data technology simultaneously have a significant influence on business success for consumers of the daster convection online shop in Tasikmalaya.

Keywords :Business Success, Brand Awareness, Digital Marketing Strategy, Big Data Technology.

Service Quality and Promotion on The Customer Satisfaction CAFÉ AWOR

Della Qoyimatul Jannah — 2024-05-29

The rapid advancement of global business has impacted the coffee shop industry in Indonesia, including Awor Coffee, which has experienced rapid growth. The primary objective of this study is to thoroughly explore and dissect the influence of advanced service quality and promotional strategies on customer satisfaction levels at Café Awor. This research utilizes a quantitative research method. The sample for this study consists of customers who have engaged in transactions at Café Awor in the City of Kediri, with an unspecified population size and an advanced sample size of 100 individual. The sampling method utilized in this study is purposive sampling. The data analysis technique applied in this research is advanced multiple linear regression. Data manipulation in this study utilizes SPSS 23.. The outcomes of the t-test reveal that the service quality variable (X1) with a probability value of 0.00 < 0.05 implies that service quality significantly influences customer satisfaction on a partial level. The promotional factor (X2) with a probability value of 0.00 < 0.05 indicates that promotion exerts a substantial partial influence on customer satisfaction. The concurrent examination findings, indicating an F-value of 98.664 > F-table 3.09 (98.664 > 3.09), demonstrate a significant result. The F-test outcome displays a significance value of 0.000, falling below α 0.05 (0.000 < 0.05). Consequently, the null hypothesis (H0) is dismissed while the alternative hypothesis (Ha) is upheld, denoting a noteworthy concurrent influence of service quality (X1) and promotion (X2) on customer satisfaction (Y) at Café Awor located in Kediri City.

Keywords : service quality, promotion, customer satisfaction

Price and Location on Patient Treatment Decisions Outpatient Care in General Practitioner Practices

Attinna Marhanifah — 2024-05-29

This study aims to determine the influence of Price and Location on the decision of outpatient treatment patients at Doctor Niko General Practice Jl. Tengger Surabaya. The influence you want to know is both direct and indirect. This type of research uses a quantitative approach. This study used a sample of 100 respondents. Sampling using nonprobabilty sampling technique with purposive sampling method. The test tool used was Data analysis using SPSS 25, in this study using questionnaires or questionnaires and the analysis used was multiple linear regression. From the results of this test, it can be concluded that partially, Price (X1) and Location (X2) have a positive and significant effect on the decision of outpatient patients at Doctor Niko General Practice Jl. Tengger Surabaya. Price (X1) and Location (X2) simultaneously have a positive and significant influence on the decision of outpatient treatment at Doctor Niko General Practice Jl. Tengger Surabaya. The Location Variable (X2) is more dominant in influencing the decision of outpatient patients at the General Practice of Doctor Niko Jl. Tengger Surabaya than the Price Variable.

Keywords: Location, Price, Treatment Decision.

Back Matter

Tan Evan Tandiyono — 2024-05-29