JEM17: Jurnal Ekonomi Manajemen

Front Matter

Tan Evan Tandiyono — 2023-12-01

Price, Promotion and Service Quality on The Purchase Decision of NPK Phonska Plus Fertilizer

Alfina Nour Antika — 2023-11-29

Companies engaged in selling fertilizers to farmers involve various factors, including price, Promotion and service quality. Purchasing decisions at CV Semi cannot be separated from these factors. To determine whether or not each factor is present in sales, quantitative research is used at CV Semi with a survey method of respondents through a questionnaire. The results of this study indicate that price (X1) and service quality (X3) partially do not influence purchasing decisions at CV Semi. The data analysis results show that the t value generated by each independent variable is below the t table 2.034. So the alternative hypothesis (H1) is rejected, and the null hypothesis (H0) is accepted, meaning that partially there is no effect of the independent variable price (X1) and service quality (X3) on the dependent variable purchasing decisions (Y). Promotion (X3) partially affects purchasing decisions at CV Semi. From the Results of data analysis show that the t value of the independent variable is above the t table 2.034, meaning that the independent variable Promotion (X2) partially affects the dependent variable purchasing decision (Y). From the results of data analysis testing, price (X1), Promotion (X2), and service quality (X3) simultaneously influence purchasing decisions at CV Semi, where f count (24,650) > f table 2.88.

Keywords: Price, Purchase Decision, Service Quality, Promotion, Fertilizer.

Predicting Consumer Behavior Toward Healthy Beverages In Surabaya

Nyana Vaddhano — 2023-11-30

ABSTRACTThis study investigates consumer behavior toward healthy beverages and examines the impacts of subjective norms and attitudes toward healthy beverages on the purchase intention of healthy beverage products. In this study, consumers' long-term orientation, health concerns, and Trust in healthy beverage products influenced attitudes toward healthy beverages. It was conducted in Surabaya City, Indonesia, and the sample size consisted of 137 consumers of healthy drinks in Surabaya. Structural Equation Modeling was applied to measure the relationship among the constructs. The results indicated that health concerns and long-term orientation did not influence consumers' attitudes toward healthy beverages. Purchase intention was not affected by health concerns and long-term orientation through Attitude. However, Trust influenced consumers' attitudes toward healthy beverages, and Trust was proven to impact purchase intention with Attitude as the mediating factor. Attitude and subjective norm had a positive relationship toward purchase intention.

Keywords: Healthy Beverages, Consumer Behavio, Trust; Attitude, Subjective Norm.

Hardiness in Increasing Work Productivity

Dina Novita — 2023-11-30

Productivity is a concept related to the quantity of work results based on human resources, so this study aims to analyze the influence of workload, work discipline and leadership style on work productivity through the mediation of hardiness at work. This study was conducted on 100 employees who worked for companies engaged in wood trading. Researchers collected data using questionnaires given individually and in groups conducted through work units. The data were analyzed using path analysis arranged according to theoretical hypotheses and tested by linear regression techniques with intervening variables. Path analysis is used to assess the effects of mediation according to structural models. Based on the results of the study, it was concluded that workload, work discipline and leadership style affect employee work resilience, this shows that in the company there is a need for a workload that can hone employee resilience at work, and followed by self-discipline in employees with the right leadership pattern. The results also show that resilience at work contributes significantly to productivity, this shows that it is necessary to develop self-resilience in employees to produce optimal productivity, but toughness is not a mediation of workload, work discipline and leadership style on work productivity. The results of this research can be used as a basis for companies in increasing employee work productivity through increasing resilience at work. Work hardiness in employees can be honed through a gradual increase in workload followed by discipline at work and the application of a leadership style that understands employee characteristics.

Keywords: Workload, Work Discipline, Leadership Style, Hardiness, Work Productivity.

Financial Performance Registered at IDX BUMN20 After The Covid-19 Pandemic in Indonesia: an Analysis of Abnormal Return, Trading Volume, and Bid-Ask Spread

Steven Laurensius — 2023-11-30

The COVID-19 pandemic that rocked the globe has had numerous repercussions not only on human health but has had a considerable influence on Indonesia's economy, which has led several sectors to encounter various issues during the current pandemic, one of which was in the banking sector. IDX BUMN20 is a sector that the COVID-19 epidemic has also hit. The goal of this research was to evaluate disparities in financial performance during the COVID-19 pandemic in the banking sector listed on IDX BUMN 20 on the Indonesia Stock Exchange during the 2021–2022 timeframe as observed through anomalous returns, trading volume activity, and bid-ask spread. The research strategy employed is event study research employing quantitative approaches. The analytical approach employed is the paired sample test. The findings of the research reveal that there has been no change in the average abnormal return, trading volume activity, or the average bid-ask spread after the pandemic.

Keywords: COVID-19, Abnormal return, bid-ask spread, trading volume activity, banking

The Effect of Implementation of an Application-Based Archive System (SIS FORUM) on Employee Work Efficiency and Productivity at PT. Bumi Lingga Pertiwi Gresik

Fani Raudhotul Firdausi — 2023-11-29

This study aims to determine the effect of application-based filing system implementation (SIS FORUM) on employee efficiency and productivity and the variables that affect PT. Bumi Lingga Pertiwi Gresik. The method used in this study is a quantitative method using a saturated sample of 45 people. The research instrument is a validity and reliability test using simple linear regression. The design of this study is an explanation of the variables SIS FORUM (X), Efficiency (Y1), and Productivity (Y2). This research's limitations are limited to PT Bumi Lingga Pertiwi Gresik employees, so not generalizable to other populations. Future researchers are expected to be able to analyze the effect of more detailed variables related to the implementation or operation of the SIS FORUM system at PT. Bumi Lingga Pertiwi Gresik to become a reference or recommendation for the efficiency level of employee productivity. The results of this study indicate that (1) SIS FORUM implementation has a positive and significant effect on the work efficiency of employees at PT. Bumi Lingga Pertiwi Gresik; (2) SIS FORUM implementation positively and significantly impacts employees' work productivity at PT. Bumi Lingga Pertiwi Gresik. (3) SIS FORUM has an R2 (Adjusted R Square) value of 0.200, equivalent to 20%. It means that the influence of SIS FORUM on efficiency is 20%. The remaining 80% is influenced by other factors not examined. (4) SIS FORUM has an R2 (Adjusted R Square) value of 0.895, equivalent to 89.5%. It means that the influence of SIS FORUM on productivity is 89.5%. The remaining 10.5% is influenced by other factors not examined.

Keywords: Efficiency, Productivity, SIS FORUM

Network Planning Analysis Using The Critical Path Method (CPM) as an Evaluation Tool for Project Planning and Control (Case Study of a Residential House Development Project in Pare City, Kediri Regency)

Dwi Husnul Rahmat — 2023-11-30

The construction of residential houses in Pare City Kediri Regency experienced problems in the construction process was late from the predetermined schedule, which resulted in increased costs incurred. This project is located in Pare City, Kediri Regency, on a land area of 1200 M² with a size of 120 x 10 M first construction is a 20 x 8 M residential house. According to the agreed plan and a master schedule, this project is expected to be completed within 80 working days, and every day only work for 8 hours reality the implementation of this project, various factors affect the progress of the work. The percentage of actual cumulative progress until the 4th week of January is 97.42% of the 100% master schedule plan, there is a deviation of 2. 58 & it can be seen that the achievement of progress from the previous month indicates a continuous delay from the monthly plans made. One of the methods that must be used to design Network Planning is the Critical Path Method (CPM). The CPM method is used to plan, schedule, and control project activities that are deterministic or single time after evaluation data is obtained so that time and cost are more efficient and effective in calculating evaluation data using the CPM method. The project, which was initially completed in 103 days at Rp. 213,956,500 after being evaluated, and if there were no mistakes during project implementation, the normal time was 72 days at Rp. 160,276. 500 and then using the CPM method obtained an effective time of 52 days and an efficiency cost of Rp. 115,755,240.

Keywords: Critical path method (CPM), Network Planning, Acceleration, Time, Cost.

Analysis of the Effect of Perceived Security, Information Quality, and Consumer Trust on Online Purchase Intention in the Shopee Application

Gandhi Putra Mandiri — 2023-11-29

The purpose of this study was to analyse the effect of perceived safety, information quality, and consumer trust on online purchase intentions in the Shopee application. This study uses quantitative research with a survey type of research. This study uses an online questionnaire as a data collection tool. The population of this study are users and have made purchases of e-commerce fashion in the Shopee application. The sampling technique was purposive sampling. The sample of this study was 170 respondents. Data analysis This research technique uses the Partial Least (PLS) method with SMARTPLS software. The results of this study are Security and perceived information quality have a positive effect on trust. Security and quality of information have a positive effect on purchase intentions. Trust has a positive effect on purchase intentions. Trust can partially mediate the relationship between perceived security and purchase intentions. Trust can partially mediate the relationship between information quality and purchase intention

The Influence of Capital Structure, Company Size and Profitability on Value Firm With Good Corporate Governance as a Moderation Variable in The Processed Food Sub-Industry/Processed Food Listed in Indonesia Stock Exchange

Nindra Meimayana — 2023-11-30

This study aims to determine the effect of capital structure, firm size and profitability on firm value with good corporate governance as a moderating variable. This research was conducted at processed food sub-industry companies listed on the IDX for the 2019-2022 period. The population used in this research was 24 companies and there were 14 companies used as research samples. The data analysis technique and hypothesis testing used is SmartPLS 4.0.9.4 software. The results of this study indicate that the capital structure variable has no significant effect on firm value, firm size has no significant effect on firm value, profitability has a significant effect on firm value, GCG moderates capital structure on firm value, GCG has not been able to moderate firm size on firm value, GCG moderating profitability on firm value.

Keywords: Capital Structure, Company Size, Profitability, Corporate Value and Good Corporate Governance.

Back Matter

Tan Evan Tandiyono — 2023-12-01