JEM17: Jurnal Ekonomi Manajemen

Front Matter

Tan Evan Tandiyono — Sat, 31 May 2025 12:52:10 +0000

Digital Marketing Strategy Through Content Marketing and Influencer Collaboration: The Impact on Consumer Buying Interest CV Albaik Adem Sejahtera

Sat, 31 May 2025 07:05:20 +0000

This research is important to carry out because there is still little research that discusses the impact of collaboration between content marketing and influencer marketing on consumer buying interest, especially in the small and medium enterprise (SME) sector such as CV Albaik Adem Sejahtera. This research method uses a quantitative descriptive approach with a literature review to analyze the impact of digital marketing strategies through collaboration between content marketing and influencers on consumer buying interest at CV Albaik Adem Sejahtera. This research aims to provide an in-depth overview of the synergy influence of content marketing and influencers in building consumer buying interest, by relying on relevant secondary data. The research results showed that A digital strategy that integrates content marketing and influencer marketing has proven effective in increasing consumer buying interest at CV Albaik Adem Sejahtera. This approach successfully increases brand awareness through relevant content promoted by credible influencers, while building emotional connections with consumers through educational and entertaining material. In addition, collaboration with influencers who are in line with brand values strengthens the company's positive image and increases consumer confidence in the product. The combination of consistent marketing content and authentic reviews from influencers significantly drives consumer buying interest. In conclusion, this strategy also contributes to increasing customer loyalty, creating consumers who not only buy the product but also recommend the brand to others, thereby strengthening business sustainability. Keywords: Digital Marketing; Influencer; Content Marketing

Green Accounting Analysis (Reduce, Reuse, Recycle) to Improve Financial Performance: a Case Study of Kud Tani Bahagia 1 Mojokerto

Sat, 31 May 2025 09:38:46 +0000

This study aims to implement the concept of 3R Green Accounting, namely (Reduce, Reuse, Recycle) by using an interpretive paradigm, this study tries to interpret the 3R concept whether it affects financial performance with a case study design, and the research combines 3 concepts in green accounting, namely, environmental costs, social costs, and economic costs in the implementation of green Accounting in KUD Tani Bahagia 1. The data was obtained by conducting in-depth interviews with employees at KUD and the surrounding community. The results of the interviews were grouped and the data was simplified before being analyzed and conclusions drawn. This in-depth research also reveals whether there are costs caused by the 3R concept and whether it will affect the financial performance of KUD. By considering the principles in accounting. Keywords : Green Accounting; 3R (Reduce, Reuse, Recycle); Financial Perfomance;

Analysis of Raw Material Inventory Control Using Economic Order Quantity (Eoq) Method at Good Coffee Houses in Surabaya

Bintang Putra Dzil Ikrom, Nuh Kartini — Sat, 31 May 2025 10:08:30 +0000

This research aims to analyze the management of raw material supplies at Rumah Kopi Baik Surabaya using the Economic Order Quantity (EOQ) method. Raw material inventory plays an important role in the smooth operation of a company, but inefficient management can cause wasted costs and disrupt the production process. The EOQ method is used to determine the optimal order quantity, so as to reduce storage and ordering costs for raw materials. The data used in this research was obtained through direct observation, interviews with business owners, and analysis of raw material purchase documents. Analysis is carried out to calculate EOQ, safety stock, reorder point (ROP), and total inventory cost (TIC). The research results show that the application of the EOQ method at Rumah Kopi Baik has succeeded in reducing storage costs and reducing order frequency. The total cost savings achieved are more significant compared to previously applied conventional methods. Implementing EOQ at Rumah Kopi Baik not only increases operational efficiency, but also has a positive impact on the company's profitability. With more optimal inventory management, Rumah Kopi Baik can meet customer demand without stock shortages or wasting raw materials. Keywords: Economic Order Quantity (EOQ), inventory control, storage costs, ordering costs

The Influence of Work Stress and Work-Life Balance on Turnover Intention at PT Gamester Legenda Indonesia

Angel Serra Monia, Siti Komariah Hildayanti, Shafiera Lazuarni — Sat, 31 May 2025 10:26:14 +0000

The creative industry also has a fast-paced work dynamic and a constant demand for innovation, requiring employees to always be creative and productive, often at the expense of work-life balance, where the boundaries between work time and personal time become blurred. Employees who experience high levels of stress and struggle to maintain work-life balance tend to have a higher turnover intention. This study aims to analyze the effect of job stress and work-life balance on turnover intention among employees of PT Gamester Legenda Indonesia. The research employs a quantitative method and a saturated sample, with a total of 75 respondents consisting of employees of PT Gamester Legenda Indonesia. Data collection was conducted using a questionnaire containing questions related to job stress, work-life balance, and turnover intention. The collected data were analyzed using multiple linear regression, multicollinearity test, t-test, F-test, as well as correlation and determination tests using SPSS Version 26 software. The results indicate that job stress has a significant effect on turnover intention. Meanwhile, work-life balance does not have a significant effect on turnover intention, suggesting that maintaining a balance between work and personal life can reduce employees' desire to change jobs. Overall, both factors have a significant influence on employees' turnover intention at PT Gamester Legenda Indonesia. This study recommends that PT Gamester Legenda Indonesia enhance policies to reduce job stress and pay more attention to employees' work-life balance to lower turnover intention rates. Keywords: Work Stress, Work-Life Balance, Turnover Intention

The Influence of Human Resource Development and Empowerment on Employee Performance

Abdul Aziz Maulana, Meilin Veronica, Muhammad Kurniawan — Sat, 31 May 2025 10:47:59 +0000

This study aims to analyze the effect of human resource development (X₁) and human resource empowerment (X₂) on employee performance (Y) at PT. Hijau Lestari Raya Fibreboard, Banyuasin Regency. Human resource development includes training, skill enhancement, and continuous education for employees, while human resource empowerment focuses on increasing motivation, engagement, and autonomy in the workplace. Employee performance is measured based on productivity, efficiency, and work quality. The research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to employees of the company. The data analysis was conducted using multiple linear regression to determine the influence of the independent variables (X₁ and X₂) on the dependent variable (Y). The results indicate that both human resource development (X₁) and human resource empowerment (X₂) have a positive and significant impact on employee performance (Y). Skill development and opportunities for participation in decision-making have been proven to enhance work effectiveness and productivity. Therefore, the company is recommended to continuously improve training programs and empower employees to achieve optimal performance. Keywords: Human Resource Development, Employee Empowerment, Employee Performance, Multiple Linear Regression, PT. Hijau Lestari Raya Fibreboard

The Influence of Job Insecurity and Career Development on Employee Loyalty at Informa PTC Palembang

Muhammad Welly, Roswaty Roswaty, Endah Dewi Purnamasari — Sat, 31 May 2025 11:10:12 +0000

This study aims to analyze the influence of job insecurity and career development on employee loyalty at Informa PTC Palembang. The research employs a quantitative approach with a saturated sampling technique, where all 95 employees in the population were included as respondents. Data were collected through questionnaires and analyzed using statistical tests, including partial test (t-test), simultaneous test (F-test), and coefficient of determination (R²). The results indicate that job insecurity and career development significantly influence employee loyalty both partially and simultaneously. The coefficient of determination shows that 27.9% of the variation in employee loyalty is explained by these variables, while the remaining 72.1% is influenced by other factors outside the research model. The findings suggest that the company should focus on managing job insecurity and strengthening career development programs to enhance employee loyalty Keywords : Job Insecurity, Career Development, Employee Loyalty

The Influence of Live Streaming and Discounts on Purchase Decisions on TikTok Shop in Karawang Regency

Nita Martien, Puji Isyanto, Neni Sumarni — Sat, 31 May 2025 11:19:17 +0000

This study aims to analyze the influence of live streaming and discounts on consumer purchasing decisions on the TikTok Shop platform in Karawang Regency. The background of this research is the growing use of TikTok as an interactive promotional medium that utilizes the live streaming feature to sell products directly. In addition, discount strategies are considered effective in attracting consumer attention and influencing purchasing decisions. This study adopts a quantitative approach with purposive sampling techniques involving 125 respondents who are active TikTok Shop users. Data was collected through questionnaires and analyzed using the Partial Least Square Structural Equation Modeling (PLS-SEM) method with the SmartPLS 4 application. The results indicate that live streaming has a significant influence on purchasing decisions, as the interactivity and clarity of information delivered by the host can enhance consumer trust and perceived product quality. Discounts also show a significant effect, particularly when price reductions are applied to products that are of interest to consumers. These findings suggest that both live streaming and discounts play important roles in encouraging consumer purchases. Keywords : Live Streaming, Diskon, Keputusan Pembelian, TikTok Shop

The Influence of Promotion and Brand Image on Repurchase Intention at Kopi Kenangan Ruko Hayam Wuruk, Kota Kediri

Sindy Dwinta Putri, Budi Heryanto, Priyo Prasetyo — Sat, 31 May 2025 11:41:36 +0000

This study analyzes the influence of promotion and brand image on consumers’ repurchase intention at the Kopi Kenangan outlet in Ruko Hayam Wuruk, Kediri City. The background of this research is based on the growing competition in the coffee business and the importance of promotional strategies and brand image in maintaining customer loyalty. This research uses a quantitative approach with survey methods through questionnaires distributed to 100 respondents who are customers of Kopi Kenangan. The sampling technique used is purposive sampling. Data analysis was conducted using multiple linear regression with the help of SPSS software. The results of the study show that partially, the promotion variable has a significant effect on repurchase intention, as does brand image, which also significantly affects repurchase intention. Simultaneously, both independent variables positively and significantly influence repurchase intention. Therefore, it can be concluded that attractive promotional strategies and a strong brand image play a vital role in encouraging consumers to make repeat purchases at Kopi Kenangan outlets. Keywords: Promotion, Brand Image, Repurchase Intention, Kopi Kenangan, Marketing Strategy

Does Capital Structure's Effect and Accounting Conservatism on Business Performance Mediated by Corporate Governance

Edy Suhartonol, Reza Angga Pratamar, Amelia Ivoka Junea — Sat, 31 May 2025 12:00:38 +0000

Financial performance is a crucial sign of a business's health that affects its stability and long-term viability. Good corporate governance is essential for transparent decision-making, preventing abuse, and maintaining investor and stakeholder trust. This study identifies a research gap related to The impact of the capital structure and accounting conservatism on financial performance, in relation to corporate governance acting as a moderator, especially in the transportation and logistics sector. Further research is needed to consider additional variables and more complex analysis methods. Using a quantitative approach and panel data analysis, this study examines how Between 2020 and 2022, the financial performance of Indonesian logistics and transportation enterprises is influenced by corporate governance, capital structure, and accounting conservatism. This investigation showed that Conservatism in accounting has no substantial effect on financial results. However, capital structure had a major adverse effect. (coefficient -0.58, P = 0.26; coefficient 0.03, P = 0.587). Despite the favorable effect of corporate governance (coefficient 0.281, P = 0.29), the results were not significant. This research is limited to the transportation and logistics sector, suggesting further exploration in other sectors and considering external factors that influence financial performance. Keywords: The transportation sector, corporate governance, financial performance, Conservatism in accounting and capital structure

East Kalimantan Economic Growth In 2019-2023

Joko Hadi Susilo, Shafira Niken Sari, Intan Firnanda Putri — Sat, 31 May 2025 12:32:08 +0000

The purpose of this study was to determine the influence of road infrastructure, electricity, education, and health on economic growth between districts and cities in East Kalimantan Province in 2019-2023. This research method uses a descriptive quantitative analysis approach, the data used is sourced from secondary data with the type of panel data for 5 years obtained from the Central Statistics Agency of East Kalimantan and the Directorate General of Financial Balance. The population in this study is Regencies and Cities in East Kalimantan Province. The sampling technique was carried out using saturated sampling so that the number of samples in this study was obtained 50 observation data. The results of this study found that road infrastructure has a significant positive effect on economic growth. Electricity infrastructure has a significant positive effect on economic growth. Educational infrastructure has a positive effect on economic growth. Keywords: Economic Growth, Infrastructure, Data Panel.

The Influence of Perceived Benefits, Perceived Ease of Use, and Service Features on Customer Satisfaction with the Use of the PLN Mobile Application at PT PLN (PERSERO) UP3 Palembang

Amrina Rosyada, Juhaini Alie — Sat, 31 May 2025 12:46:26 +0000

The research objective is specifically to determine the influence of the variables Influence of Perceived Benefits, Perceived Convenience, and Service Features on Customer Satisfaction (Case Study on Using the PLN UP3 Palembang Mobile PLN Application)." partially or simultaneously. The research method uses questionnaire, interview and documentation techniques. The sample of this research was 80 employees on Customer Satisfaction (Case Study on the Use of the PLN Mobile PLN UP3 Palembang Application). Data processing used SPSS 23 analysis. Testing the data using the t test, that research had an effect on Perception of benefits with t table 0.909 < t count 1.992, Perception of convenience on customer satisfaction with t table -1.851 > t count 1.992, and Service features on customer satisfaction with t table 32,212 > t count 1,992 and Perception of Benefit, Perception of Convenience, and Service Features on Customer Satisfaction with F table 6,0304 < F count 1,992, the common thread of research is that the Influence of Perception of Benefit, Perception of Convenience, and Service Features on Customer Satisfaction requires improving service quality, conducting training for employees and always paying attention to product quality both in terms of service and quality so that customers remain loyal and continuously use the application. Keywords: Perceived Benefits, Perceived Convenience, Service Features, Customer Satisfaction.

Back Matter

Tan Evan Tandiyono — Sat, 31 May 2025 12:55:34 +0000