Pelatihan Sukses Berbisnis Online Memajukan Perekonomian Masyarakat Melalui Pemasaran Online Putat Jaya Surabaya
DOI:
https://doi.org/10.30996/.v1i1.2041Abstract
Banyaknya kemudahan dan fungsi dari penggunaan media digital, mendorong masyarakat atau pengusaha, untuk memaanfaatkan media digital tersebut pada setiap kegiatan. Fungsi lain dari penggunaan media digital meliputi : branding, sharing, promosi, maupun marketing. Perkembangan teknologi informasi dan internet juga berpengaruh besar terhadap perkembangan di bidang promosi produk.. Untuk mencapai tujuan tersebut, kegiatan ini dilaksanakan dengan metode workshop dalam bentuk penyampaian materi, diskusi dan praktik penggunaan digital marketing. Pengabdian masyarakat ini difokuskan kepada warga Putat Jaya Surabaya. Dengan adanya kegiatan ini, warga diharapkan akan lebih memahami pentingnya penggunaan media internet untuk meningkatkan daya saing usaha. Sebagian besar peserta memberikan tanggapan positif terhadap pelaksanaan kegiatan ini.
KATA KUNCI : Internet, Digital Marketing, Pelatihan, Pengabdian Masyarakat
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his research aims to examine and analyze the influence of religiosity, trust, corporate
image, and profit sharing system towards customer saving interest and customer loyalty in
Bank Syariah Mandiri. This research is a quantitative research with descriptive approach.
The population in this research is the customer who opened a savings account at Bank
Syariah Mandiri Branch Gresik. The sample was taken by accidental sampling technique
with criterion as customer opening a savings account at Bank Syariah Mandiri Branch
Gresik, and has 17 - 50 years old as many as 115 respondent. Analyze data used PLS with
WarpPLS 5.0 program. The results of this study indicate that partially Religiosity, Trust, and
Profit Sharing System, have a positive and significant effect on the customer's interest in
saving, but the company's image has unsignificant effect on the customer saving interest,
while Religiosity, Trust has a positive and significant effect on customer loyalty, but company
image and profit sharing system have a unsignificant effect on customer loyalty, the other
hand state that customer saving interest has a positive and unsignificant effect on customer
loyalty.
Keywords : Religiosity, Trust, Corporate Image, Profit Sharing System, Customer Saving
Interest, and Customer Loyalty.
