PELATIHAN PENGEMASAN PRODUK SINGPONG DAN NINGPONG DI DESA PANGPONG, KABUPATEN BANGKALAN-MADURA
Abstract
The rapid and dynamic development of science and technology and the beginning of the era of globalization that spread throughout the world, make packaging or packaging have a very important role in the commodity or packaged products. This is closely related to the selling value and product image that cannot be separated from the packaging itself. Good packaging must also pay attention to the use of packaging raw materials and packaging design factors that greatly determine the selling power of a packaged product. These factors make packaging more and more noticed by the business community about the products that are circulated.The big market opportunity that is owned by the residents of Pangpong Village, Labang Subdistrict, Bangkalan Madura Regency cannot be maximally achieved, this is due to the lack of innovation in the packaging of cassava and marning products they produce using ordinary packaging plastic, which results in a lack of consumer interest to buy the product. Keywords: training, packaging, packaging training, product packaging, singpong and ningpongDownloads
References
Iwan Wirya (1999), Kemasan yang
Menjual, PT. Gramedia Pustaka
Utama, Jakarta. h. Ix
Alan Swann (1997), The New Graphic
Design School, New Burlington
Books, London. h. 156
Hermawan Kartajaya (1996),
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Memenangkan Persaingan Global, PT.
Gramedia Pustaka Utama. h.263
Hukum persepsi menunjukkan bahwa
mata dan otak membutuhkan
kesederhanaan dan keseimbangan
dalam segala hal yang dilihat. Setiap
orang hanya akan melihat hal-hal
tertentu yang akan direkam otak dan
kemudian mempengaruhi pola pikir
dan tindakan seseorang. (Iwan Wirya,
h.11)
Hal ini sesuai dengan sifat dasar desain,
yaitu bersifat fungsional dan estetis.
(Christine S. Cenadi (1998), Jurnal
Nirmana Jurusan Desain Komunikasi
Visual Volume 1, Universitas Kristen
Petra, Surabaya.)
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