Jurnal Dinamika Administrasi Bisnis

PENGARUH KEMAMPUAN KEWIRAUSAHAAN DAN MEDIA SOSIAL TERHADAP KEBERHASILAN USAHA LAUNDRY DI KELURAHAN NGINDEN JANGKUNGAN KOTA SURABAYA

Jastrina Pindaw Lampauta — 2024-02-15

Entrepreneurship or Entrepreneurship is often discussed by many circles. At present Indonesia is still lagging behind in economic problems due to low economic growth, high number of unemployed, poverty, and income inequality. Entrepreneurship that arises in families or community groups is a very valuable asset for anyone. Even for the Indonesian nation as a whole, entrepreneurial activities will help the Indonesian economy and prosper the people. Business opportunities are basically very many, but it really depends on ideas, innovation and people's ability to read business opportunities. The ability of our community is still low in opening a business, this is due to the ability in entrepreneurial knowledge that is still not deeply understood by our society. This is shown by the initial survey of researchers who should Entrepreneurial abilities possessed by business actors should theoretically affect business results. But this is not the case. The use of social media should be able to encourage the business marketing process carried out by business actors, but the reality in the field is very minimal role of social media on business success. Based on the things mentioned above, researchers are interested in conducting a study entitled "THE INFLUENCE OF ENTREPRENEURIAL ABILITY AND SOCIAL MEDIA ON BUSINESS SUCCESS", IN THE Nginden Jangkungan sub-district area of Surabaya city.

PENGARUH GAYA HIDUP DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN LAPTOP GAMING MERK ACER ( Studi Kasus Pada Komunitas Game Online di Kota Surabaya Timur )

Elvara Cherry Herduana — 2024-02-15

This research aims to investigate the influence of lifestyle and reference groups on purchasing decisions for Acer brand gaming laptops. This research uses a quantitative approach with a survey method through primary data collection or questionnaires. The respondents of this research are members of the kill the last community in East Surabaya. This research sample consisted of 90 respondents selected randomly. The data collected will be analyzed using multiple linear regression techniques and hypothesis testing to test the hypothesis of this research. The research results show that the reference group has a significant influence on the decision to purchase an Acer Brand Gaming laptop. In the current era of globalization, it causes an increase in population and technological developments. Human lifestyles change along with technological developments, resulting in a modern, digital and instantaneous human lifestyle. This causes the need for technology products to become a primary need, one of which is the need for laptops. The increase in people's lifestyles and knowledge from the reference group causes people to become more critical in choosing the laptop products offered, giving rise to competition between laptop companies in getting sympathy, in order to get purchasing decisions from consumers. The Acer company was founded by Stan Shih who comes from Taiwan. Acer laptops are one of the laptops that have always been the choice of people in the city of Surabaya

PENGARUH VARIASI PRODUK, MODAL USAHA, DAN PEMANFAATAN MEDIA SOSIAL TERHADAP PENGEMBANGAN USAHA PET SHOP DI SURABAYA BARAT

Ayu Lestari — 2024-02-15

Small businesses play an important role in economic development in Indonesia. One of them is the Pet Shop business. The Pet Shop business is a business that stems from the hobby of cat enthusiasts. Pet Shop in West Surabaya is a business engaged in providing products and services in meeting the needs of pets. The existence of Pet Shop in the West Surabaya area is quite beneficial for animal lovers because it can make it easier for them to find their pet needs, including providing several product variations such as selling pet food products, selling accessories for pets such as cages, collars, litter boxes, clothes, toys, hats, sand, and cutlery, and also providing grooming for pet hygiene and pet care for pet owners who are going home or traveling far away. This study aims to determine the effect of product variety, business capital, and social media utilization on Pet Shop business development in West Surabaya. The research method used is quantitative research method. In collecting data in this study using a questionnaire distributed through the google-form technique. In the questionnaire there are questions related to indicators on the independent and dependent variables. Data collection in this study used non-probability sampling method with saturated sampling or census. The population in this study were 30 respondents from Pet Shop business actors in West Surabaya. Based on the results of this study, it proves that product variations and business capital partially have a positive impact and have no significant effect on Pet Shop Business Development in West Surabaya. Meanwhile, social media utilization partially has a positive and significant impact on Pet Shop business development in West Surabaya.

PENGARUH KARAKTER WIRAUSAHA DAN INNOVATION CAPABILITY TERHADAP KINERJA USAHA PADA UMKM DI SENTRA WISATA KULINER KEPUTIH

Kartika Purnama Priyasmara Putri — 2024-02-15

MSMEs are individual business entities consisting of micro, small and medium enterprises. MSMEs themselves make a significant contribution to increasing exports, increasing and equalizing income, forming national products and expanding employment opportunities. The existence of economic life in Indonesia is due to small businesses. So that MSMEs cannot be separated from national economic growth. This research aims to determine whether there is an influence of Entrepreneurial Character and Innovation Capability on Business Performance of MSMEs at the Keputih Culinary Tourism Center. This research uses a quantitative type of research. The sample used in this research was 35 business owners. Using a saturated sampling technique or census method, the data collection method uses a questionnaire. The data analysis techniques used in this research are classical assumption testing, multiple linear regression testing and hypothesis testing. The results of this research show that first, partially, entrepreneurial character has a significant effect on business performance. Second, partially Innovation Capability has a significant effect on Business Performance. Then, the results of the F Test show that Entrepreneurial Character and Innovation Capability together (simultaneously) have a significant effect on Business Performance of MSMEs at the Keputih Culinary Tourism Center, Surabaya. Therefore, business owners must pay attention to performance, such as approaches to employees and customers, researching new products and motivating employees to work together to achieve business targets or goals.

PENGARUH PELAKSANAAN CSR DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PT. GARUDAFOOD PUTRA PUTRI JAYA TBK. DI KECAMATAN DRIYOREJO KABUPATEN GRESIK

Nurmalita Salsabila Sani — 2024-02-15

In the era of digitalization, companies are expected to be able to analyze market changes by taking a consumer approach and the most popular is by carrying out Corporate Social Responsibility (CSR) activities which aim to strengthen relationships between the company, local communities and company consumers so that companies know consumer needs and implement them through product innovation. Garudafood Putra Putri Jaya Tbk. is a food company that has succeeded in implementing a good consumer approach from year to year. Currently, consumers, especially late teenage consumers, tend to be more careful in purchasing food products. The problem in this research is that many Garudafood in their late teens consumers feel dissatisfied with product innovation especially with unattractive packaging variations, this can influence the company in introducing its products to young consumers. The aim of this research is to determine the positive and significant influence between CSR and Product Innovation on Purchasing Decisions for Garudafood Putra Putri Jaya’s Products in Driyorejo Gresik District. This research uses a quantitative approach by collecting data using questionnaires, research techniques using Random Sampling (Probability Sampling), and the population is the community in Driyorejo Gresik District. The results obtained in this research are that there is a positive and significant influence between the independent variables (CSR and Product Innovation) and the dependent variable (Purchasing Decisions).

PENGARUH REWARD, PUNISHMENT, DAN MOTIVASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. ANGKASA PURA SURABAYA

Ardiansyah Racmanihwanto — 2024-02-15

Human resource management is very important for a company or organization in managing, organizing and employing its employees so that they can function and achieve the company's desired goals. One of the factors that influences employee work productivity is reward. Providing rewards will greatly influence employee productivity in the company because it can provide satisfaction both materially and non-materially. Apart from rewards, there are other variables that influence work productivity, namely punishment. In companies, sanctions are given to employees who commit negligence. Or make mistakes that can harm the company. If the reward is positive, then the punishment is negative. However, if punishment is given appropriately and wisely, then it can be a tool to stimulate employees to increase their work productivity. Apart from reward and punishment variables that influence work productivity is motivation. Motivation is a very important thing for management to pay attention to if they want every employee to make a positive contribution to achieving company goals. Based on these things, the researcher is interested in conducting research entitled "THE INFLUENCE OF REWARD, PUNISHMENT, AND MOTIVATION ON THE WORK PRODUCTIVITY OF PT.ANGKASA PURA SURABAYA EMPLOYEES" This research uses quantitative analysis research methods, the population in this study is 50 employees from PT. Angkasa Pura Surabaya. The sampling method uses a non- probability sampling method, namely a sampling technique from total sampling or saturated samples. The data collection method uses a questionnaire, while the data analysis techniques used are instrument testing, classical assumption testing, multiple linear regression testing and hypothesis testing. The research results show that partially reward, punishment and motivation have a significant effect on work productivity. Simultaneously Reward, Punishment, Motivation influence the Work Productivity of PT Employees. Angkasa Pura Surabaya.

ANALISIS PENGARUH PREFERENSI MEREK, PERSEPI KUALITAS, PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS UNTUK PENJUALAN JIWA TOAST CITRALAND SURABAYA MELAUIMEDIA E-COMMERCE)

Febyanti Putri — 2024-02-15

As a breakthrough in increasing the number of customers as a marketing strategy, the management of Jiwa Toast Citraland Surabaya is trying to maintain and increase brand preferences, quality perceptions and customer value perceptions of the product. Brand preference is considered effective in influencing consumers about a product/service because it tends to contain an honest experience or person's choice of a particular product/service in addition to maintaining product quality and customer value perceptions. This research aims to find out and analyze how much influence Brand Preference, Perceived Quality and Perceived Value have on the Purchasing Decisions of Jiwa Toast Citraland Surabaya customers. The method used in this research is a quantitative method with multiple linear regression analysis techniques. The results of this researchconclude that there is a positive and significant influence, both partially and simultaneously, from Brand Preference, Perceived Quality and Perceived Value on the Purchasing Decisions of Jiwa Toast Citraland Surabaya customers.

ANALISIS SISTEM PENGENDALIAN INTERN DALAM PROSEDUR PENGGAJIAN PADA PT. WILDAN JAYA MAJU

Naila Fitriyani — 2024-02-15

The formulation of the problem in this research is how to implement the internal control system in payroll procedures at PT Wildan Jaya Maju. The aim is to analyze the implementation of the internal control system in payroll procedures at PT. Wildan Jaya Maju. The type of research used in this research is qualitative research with a descriptive study approach. Data was obtained by conducting interviews, observation and documentation. The research results show that the implementation of an internal control system in PT procedures. Wildan Jaya Maju is not running well because there are still multiple functions, namely the administration and finance sections which also function as timekeepers, salary recording and salary payments. PT authorization system and recording procedures. Wildan Jaya Maju, recording employee attendance times is still done manually. This can lead to unwanted cheating. Healthy practices have been carried out well by monitoring attendance and crosschecking when calculating the salary to be paid.

PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA SHOPEE EXPRESS SURABAYA DC

Enrico Firmansyah — 2024-02-15

This research uses quantitative research methods. The population in this research are all employees who work at Shopee Express Surabaya DC. The sample used in this research was 86 employees. Using a non-probability sampling method (non-random sampling) with a purposive sampling type. The data collection method uses a questionnaire. The analysis techniques used in this research are Multiple Linear Analysis, R2 Determination Test and Hypothesis Testing (t Test and F Test). The results show that first, partially the calculated t value > t table (0.165 < 1,662) with a significance level of 0.870 > 0.05. Thus, it shows that work motivation does not have a positive and significant effect on employee performance. Second, partially t count > t table (2.858 > 1.662) with a significance level of 0.008 < 0.05. Thus, it shows that work discipline has a positive and significant effect on employee performance. Then, from the calculated F value of 3.731 > F table of 3.11 with a significance level of 0.028, indicating that work motivation and work discipline simultaneously (simultaneously) have a positive and significant effect on employee performance at Shopee Express Surabaya DC.

STUDI KOMPARASI STORE ATMOSPHERE, KUALITAS PELAYANAN, LOKASI DAN KEPUASAN KONSUMEN PADA CAFE WELIJO DAN TERAKOTA DI LAMONGAN

Hana Justicia Vinanda — 2024-02-13

A phenomenon that is currently popular among people lately is going to cafes while sitting and enjoying the atmosphere and this has become their lifestyle. One form of business that is currently on the rise in Lamongan is the coffee shop business. Along with the rapid development of the times, lifestyles have also changed. A person's current lifestyle is one that likes to consume coffee and also a lifestyle that likes gathering with friends or family. The method in this research is quantitative research and comparative research. This research uses a research instrument in the form of a questionnaire. The sample and population are all consumers who have purchased or visited Cafe Welijo and Terakota. The aim of this research is to find out and analyze whether there are significant differences in Store Atmosphere, Service Quality, Location and Consumer Satisfaction. The analytical method used is the Independent sample t-test. The results of the research show that there is a significant difference of 0.000<0.05 between Store Atmosphere, Service Quality, Location and Consumer Satisfaction at Cafe Welijo and Terakota in Lamongan

PENGARUH KREATIVITAS DAN MODAL USAHA TERHADAP KEBERLANGSUNGAN UMK DI SENTRA KULINER FOOD STREET SEMOLOWARU (JALUR GAZA) SURABAYA

Mufidha Alfiyanti — 2024-02-13

Sentra Kuliner Food Street Semolowaru (Jalur Gaza) Surabaya is one of the Micro Small Enterprises in Surabaya. To maintain business continuity, business actors need creativity and sufficient capital to support business continuity. Creativity and Business Capital play an important role in a business. creativity is an effort to produce products to add high value to a business. on the other hand, capital is needed to support all business activities. with sufficient and adequate capital, of course, business actors do not experience difficulties in dealing with financial problems, so that the business can run well to achieve its business goals. In this study, researchers tried to find out the effect of two independent variables, namely Creativity and Business Capital on the dependent variable, namely Business Sustainability. with the object of research at Sentra Kuliner Food Street Semolowaru (Jalur Gaza) Surabaya. The research method used in this research is quantitative research with a causal associative type of research. In collecting data, researchers distributed questionnaires directly and the technique used was a non-probability sampling technique with the type of sampling Saturated (census). The number of respondents is all business people in the Sentra Kuliner Food Street Semolowaru (Jalur Gaza) Surabaya, totaling 50 respondents. The results of this study prove that creativity and business capital have a significant effect on business continuity at the Sentra Kuliner Food Street Semolowaru (Jalur Gaza) Surabaya. Based on the results of this study, it can be suggested for business actors in the Sentra Kuliner Food Street Semolowaru (Jalur Gaza) Surabaya related to creativity is to vary the new menu in accordance with consumer interests that are always changing. While the suggestion regarding business capital is that business actors can take advantage of low-interest credit facilities offered by the government for UMKM.

PENGARUH EFIKASI DIRI, NORMA SUBYEKTIF, DAN PENDIDIKAN KEWIRAUSAHAAN TERHADAP INTENSI BERWIRAUSAHA PADA MAHASISWA FISIP UNIVERSITAS 17 AGUSTUS 1945 SURABAYA

Rizky Oktafianto Farmanda — 2024-02-13

Currently, Indonesia is still experiencing unemployment problems. One way to overcome unemployment and improve the Indonesian economy is to increase the entrepreneurial interest of the younger generation. Entrepreneurial knowledge really supports entrepreneurial values, especially for students, so it is hoped that they will foster an entrepreneurial spirit for entrepreneurship. It is hoped that student intentions and knowledge about entrepreneurship will be useful in fostering entrepreneurial activity within the student environment. Entrepreneurial intentions will make someone more active in looking for, exploiting and creating existing opportunities in order to achieve their desire to become an entrepreneur. The existence of a high desire (intention) to succeed in achieving something will form high self-efficacy in the individual. Self-efficacy can encourage a person's performance in various fields, including entrepreneurial intentions. Self-efficacy is a person's self-confidence in carrying out their duties which can encourage a person's performance. The FISIP faculty at the University of 17 August 1945 Surabaya has provided entrepreneurship education by including entrepreneurship courses in the college curriculum. The purpose of this research is to determine and analyze the influence of Self-Efficacy, Entrepreneurial Intentions, and Entrepreneurship Education, on Entrepreneurial Intentions in Social Sciences Students at the University of 17 August 1945 Surabaya. This research is quantitative research using survey methods. Data collection was carried out through observation, as well as distributing online questionnaires via Google Form to respondents, namely Business Administration students at the 17 August University of Surabaya. The results of this research show that Self-Efficacy, Entrepreneurial Intentions, and Entrepreneurship Education have a partial and simultaneous effect on Entrepreneurial Intentions.