ANALISIS PENGARUH MARKETING MIX TERHADAP PERSEPSI KONSUMEN PLATINUM CERAMICS INDUSTRY Ltd SURABAYA.
DOI:
https://doi.org/10.30996/die.v6i3.159Abstract
The ceramic floors are the products which are used for house floors and have an art touching. The ceramic mosaics are prepared by the company, for public to fulfill the housing needs. So one consumer with the other consumer has different perception of the product, price, distribution and promotion. For that reason we need to know the influence of marketing mix to the consumer perception for the good and bad of Platinum Ceramics Industry Ltd, so we will know how the influence of marketing mix to the consumer perception of Platinum Ceramics Industry Ltd. The understandingof this problem is important for the marketer, as a basic making of effective marketing strategic. The that reason this research is for knowing the marketing mix influence to the consumer perception about the good and bad of Platinum Ceramics Industry Ltd, and the most dominant variable.
According to the consumer behaviour theory which consist of buyer characteritic which must be paid attention by the marketer, so there is a possibility of marketing mix influence to the consumer perception. Baside that, there is marketing mix variable which has the most dominant influence to the consumer perception.
This research is done to the mosaic ceramic consumers with the brand Platimun which has needs and wants with the research object target in Surabaya. The amount of respondens which are used for samples are 100 people, the sampling method which is used is the convenience method, the samples are the ones which are easily met and in coincidence surveying at the mosaic ceramic. The data collections are done by iterviewing and spreading the questionairs. The results of the research are : (1) There is an influence of partial marketing mix variable to the consumer perception about the good and bad of Platinum Ceramics Industry Ltd Surabaya. (2) There is an influence of marketing mix variable together to the consumer perception about the good and bad Platinum Ceramics Industry Ltd Surabaya. (3) The price variable is the most dominant influence. The conclusion which is got is the marketing mix has positive influence to the consumer perception about the good and bad of Platinum Ceramics Industry Ltd Surabaya.
The marketing mix analization like above can give the implication to the marketing strategy, especially for making aand deciding the marketing mix strategy of Platinum Ceramics Industry Ltd Surabaya.
Key word : Â The influence of marketing mix to the consumer perception for the good and bad.Downloads
References
Ancok D, dkk. 1995. Psikologi Islam. Yogyakar-ta: Pustaka Pelajar. Antkinson. 1996. Pengan-tar Psikologi Jilid 2. Erlangga. Jakarta.
Arikunto, S. 1989. Prosedur Penelitian Suatu Pendekatan Praktek, PT. Bina Aksara, Jakarta.
.....2002. Prosedur Penelitian : Suatu Pendekatan Praktek. : Rineka Cipta. Jakarta.
Atkinson, R.L. 1999. Pengantar Psikologi Edisi ke 2. Alih bahasa Dr. Widjaja Kusuma. Erla-ngga. Jakarta.
Azwar, S. 2000. Reliabilitas dan Validitas. Edisi ketiga. cetakan kedua. Pustaka Pelajar Offset. Yogyakarta.
.....2005. Sikap manusia : Teori dan Pengukuran-nya. Pustaka Pelajar. Yogyakarta.
Baron, R. A., Byrne, D. 2000. Social Psychology. Boston, Massachusetts: Allyn dan Bacon, Inc.
.....2005. Psikologi Sosial. Edisi:10. Jilid:2. Terj: Djuwita. Jakarta: Erlangga.
Brannon, L. 1996. Gender: Psychological Per-spectives. Boston: Allyn and Bacon.
Brigham, J. C. 1991. Social Psychology Second Edition. New York: Harpercollins Publisher Inc.
Berndt, T. J. 1992. Child Development. Fort Wort, Texas. Harcourt Brace Jovanouies College Publisher.
Berns, R. M. 2007. Child, Familiy, School Com-munity Socialization and Support 7th Edition. Belmont, California: Wadsworth Publishing.
Chaplin, J. K. 2000. Kamus Lengkap Psikologi. Raja Grafindo. Jakarta.
Dayakisni, Tri & Hudaniah. 2003. Psikologi Sosi-al. Cet:2. UMM Press.Malang
Davidoff, 1991,"Affective and Predatory Violen-ce: a Bimodal Classification System of Human Aggression and Violence." Journal Aggression & Violent Behavior, h. 1-30. 7 Dec. 1991.
Desmita. 2009. Psikologi Perkembangan. PT Re-maja Rosdakarya. Bandung.
Diyah Perwitasari. 2007. Hubungan antara reli-giusitas dengan perilaku prososial pada maha-siswa fakultas psikologi Universitas Islam Negeri Malang. SKRIPSI. Fakultas Psikologi. Program S1. Universitas Islam Negeri (UIN) Malang http://lib.uin-malang.ac.id/?mod=th_ detail&id=05410059 di akses, tgl.5 September 2012.
Fatchurahman dan Pratikto P. 2012, Kepercayaan Diri, Kematangan Emosi, Pola Asuh Orang Tua Demokratis dan Kenakalan Remaja, Jurnal Persona, Vol 1 No. 02 September 2012
Fitria Alfi Rufaida (2009), Hubungan Antara Tingkat Kematangan Emosi Dengan Tingkat Perilaku Prososial (http://lib.uinmalang.ac. id/?mod=th_detail&id=05410058 di akses, tgl. 6 September 2012.
Golman, D. 1997. Kecerdasan Emosional. Gra-media Pustaka Utama. Jakarta,
Hadi, S. 1988. Statistik jilid II. Andi Offset. Yogyakarta.
___. 2001. Metodologi Research. Andi Offset. Yogyakarta.
Hurlock, E. B. 1996. Psikologi Perkembangan : Suatu Pendekatan Sepanjang Rentang Kehi-dupan (Alih Bahasa Istiwidayanti dkk). Erla-ngga. Jakarta.
.....2001. Perkembangan Anak, Jilid 2. Jakarta: Erlangga. Jakarta.
Irwanto. 2002. Psikologi Umum. Jakarta: Pren-hallindo.
Jersild, 1975, Aggression and its causes a biopsy-chosocial approach. Oxford University Press, New York.
Jalaluddin dan Ramayulis. 1993. Pengantar Ilmu Jiwa Agama. Kalam Mulia. Jakarta.
Jalaluddin. 2003. Psikologi Agama, Jakarta: Radja Grafindo.
Koeswara, E. 1988. Agresi manusia. PT Eresco. Bandung.
Khotimah, K. 2006. Hubungan Dukungan Sosial dan Kematangan Emosi dengan Post Partum Depression Pada Ibu yang Melahirkan Anak Pertama. Skripsi (tidak diterbitkan). Sema-rang: Fakultas Psikologi Universitas Negeri Semarang.
Krahe, B. (2001). Perilaku Agresif. Pustaka Pela-jar. Yogyakarta.
Rufaida F.A., 2009, Hubungan Antara Tingkat Kematangan Emosi Dengan Tingkat Perilaku Prososial.http://lib.uinmalang.ac.id/?mod=th_detail&id=05410058 Diakses tgl. 17 Janauari 2013
Lazarus, R.S., 1991. Emotion and Adaptation, New York: Oxford University Press.
Mappiare, A., 1982, Psikologi Remaja, Usaha Nasional, Surabaya
Masykouri, 2005, Perilaku agresif. Pustaka Pela-jar Offset, Yogyakarta.
Muawanah L.B., Suroso dan Pratikto H., Kema-tangan Emosi, Konsep Diri dan Kenakalan Remaja, Jurnal Persona, Vol 1 No. 02 Septem-ber 2012.
Nawangsih, U. 2001. Hubungan Tipe Orintasi Religisitas dengan Perilaku Prososial. Jurnal Psikodinamik. Vol,4 No. 5, Oktober 2001. Fakultas Psikologi. Universitas. Muhammadi-yah Malang.
Nurhasanah. 2002, Hubungan Antara Empati dengan Intensi Prososial pada Siswa-siswa SMUN I Gerung Lombok Barat NTB. UIN Malang, Skripsi.
Rakhmat, Jalaludin. 2003. Psikologi Komunikasi. Remaja Rosda Karya. Bandung.
Ratnawati, I., 2005, Studi tentang Kematangan Emosi dan Kematangan Sosial Pada siswa SMU Yang Mengikuti Program Akselerasi, Skripsi, (Tidak Diterbitkan) Fakultas Psikologi Universitas 17 Agustus 1945 Surabaya.
Sarafino, E. P. 1998. Health Psychology : Healthy Psychology Biopsychosocial Interactions. New York : John Willeyant.
Saraswati. Hubungan Antara Self-Esteem dengan Intensi Prososial pada Mahasiswa Fakultas Psikologi Universitas Gadjah Mada, UGM, Skripsi, 2000.
Sarwono, S. W. 1994. Psikologi Remaja. PT Raja Grafindo. Jakarta.
___.2002. Pengantar Psikologi Umum. Bulan Bintang. Jakarta.
Santrock, John W. 2002. Life-Span Development Perkembangan Masa hidup. Erlangga. Jakarta.
Sears, dkk. 1991. Psikologi Sosial, Jilid 2 (Terje-mahan), edisi kelima. Erlangga. Jakarta.
Soemardjono. 1992. Liku-liku Relasi Antarpribadi dan Permasalahannya dalam Kepribadian Siapakah Saya. CV Rajawali. Jakarta.
Smet, B.1994. Psikologi Kesehatan. Gramedia Widiasarana Indonesia. Jakarta.
Walgito, B. 2003. Pengantar Psikologi Umum. Andi Offset.Yogyakarta
Downloads
Published
Issue
Section
License
The author who will publish the manuscript at DiE: Jurnal Ilmu Ekonomi dan Manajemen, agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution ShareAlike License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories, pre-prints sites or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater dissemination of published work
