ANALISIS KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN MAHASISWA DI STIE ”ARTHA BODHI ISWARA” SURABAYA

  • Budi Prasetyo Alumni Program Magister Manajemen Pascasarjana Untag Surabaya; Staf Pengajar STIE “Artha Bodhi Iswara” Surabaya

Abstract

In this research of writer use method either through qualitative and also quantitatively with examination of reliabilitas and validity, test doubled regresi, correlation coefficient test, parsial correlation coefficient test, test F test and t

As for result of this research is : For the examination of by parsial known by variable (tangibles) (X1), assess t calculate which obtained is equal to 9,547 and its value is 0,000, (reliability) (X2), assess t calculate which obtained[is equal to 10,245 and its value is 0,000, ( responsiveness) (X3), assess t calculate which  obtained is equal to 8,576 and its value is 0,001, (assurance) (X4), assess t calculate which  obtained is equal to 7,568 and its value [is] 0,002, (empathy) (X5), assess t calculate which  obtained is equal to 6,125 and its value is 0,000, this smaller value than = 0,05, so that can be said that that free variable (tangibles) (X1), (reliability)(X2), (responsiveness)(X3), (assurance) (X4), (empathy) (X5) by parsial have an effect on to storey; level satisfaction of student (Y)

Result of calculation Test conducted F constructively SPSS program obtained [by] f value [count/calculate] equal to 980,365. obtained Signifikansi value [is] equal to 0,000, this smaller signifikansi value than value that is 0,05. Thereby can be interpreted that free variable which cover physical evidence ( tangibles) ( X1), mainstay ( reliability) ( X2), comments (responsiveness) (X3), (assurance) (X4), (empathy) (X5), together have an effect on to storey; level satisfaction of student ( Y)

Because X2 variable that is (reliability) have highest parsial correlation value that is equal to 0,988 compared to other free variable hence X2 variable that is (reliability) represent dominant free variable influence variable tied that is storey; level satisfaction of student ( Y)

Keywords : Quality of Service and Satisfaction

Downloads

Download data is not yet available.

References

Arikunto, Suharsimi. 2000, Manajemen Penelitian, Edisi Baru, PT Rineka Cipta. Jakarta.

Assael, Henry, 1984, Consumer Behavior and Marketing Action, Fourth Edition, PWS Kent Publishing Company, Boston.

Djawanto, PS. dan pangestu Subagyo,1993. Statistik Induktif. Edisi Keempat, BPFE. Yogyakarta.

Dutka, A.1994. Ama Book for Customer Satisfaction. Licolnwood, Illionis, NTC Business Book.

Engel, et, al, 1997, Consumer Behavior, 6 th ed, The Dryden Press, Chicago.

Gasperz, Vincent. 2002. Manajemen Kualitas dalam Industri Jasa, Cetakan kedua, PT Gramedia Pustaka Utama , Jakarta

Gibson L. James, Ivanicevich, M John, Donelly, H James. 1996, Organisasi : perilaku Struktur, proses, edisi kedelapan, Binarupa aksara, Jakarta.

Hessel Nogi,S tangkilisan, 2005 Manajemen Publik, Penerbit Gransindo. Jakarta.

Kotler, Philip, 2000, Marketing Management : Analysis, Panning, Implemantation, and Control, Ninth Edition, Prentice Hall, Inc., Upper Saddle River, New Jersey.

Kotler, Phillip. 1997. Marketing management, analysis, Planing Implementation, and Control. third edition. Englewood Cliffs. N. J. : Prentice Hall International. Inc

Moenir, 1992. Manajemen Pelayanan Umum di Indonesia. Penerbit Bumi Aksara. Jakarta.

Nasir, M, 1998, Metode Penelitian, cetakan ketiga, Ghalia, Jakarta.

Parasuraman, and Leonard L Berry, 1985, A Conceptual Model of Service Quality and Its Implications for Future Research, Journal of Marketing, Vol. 49, Pp 41 – 50.

Parasuraman, Leonard L Berry, Philip Kotler, 1994, Reassessment of Expectations as a Comparison Standart In Measuring Service Quality : Implications for Further Research, Journal of Marketing, January, Vol 58, PP III – 142

Simorangkir, 1997, Masalah Pokok Pemasaran, Cetakan Pertama, Penerbitan Yogyakarta, Jakarta.

Singarimbun, Masri dan Effendi. Sofian. 1989. Metode Penelitian Survai, Edisi Revisi. Penerbit LP3ES. Jakarta.

Sumarni, Murti .1997., Marketing Perbankan. Edisi Revisi. Penerbit Liberty Yogyakarta.

Suprapto, J. 1997. Pengukuran Tingkat Kepuasan Pelanggan Untuk Menaikkan Pangsa Pasar. Rineka Cipta. Jakarta.

Stanton, William J.,1994, Fundamental of Marketing, Edisi Ketujuh, Jilid 2. Penerbit Erlangga, Jakarta.

Swasta, Basu dan Irawan,1991, Manajemen Pemasaran Modern, Bagian Penerbitan Akademi Manajemen Perusahaan YKPN, Yogyakarta.

Swasta, Basu,1994, Azas-azas Marketing, Edisi ketiga, Penerbit liberty, Yogyakarta.

Tjiptono, Fandi. 1996. Manajemen Jasa. Penerbit Andi. Yogyakarta.

Umar, Husein, 1999, Metode Penelitian Aplikasi dan Pemasaran, Gramedia Utama, Jakarta.

Winardi, 1995, Marketing dan Perilaku Konsumen, Mandar Maju, Bandung.

Published
2010-04-01
Section
Articles