DiE: Jurnal Ilmu Ekonomi dan Manajemen

Business Development Strategy For Improving Sales In Start Up Retail Building Material (Case Study: Hero Castle)

Alfin Nur Arifah — 2022-09-26

Hero Castle is a retail company that started its business on February 1, 2015, located in Raya Pemda street Singaparna Tasikmalaya. Hero Castle sells building finishing materials such as ceramic/granite for the floors and walls, sanitary and kitchen tools, paint, glue, and building accessories for doors and windows. As a new company that has been in operation for eight months, Hero Castle needs to maintain its growth with the right business strategies. This thesis will discuss about the implementation of business strategies in Hero Castle to improve sales. Based on the sales data per month from Hero Castle, a decrease in sales is evident in the second to fourth months. In this study has applied a hybrid strategy to improve sales in Hero Castle. This study is divided into two periods, namely the first period from February to May. The second period is from June to September. The first period is the period before the implementation of a hybrid strategy, while the second period is the period after treatment or after the application of a hybrid strategy. The result in the second period ( June – September ) shows the average sales increased to 71.38% from the previous period ( February – May ). The main weaknesses and threats found based on the results of the SWOT analysis are a lack of capital and technology. Thus the implementation plan will be focused to fix these two problems. To maintain and improve business performance Hero Castle has a strategic implementation plan which is divided into three steps, namely improving the quality of human resources, improving management distribution, and utilizing system technology.

ANALYSIS THE EFFECT OF BRAND EXPERIENCE AND BRAND INNOVATION ON BRAND LOYALTY WITH BRAND TRUST AS A MEDIATION VARIABLE

Nadya Desna Maura — 2022-09-26

Technological developments have had a great influence on competition in the industrial world, especially in the beauty industry. To win the competition, it is important for a company to build customer loyalty. Several studies that have been conducted have found a significant relationship between brand experience and brand innovation on brand loyalty. Apart from the many studies examining the effect of brand experience and brand innovation on brand loyalty, inconsistency of results is still found where there is a group of researchers who find that there is a significant effect between brand experience and brand innovation on brand loyalty and there are other groups of researchers who find no significant effect between brand experience and brand innovation on brand loyalty. To fill this gap, this study will use the brand trust variable as a mediating variable. The purpose of this study was to further investigate the relationship between brand experience and brand innovation on brand loyalty with the brand trust variable as a mediating variable. This study uses a quantitative approach using the structural equation modeling (SEM) method to analyze the data. The object of this research is the grace and glow brand using 160 respondents located in Surabaya.

Sharing Knowledge and Creating Community: A Self-Determination Theory (SDT) Perspective

Febriani Wahyusari Nurcahyanti — 2022-09-26

This study was conducted to develop previous findings in the form of building communities with insignificant innovations that can be mediated by knowledge-sharing variables. The sample used in this study were 105 owners of Small and Medium Enterprises (SMEs) in Bantul Regency, Yogyakarta which was collected through research questionnaires. The research method used is the quantitative method. Data were collected and analyzed using PLS. The results of the study indicate that the concept of knowledge sharing can increase the innovation of SMEs. With the view of the theory of Self-Determination Theory (SDT) means the illustrated model for self-determination motivation. SDT describes the externally controlled motivators provided by the organization, described resources which include assets, capital, finance, human resources, and so on.

ANALYSIS OF CONSUMER ATTITUDES TOWARDS TELEVISION MEDIA ADVERTISING

Mohammad Suyanto — 2022-09-26

As consumers, everyone becomes the target of advertising, even all parts of the human body are targeted by advertisements. Producer use various advertising media hoping to influence consumer behavior. One of the advertising media is television. This study focuses on the problem of consumer attitudes towards consumers towards television advertising. This research was conducted in the city of Surabaya. Sampling was done by simple random sampling method. Data were collected by distributing questionnaires with data analysis using Fishbein's attitude model.

The results of the study indicate that consumer attitudes towards television media advertising are based on advertising attributes: 1) Product information; 2) Social roles and image; 3) Entertainment; 4) Good for the economy; 5) Falsehood; 6) Corruption of values; 7) Materialism, is positive. Two things that need to be considered in advertising from the results of this study are: 1) Analysis of consumer attitudes towards advertising is important as a basis for preparing promotional strategies and programs, especially in the field of advertising; 2) Determination of advertising material needs to pay attention to the values that exist in the community.

The Impact of Instagram Social Media and e-Mouth of words as a Marketing Strategy on Purchasing Decisions

Estik Hari Prastiwi — 2022-09-26

Study this aim to prove and analyze the influence of social media Instagram and mouth of word on decision purchase by direct or through brand equity mediation. Method data collection used is with method questionnaire, sample study of 150 respondents. The method sample used namely purposive sampling, namely respondents who have buy fashion products in e-commerce at least twice. Method data analysis used WarpPls 7.0 . Research results show Instagram influential significant to decision purchase , word of mouth is influential significant to decision purchase. Brand equity is as mediation of Instagram's influence on decision purchases. Brand equity is also a mediation the influence of mouth of word on decision purchase

ENTREPRENEUR PASSION, SKILL AWARENESS ON ENTREPRENEUR SELF EFFICACY AND ENTREPRENEUR INTENTION

Denis Fidita Karya — 2022-09-26

This study investigates the role of entrepreneurial passion, self-skill awareness, and entrepreneurial self-efficacy on entrepreneurial intention. This study uses a quantitative method with a purposive sampling approach. The sample used in this study is the Surabaya community which does not yet have a business. The results showed that entrepreneurial passion had a significant positive effect on entrepreneurial self-efficacy, self-skill awareness had a significant positive effect on entrepreneurial self-efficacy, and entrepreneurial self-efficacy had an influence on entrepreneurial intention.

SIGNALLING THEORY STUDY: PREDICT FUTURE CASH FLOWS WITH EARNINGS AND CASHFLOWS IN CONSUMER GOODS INDUSTRIES BEFORE PANDEMIC ERA

Uswatun Khasanah — 2022-09-26

This study aims to determine which of the cash flows and earnings have a better ability to predict future cash flows in the two years after the study period. This research was conducted on consumer goods industries listed on the Indonesia Stock Stock Trade in 2016 – 2019 employing a purposive examining procedure. (Dechow, Kothari, & Watts, 1997) found that earnings have a better ability to predict future cash flows than operating cash flows themselves. Another study conducted by (Dahler & febrianto, 2007) utilizing numerous straight relapse models found that operating cash streams for the current year have a better ability than profit in anticipating future working cash streams for both bunches of companies that have positive and negative benefits. Utilizing the same model, this study concludes that earnings have a better ability to predict future cash flows than cash flows themselves. However, cash flows still have a significant ability to predict future cash flows. In expansion, this consider too succeeded in demonstrating that profit has an incremental capacity to anticipate future cash streams.

THE EFFECTIVENESS OF RESTRUCTURING POLICY IN BUMN BANKS DURING THE PANDEMIC

Liliek Nur Sulistiyowati — 2022-09-26

The pandemic condition has made many sectors affected, one of which is banking. Bank Indonesia is one of the central banks that provide regulatory stimulus to maintain the stability of the banking system in the form of financing relaxation policies or waivers in customer financing installments. It is hoped that the level of health of the national banking can be well conditioned. This research aims to find out whether the restructuring policy that has been programmed by the government has been effective. This research was conducted at a state-owned bank in the Madiun Residency. The method used in this study was a simple regression analysis using the help of SPSS Version 26. The results of this study show that the restructuring policy programmed by the government has been effective. It is proven by the improvement of problematic NPLs after the restructuring, where previous debtors had difficulty in paying their obligations. Restructuring of state-owned banks can be carried out in several aspects, namely reducing interest rates, unemployment of credit interest arrears, reducing principal arrears, extending the term, taking over debtor assets, and converting loans into temporary capital.

ANALYSIS OF DETERMINING RAW MATERIAL REQUIREMENTS EFFECTIVELY AND EFFICIENTLY BY APPLYING THE MRP METHOD

Arifin Puji Widodo — 2022-09-26

This research aims to analyze the effective and efficient lot sizing method for determining raw material requirements in implementing MRP. The research stages are through testing 3 lot sizing methods namely LFL, EOQ, and POQ. The initial stage of data processing is in the form of a MPS obtained from demand recap data and BOM which are components of the product as input. The next step is the MRP process, namely the netting process, the lotting process, the offsetting process, and the explosion process. This stage is in the form of a MRP matrix in tabular form. The next step is to enter the inventory cost calculation process for each method consisting of the storage cost of each component per period and the ordering cost per message. Calculations are carried out for each method to determine the amount of absorption of inventory costs from each method. The results show that the LFL method absorbs inventory costs of Rp.240,000,000, the EOQ method absorbs inventory costs of Rp.251,503,100 and the POQ method absorbs inventory costs of Rp.261,027,683. In this case, LFL has the lowest absorption of inventory costs, according to the current state of the company, does not leave inventory, and is easy to implement for the company. The study results concluded that the most effective and efficient method is LFL according to the current state of the company, does not leave inventory, and is easy to implement for the company. The study results concluded that the most effective and efficient method is LFL according to the current state of the company, does not leave inventory, and is easy to implement for the company. The study results concluded that the most effective and efficient method is LFL

The Influence of Human Capital on Organizational Performance

M. Taufiq Hidayat — 2022-09-26

Currently, the economic downturn in various parts of the world has made human capital increasingly important with increasing globalization and the saturation of the job market.In order to increase economic growth by giving more time and effort, both developed and developing countries place an emphasis on human resource development.To enter the international arena, human resource development is one of the basic solutions.For this, companies need to invest the necessary resources to develop human resources that have a greater impact on performance.This paper reviews the effects of human capital having a direct impact on firm performance from various critical perspectives.Company performance in terms of financial and non-financial performance.Finally, this paper proposes an initial model that explains the relationship between human capital and firm performance.

REBOUND MODEL TO TOWARD REGIONAL ECONOMIC RESURRECTION POST COVID-19 PANDEMIC IN BANYUWANGI REGENCY

Endang Suprihatin — 2022-09-26

Banyuwangi Regency which is located in the eastern sunrise of Java seeks synergistically to restore the economy after the Covid-19 pandemic, namely by echoing the Banyuwangi Rebound program which contains three main program for the era of revival, First, the pandemic handling ecosystem consists of various steps to deal with Covid-19 and improve the level of health of citizens in general, in addition to handling pandemics such as us towards one hundred percent of childhood vaccination, various preventive, promotive, curative, and rehabilitative measures we integrate. Including towards zero stunting, village midwife support, people's nutritional supplements, spurring sports activities, and revitalization of school health units, the next ecosystem is economic recovery. Starting from MSME development programs, agriculture, infrastructure, rural development, to tourism. They are designed to create jobs and restore the economic movement of citizens. The third ecosystem is harmony strengthens social solidarity, develops human resources in terms of education, maintains environmental sustainability, to strengthen harmony between religious people. Banyuwangi Rebound is a comprehensive movement reaching all sectors and stakeholders to bring Banyuwangi able to Rebound amoung various challenges. Economic growth is starting to return positively. The wheels of the economy began to move, one of the indicators is financing from banks to MSME that are soaring. Banyuwangi's banking credit growth is far above the national average. In addition, the culture of innovation developed by the government continues to develop, in the midst of this pandemic, the poverty rate rose even though Banyuwangi experienced the lowest increase in East Java 0.1%.

The Impact Of Macroeconomics, Liquidity, Asset Structure On Firm Value In The Heavy Construction & Civil Engineering Sub-Sector On The Indonesia Stock Exchange

Nekky Rahmiyati — 2022-09-26

Study aims to see the relationship between macroeconomic, liquidity , asset structure variables, on firm value with profitability and capital structure as an intervening variable in the in the Heavy Construction & Civil Engineering Sub-Sector on the Indonesia Stock Exchange 2019-2021 The types of research are quantitative, the number of samples is 15 and the sampling technique is purposive sampling . This study uses SEM (Structural) analysis. Equation Modeling) based on component or variance, namely Partial Least Square (PLS), using Smart PLS 3.0 software. According to the findings of the study, macroeconomic variables had positive effect on firm value and capital structure but not significant, macroeconomic variables had a negative effect on profitability but not significant. Assets structure variables had a positive effect on profitability and capital structure but not significant. Assets structure variables had a negative effect on firm value but not significant. Liquidity had a negative effect on profitability and firm value but not significant, Liquidity had a negative effect on capital structure but significant . Profitability had a positif effect on firm value but not significant. capital structure variables had a negative effect on firm value but significant