Perilaku Impulsive Buying Pada Mahasiswa Pengguna Skincare Di Surabaya Berkaitan Dengan Fenomena Fear of Missing Out
Abstract
This study aims to know the relationship between Fear of Missing Out and impulsive buying. Fear of Missing Out is the independent variable in this research. Meanwhile, impulsive buying is the dependent variable. The sample for this research was 109 students using skincare in the city of Surabaya. The sampling used is non-probability sampling with purposive sampling technique, which is a method of selecting samples from among the population according to what the researcher desires, so that the sample can represent the characteristics of the desired population. The measuring instruments used are the impulsive buying scale and the Fear of Missing Out. This research hypothesis testing was carried out using the product moment correlation technique assisted by SPSS 23.0 for Windows, showing a correlation coefficient score of 0.694 with a significance level of p = 0.000 (p < 0.01) and an R² value of 48%, meaning there is a very significant positive relationship between Fear of Missing Out and impulsive buying, meaning that the higher the Fear of Missing Out, the higher the impulsive buying behavior. The results obtained show that impulsive buying has an effective contribution of 48.2% to Fear of Missing Out, and 51.8% is influenced by other factors.
Downloads
References
Ahmad, Siti Hadidjah, Wolok, Tineke, & Abdussamad, Zulfia K. (2022). Pengaruh Shopping Lifestyle Dan Promosi Produk Skin Care Terhadap Impulse Buying Melalui Media Tiktok Shop. JURNAL ILMIAH MANAJEMEN DAN BISNIS, 5(2), 784–793.
Anin F, A., Rasimin. BS., & Atamimi, N. 2008. Hubungan self monitoring dengan impulsive buying terhadap produk fashion pada remaja. Jurnal Psikologi Fakultas Psikologi Universitas Gadjah Mada, 35(2), pp. 181-193.
Çelik, I. K., Eru, O., & Cop, R. (2019). The effects of consumers' FoMo tendencies on impulse buying and the effects of impulse buying on post-purchase regret: An investigation on retail stores. BRAIN-Broad Research in Artificial Intelligence and Neuroscience.
Charan, Y. Y. P. & Rahayu, M. N. M. Self-Control dan Implusive Buying Wanita Dewasa Awal Pada Masa Pandemi. (2022). Jurnal Ilmiah Psikologi, 10(4), 662-670.
Chayrinnisha, N. 2018. Wanita dan Kosmetika (Studi Etnografi pada Mahasiwa FISIP USU terhadap Pemilihan Kosmetik Berlabel Halal). Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara. https://repositori.usu.ac.id/handle/1 23456789/6183.
CHRISTINA, Riska; YUNIARDI, Muhammad Salis; PRABOWO, Adhyatman. Hubungan tingkat neurotisme dengan fear of missing out (FoMO) pada remaja pengguna aktif media sosial. Indigenous: Jurnal Ilmiah Psikologi, 2019, 4.2: 105-117.
Darmawan, D. S. M. & Wijono,S. (2022). Konsep diri dengan Implusive Buying Pada Produk Pakaian Pada Mahasiswa. Jurnal Ilmiah Bimbingan Konseling Undiksha, 13(3), 1-10.
Dahmiri, D., Bhayangkari, S. K. W., & Fatricia, R. S. (2023). Scarcity cues, fear of missing out, and impulse buying behavior in fashion product: The role of Islamic religiosity. SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam, 5(2), 67-82.
Fumar, M., Setiadi, A., Harijanto, S., & Tan, C. (2023). The Influence of Fear of Missing Out (FOMO), Sales Promotion, and Emotional Motive Mediated Self-Control on Impulsive Buying for Hypebeast Products. Riwayat: Educational Journal of History and Humanities, 6(3), 1363-1375.
Ghozali, Imam. 2006. Aplikasi Analisis Multivariate dengan Program SPSS. (Edisi Ke 4). Semarang:Badan Penerbit Universitas Diponegoro.
Haryani, D. S. & Syaf, A. & Fadhli, M. (2022). Hubungan Gaya Hidup Hedonis Dengan Kecenderungan Implusive Buying Pada Remaja. Anfisina : Journal of Psychology,5(1), 25-34
Henrietta, P. 2012. Impulsive Buying pada Dewasa Awal di Yogyakarta. Journal of Psychology Faculty. Semarang: Universitas Diponegoro. Vol. 11 No. 2(1-6).
Herabadi, A.G., Verplanken, B. and van Knippenberg, A. (2009) Consumption Experience of Impulsive Buying in Indonesia: Emotional Arousal and Hedonistic Considerations. Asian Journal of Social Psychology, 12, 20-31.
JWT Intelligence. (2012). Fear Of Missing Out (FOMO). Diunduh dari www.jwtintelligence.com/wpcontent/uploads/2012/03/f_JWT_FOMO_ updat e_3.21.12.pdf.
Komala, K., Rafiyah, I., & Witdiawati (2022) Gambaran Fear of Missing Out (FoMO) Pada Mahasiswa Fakultas Keperawatan. JNC. Vol 5, No 1.
Maza, S. & Aprianty, R. A. (2022). Hubungan Kontrol Diri Dengan Fear Of Missing Out (FOMO) Pada Remaja Pengguna Media Sosial. Jurnal Mahasiswa BK An-Nur : Berbeda, Bermakna, Mulia, 8(3), 148-157
Mulyono, Fransisca. 2012. Faktor Demografis Dalam Perilaku Pembelian Impulsif. Jurnal Administrasi Bisnis Vol. 8, No. 1 Mulyono. Fransisca (2012). Faktor Demografis Dalam Perilaku Pembelian Impulsif. Jurnal Administrasi Bisnis (Jurnal Ilmiah Ilmu Administrasi Bisnis) No. 1 / Vol.8.
Muharam, G. M., Sulistiya, D., Sari, N., Fahmy, Z., & Zikrinawati, K. (2023). The Effect of Fear of Missing Out (FoMO) and Peer Conformity on Impulsive Buying in Semarang City Students (Study on TikTok Shop Consumers), 1(8), 687-695
Naufah, N. M. & Apriliawati, D. (2023). Hubungan Antara Regulasi Diri dan Pembelian Implusif Terhadap Produk Skincare Pada Mahasiswa. Humanitaria : Jurnal Ilmu Sosial dan Humaniora UIN Sunan Kalijaga Yogyakarta, 1(2), 150-164.
Papalia, D. E., Old s, S. W., & Feldman, R. D. (2009). Human Development Perkembangan Manusia. Jakarta: Salemba Humanika.
Pratiwi, A., Fazriani, A., & Tangera, D. S. Y. (2020). Hubungan antara Fear of Missing Out (FoMO) dengan kecanduan media sosial pada remaja pengguna media sosial. Jurnal Kesehatan, 9(1), 1-13.
Purnama, R. A. (2015). Studi deskriptif mengenai bentuk impulse buying pada mahasiswa Fakultas Psikologi Universitas Padjadjaran usia 18-20 tahun. Bandung: Universitas Padjadjaran.
Przybylski, A. K., Murayama, K., DeHaan, C. R. & Gladwell, V. (2013).
Motivational, Emotional And Behavioral Correlates Of Fear Of Missing Out. Journal Homepage: Computer in Human Behavior, 29. 1841-1848
Quroyzhin Kartika Rini, Nada Fitria Siregar,(2019) “Regulasi Diri Dan Implusf Buying Terhadap Produk Fashion Pada Remaja Yang Belanja Online”, Jurnal Psikolog,Vol,12, No,02.
Rini, J.F. (2002). Memupuk Rasa Percaya Diri. Dalam http://www.epsikologi.com/dewasa/160802.htm.
Rook, D.W. 1987. The Buying Impulse. The Journal Of Consumer Research. Vol.14, No.2 September 1987 (198-199)
Roteng, M. T., & Harsono, Y. T. (2022). Hubungan Self-Esteem dan Impulsive Buying pada Produk Skincare Pengikut Akun Mention Confession di Twitter. Flourishing Journal, 2(11), 704-712.
Instagram. Jurnal Pendidikan Dan Konseling (JPDK), 4(3), 1103-1109.
Santoso, I. H., Widyasari, S., & Soliha, E. (2021). Fomsumerism : Mengembangkan Perilaku Conformity Consumption Dengan Memanfaatkan Fear Of Missing Out Konsumen. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 15(2), 159–171.
Santrock, J. W. (2002). Life-span Development Perkembangan Masa Hidup Edisi Kelima. Jakarta: Penerbit Erlangga
Sugiyono. (2018). Metode Penelitian Kuantitatif. Bandung: Alfabeta.
Suhardi, Y., Akhmadi, A., & Darmawan, A. (2023). Fear of missing out, price sensitivity, and customer online impulse buying: The role of scarcity cues. Jurnal Manajemen Strategi dan Aplikasi Bisnis, 6(1), 171-184.
Suhyar, S.V., Pratminingsih, S. A. (2023). The Influence of Live Streaming and Trust on Impulsive Buying in The Purchase Of Skintific Skincare Products, Vol. 4 No. 2, 1427-1438.
Swanita. (2012). Perbedaan impulse buying produk fashion pada komunitas hijabers dan non hijabers di kota medan (Skripsi) Universitas Sumatera Utara.
Verplanken, Bas., & Herabadi, Astrid (2001). Individual Difference In Impulse Buying Tendency: Feeling And No Thinking. Europan Journal Of Personality. Eur J.Pers 15;S71-S83 DOI.10.1002. Per 423.
Wu, S. (2003), "The relationship between consumer characteristics and attitude toward online shopping", Marketing Intelligence & Planning, Vol. 21 No. 1, pp. 37-44.
Zahroh, L., & Sholichah, I. F. (2022). Pengaruh Konsep Diri dan Regulasi diri Terhadap Fear of Missing Out (FoMO) Pada Mahasiswa Penguna
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
