Profil Perilaku Konsumtif pada Penggemar Idola K-Pop di Jawa Timur

Abstract

This study aims to describe the consumptive behavior of K-Pop Idol Fans in East Java. The study uses a quantitative approach and involves 1205 K-Pop idol fans who have purchased merchandise and reside in East Java. This research utilizes a consumptive behavior scale designed by the author based on 8 indicators of consumptive behavior from Sumartono (2002), with a reliability of 0.727. The data were analyzed using descriptive analysis and two-way ANOVA with IBM SPSS Statistics 23 software. The results show that the category of consumptive behavior among K-Pop idol fans in East Java is moderate. Through the two-way ANOVA analysis, there is no interaction between age and gender simultaneously with consumptive behavior (P>0.05). Partially, there is an interaction between age and consumptive behavior (P<0.05), indicating a difference in consumptive behavior among K-Pop idol fans in East Java based on age. Gender does not show a simultaneous interaction due to the imbalance in the number of female and male fans, making it impossible to compare consumptive behavior across genders.