Self Regulation dan Konformitas Sebagai Prediktor Perilaku Impulsive Buying

Authors

  • Dinda Meyla Sari Universitas Islam Negeri Kyai Ageng Muhammad Besari Ponorogo
  • Muhammad Ali Fakultas Usuluddin, Adab Dan Dakwah, Universitas Agama Islam Negri Kyai Ageng Muhammad Besari, Ponorogo - Indonesia

DOI:

https://doi.org/10.30996/fn.v34i2.132601

Keywords:

Comformity, Impulse Buying, Conformity, Self-Regulation

Abstract

Shopping behavior at this time is not only to meet the needs of life but has become a lifestyle. So that with the development of the times it is easier to carry out impulsive buying behavior. The problem discussed in this study is the relationship between self-regulation and conformity to impulsive buying behavior. This study aims to determine whether there is a significant relationship between self-regulation and conformity with impulsive behavior in shopping, as well as how much influence the two variables have both partially and simultaneously. This study used quantitative methods with a sample of 140 students taken randomly from 4 faculties at one of the Ponorogo Universities. The results showed that self-regulation has no significant effect on impulsive buying behavior partially (p-value 0.573), while conformity has a significant effect on impulsive behavior (p-value <0.001). However, simultaneously, the two variables have a significant influence on impulsive buying behavior with an R² value of 9.8%. That is, this study shows that self regulation and conformity have a significant effect on impulsive buying behavior simultaneously.

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Published

2026-03-03

Issue

Vol. 34 No. 2 (2025): Desember 2025

Section

Articles

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Copyright (c) 2026 Dinda Meyla Sari, Muhammad Ali

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