STRATEGI UPAYA PENGENTASAN KEMISKINAN MELALUI PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH DI JAWA TIMUR

Abstract

The purpose of this study were (1) Identify the factors that impede business
development of micro, small and medium enterprises in East Java, (2) identify
strategies flagship relevant for micro, small and medium enterprises in East
Java, (3) Develop a strategy formulation the development of micro, small and
medium enterprises in East Java as the alleviation of poverty. by using the
SWOT method, it can be concluded that (1) the factors that impede business
development of micro, small and medium enterprises in East Java is the low
marketing, promotion is still lacking, innovation competitor products quickly,
the condition of the competitors are very strict, government policy to reduce
public subsidies, high inflation, weak niai rupiah against the $ US, demands a
quality product at a price that is increasingly Competitive, the decline of the
country's economy, political situation in the country is not stable, (2) Strategy
flagship relevant to micro, small and medium enterprises in East Java Growth
strategy, showed no growth and product diversification efforts, micro, small
and medium enterprises, Stability strategy, shows the strategy adopted without
changing the strategic direction set. (3) The formulation of the development
strategy of micro, small and medium enterprises in East Java as the fight
against poverty is (a) Creating opportunities for new markets, for example,
Open gallery to accommodate everyone who wants to learn about batik,
designs, colors and patterns are new , Producing cotton batik arise, fabric
doby, woven fabrics batik, fabric paris (semi ciffon), silk, production of herbal
medicine in the form of sachets, Forms / ways of marketing, micro, small and
medium enterprises : exhibitions, internet, stand at the site of micro, small, and
intermediate, product marketing process: www. petismadura.com through on
line, by telephone, came to the site of micro, small and medium enterprises, (b)
Measures craftsmen of micro, small and medium enterprises to face
competition, for example, cotton batik patterned producing contemporary
craftsmen who work in Tanjungbumi invited back to the village in Sampang,
designs, colors and patterns are new, it needs creative freedom batik, and
according to standard batik, development capital, collecting batik former, For
medicinal products: produce products with packaging per ounce, for product
paste: improved quality, competitive prices, CSR for young, expanding the
image to the public, To handicraft: should innovation models, especially the
products of bags and wallets, information from the Internet, (c) Efforts
craftsmen that demand the products increases, for example, promotion of one to
Strategi Upaya Pengentasan Kemiskinan Melalui Pengembangan Usaha Mikro Kecil dan Menengah
Di Jawa Timur
106
the other, for batik products: create a new motive, the exhibition, plus employee
and machine, plus shops, for the product chips fish : without chemicals, for
products skull cap: rent for wholesale, product diversification is koko, exhibits
10 times in 1 year.
Keywords: SWOT, micro small and medium enterprise, poverty alleviation