Digital Business Expansion in Tourism: Strategies for Enhancing Destination Branding through Technology

Authors

  • Babu George Alcorn State University, United States of America

DOI:

https://doi.org/10.30996/jmm17.v12i1.131829

Abstract

Digital transformation is reshaping the tourism industry, driving the need for innovative strategies to enhance destination branding. This study explores the role of digital business expansion in tourism, focusing on leveraging technology to create compelling brand experiences. By analyzing current trends and successful case studies, the research identifies effective digital strategies for destination branding, including social media marketing, virtual reality tours, and data-driven personalization. Using a mixed-methods approach, the study evaluates the impact of these strategies on tourist engagement and brand loyalty. The findings provide valuable insights for tourism stakeholders aiming to enhance brand visibility and competitiveness through digital innovation.

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Published

2025-04-28

How to Cite

George, B. (2025). Digital Business Expansion in Tourism: Strategies for Enhancing Destination Branding through Technology. JMM17 : Jurnal Ilmu Ekonomi Dan Manajemen, 12(1), 134–141. https://doi.org/10.30996/jmm17.v12i1.131829

Issue

Vol. 12 No. 1 (2025): April 2025

Section

Articles

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