The Influence of Public Relations and Customer Value Marketing on Customer Loyalty in Janji Jiwa Poris

Authors

  • Muhamad Fikri Sani Universitas Trisakti
  • Sri Vandayuli Riorini Universitas Trisakti

DOI:

https://doi.org/10.30996/jmm17.v11i1.9502

Abstract

This study aims to examine public relations, customer value marketing and customer loyalty. The sampling technique used was purposive sampling, i.e. people who had bought the product of the promise of soul in Poris with a total of 125 respondents. The data used was by distributing Google forms. Hypothesis testing using the simultaneous test method (F test) and the coefficient of determination test (R²). The test results prove that public relations and customer value marketing have a positive effect on customer loyalty.

 

 

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Published

2024-04-29

How to Cite

Sani, M. F., & Riorini, S. V. (2024). The Influence of Public Relations and Customer Value Marketing on Customer Loyalty in Janji Jiwa Poris. JMM17 : Jurnal Ilmu Ekonomi Dan Manajemen, 11(1), 9–16. https://doi.org/10.30996/jmm17.v11i1.9502

Issue

Vol. 11 No. 1 (2024): April 2024

Section

Articles

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