Supriadi, B., Laksana, Y. A., Sugito, P., & Syamsuddinnor, S. (2025). Enhancing Customer Retention Through Satisfaction: The Impact of Service Quality and Hedonic Value in Online Auction KOI Nusantara Company. JMM17 : Jurnal Ilmu Ekonomi Dan Manajemen, 12(1), 80-94. https://doi.org/10.30996/jmm17.v12i1.12770