Rahman, A. and Syahriza, R. 2025. ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY ON EMPLOYEE PERFORMANCE THROUGH WORK DISCIPLINE: A CASE STUDY AT PT. ASURANSI TAKAFUL KELUARGA, MEDAN BRANCH. MAP Observer: Jurnal Penelitian Administrasi Publik. 5, 01 (Apr. 2025), 38-45. DOI:https://doi.org/10.30996/mapo.v5i01.13128.