Pengaruh Kualitas Layanan, Penggunaan Aplikasi Shopee Food Dan Aplikasi Go Food Terhadap Peningkatan Volume Penjualan Pada UMKM Sentra Wisata Kuliner Convention Hall Surabaya

Abstract

The development of UMKM in each region also has the potential to assist national development and growth by developing the economy and being able to create adequate new jobs. The existence of UMKM  is able to become a bridge for the community so that they do not only rely on employment, but are able to create new jobs. This study aims to determine the effect of service quality, the use of the shopee food application, and the go food application on increasing sales volume at the UMKM Culinary Tourism Convention Hall Surabaya. This research uses a quantitative research method approach by collecting data using a questionnaire. The population in this study were all food and beverage UMKM owners in the Surabaya convention hall culinary tourism center, totaling 35 UMKM with all members of the population being the research sample. The data analysis technique used multiple linear regression analysis. The results showed that service quality had a significant effect on sales volume. The use of the shope food application had a significant effect on sales volume. The use of the go food application has no significant effect on sales volume. Service quality, use of the shopee food application, and the go food application have a significant effect on sales volume at the UMKM Culinary Tourism Center Convention Hall Surabaya.