Yustanti AA, Maruta IA, Andayani S. ANALISIS KOMPARATIF WORD OF MOUTH, VARIASI PRODUK DAN MINAT BELI PADA KONSUMEN UMKM KUE LEKER ITS DAN UMKM KUE LEKER 45. REJOSSE [Internet]. 2025Sep.25 [cited 2026Jan.11];1(3):442-8. Available from: https://jurnal.untag-sby.ac.id/index.php/rejosse/article/view/9186