representamen

The Role of The Wire Media in the Jammu-Kashmir Conflict through a Peace Journalism Perspective

Defrida Suzana Lukuaka — 2025-04-30

The conflict in the Jammu-Kashmir region has become one of the longest-running conflicts in Indian history. The Jammu-Kashmir region is an area located between India and Pakistan. Since 1948, this conflict has had many impacts both domestically in India and Pakistan, and has involved other countries in mediation and conflict resolution efforts for Jammu-Kashmir. In addition to political involvement in mediation and resolution efforts, there is also the involvement of mass media as a communication and information tool for the parties involved. The Wire is one of the mass media outlets actively covering and writing news about the Jammu-Kashmir conflict in India. In the world of journalism itself, there is a new concept called Peace Journalism. The concept of peace journalism emphasizes the role of mass media as a third party in a conflict, or in other words, as a mediator for the parties involved or affected by the conflict. The Wire is a media outlet that consistently covers and writes news related to the Jammu-Kashmir Conflict. From this consistency, it is necessary to consider The Wire's role as a medium in conveying the aspirations of the Kashmiri people and the responses of the Indian-Pakistani governments in media openness. This journal will discuss how The Wire carries out its role as a mass communication and information medium in the Jammu-Kashmir conflict through the perspective of Peace Journalism. To obtain descriptive results, the author uses a literature review method, utilizing literature sources such as books, scientific journals, and internet sites relevant to the topic discussed. From this method, it was found that The Wire is included in the media that uses the concept of peace journalism in its reporting related to the Jammu-Kashmir conflict. However, in using the concept of peace journalism, The Wire does not lose its critical stance towards Indian government policies related to the Jammu-Kashmir conflict. This research is expected to provide insights into the role of mass media in conflict through the perspective of peace journalism. Keywords : Conflict, Jammu-Kashmir, The Wire, Mass Media, Peace Journalism

Human Interest Feature as Public Communication Strategy Hajj Pilgrimage 2024

Tomy Cahyo Gutomo — 2025-04-30

In the organization of the Hajj pilgrimage, the Ministry of Religious Affairs of Indonesia consistently involves mass media. The Ministry recruits journalists from both mainstream media and Islamic community media to become part of the Hajj Organizing Committee (PPIH). In the 2024 Hajj season, these journalists formed the Media Center Hajj (MCH), which serves as the government’s frontline in conducting public communication with pilgrims and the broader public. MCH content is published across various platforms, with a significant portion presented in the form of human interest features. These stories are evaluated daily by the Ministry’s Public Relations team, and underperformance may affect the media's future participation in Hajj coverage. In recent years, the Ministry has emphasized human interest stories, recognizing the numerous inspiring narratives among pilgrims that resonate strongly with the public and significantly shape perceptions of the Hajj pilgrimage. The objective of these communication efforts is to foster positive public perception and enhance satisfaction with the Hajj experience, despite its logistical complexity involving 241,000 pilgrims. This study explains how the Ministry of Religious Affairs, through the MCH, strategically employs human interest features as a key tool for public communication during the 2024 Hajj. The researchers, who participated directly as members of the MCH, conclude that this strategy was effective in positively influencing public perception and presenting the Hajj implementation as successful. Keywords: Hajj 2024, PPIH, Public Communication, Human Interest, Feature

Sexting Trends Among Makassar Adolescents

Budiawan Ridwan — 2025-04-30

The development of technology and digital communication has transformed social interactions among adolescents, particularly through sexting behavior, defined as the sending and receiving of sexually explicit messages, images, or videos via electronic devices. This study aims to explore sexting trends among adolescents in Makassar City. The research method employed is a survey, systematically collecting data from a representative sample of adolescents aged 12 to 18 attending various junior high and high schools. The results indicate that sexting behavior is relatively common among adolescents, with factors such as peer influence and access to social media significantly contributing to its prevalence. The conclusion emphasizes the importance of education and policy implementation in schools to address sexting issues, as well as the need for effective prevention programs. The contribution of this research lies in providing a better understanding of sexting behavior among adolescents and offering recommendations for interventions that can be undertaken by educators and parents. Keywords: Sexting; Adolescents; Digital Communication; Social Media; Prevention Strategies

YouTube and Online Sharing: Netizen Responses to the YouTube Channel @Mager_Nonton

M. Agung Pramana — 2025-04-30

This article examines the response of Indonesian netizens to the presence of YouTube media with a focus on the YouTube channel @Mager_Nonton, a channel that discusses the storyline of films, especially foreign films. Previous research only focused on analyzing YouTube content and the messages it wanted to convey. This research comes as an update that netizens place an important role in video content, such as interacting in the comments column and so on. This article attempts to answer the main question, namely how do netizens interpret the content from the YouTube channel @Mager_Nonton and what are the conversations between netizens? Meanwhile, the follow-up question is, how is the presence of YouTube media in Indonesia? To answer this question, the author used the netnography method on the YouTube channel @Mager_Nonton, then the author read subscribers, likes and comments from netizens regarding the content displayed, then analyzed it with relevant previous literature. The results of the research show that netizens respond to the YouTube channel @Mager_Nonton as a place to discuss, share the content of the film storylines they see in the comments column, and also as a place to add insight and new knowledge related to films among netizens who comment, such as sharing information regarding the cast movies in the real world.

Digital Marketing Communications of PT. Adhi Darma Cargo in Building Brands Awareness

Ni Putu Yunita Anggreswari — 2025-04-30

Adhi Darma Cargo is a company that operates in the logistics sector, particularly in cargo management. Currently, Adhi Darma Cargo is undergoing a leadership transition, initially led by I Nyoman Mawiana and now shifting to the leadership of his eldest son, Hendra Arimbawa. Under Hendra's leadership, the company is focused on building brand awareness through digital media. This approach acknowledges that the first generation of Adhi Darma Cargo tended to emphasize simpler methods for brand awareness. As the company enters a new era of globalization, it recognizes that information in the digital realm circulates rapidly. This research utilizes integrated marketing communication theory, comprising five elements: advertising, sales promotion, public relations and publicity, direct marketing, and personal selling. According to the research findings, Adhi Darma Cargo has implemented these five elements of the marketing communications mix through its extensive use of digital media, particularly social media. With this implementation of the marketing communications mix, Adhi Darma Cargo aims to achieve high brand awareness and become better recognized by the broader community as one of the top choices for quality cargo services Bali. Keywords: Cargo, Marketing Communication Mix, Brand Awareness

Local Media Verification Discipline Practices in the Era Of Information Overload

Muchamad Rudi Cahyono — 2025-04-30

Access to information is becoming so easy and cheap. But the effect, a flood or an information tsunami, can be disruptive, extending the pattern of thought to human behavior. So from that some experts offer a predictive strategy, dealing with the disaster. One of the public instruments that has an important role to play is the journalists. Journalists become information gatekeepers from the public to the public. Because of its crucial role in the circulation of information, in the conduct of the profession, journalists have guidelines set out in UU No. 40 tahun 1999 and the Kode Etik Jurnalistik (KEJ). Verification discipline becomes the essence of journalistic activity. Conducting a disciplinary verification, will greatly determine the quality, validity, and credibility of the information presented. Unfortunately, verification disciplinary practice is sometimes not fully carried out. Including journalists from the area. Using the Bill Kovach & Tom Rosenstiel disciplinary verification concepts outlined in the Kode Etik Jurnalistik (KEJ), as well as the Pedoman Pemberitaan Media Siber (PPMS) on this study will look at how the coverage process, the treatment of sources, up to the practice of the discipline verification of local print and cyber media journalists. Using methods of case study research and comparative studies can deepen and compare journalists of print and cyber media of the region namely Radar Tulungagung and Afederasi.com practise the discipline of verification. But not entirely practiced well, more specifically in treating the source. This is due to factors of online media development, corporate operations and leadership policies

Analysis of the Communication Model in Greta Thunberg Environmental Campaign on Instagram

Glen Aviaro Samanda — 2025-04-30

This study examines the communication model in Greta Thunberg’s environmental campaign on Instagram using Aristotle’s rhetorical approach: ethos, pathos, and logos. The research explores how Greta builds credibility as an activist (ethos), engages audience emotions to raise awareness (pathos), and strengthens her arguments with scientific data (logos). A library research content analysis of selected posts from @Gretathunberg identifies communication patterns in her digital campaign. Findings indicate that Greta effectively utilizes Instagram as a persuasive communication tool. Ethos is built through her global recognition as a young activist. Pathos is evident in emotional language, strong metaphors, and urgent calls to action, while logos is reinforced through scientific evidence and expert references. Instagram’s visual and interactive features enhance message dissemination, enabling audiences to actively engage, share content, and participate in discussions rather than being passive recipients. This study concludes that Aristotle’s rhetorical theory remains highly relevant in digital communication. Through a strategic combination of ethos, pathos, and logos, Greta Thunberg successfully mobilizes a global movement, raising public awareness and driving participation in climate action. Keywords: Rhetoric, Instagram, Campaign, Social Media, Activism

The Myth of Handsome Standard in Men's Biore Advertisement Version "Brightness is Easy" says Dustin Tiffani

Diva Aisha Arliananda — 2025-04-30

Media has an important role in conveying information to audiences related to products by companies, one of which is through advertising. By incorporating a sense of humanity or representing social reality in its packaging, advertisements will become more attractive. The Men's Biore advertisement version "Bright is Easy" by Dustin Tiffani is one that carries social issues. The ad brings the concept of handsome standards to the story's packaging. Handsome standards are a standard concept of good looks given to men by society. The surrounding environment will more easily accept someone who meets the standard of good looks. This research aims to determine whether the advertisement wants to break the concept of handsome standard that exists in society through the selection of actors. The research method used is descriptive qualitative using Roland Barthes's semiotic analysis with three aspects of signification, namely denotative, connotative, and myth, through several selected scenes in the advertisement. The results show that the advertisement still shows the discrimination experienced by someone who does not meet the standard of good looks. Other standards must be met by the main character to be accepted by the surrounding environment. The discrimination shows the social demand to at least be what has been prevailing in society. The ad conveys a message about the self-confidence that everyone should have through the light effect that appears after the main character washes his face using Men's Biore products. This confidence makes the main character more accepted by the surrounding environment. In this case, the advertisement also builds the social construction of beauty or good looks standards among the community as the times evolve. Keywords: Advertising, Handsome Standard, Masculinity, Roland Barthes, Semiotics.

Detik.com and Tempo.co in Framing the Persecution of Papuan Citizen by TNI

Inggit Yulis Sutari Tarigan — 2025-04-30

A video depicting a Papuan citizen, Definus Kogoya, being brutally beaten by members of the Indonesian National Armed Forces inside a water drum went viral on the social media platform X on March 22, 2024. This incident quickly attracted widespread public attention and became a major topic of discussion in Indonesia. Among the various media outlets covering the issue, Detik and Tempo emerged as the most prominent, publishing a combined total of 41 news reports. The objective of this research is to analyze the messages conveyed through the framing of news coverage by these two media organizations. The study employs the framing analysis approach developed by Gamson and Modigliani, which focuses on how media select and present news stories, including the choice of words, images, and the overall focus of reporting. A qualitative approach is utilized to enable a more comprehensive and in-depth exploration of the issue. Gamson and Modigliani’s framework distinguishes between framing devices—such as metaphors, catchphrases, exemplars, depictions, and visual images—and reasoning devices, which include identifying root causes, appeals to principle, and highlighting consequences. Primary data for this research were collected from online news articles, while secondary data were sourced from relevant books and academic journals. The research sample consists of 13 news reports, with 6 articles from Detik.com and 7 from Tempo.co. The findings reveal significant differences in how the two media outlets frame the incident. Detik.com tends to present the persecution of Definus Kogoya as an event triggered by allegations of arson at a local health center, focusing on the immediate context of the incident. In contrast, Tempo.co frames the event as part of a longstanding, deep-rooted conflict in Papua, attributing the violence to the government’s failure to take decisive action in resolving the broader conflict. These findings highlight how media framing can shape public understanding of sensitive issues and underscore the importance of critical analysis in interpreting news coverage within a wider socio-political context. Keywords: Definus Kogoya, Framing, Gamson and Modigliani, Detik.com, Tempo.co.

Digital Media and Information Society

Fathul Qorib — 2025-04-30

The rapid evolution of digital media has significantly transformed social, economic, and political landscapes, providing new forms of communication, empowerment, and control. This theoretical framework integrates the perspectives of Herbert Schiller, Manuel Castells, and Paul Virilio, focusing on three core concepts: power dynamics, technological acceleration, and inequalities in access and participation. Through an extensive literature review, this research critically examines key texts and scholarly debates surrounding the contributions of each theorist, aiming to develop a comprehensive understanding of digital media’s impact on society. The methodology combines rigorous textual analysis with collaborative academic discussions, ensuring a balanced evaluation of each theorist’s ideas while highlighting intersections and divergences. Schiller emphasizes the role of media in reinforcing capitalist interests, Castells highlights the empowering potential of digital networks, and Virilio explores the implications of speed in shaping public perception. By addressing both strengths and critiques, this framework offers a deeper insight into the dual role of digital media as a catalyst for social change and a mechanism of inequality. The findings contribute to ongoing discourse on the role of digital platforms in contemporary society, emphasizing their potential for democratization while also presenting risks of reinforcing existing power imbalances. This theoretical framework lays the foundation for empirical research and interdisciplinary exploration in media studies. Furthermore, it highlights the need for critical engagement with the evolving digital landscape, urging scholars to examine how digital media can both empower and marginalize, offering a nuanced understanding of its complex role in modern life. Keywords: cultural imperialism; digital media; dromology; information society; network society

Visual Accuracy of the Proclamation of Independence of the Republic of Indonesia in the Eyes of ChatGPT

Yeremia Tulude Ambat — 2025-04-30

In today's era, Artificial Intelligence is increasingly entering into the layers of society, including the historical aspect. This study aims to analyze the accuracy of the illustration of the Proclamation of Indonesian Independence 1945 produced by ChatGPT using a qualitative research approach with Ferdinand de Saussure's semiotic analysis research method. This study found that the illustrations produced by AI were historically inaccurate, both in the depiction of the proclaimer, clothing, crowds, and main symbols such as the red and white flag. In addition, although some aspects, such as people's clothing, are close to the facts, most of the illustrations show deficiencies in conveying the true meaning of history. This distortion creates hyperreality, where the resulting visual elements reflect the algorithm's interpretation more than historical facts. This study also highlights that the inaccuracy is due to the limitations of AI in understanding cultural and historical contexts in depth. AI illustrations tend to function as symbolic metaphors rather than factual representations, obscuring the original meaning of events. That makes AI categorized as popular culture, which makes it inauthentic and unoriginal. It shows that AI still requires human intervention to ensure cultural and historical accuracy. This study concludes that the use of AI in representing historical events requires critical oversight to prevent the spread of biased or misleading information. The study emphasizes the need for collaboration between technology and human interpretation to maintain the accuracy of historical information.