representamen

Indonesian Criminal Code Draft (RKUHP) Objectivity on Tirto.id

Muhammad Ihlasul Amal — 2024-10-31

This research aims to determine the tendency of Tirto.id as one of the cyber media to present news on the Indonesian Criminal Code Draft (RKUHP). This research uses Westerståhl’s objectivity framework to measure Tirto’s objectivity in presenting coverage of the RKUHP. Westerståhl divides objectivity into two large dimensions, namely factuality and impartiality. The factuality dimension consists of aspects of truth and relevance, while the impartiality dimension consists of balance/non-partisanship aspects. The primary data for this research is news published by Tirto.id which discusses the RKUHP in the period May-September 2019 with a total of 118 news. News is searched using the keyword “RKUHP 2019”. The news was documented and samples were drawn using total sampling, so that the population is the sample for this research. The news was then analyzed using the content analysis method. This research shows that Tirto.id generally tends to report on the RKUHP objectively. Tirto.id fulfills the aspects of truth, relevance and neutrality with a very high percentage of all criteria in each of these aspects. Meanwhile, the balance aspect tends not to be fulfilled by Tirto.id in terms of equal or proportional access criteria. However, Tirto.id tends to present news from various sides of reporting (positive, negative and neutral) which are contained in two-sided criteria (even handed) in a balanced aspect.

Keywords: objectivity, news, RKUHP, Tirto.id, Westerståhl

Anies-Cak Imin Change Coalition in Detik.com and Suara.com Framing

Firly Annisa — 2024-10-31

The declaration of Anies-Cak Imin (AMIN) on September 2, 2023, was officially held at the Majapahit Hotel, Surabaya, promoting a coalition of change with the intention of realizing a more advanced and just Indonesia. During the declaration, the AMIN pair took turns delivering their political speeches. Anies stated that the coalition of change was formed with good intentions and noble aspirations, which serve as a moral responsibility for the republic. Cak Imin also expressed his readiness to participate in the coalition of change, which aims to move towards a better direction. The objective of this research is to examine how the news framing on the national media outlets Detik.com and Suara.com relates to AMIN within the coalition of change. It will analyze the political messages conveyed through the political news in the selected media. This analysis uses the framing method of Zhongdang Pan and Gerald M. Kosicki, focusing on how mass media shapes public perception of an issue or policy and employing a qualitative approach to gain a deeper understanding of human and social issues. Pan and Kosicki's analysis consists of four structures: syntactic, script, thematic, and rhetorical. Each of these structures provides a detailed analysis of the focus of the media being studied. The data collection techniques in this research use primary data from online news and secondary data from books and journals related to framing. The results of this research reveal differences in the coverage between the two national media, Detik.com and Suara.com. It shows that each news outlet presents a different perspective on the Anies-Cak Imin coalition of change, with each applying different framing techniques based on the structures outlined by Pan and Kosicki. The analysis concludes that each media outlet frames the coalition of change by focusing on different issues, which becomes the unique appeal of the news framing by Detik.com and Suara.com.

Keywords: Coalition of change, Framing, Zhongdan Pan and Gerald M.Kosicki, Detik.com, Suara.com.

How Seo Influences Editorial Decisions In Detikcom’s News Production

Shobihatunnisa Akmalia — 2024-10-31

The shift in news production processes, which now places greater emphasis on audience interests, has compelled online news media to consider a strategic position in search engines. Consequently, the utilization of Search Engine Optimization (SEO) by online news media is crucial, with Detikcom being one prominent example. Detikcom has successfully leveraged digital platforms to capture audience attention, securing the top position as the most visited online mass media in Indonesia. Therefore, this study aims to examine how Detikcom utilizes SEO in the news production process. The research will explore how SEO is integrated into Detikcom's editorial considerations during news production. This study employs a descriptive research method with a qualitative approach. The findings indicate several factors influencing the editorial team's consideration of SEO in the news production process. First, the extent to which SEO supports the editorial team in news production is evaluated. In practice, SEO is closely intertwined with the daily routines of Detikcom's editorial team when producing news. Second, SEO can be used as a strategy to reach a broader audience. The use of SEO is considered effective in attracting new audiences and increasing website traffic. Third, the implementation of SEO is done to compete with competitors. This involves analyzing the SEO strategies of competitors, as reflected in the content they produce. Fourth, the varying cultures within each channel result in different approaches to SEO implementation across channels. This correlates with the routines and policies applied within each channel and how each channel perceives the importance of SEO.

Keywords: Search Engine Optimization, editorial policy, news production, qualitative descriptive studies

Gender Communication of Batik Air Flight Attendants in Improving Customer Service

Muh. Bahruddin — 2024-10-31

Gender perception in Indonesia is influenced by sociological and cultural processes that focus on the relationship between gender and work in society. Meanwhile, people often associate gender with a certain gender. In economic challenges, such as gender inequalities in education, physical quality, labor, and migration, exacerbate gender imbalances. Cultural norms and values contribute to a more diverse workforce. Based on these problems, this study aims to provide an overview of how the gender communication strategy carried out by flight attendants in improving service during their time as employees at Batik Air airline. The method used in this study uses a descriptive qualitative approach. Primary data was obtained from a semi-structured interview process with three informants who work as Batik Air flight attendants with the criteria of having at least 5 years of experience in Batik airlines. Meanwhile, secondary data is obtained through the process of collecting literature data such as articles and other sources, both from books and national and international journals. The interview focused on service during being a Batik Air flight attendant, as well as the experience of dealing with customers, especially those who are in contact with gender. The viewpoint used in analyzing the data is gender communication. The results of the research findings revealed that: 1). Flight attendants are the brand image of the airline, representing the company's commitment to safety and professional service, 2) flight attendants serve as a representation of the airline's professional service and image, ensuring effective communication and understanding of passenger situations and conditions. In achieving success in terms of professional services, communication strategies are seen from the analysis of the situation, who the target is, what message is to be conveyed, the media used, and the results obtained.

Keywords: Batik Air, Communication, Airlines, Flight Attendants, Strategy

Optimization Of The Role Of Village-Owned Enterprise (BUMDES) In Developing Tourism Communication Strategies Based On Social Media

Inco Hary Perdana — 2024-10-31

This research explores the potential of Village-Owned Enterprises (BUMDes) in developing tourism communication strategies, with a case study on the Tumpeng Menoreh tourist destination in Kulon Progo Regency. It employs a post-positivist approach with qualitative methodology, involving semi-structured interviews, social media platform observations, and document analysis. Rhetorical communication strategies and SWOT analysis are used to evaluate the effectiveness of social media in promoting tourism. The findings indicate that BUMDes has leveraged Instagram to enhance the visibility and accessibility of Tumpeng Menoreh through engaging visual content and narratives based on local culture. This strategy has successfully attracted visitors and empowered the local community, although challenges related to accessibility and reliance on influencers remain. The study concludes by emphasizing the importance of more structured strategic planning and diversification of social media platforms to achieve sustainable tourism.

Keywords: BUMDes, tourism communication, social media, Tumpeng Menoreh, Instagram

The Utilization of the Insta-story Feature as a Tool to Build Self-Image in Students of the Faculty of Social and Political Sciences (FISIP) University of Lampung

Dewi Ayu Hidayati — 2024-10-31

This study aims to describe how to use instastory features in shaping self-image and to describe the reasons users use instastory features in shaping self-image. This study used qualitative research methods. Informants in this study were 9 students from the Faculty of Social Sciences, University of Lampung with different majors. In addition, this study uses data collection techniques of observation, in-depth interviews, and documentation. Data analysis in this study uses data reduction, data presentation, and drawing conclusions and data verification. The results of this study show that: (1) Students of the University of Lampung Social Sciences before sharing photos or videos, always add edits to the uploaded photos or videos. Students also pay attention to appearance, give make- up before sharing photos or videos to the instastory. (2) University of Lampung Social Sciences students form a self-image in the institution with a variety of objectives, one of the reasons for forming self-image is because they want to be recognized in cyberspace and want to have a positive impact and desire to get a job offer.

Keywords: Student, instastory, self-image.

Abstrak

Penelitian ini bertujuan untuk mendeskripsikan bagaimana penggunaan fitur instastory dalam membentuk citra diri serta untuk mendeskripsikan alasan pengguna menggunakan fitur instastory dalam membentuk citra diri. Peneliti menggunakan metode kulitatif. Informan pada penelitian ini berjumlah 9 orang mahasiswa Fisip Universitas Lampung dengan latar belakang jurusan yang berbeda. Selain itu, penelitian ini menggunakan teknik pengumpulan data observasi, wawancara mendalam, dan dokumentasi. Analisis data pada penelitian ini menggunakan reduksi data, penyajian data, serta penarikan kesimpulan dan verifikasi data. Hasil penelitian ini menunjukan: (1) Mahasiswa Fisip Universitas Lampung sebelum membagikan foto atau video, selalu menambahkan editan dalam foto atau video yang di unggah. Mahasiswa juga memperhatikan penampilan, memberikan polesan make-up sebelum membagikan foto atau video ke instastory. (2) Mahasiswa Fisip Universitas Lampung membentuk citra diri di instastory dengan tujuan yang beragam yang salah satu alasan membentuk citra diri yakni karena ingin di akui keberadaan nya di dunia maya serta ingin memberikan dampak positif dan keinginan untuk mendapatkan tawaran pekerjaan.

Kata kunci : Mahasiswa, instastory, citra diri

Ethics Related to the Adoption of Generative AI in Journalism

Ria Theresia Situmorang — 2024-10-31

Media and content companies around the world are increasingly adopting generative AI technologies in text and image production to improve work efficiency. This article seeks to analyze the impact of ethical concerns that often arise in research on journalism and its relation to generative AI and identify areas that require more attention from a human-machine communication perspective. Based on the analysis of 14 articles, commentary and essay published in academic journals from 2022 to June 2024, the following key themes were identified: 1) Bias; 2) Misinformation; 3) Copyright; 4) Accuracy; and, 5) Credibility as well as other matters such as 6) Media autonomy; also 7) Replaceable human jobs. There were very few publications related to transparency. In addition, the majority of publications identified in previous studies lack diversity in sample selection as they are concentrated on the global north. There is a need for more inclusive practices in the global south with a social and cultural approach. This will help close the research gap and developers of generative AI-based technologies can consider diverse data sources when designing tools to minimize long-term risks.

Transformation Of The Media Economy Of The News Site Jawapos.Com In The Digital Era

Ibnu Yunianto — 2024-10-31

The development of information technology and communication technology causes disruption reducing the media's ability to earn revenue, retain audiences, and producing quality content that threatens its survival. The effects of disruption were also felt by print-based media conglomerates such as Jawa Pos in the form of a decline in revenue from circulation and advertising turnover. Business diversification into a digital business with a vertical expansion and vertical merger model was carried out to build the Jawa Pos Multimedia Group subsidiary as a digital conglomerate.

This research uses media ecology theory and Robert G. Picard's media economics perspective to explain how media companies maintain business continuity in the era of digitalization and explaining the results of the media economic transformation in the aspect of media sustainability.

Based on the research results, the practice of continuum convergence, journalistic convergence, and cross selling and co-promotion strategies were able to change the company managing the JawaPos.com news site from a loss-making condition in 2017 to a profit in the 2021 financial year. This research also found that the survival of the media is not only determined by the quality of journalistic products, but also success in market penetration, financial management, and effective and efficient human capital management.

Quo Vadis Revision of the Broadcasting Law

Yoki Yusanto — 2024-10-31

Law of the Republic of Indonesia Number 32 Year 2002 on Broadcasting was born after the political struggle in Indonesia. It gave birth to the Indonesian Broadcasting Commission (KPI) to equalize the ownership of radio and television, thus creating a diversity of content. But now KPI's authority is weaker after the House of Representatives passed the UU Cipta Kerja. KPI's role is only like an NGO. Now the Broadcasting Law will be revised by the House of Representatives. The Program is in the form of broadcast content, who supervises it, what is the role of KPI after the Undang-undang Cipta Kerja. Instead of being an independent institution, KPI now seems to be a broadcasting Non-Governmental Organization (NGO). This research uses a qualitative method. The research was conducted by interviewing KPI commissioners in various regions in Indonesia. The authority of the Indonesian Broadcasting Commission (KPI) as an independent body must remain firm and robust, standing as the leading regulator for broadcasting institutions, both radio and television, as well as for digital media content. For social justice in Indonesia, media ownership diversity must be regulated in the revised Broadcasting Law. Ensuring media ownership diversity across various regions and sectors is essential to prevent media ownership monopolies, which could result in only a few entities controlling television and radio broadcasting.

Deconstructing Masculinity in the Clothing Representation of Ghibli Anime Characters by the TikTok Account @Delvinyauu (A Roland Barthes Semiotic Study on Japanese Popular Culture in Indonesia)

RIfka Firzanah Rahmasari — 2024-10-31

This research explores the representation of masculinity in TikTok content by the creator @Delvinyauu, focusing on the portrayal of characters from Studio Ghibli films. It investigates how these representations challenge traditional masculine stereotypes in Japanese culture, particularly through the lens of soft masculinity. Utilizing a descriptive qualitative method combined with Roland Barthes' semiotic analysis, the study analyzes the denotative and connotative meanings behind fashion choices, body language, and character portrayals. Results indicate that the creator's content resonates with audiences, showcasing a softer, empathetic masculinity that diverges from conventional ideals. This shift promotes a more nuanced understanding of masculinity, encouraging emotional expression and individuality in contemporary society. The study concludes that TikTok serves as a platform for redefining masculine identity, as it reflects the evolving perceptions of gender roles among youth in Indonesia.

Media Relation On Branding Activity Of Muhammadiyah University Of Prof. Dr. Hamka With Peso Model Study

Sulis sulis — 2024-10-31

Public relations (PR) has an important role for higher education. The implementation of PR strategies is expected to create a positive image that attracts public attention while achieving institutional goals. One of them is by utilising media relations in branding activities. PR measures the mutually beneficial relationship between an organisation and its main public. It is also related to reputation management and crisis communication. According to the International Public Relations Association (IPRA, 1978). The formulation of the problem in this research is how the media relations strategy in university branding activities through the PESO Model study. While the purpose of this research is to describe and explain the strategy of University Public Relations, especially Uhamka Public Relations in establishing media relations through the PESO Model view. So as to obtain the benefits of this research, academically the research is useful for developing PESO Model studies on media relations activities carried out by Uhamka. The practical benefit is that Public Relations at the University can use the PESO Model strategy so that it can improve branding at the University.