representamen

Interpersonal Deception Pengguna Dating Apps Bumble

Natasya Gunawan, Husen Mony — Tue, 31 Oct 2023 00:00:00 +0000

Bumble is an application designed so that people can establish relationships with one another, whether as friends, girlfriends, or potential partners (husband and wife). For this purpose, as with its terms and conditions, Bumble requires that its users share information about themselves correctly. Not a few of its users commit deception, with various purposes. This study aims to explore the forms of lying (interpersonal deception) that occur in Bumble, the motivations that drive them to lie, and the implications of these lies for victims and perpetrators. The theory used in this study is Interpersonal Deception Theory (IDT) introduced by David Buller and Judee Burgoon (1996). The method uses a qualitative exploratory approach. Data was collected through interviews with five Bumble users and analyzed using the interactive model from Miles & Huberman. The results of his research are that both victims and perpetrators lie about their information. Perpetrators tend to cat-fishing and photo manipulation of themselves, flexing, and breadcrumbing behavior. The perpetrator's deception action aims to get the desired partner match. As for victims, deception is done to maintain privacy.

Keywords: Interpersonal Deception, Bumble, Dating online

Pengalaman Komunikasi Perempuan dengan Wounded Inner Child dalam Hubungan Romantis

Shofura Nur Adilah, Eni Maryani, Herlina Agustin — Tue, 31 Oct 2023 00:00:00 +0000

This study discusses the phenomenon of women's communication behavior with wounded inner child in romantic relationships, especially in women with a history of physical and emotional violence in the family. This study was conducted using the phenomenological method to gain an in-depth understanding of the life experiences of women who have a wounded inner child and how it influences their communication behavior in romantic relationships. Data was collected through in-depth interviews with 5 respondents who were adult women with a history of physical or emotional violence in the family. The results of the study show that women with wounded inner child often experience difficulties in communicating in romantic relationships because of various kinds of negative feelings or emotions such as insecurity, low self-esteem, trust issues, anger issues, and others. They often choose to avoid conflict or keep their feelings to themselves, which can lead to bigger conflicts later, or vice versa, namely expressing their feelings with negative or explosive emotional responses in the face of conflict with their partner. The results of this study are expected to contribute to understanding the phenomenon of women's communication behavior with wounded inner child in romantic relationships and can be the basis for developing more effective interventions in helping women who have a history of violence in the family and wounded inner child.
Keywords: Communication Behavior, Communication Experience, Wounded inner child.

Terpaan Tweet Tentang Kpop Idol Mengenakan Scarf Elzatta Hijab Dan Minat Beli

Alfina Rizky Pratiwi, Rona Rizkhy Bunga Chasana — Tue, 31 Oct 2023 00:00:00 +0000

Twitter is a social media platform that can be used to share information and interact with other users. One Twitter account that has received a lot of attention, especially from kpop fans, is @_sunminoflower_. This account does not disclose the owner's personal information (it is anonymous) and is a trending topic because one of the account's most popular tweets, featuring the Elzatta Hijab logo in a photo spread throughout the account. The purpose of this study is to see whether the social media tweet exposure variable @_sunminoflower_ has an impact on buying interest of Elzatta Hijab. This study uses the theory of SOR (Stimulus, Organism, Response). By using a quantitative approach based on the positivism paradigm used for research on certain samples or populations, this research is explanatory in nature. Purposive sampling technique was used to collect a sample of 195 of 380 @_sunminoflower_ followers. Data collection techniques using a questionnaire. The findings of this research analysis can be used to draw conclusions that Elzatta Hijab's purchase intention is significantly influenced by media exposure to the Twitter account @_sunminoflower_. The results of the T test which showed that the research hypothesis was accepted was 8.340 > 1.972.

Keywords: Media exposure, Kpop idol, twitter, theory of SOR

Analisis Perilaku Konsumsi Siaran TV Digital di Kecamatan Pondok Tinggi Kota Sungai Penuh

Tue, 31 Oct 2023 00:00:00 +0000

This research aims to assess the readiness of digital TV broadcast organizers in rural areas of Pondok Tinggi. The results are relevant for policymakers as a reference for digital broadcast regulations. Both government and private TV broadcasters can use these findings to transition from analog broadcasting. The method employed is a qualitative descriptive approach with a case study in Pondok Tinggi. Data was collected through interviews with residents of villages in Pondok Tinggi regarding content preferences, devices, and consumption factors. Data analysis involved 8 villages in the district. The research findings reveal that residents still prefer watching directly through digital TV rather than using gadgets, as it doesn't require expensive data and is considered free from fake news.

Keywords: Behavior Analysis, Consumption Behavior, Digital TV Broadcasts

Perencanaan Publik Relation MS Cosmetic Dalam Meningkatkan Brand Awareness Pada Produk Peel Off Nail Polish

Vivitri Endah Andriani, Victoria Marchellina — Tue, 31 Oct 2023 00:00:00 +0000

The emergence of factories providing maklon services in the cosmetics industry has intensified competition in the cosmetics and beauty business. The number of competitors in the cosmetics industry makes people faced with many cosmetic choices, this making the cosmetic brand MS Cosmetic by MS Glow must be able to compete and get its position in society. This study aims to describe the Public Relations communication planning carried out by MS Cosmetic in increasing Brand Awareness to the public through MS Cosmetic's new product, Peel Off Nail Polish. This research uses descriptive qualitative methods with data collection techniques of interviews, observation and documentation. The concept used in the study uses the five-step model planning stages of Hafied Cangara and the results obtained that the Public Relations planning carried out by MS Cosmetic in increasing Brand Awareness by conducting research on the target market, then endorsing well-known artists or influencers through social media, participating in various beauty events, evaluating and reporting to the leadership of MS Cosmetic

Keywords : Communication Planning, Public Relations, MS Cosmetic, Brand Awareness

Strategi Marketing Communication Seca Sebagai Brand Lokal dalam Membangun Brand Awareness

Annaasya Triani, Liza Dwi Ratna Dewi — Tue, 31 Oct 2023 00:00:00 +0000

Seca is a newcomer as a local skincare brand that has a strategy to build brand awareness so that its products can be the choice of consumers in the midst of competition from other local facial skincare brands. The purpose of this research is to find out Seca's marketing communication strategy as a local brand in building brand awareness. The theory used in this research is the Integrated Marketing Communication (IMC) theory from Firmansyah. This research uses post- positivism paradigm with descriptive qualitative research method. The subjects is the Seca brand management team. Objects in this research are marketing communication strategy of Seca as a local brand in building brand awareness. Primary data collection techniques in this research used semistructured interviews with key informants and informants and non- participatory observation. Secondary data collection by library study and documentation. The result of this research shows that Seca has implemented marketing communication strategy using IMC theory by emphasizing on advertising strategy and e-word of mouth marketing through KOL to build brand awareness. Through these strategies, Seca is currently at the brand recognition level in the brand awareness pyramid.

Keywords: Brand Awareness, Marketing Communication, Seca, Strategy.

Dampak Brand Awareness Terhadap Keputusan Pembelian Produk Big Bananas Di Kota Makassar

Elsa Elisiana Elli, Tuti Bahfiarti, Muhammad Farid — Tue, 31 Oct 2023 00:00:00 +0000

The impact of brand awareness on purchasing decisions Big Bananas in Makassar. This paper intends to examine how consumer choices for Big Bananas products in Makassar City are influenced by brand awareness.. Business actors are currently required to continue to innovate on products to be widely known. Marketing through social media to increase brand awareness of potential consumers so that it will cause a trigger to make a purchase. The participants in this study were those who follow an Instagram account @Big.bananass, with a sample of 346 respondents. Using questionnaire method with simple regression analysis Test, t test, R2 coefficient test using SPSS 26. This research shows brand awareness through Instagram has a significant effect on purchasing decisions.

Keywords: Brand Awareness, Purchasing Decisions, Instagram, Big Bananas

Pola Komunikasi Gigolo dalam Prostitusi Daring di X

Ardan Muharram — Tue, 31 Oct 2023 00:00:00 +0000

The presence of social media in society provides convenience in various aspects, one of which is to facilitate the transaction process in marketing for the promotion of goods and services, whether legal or illegal such as prostitution which is also carried out by men or gigolos. One of the social media used in online prostitution is the Twitter application which has changed its name to X. This study aims to determine the communication patterns in online prostitution carried out by gigolos in X. This research is a qualitative research using phenomenological method. This research was conducted in Makassar city. Primary data is in the form of interviews with informants and secondary data is in the form of books, dissertations, thesis journals, and the internet. The data collected are the results of interviews with informants consisting of three people. The conclusion of the research shows that online prostitution carried out by gigolos in X uses circular communication patterns using the DeFluer model which adds mass media and feedback to the model. Related to the increasing number of online prostitution cases on social media, especially X, it is hoped that the role of the government, in this case, the Ministry of Communication and Information Technology, will be more assertive in blocking accounts related to online prostitution.

Keywords: Communication Pattern, Online Prostitution, Gigolo, X

Pengaruh Komunikasi Krisis Public Relations Pemerintah Kota Surakarta Terhadap Penggunaan Media Oleh Masyarakat Mengenai Pandemi Covid-19

Tiyara Arestu, Dian Purworini — Tue, 31 Oct 2023 00:00:00 +0000

The role of the media especially social media is very important in information dissemination related to Covid-19 in the digitalization era. The role of public relations is needed to deal with crisis communication. This study aims to determine the effect of the Surakarta City Government's public relations crisis communication on the use of media by the public regarding the Covid-19 pandemic. The independent variable in this study is crisis communication and the dependent variable is media use. This study uses a quantitative approach with simple random sampling method with 30 respondents. Data processing uses SPSS 25 and uses simple regression analysis with the t test. The result of the coefficient of determination is 61.6%, which means that the public relations crisis communication variable influences the Public Media Use variable. This indicates that a good resolution of crisis communication can have a positive impact on the use of media by the public as information seekers.

Keywords: Crisis communication, social media, public relations, Covid-19, Surakarta City Government

Relevansi Media Richness sebagai Upaya Dispendukcapil Surabaya dalam Aktivitas Komunikasi Pemerintahan dan Diseminasi Informasi Adminduk

Jauhar Wahyuni, Maulana Arief — Tue, 31 Oct 2023 00:00:00 +0000

In the digital age, government communication practices can be carried out by leveraging social media. This method is considered to be able to increase interaction between netizens and the government, which then changes the way government public relations communicate with their public. The Surabaya Population and Civil Registration Office (Dispendukcapil) implements this by leveraging two websites and several social media platforms at the same time as a tool to convey population information to its public. This study aims to see how the Surabaya Dispendukcapil utilizes new media as an effort to carry out government communication activities and the dissemination process of information about population administration. This research also intends to describe the diversity of message delivery mediums used by Dispendukcapil Surabaya through the lens of Media Richness theory. Using a qualitative research method, this study shows that the existence of new media forces the Surabaya Dispendukcapil to change its communication style with the Surabaya public. Now, the Surabaya Dispendukcapil staff must not only serve population administration, but must also have the ability to disseminate information by producing website and social media content. However, disseminating information in the digital age requires several skills, such as the ability to package content, the ability to understand the characteristics of content that users are looking for, and the techniques (technologies) used to disseminate information. The Surabaya Dispendukcapil does this by forming a special team of Generation Z workers who create population administration content.

Keywords: Desemination Information, Government Communication, New Media, Media Richness