DESAIN CHARGE CONTROLLER DENGAN METODE MPPT BERBASIS LOGIKA FUZZY

Abstract

This study discusses how the use of social media as a communication strategy to promote
the local tourism potential of Bawean Island. The use of social media is included in 9 aspects of
Tourism Online Communication (Bungin, 2016), in addition to Tourism Marketing Communication,
Destination Brands, Tourism Communication Management, Tourism transportation
Communication, tourism visual communication, Tourism Communication Group, Public Relatio ns
and MICE, and Tourism Communication Research. Researcher uses content analysis by utilizing
RStudio software to collect data. As a result, there is a peculiarity in the use of Facebook and
Instagram to promote the local tourism potential of Bawean Island. The use of Facebook is more
general, not segmented, although account settings can be specified as pages of personal, group and
fanpage. Whereas Instagram is more specific in a visual perspective. Content with a personal
perspective leads to soft selling, content with an information perspective leads to more hard selling,
while content with an activity perspective leads to more prescriptions or applicative suggestions
for prospective tourists who will visit Bawean. The tourism authority of the island of Bawean will
benefit from the use of social media both Facebook and Instagram because its openness and
interactivity potentially increase tourist visits to Bawean .
Keywords: tourism communication, local potential, Bawean, social media