PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT, KUALITAS PELAYANAN,ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING DAN DAMPAKNYA PADA KINERJA PEMASARAN PASAR RAKYAT DI PROVINSI JAWA TIMUR

Abstract

The purpose of this study is to find out and prove the relationship
between customer relationship management
(CRM
), service quality and
satisfaction with profits and company profits. The objects in this study are
all regions in East Java Province which are spread in 6 regencies and cities
in East Java Province, which are 335 units of the people's market. The unit
of analysis
(unit analyst
) in this study is the people's market that is being
revitalized, namely 67 public markets in East Java Province. Forms that are
standing units or people in East Java Province. The number of public
markets that are being revitalized before is currently 25,000 In Research of
Singers, Researchers measure the cost of marketing of the people's markets
in East Java Province based on the PERCEPTION of traders or tenants
standing, so that the size of marketing costs is perceptual. The samples used
are 190 traders. The numbers are spread in 67 market units that are people
in Java Province. Timur. The model that will be used in this study is a model
of causality or relationship. For the proposed hypothesis, the analysis
technique uses SEM
(Structural Equation Modeling
), with AMOS statistical
software. The results of testing the hypothesis: Customer relationship
management, service quality and entrepreneurial orientation have a
significant effect on the competitive advantage of people in East Java
Province. And customer relationship management. Companies in East Java
Province, while entrepreneurial orientation is not significant towards. The
competitive advantage is significant to the performance of the human
market in East Java Province
Keywords: Customer relationship management (CRM
), Service quality,
Entrepreneurial orientation, Competitive advantage,
Performance, People's Market