MOTIF MEMILIKI DUA AKUN PADA MAHASISWA ILMU KOMUNIKASI UNTAG SURABAYA

Abstract

This study aims to analyze how the representation of self-identity on the first and second Instagram accounts of Communication Science students at UNTAG Surabaya. This study is interesting to conduct because the researcher found the purposes of students in using their first and second accounts. This study uses the phenomenological method of Alfred Schutz conducted with a qualitative approach and in-depth interviews. The research subjects were four people who were selected using purposive sampling technique. By using Alfred Schutz's phenomenological method, the researcher wanted to know the motives behind using the first and second Instagram accounts. The results of the study showed that there were differences in the representation of self-identity on the first and second Instagram accounts of Communication Science students at UNTAG Surabaya. On the first account, students tend to show a self-identity that is in line with public

expectations, such as a professional, religious, and social self-identity. This can be seen from each upload, such as academic photos, organizations, and achievements of each user, and the language used is more focused. Meanwhile, on the second account, students tend to show a more personal and authentic self- identity, such as a self-identity related to hobbies, interests, and personal relationships. This can also be seen from the content uploaded, such as their sense of humor and daily complaints, and the language used is more relaxed and they often interact with their followers. This difference shows that students have different awareness and strategies in managing their self-identity on social media. The first account is used to build a professional and ideal self-image, while the second account is used to express themselves more freely and authentically. This study also shows that the motives of students in using two Instagram accounts are different. Some use the second account to protect their privacy, some use it to build a community with similar interests, and some use it to express a side of themselves that they cannot show on the first account.

Keywords: Motif,  Self-Identify, Second Instagram Account, Qualitative Methode, Phenomenological

Approach.