ANALISIS RESEPSI MAHASISWA ILKOM UNTAG TERHADAP PESAN TOXIC MASCULINITY MELALUI FOTO INSTAGRAM JEFRI NICHOL

Abstract

Gender discrimination Refers to unfair or discriminatory treatment based on a person's sex. This injustice is shown by the difference in society's treatment of one gender. Like society's stereotype of men demanding that the gender be strong, assertive and aggressive. This traditional masculinity is continuously raised by society, when men act based on hegemonic stereotypes and norms which have a negative impact on men. Differences in society's construction of this view cause the phenomenon of toxic masculinity. The term toxic masculinity is a concept that refers to cultural norms and behavior associated with traditional masculinity stereotypes that have a negative impact on men. From the problem of the phenomenon of toxic masculinity, society creates a social construction on men which results in pressure on each individual. This research uses a qualitative method with an analysis of Stuart Hall's acceptance, where this research focuses on the acceptance of Untag Surabaya communication science students who have taken gender communication courses towards the rejection of toxic masculinity which is displayed through Jefri Nichol's photo on his personal Instagram and uses a constructivist approach. The aim of this research is to determine the meaning and various points of view of communication science students regarding the phenomenon of toxic masculinity in Jefri Nichol's Instagram post wearing a long dress. The results of this research found that there were six informants who occupied a dominant position, where these informants had a reception that the feminine clothing worn by Jefri was a form of expressing himself through clothing and attributes that were considered feminine. Meanwhile, the other two informants adhered to a negotiating position and a contrasting position in that they had the perception that the clothing worn by Jefri was not in accordance with the culture that had been implemented.

Keywords: Toxic Masculinity, Traditional Masculinity, Analisis Resepsi, Stereotipe Maskulinitas, Fashion.