PENGARUH PENGELOLAAN SUMBER DAYA MANUSIA, KOMUNIKASI INTERPERSONAL DAN MOTIVASI KERJA YANG BERDAMPAK PADA KINERJA KOPERASI SETIA BUDI WANITA MALANG

Abstract

This study was conducted to analyze and reveal the influence of human resource
management and interpersonal communication on work motivation, which in turn affects the
performance of cooperatives. The research design employed in this study is qualitative, and
the data were collected through questionnaires and interviews from 75 respondents who are
members and administrators of cooperatives. The results of this study demonstrate that
human resource management and interpersonal communication have a significant influence
on the work motivation of administrators and members in cooperative settings. Additionally,
work motivation significantly affects the performance of cooperatives. This implies that
interpersonal communication and motivation are key factors in successfully improving the
performance of cooperatives, particularly in relation to the implementation of human
resource governance, communication, and work motivation among cooperative
administrators and members.