Sintesa

ANALISIS SEMIOTIKA FILM DOKUMENTER BIOGRAFI TENTANG COPYRIGHT LAGU BERJUDUL: “KELUARGA BERENCANA” OLEH MUSAFIR ISFANHARI

2024-02-19T09:26:04+00:00

Semiotic analysis of the biographical documentary film "Family Planning" by Musafir Isfanhari discusses copyright issues in the world of music. This film depicts the life journey of Musafir Isfanhari, a musician who struggles to face the challenges of creating original music and protecting his copyright. In semiotic analysis, this film uses various signs and symbols to convey messages related to copyright. The signs used include images, sounds and words that are chosen very carefully to describe Musafir's feelings and experiences in facing copyright infringement. This film also uses symbols such as color, camera movement, and location settings to reinforce messages related to copyright. For example, the use of dark or dim colors can depict the injustice and copyright violations experienced by Musafir. Through semiotic analysis, it can be concluded that this film succeeded in conveying messages about the importance of protecting copyright in the music industry. This film invites viewers to better appreciate musicians' original works and be aware of the negative impacts of copyright infringement. Semiotic analysis of the biographical documentary film "Family Planning" by Musafir Isfanhari provides in-depth insight into copyright issues in the world of music. This film provides a better understanding of the importance of protecting copyright and respecting original works in the music industry.

Keywords: Music, Keroncong, John Fiske Semiotics, Documentary Films Biography, Copyright.

STRATEGI KOMUNIKASI HUMAS POLSEK KEBAYORAN LAMA MELAUI TWO-WAY SYMMETRICAL COMMUNICATION (EDUKASI TENTANG KEAMANAN)

2024-02-19T09:26:05+00:00

The increasing crime / crime in Indonesia, especially in several areas of Jakarta, the public is urged to always be vigilant. A crime that is rife today in the Kebayoran Lama area is motorcycle theft. Theft is a criminal act committed by a person or group to take other people's property illegally or without the permission of the owner. Due to the increase in motorcycle theft, there is a responsibility of the police to provide social awareness through socialization activities and educate the public to be more vigilant. It is very necessary to immediately carry out security education by communicating with the community to provide direction, guidance and solutions to maintain security independently as a form of prevention and minimize crime around. Thus, there is a role for the Police in community life to create good cooperation with the community. The writing method used is qualitative-descriptive and this writing consists of primary and secondary data sources. The results showed that Police Public Relations in carrying out a two-way symmetrical communication strategy through several characteristics of the PR model, namely: 1) Mutual understanding, 2) Balanced effect, 3) Person to person, 4) Evaluation. Furthermore, the PR management process, namely: 1) Defining PR Problems, 2) Planning and Programming, 3) Taking Action and Communicating, 4) Evaluating Programs. It can also be concluded that the activities carried out by the Police Public Relations do not move alone, but work together with various other divisions to succeed their vision and mission. One of the key factors for the success of the Polsek Public Relations communication strategy can be received by the community and a positive response from the community with the information conveyed, community approaches through dialogue and social activities, as well as program activities carried out by collaborating, and publicizing every activity carried out by the Kebayoran Lama Police through several owned media so as to make it easier for the public to widely know and receive information related to security appeals and crimes around it.

Keywords: Communication Strategy; Public relations; Safety Education;The role of the police; Crime

PENGEMBANGAN KOMUNIKASI PENDIDIKAN HUMANISME (STUDI DESKRIPTIF PEMBELAJARAN PESERTA DIDIK BIMBINGAN BELAJAR KUMON TINGKAT DASAR DI JAKARTA TIMUR)

2024-02-19T09:26:05+00:00

The field of education is one of the important things in all human life. In the development of human life, education is an element that cannot be separated from humans. In education, there are many things we can see and pay attention to. In academic terms, we talk about teaching, implementing the curriculum and what things can be considered, as well as things that are developed in education. The process of delivering teaching materials to students, and making students as humans, and not as objects, is one of the priorities that needs to be seen and developed in education. Through education with a humanist approach, the curriculum-based teaching process with its range of achievements becomes something that can be considered in depth. So, we can fully understand the world of education in various aspects and things inherent in it. Therefore, in informal and formal institutions contained in all forms, such as classes, educational curricula and pursuit learning activities summarized therein, they become a form of active learning action and continuous effort to educate humans. With education that elevates and prioritizes human values, every student can become a human being who has the skills, knowledge and ability to express and practice knowledge. Students who are able to develop the knowledge they have. Besides that, with the ability to manage knowledge, itself, in a comprehensive manner, what one obtains in the academic world can be used by oneself in developing one's life. The Kumon Education Institute in Kali Sari, East Jakarta, is a teaching institution that is oriented towards educating children as students to have great will and desire to overcome their difficulties in learning in various subjects. Therefore, this informal educational institution has established itself as an institution that is beneficial for education in general by positioning itself as a bridge to bring independence to the nation's future generations.

Keywords: Education, Kumon, Humanism, Values, Humans

PEMANFAATAN DAN STRATEGI INSTAGRAM DALAM MENINGKATKAN BRAND AWARENESS

2024-02-19T09:26:05+00:00

Teguk Indonesia is a local brand that sells contemporary beverage products currently trending among young people. As a new entrant facing many competitors, this company certainly needs to increase its brand awareness to attract many consumers. This research aims to determine the marketing communication strategy and brand awareness of Teguk Indonesia through its Instagram using a descriptive qualitative approach. Teguk Indonesia's marketing communications strategy focuses on creating content that can attract the target market's attention. This content is designed to attract attention and arouse interest by displaying various unique and contemporary drink flavours, thus triggering a desire to try the product. These efforts are complemented by clear calls to action, such as special promotions, invitations to visit a store, or participation in a giveaway to encourage purchasing action. Through analysis of interactions on social media, this study identified that Teguk Indonesia has also succeeded in building brand equity, which can be seen from the high level of brand recognition, perceived quality and customer loyalty. Active interaction between brands and consumers through comments and DM (Direct Message) and the use of influencers and posts shows the practical application of brand equity theory ten. This research reveals that by utilizing Instagram, Teguk Indonesia not only increases brand awareness among its target audience but also maintains long-term relationships with consumers. This shows the importance of a digital marketing communications strategy integrated and responsive to market dynamics and consumer preferences. This success provides essential findings for other brands in similar industries to optimize their social media presence to increase brand awareness and customer loyalty.

Keywords: Marketing Communcation, Instagram, AIDA, Brand Awareness, Brand Equity.

ANALISIS RESEPSI MAHASISWA ILKOM UNTAG TERHADAP PESAN TOXIC MASCULINITY MELALUI FOTO INSTAGRAM JEFRI NICHOL

2024-02-19T09:26:06+00:00

Gender discrimination Refers to unfair or discriminatory treatment based on a person's sex. This injustice is shown by the difference in society's treatment of one gender. Like society's stereotype of men demanding that the gender be strong, assertive and aggressive. This traditional masculinity is continuously raised by society, when men act based on hegemonic stereotypes and norms which have a negative impact on men. Differences in society's construction of this view cause the phenomenon of toxic masculinity. The term toxic masculinity is a concept that refers to cultural norms and behavior associated with traditional masculinity stereotypes that have a negative impact on men. From the problem of the phenomenon of toxic masculinity, society creates a social construction on men which results in pressure on each individual. This research uses a qualitative method with an analysis of Stuart Hall's acceptance, where this research focuses on the acceptance of Untag Surabaya communication science students who have taken gender communication courses towards the rejection of toxic masculinity which is displayed through Jefri Nichol's photo on his personal Instagram and uses a constructivist approach. The aim of this research is to determine the meaning and various points of view of communication science students regarding the phenomenon of toxic masculinity in Jefri Nichol's Instagram post wearing a long dress. The results of this research found that there were six informants who occupied a dominant position, where these informants had a reception that the feminine clothing worn by Jefri was a form of expressing himself through clothing and attributes that were considered feminine. Meanwhile, the other two informants adhered to a negotiating position and a contrasting position in that they had the perception that the clothing worn by Jefri was not in accordance with the culture that had been implemented.

Keywords: Toxic Masculinity, Traditional Masculinity, Analisis Resepsi, Stereotipe Maskulinitas, Fashion.

MALE GAZE IN THE DJARUM 76 CIGARETTE ADVERTISEMENT (VERSION OF MINTA APA...???)

2024-02-19T09:26:06+00:00

Advertisements often prioritize commercial interests by presenting women as objects because they are an element that can make a profit. Ramadhan's research (2020) shows that Male Gaze is an approach that can be done for cigarette advertisements because the target audience of cigarette advertisements is generally adults who are smokers and are dominantly male. The advertisements aired on DJARUM 76 cigarettes are adult activities as shown by a handsome male figure with an athletic body that is the concern of many women, in addition to reinforcing roles that relate to strength, risk taking, and dominance. The phenomenon of objectification of women should be examined, considering that cigarette advertisements and women do not have a direct link, so researchers assume that the DJARUM 76 advertisement version "Minta Apa ...???" is intended to entertain among men only. because advertising on DJARUM 76 has considerable power in shaping social perceptions and cultural norms and its influence on society. This research is descriptive qualitative with Gillian Rose's visual analysis method: Site of production, site of image itself, and site of audiencing. This objective is to describe how the Male Gaze is represented in DJARUM 76 cigarette advertisement (version MINTA APA...???). Overall, this advertisement represents Male Gaze elements in each scene and how the male-dominated audience interprets the visual objects they see in this advertisement as erotic objects that are able to cause sexual desire in men. Theoretical recommendations are expected that future research with similar topics use Standpoint theory in analyzing Male Gaze. Practical recommendations are expected that similar research objects with a research focus on the impact of Male Gaze on women, gender stereotypes, audience perceptions, and gender discrimination in the media.

Keywords: Cigarette Advertisement, Male Gaze, Visual Analysis, Djarum 76, Media

POLITICAL BRANDING PRABOWO - GIBRAN DALAM PEMILU PRESIDEN 2024: ANALISA INTERAKSIONISME SIMBOLIK DI MEDIA SOSIAL INSTAGRAM DAN TWITTER

2024-02-19T09:26:07+00:00

In October 2023, the KPU has named the final candidates, Prabowo Subianto and Gibran Rakabuming Raka, as the presidential and vice presidential candidates for the 2024 presidential election. The pair numbered 2 is characterized as the oldest presidential and youngest vice-presidential pair, a presidential candidate from a military background and chairman of the Gerindra Party and a vice-presidential candidate from a PDIP politician background and Mayor of Surakarta since 2020. Interestingly, various controversies accompanied the process of determining the candidate pair, which involved the dynamic institutions of political parties, the Constitutional Court and the Presidency. Departing from that, it then becomes important to analyze how the construction of Prabowo - Gibran's political image formation amidst various controversies. Through the study of political branding, this article dissects the mechanism of building the image of Prabowo - Gibran through a symbolic interactionism approach on social media. This approach refers to the management of political image construction through identity, symbols and narratives that want to be conveyed to the public. The research method uses content analysis on social media instagram @relawanpride, which is the official channel of this candidate's digital campaign and twitter @Gibran_tweet which is Gibran's communication channel in responding to various issues and political policies. The results this research showed that Prabowo - Gibran's political branding manifestation is packaged through interactions that use symbols and distinctive identities ranging from the choice of light blue costume color, the use of the term 'gemoy', the operationalization of artificial intelligent technology in their photos, to Gibran's communication style in responding to political issues that gave birth to new phrases. The main target in this political branding is the younger generation with the spirit of openness, cheerfulness and the power of optimism to continue the previous government. In general, the public then captured and interpreted these symbols through various attitudes, both support and criticism, which were captured in the escalation of surveys during the campaign period.

Keywords: Political Branding, Symbolic Interaction-ism, Instagram, Twitter, Presidential Election of 2024

MOTIF MEMILIKI DUA AKUN PADA MAHASISWA ILMU KOMUNIKASI UNTAG SURABAYA

2024-02-19T09:26:07+00:00

This study aims to analyze how the representation of self-identity on the first and second Instagram accounts of Communication Science students at UNTAG Surabaya. This study is interesting to conduct because the researcher found the purposes of students in using their first and second accounts. This study uses the phenomenological method of Alfred Schutz conducted with a qualitative approach and in-depth interviews. The research subjects were four people who were selected using purposive sampling technique. By using Alfred Schutz's phenomenological method, the researcher wanted to know the motives behind using the first and second Instagram accounts. The results of the study showed that there were differences in the representation of self-identity on the first and second Instagram accounts of Communication Science students at UNTAG Surabaya. On the first account, students tend to show a self-identity that is in line with public

expectations, such as a professional, religious, and social self-identity. This can be seen from each upload, such as academic photos, organizations, and achievements of each user, and the language used is more focused. Meanwhile, on the second account, students tend to show a more personal and authentic self- identity, such as a self-identity related to hobbies, interests, and personal relationships. This can also be seen from the content uploaded, such as their sense of humor and daily complaints, and the language used is more relaxed and they often interact with their followers. This difference shows that students have different awareness and strategies in managing their self-identity on social media. The first account is used to build a professional and ideal self-image, while the second account is used to express themselves more freely and authentically. This study also shows that the motives of students in using two Instagram accounts are different. Some use the second account to protect their privacy, some use it to build a community with similar interests, and some use it to express a side of themselves that they cannot show on the first account.

Keywords: Motif, Self-Identify, Second Instagram Account, Qualitative Methode, Phenomenological

Approach.

ANALISIS KOMUNIKASI KEBIJAKAN MARITIM INDONESIA

2024-02-19T09:26:07+00:00

This article aims to discuss maritime policy communication strategies in Indonesia with a focus on disseminating information to stakeholders. Maritime policy communication is considered important to ensure understanding, support and active participation in the implementation of maritime policy. Through a descriptive qualitative approach, this research identifies internal and external factors that influence maritime policy communication, including culture, leadership, human resources, organizational structure, integration of government institutions, and global dynamics. This research also highlights the role of government in maritime policy communication, emphasizing the importance of transparency, public participation, and the use of information technology. Obstacles such as the complexity of maritime issues, limited resources, differences in stakeholder understanding, and the influence of the media and public opinion are also discussed. In facing this challenge, researchers are interested in researching Maritime policy communication analysis: stakeholder engagement strategies in Indonesia where researchers focus on establishing clear communication objectives, identifying stakeholders, selecting appropriate media, and managing diverse understandings and interests. In conclusion, effective maritime policy communication is needed to maximize Indonesia's maritime potential and achieve sustainable maritime sector development goals. The research results show that there is complexity of maritime issues, limited resources, and there are differences in understanding and interests of stakeholders and often there is a choice of appropriate communication media. These limitations continue to be improved for the good of the maritime world in Indonesia.

Keywords: Policy Communication, Maritime, Stakeholders, State, Development.

STRATEGI CUSTOMER RELATIONS DALAM PENANGANAN HANDLING COMPLAIN TERKAIT MEDIA CUSTOMER CARE DI RUMAH SAKIT BUNDA SIDOARJO

2024-02-19T09:26:08+00:00

In maintaining harmonious relationships with customers, it is important for companies to pay attention to their needs and understand the long-term benefits that can result from good relationships. Therefore, cooperation from all parts of the organizational structure is crucial to building good relationships with customers. This study aims to analyze communication strategies in customer relations when dealing with complaints related to the use of the "Mobile JKN" application at Bunda Sidoarjo Hospital. This application is designed to provide easier access for participants of the National Health Insurance (JKN) to enjoy health services. In this study, we utilize the concept of customer relations involving the use of customer relations media, planning and implementation of customer relations, and evaluation stages to create customer satisfaction. The research method used is a qualitative descriptive approach, collecting data through in-depth interviews with relevant parties at Bunda Sidoarjo Hospital. The results show that Bunda Sidoarjo Hospital has implemented various communication strategies in customer relations to address complaints about the "Mobile JKN" application. These strategies include the use of various customer relations media such as social media, Google Business, and direct messaging to interact with customers. Thus, this study provides valuable insights for hospitals in implementing appropriate communication strategies to address complaints quickly, effectively, and maintain good relationships between hospitals and customers,

Keywords : Customer Relations, Handling complaints, Bunda Sidoarjo Hospital, Mobile JKN.