https://jurnal.untag-sby.ac.id/index.php/sintesa/issue/feed 2025-07-31T07:47:30+00:00 Hajidah Fildzahun Nadhilah Kusnadi sintesa@untag-sby.ac.id Open Journal Systems <p><strong>Sintesa</strong>: Jurnal Sintesa is a peer-reviewed journal, published by Master's Degree of Communication Science at Post-Graduate Studies Social Politic Faculty Universitas 17 Agustus 1945 Surabaya. Sintesa Journal publish twice a year (Januari and Juli ). Sintesa Journal was first published in 2022. Online E-ISSN: <a title="issn" href="https://issn.brin.go.id/terbit/detail/20230207300946532" target="_blank" rel="noopener">2986-3759,&nbsp;</a>Editor in Chief: Hajidah Fildzahun Nadhilah Kusnadi, DOI: -. Publisher: Universitas 17 Agustus 1945 Surabaya. Citation:&nbsp;<strong>SINTA&nbsp;<a href="https://scholar.google.com/citations?hl=id&amp;user=sDdjUTwAAAAJ" target="_blank" rel="noopener">Google Scholar</a>&nbsp;Garuda&nbsp;Dimensions</strong></p> <p>Sintesa is a journal dedicated to publishing research dan conceptual article in areas of communication. Papers published by the journal aim to represent important advances of significance to specialist within each field. Sintesa seeks to share knowledge between those who study communication and those who practice it by publishing theoritical and empirical research. This journal is valuable source of knowledge for the following people: academics, communication practitioners, students, goverment, and private companies.</p> https://jurnal.untag-sby.ac.id/index.php/sintesa/article/view/131996 2025-07-31T07:45:57+00:00 Rafael Zahirul Haq Haryo Wisnumurti 24041184167@mhs.unesa.ac.id

This research aims to describe the transformation of journalistic practices in the digital era in online media in Surabaya. The digital age has brought fundamental changes in the production, distribution, and consumption of news, forcing the media to adapt. This qualitative descriptive study explores how online media in Surabaya responds to these changes through in-depth interviews with key players in the online media industry and analysis of media content documents. The findings of the study show a significant transformation in various aspects of journalistic practice. In content production, Surabaya's online media adopts a multimedia format and a faster and more collaborative workflow. Engagement with audiences is enhanced through comment sections, social media, and online surveys. The media business model is also transforming with the exploration of digital advertising, sponsored content, and the potential of community-based models. However, Surabaya's online media also faces challenges such as fierce competition, the need to maintain accuracy in the midst of speed, and disinformation issues. Various adaptation strategies were identified, including a focus on hyper-local content, increased verification, and diversification of revenue models. This study concludes that online media in Surabaya is actively transforming to respond to the digital era, although challenges remain. This adaptation is important for the sustainability and relevance of the media in serving the information needs of local communities. This study provides insight into the dynamics of the evolution of journalism at the local level in a digital context. Keyword: Journalistic Transformation, Online Media, Media Adaptation, Descriptive Study.

2025-07-31T00:00:00+00:00 ##submission.copyrightStatement## https://jurnal.untag-sby.ac.id/index.php/sintesa/article/view/131998 2025-07-31T07:45:58+00:00 Rudi Santoso rudis@dinamika.ac.id Amalia Herlina amalia@unuja.ac.id

In the digital era, social media influencers play a significant role in shaping public perception of tourism destinations. This research aims to explore how the content produced by influencers influences the construction of destination images in the eyes of the audience, specifically through a qualitative approach. Using case study methods and in-depth interviews with several tourism influencers as well as industry observers, this study highlights the visual, narrative, social, and ethical dimensions of communication conducted on social media. The results show that destination images are strongly formed through repetitive aesthetic visualizations and narratives that build authentic and emotional impressions. Influencers not only serve as promotional agents, but also as cultural and social mediators that shape the public's imagination regarding the travel experience. The findings also emphasize the importance of strategic collaboration between tourism industry players and influencers in maintaining a balance between promotion and message authenticity. In addition, ethical aspects such as paid content transparency and social responsibility in shaping public expectations are important issues that need to be considered. This research contributes to the tourism communication literature by highlighting how the role of influencers is evolving into key actors in the destination's digital ecosystem. Practical implications include the need for a collaborative, value-based, and sustainable approach in destination promotion strategies through social media. Keywords: influencers, social media, destination image, tourism communication, qualitative approach, digital communication

2025-07-31T00:00:00+00:00 ##submission.copyrightStatement## https://jurnal.untag-sby.ac.id/index.php/sintesa/article/view/131999 2025-07-31T07:45:58+00:00 Diana Putri dianaputri@dinamika.ac.id

Digital transformation has brought significant changes in Public Relations (PR) practices, demanding strategic, cultural, and technological adaptations from communications professionals. This research aims to identify and understand how PR practitioners in Indonesia adjust their communication strategies in the midst of digital changes, as well as what challenges they face in the adaptation process. Using a qualitative descriptive approach, data was collected through in-depth interviews with 15 PR professionals from various industry sectors, both private, public, and non-profit organizations, who have undergone a digitalization process in their public relations activities. The results show that PR professionals have made a significant reorientation to communication strategies, by integrating digital technologies such as social media, content marketing, and audience data analysis. These changes are also accompanied by a transformation of work culture, including the increasing need for digital competencies, work flexibility, and cross-disciplinary collaboration. However, digital adaptation also faces a number of obstacles, including digital competency gaps, limited technology infrastructure, internal organizational resistance to change, and ethical and data security challenges. This research emphasizes the importance of institutional support, ongoing training, and strategic policies that support the digital transformation of PR in an inclusive manner. This finding is expected to be a theoretical as well as practical contribution in enriching the study of communication transformation in the digital era, especially in the realm of Public Relations. Keywords: Public Relations, Digital Transformation, Professional Adaptation, Communication Strategy, Digital Competence

2025-07-31T00:00:00+00:00 ##submission.copyrightStatement## https://jurnal.untag-sby.ac.id/index.php/sintesa/article/view/132056 2025-07-31T07:45:58+00:00 Sutikno Sutkno sutikno@dinamika.ac.id Yunanto Tri Laksono yunanto@dinamika.ac.id Alda Agustin agustinalda@gmail.com

This research aims to explore the effectiveness of documentary film as a social campaign media in introducing and raising public awareness of the traditional snack Kacang Kowa, which is a typical Surabaya culinary product. In the context of modernization and shifting consumption preferences, many local snacks are marginalized by instant and global food products. Through a qualitative approach with a case study method, this research designs, produces, and analyzes the impact of a documentary film themed on local culinary preservation. Data were collected through observations, interviews with businesses and consumers, and questionnaires before and after the screening. The results show that documentary media is effective in building emotional and educational narratives, and is able to increase audience knowledge and interest in Kacang Kowa. The campaign also encouraged community participation in supporting local products. In conclusion, documentary films have the potential to be a strategic tool in social campaigns to preserve Indonesia's culinary culture.

2025-07-31T00:00:00+00:00 ##submission.copyrightStatement## https://jurnal.untag-sby.ac.id/index.php/sintesa/article/view/132074 2025-07-31T07:45:59+00:00 Krisna Yuwono Fora krisna@dinamika.ac.id Agung Susetyo Widiyanto agung.sw@gmail.com

This research aims to examine the utilization of 3D animation as a visual communication medium in introducing and preserving the culture of Topeng Malang. Topeng Malang is one of the intangible cultural heritages that has high philosophical, aesthetic, and historical values, but its existence has begun to be eroded by the times and the lack of exposure among the younger generation. The method used in this research is a qualitative-descriptive approach with the stages of data collection through literature study, observation, and interviews with local artists and cultural experts. The results show that 3D animation is able to effectively represent the visual and narrative characteristics of Topeng Malang, and has great potential as a medium for cultural education and promotion in modern digital platforms. By combining traditional elements and contemporary visual technology, 3D animation becomes a bridge of cultural communication that is engaging, informative, and easily accessible to the wider community, especially the younger generation.

2025-07-31T00:00:00+00:00 ##submission.copyrightStatement## https://jurnal.untag-sby.ac.id/index.php/sintesa/article/view/132162 2025-07-31T07:45:59+00:00 Afdholul arrozy suwito arrozy02@gmail.com Dewi Sri Andika Rusmana dewirusmana@untag-sby.ac.id Muchamad Rizqi muchamadrizqi@untag-sby.ac.id

This study aims to analyze the representation of sexual objectification of women in cyberspace as depicted in the film Like and Share, directed by Gina S. Noer. The film was chosen for its explicit portrayal of sexual explotation, non-consensual distribution of intimate content, and its impact on women in the digital era. The research applies Sara Mills Model of Critical Discourse Analysis, which focuses on subject positioning within texts, power relations, and their connection to broader social structures. Stuart Hall theory of representation is used to explore how meanings surrounding women’s bodie and sexuality are constructed and produced through cinematic language. The findings reveal that women in the film are portrayed as sexual objects through the camera gaze, character narratives, and the influence of social media. However, thefilm also positions women as active subjects who develop awareness and resist various forms of objectification. Thus, Like and Share not only reproduces dominant meanings regarding female sexuality but also creates a space for critique and reflection on patriarchal digital culture

2025-07-31T00:00:00+00:00 ##submission.copyrightStatement## https://jurnal.untag-sby.ac.id/index.php/sintesa/article/view/132178 2025-07-31T07:45:59+00:00 Revina Widya Rahmau’dina revinawidya22@gmail.com Widiyatmo Ekoputro widiyatmo@untag-sby.ac.id

ABSTRAK Tumpak Sewu Waterfall, located on the slopes of Mount Semeru in Lumajang Regency, East Java, is one of the leading tourist destinations with extraordinary visual appeal and natural uniqueness. However, the overall brandingused has not been optimal in attracting a wide range of visitors. This study aims to analyze brandingstrategies that can be applied using Keller's (1993) Destination Brandingtheory with a Customer-Based Brand Equity (CBBE) approach and the Destination Brand Equity dimensions proposed by Konecnik and Gartner (2007). This approach examines elements such as brand awareness, brand associations, perceived quality, and visitor loyalty toward the destination. These elements are also interconnected with the implementation of quality branding, service, and recognition. The research method used is a descriptive qualitative approach, employing data collection techniques such as interviews with informants, field observations, and documentation. The research results indicate that the brandingstrategies employed include strengthening visual identity, collaborating with tourism travel agents, optimizing digital media, and involving local communities in management as POKDARWIS, which can build strong destination brand equity and impact increased tourist visits and local economic empowerment. Keywords: Destination Branding, Tumpak Sewu Waterfall, Brand Equity, Tourism Strategy

2025-07-31T00:00:00+00:00 ##submission.copyrightStatement## https://jurnal.untag-sby.ac.id/index.php/sintesa/article/view/132197 2025-07-31T07:46:00+00:00 Bramantyo Tri Asmoro bramtriasmoro@gmail.com

The advocacy campaign for the ban on the use of single-use plastic bags in Malang Regency aims to reduce the negative impact of plastic waste on the environment and public health. To effectively conduct this advocacy campaign, a well-formulated communication strategy is essential. The formulation of the advocacy communication strategy utilizes the SOSTAC model (Situation Analysis, Objectives, Strategy, Tactics, Action, Control). This research is qualitative, with data sources extracted from reports, scientific publications, and media outlets, and data analysis conducted descriptively. The purpose of this research is to formulate a communication strategy for advocating the policy to ban the use of single-use plastic waste in Malang Regency. The primary goal of this advocacy is to encourage the Malang Regency Government to issue a policy banning the use of single-use plastic bags in the region. The strategy formulated involves various stakeholders, including the government, the community, and business actors, with an engaging and systematic communication approach. The results of the study show that collaboration among all parties is crucial in achieving public awareness and support for the ban on single-use plastics. This success is expected to serve as a model for other regions in Indonesia

2025-07-31T00:00:00+00:00 ##submission.copyrightStatement## https://jurnal.untag-sby.ac.id/index.php/sintesa/article/view/132242 2025-07-31T07:46:00+00:00 Mulia Jaya muliajaya80.umb@gmail.com

This study investigates the dynamics of advocacy and policy communication in the transformation of village administrative identity in Bungo Regency, Jambi Province. Changes in terms such as “Village Head to Rio”, “Village to Dusun”, and “Dusun to Kampung” have triggered tensions between the formal bureaucratic structure and the traditional socio-cultural systems. Employing a qualitative case study approach, the research reveals that community resistance stems not only from the policy content but also from the lack of two-way communication and limited participation of local actors in the policy-making and implementation processes. The study identifies instances of hybrid governance in which formal and customary institutions collaborate in governance practices. The findings underscore the importance of more participatory, community-based, and culturally sensitive advocacy and communication strategies to enhance public legitimacy of administrative identity transformation policies in villages. Keywords: Policy Communication, Village Advocacy, Administrative Transformation, Ethnogovernance.Kata Kunci: Komunikasi Kebijakan, Advokasi Desa, Transformasi Administratif, Etnogovernance, Kabupaten Bungo

2025-07-31T00:00:00+00:00 ##submission.copyrightStatement## https://jurnal.untag-sby.ac.id/index.php/sintesa/article/view/132285 2025-07-31T07:46:00+00:00 Fahrul Arif Nahumarury ariffahrul68@gmail.com Maulana Arief maulanaarief@untag-sby.ac.id

This research discusses counter-hegemony in satire within the content "Jual Beli Air Doa Para Habib with Guru Gembul – OFFSIDE BERAGAMA," produced by Tretan Muslim on the YouTube channel Tretan Universe. In this content, Tretan Muslim and Guru Gembul use satire and humor as their approach. This study employs a qualitative critical paradigm with a critical discourse analysis method by Norman Fairclough, which enables the researcher to explore how language and symbols in the video construct meaning and create narratives in the satire. YouTube has become a new space for society to access and simultaneously reconstruct religious discourse. The findings from the discourse include mystic rituals in religion, social and health critique discourses, marketing strategy discourse, mystic rituals and local culture, the commodification of religion through the sale of blessings, the legitimization of power through relics, and the discourse of discussion spaces. This research demonstrates that satire is not only a form of entertainment but also a form of resistance (counter-hegemony) against the commercialization of religion. Through satire, humor, and visual symbols, Tretan Muslim and Guru Gembul critique the practice of selling prayer water that misuses religious symbols for various interests. Keywords : Counter-hegemoni; Satire; Critical Discourse Analysis; Commercialization of Religion;

2025-07-31T00:00:00+00:00 ##submission.copyrightStatement## https://jurnal.untag-sby.ac.id/index.php/sintesa/article/view/132316 2025-07-31T07:46:01+00:00 Yushinta Alifatus Shalehah yushintaalifatus@gmail.com

Traditional herbal medicine is a cultural heritage product of Indonesia that is currently experiencing a decline in interest, particularly among Generation Z. This study aims to analyze the effectiveness of marketing communication on the interest of Generation Z consumers in traditional herbal medicine in Balongsari Subdistrict, Surabaya. The theories used are the Marketing Communication Mix and the Theory of Planned Behavior (TPB) to understand the factors influencing consumer interest. This research employs a descriptive quantitative approach by collecting data through questionnaires, followed by data analysis using SPSS with simple linear regression tests, t-tests, and Friedman tests. The results show that the effectiveness of marketing communication has a positive and significant influence on consumer interest, as indicated by the t-value being greater than the t-table value. It can be concluded that an increase in the Effectiveness of Marketing Communication (X) will help increase consumer interest (Y) among Generation Z in traditional herbal medicine products. In this study, effective marketing communication strategies can have a positive impact in attracting the attention and interest of Generation Z consumers towards traditional herbal medicine in Balongsari Subdistrict, Surabaya. Keywords: Effectiveness of Marketing Communication, Consumer Interest, Traditional Herbal Medicine, Generation Z.

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