Sintesa

STRATEGI BRANDING HOTEL DALAM MEMBENTUK PERSEPSI WISATAWAN RUSIA DAN MINAT KEMITRAAN TRAVEL AGENT

Diva Zahra Hapsari — 2026-02-03

This study aims to determine how the consistent branding strategy of Hotel Ibis Styles Ao Nang Krabi is able to shape positive perceptions among Russian tourists and how these perceptions relate to travel agents' interest in partnership. This research uses a qualitative approach with descriptive type. Data collection techniques include in-depth interviews, participatory observations, and documentation from promotional media and guest reviews on digital platforms. The results of the study show that consistent branding in visual elements, communication style, and hotel service succeeds in creating a professional image that Russian tourists trust. This strengthens their decision to choose a hotel and recommend it. In addition, travel agents find it helpful because the hotel already has a strong brand identity and promotional materials that are ready to be used. Stable branding facilitates the process of cooperation and the preparation of attractive tour packages for foreign tourists, especially from Russia. These findings show that hotel branding not only shapes guest perception, but also becomes an important part of marketing and distribution communication strategies. This research provides practical insights for hotel managers and Communication Science students in understanding the role of brand communication in the hospitality industry.
Keywords: Communication Strategy, Hospitality Industry, Hotel Branding, Russian Travelers, Travel Agent.

MITOS THE LOYAL NATIVE DAN NETRALISASI KOLONIALISME DALAM DOCUDRAMA KRAKATOA

Cherry Kartika — 2026-02-03

This study analyzes the BBC docu-drama film, Krakatoa: The Last Days (2006), to uncover its strategy of postcolonial representation. Employing Roland Barthes' Semiotics to identify the underlying myth and the concept of The Sublime, the focus is on the narrative markers of Willem Beijerinck (the colonial figure) and Tokaya (the loyal and intelligent native clerk). The analysis reveals that the film strategically leverages the Myth of The Loyal Native (Tokaya) – an intelligent yet subordinate native – to neutralize racial and political conflicts. This representation, paired with the Individual Humanization of Willem, functions to shift the main conflict focus from the Colonial Hierarchy to the Universal Tragedy brought by nature (The Great Equalizer). This ideological neutralization strategy subtly justifies global empathy for the colonial protagonist's narrative and softens overall criticism of the colonial structure. The findings confirm that the Tokaya character serves as narrative 'proof' that not all colonial relationships are cruel, diverting focus from structural crimes toward human helplessness in the face of nature.
Keywords: Barthesian Semiotics; The Loyal Native; The Great Equalizer; Krakatoa; Colonialism

ANALISIS WACANA KRITIS KETERANGAN PERS MENTERI PERTAHANAN DEMONSTRASI AGUSTUS 2025 DALAM YOUTUBE @SEKRETARIAT PRESIDEN

Erika Noviyanti — 2026-02-03

The demonstrations that took place in August 2025 became a public protest after the circulation of a viral video of members of the House of Representatives dancing indoors and DPR allowances that were deemed excessive by the public, thus triggering public anger. The demonstrations that occurred were also inseparable from the government's response and monitoring to determine the extent of the demonstrations carried out by the people, until then the Minister of Defense stepped in to give a press statement in response to the demonstrations carried out by the people. Discourse that is part of a text, whether written or spoken, aimed at the target audience also hidden meanings and messages behind information or texts disseminated to the public. Simply put, what are the intentions and discourses behind the speech delivered by the communicator to the wider public, which can then be analyzed. Symbolic violence that occurs without physical involvement, makes some of them unaware of it. The symbolic violence carried out is of course aimed at maintaining a power exercised by the ruling elite. Through the application of the language style, this indirectly also in its pronunciation can make the communicant or audience feel afraid and threatened without involving physical contact. This study uses a qualitative approach using a descriptive research type. Data were taken from the video in the press statement script of the Minister of Defense and the transcript writer which were then analyzed. This study seeks to determine what discourses are seen in the press statement script of the Minister of Defense on YouTube @Sekretariat Presiden, related to the August 2025 demonstrations which were then analyzed using Norman Fairclough's Critical Discourse Analysis Method and examined with Pierre Bourdieu's theory of symbolic violence. The results of this study indicate that there are at least three discourses obtained. The first discourse is the Legitimacy of Power in Government. The second discourse is Demonstration = Anarchy. The third discourse is National Solidarity?.

Keywords: Discourse, Demonstration, Symbolic Violence, Social Media YouTube

KOMUNIKASI INTERPESONAL KARYAWAN DIVISI OPERASIONAL PT FORMOSA SEJATI LOGISTICS SURABAYA DALAM MENJAGA HUBUNGAN BAIK DENGAN PELANGGAN

Mochamad Brilian Eky Fernanda — 2026-02-03

This study aims to analyze the interpersonal communication practices of operational division employees at PT Formosa Sejati Logistics Surabaya in maintaining good relationships with customers. This research is motivated by the high intensity of interaction between operational employees and customers in logistics service processes, including administrative activities, operational coordination, and the handling of field-related issues, which may lead to misunderstandings, conflicts, and customer dissatisfaction if not managed through effective interpersonal communication. This study employs a qualitative approach with a descriptive research design. Data were collected through in-depth interviews, direct observation, and documentation involving operational division employees and customers of PT Formosa Sejati Logistics Surabaya. The analysis is based on the concept of interpersonal communication, which includes openness, empathy, supportiveness, positiveness, and equality, and is further examined through the lens of the Fundamental Interpersonal Relations Orientation (FIRO) theory, which encompasses the needs for inclusion, control, and affection. The findings indicate that the interpersonal communication practices implemented by operational employees are able to create effective and constructive interactions with customers through clear and honest information delivery, the ability to understand customer problems, and professional as well as equal treatment in service provision. These communication practices are proven to fulfill customers’ interpersonal needs in terms of inclusion, control, and affection, resulting in customers feeling accepted, valued, and trusted throughout the service process. The fulfillment of these interpersonal needs contributes to the development of trust, comfort, and customer loyalty, which ultimately strengthens long-term cooperative relationships between the company and its customers. This study emphasizes that interpersonal communication functions not only as a medium for conveying technical information but also as an essential relational strategy for improving service quality and sustaining business relationships within the logistics service sector.
Keywords: Interpersonal Communication; Logistics Service; Customer Relations; Interpersonal Needs.

PERAN NARASI KOMUNIKASI TERAPEUTIK KONSELOR PADA PASIEN PECANDU NARKOBA DI BADAN NARKOTIKA NASIONAL PROVINSI JAWA TIMUR

Marcella Nethania Thessalonika — 2026-02-03

Drug abuse is a significant issue and negatively impacts health and social life. The high number of drug cases in East Java Province demonstrates the need for comprehensive and sustainable treatment. This study examines how counselors use therapeutic communication with drug addicts at the East Java National Narcotics Agency (BNN). This study employed descriptive qualitative research, employing observation, indepth interviews, and documentation as data collection techniques. Subjects included addiction counselors and drug educators at the East Java BNN. Narrative Theory and Health, along with a fear appeals approach, were used to understand the narratives used in counseling. The results indicate that effective therapeutic communication by counselors encompasses the counseling stages of exploring feelings during pre-interaction, self-acceptance, and providing reinforcement and affirmation during the work phase. Counselors use narratives in counseling, which play a role in building awareness, strengthening selfcontrol, and changing the behavior of drug addicts during their recovery process. Therapeutic communication narratives play a crucial role in supporting the rehabilitation process of drug addicts at the East Java National Narcotics Agency (BNN). Warm interpersonal relationships, empathy, and sincerity from the counselor can be key to successful rehabilitation. The use of narratives in therapeutic communication has been shown to contribute to creating meaning, increasing awareness, and encouraging behavioral changes in drug addicts during rehabilitation. This study concludes that therapeutic narratives play a role in supporting the successful rehabilitation of drug addicts. This study is also expected to provide theoretical and practical contributions to the development of therapeutic communication and to improving the quality of drug addict rehabilitation services through professional and humanistic therapeutic communication.
Keywords: Therapeutic Communication, Counselor, Drug Addict, Rehabilitation, East Java National Narcotics Agency

ANALISIS ISU GENDER

Dhoni Cahyono Agung Nugroho — 2026-02-03

The film Yuni (2021) directed by Kamila Andini represents the social realities of young Indonesian women living under the pressures of patriarchal culture. It addresses gender issues such as child marriage, limited access to education, control over women's bodies, and the silencing of women's voices in social spaces. This study aims to analyze the representation of gender issues in the film Yuni using the Muted Group Theory perspective. The research method employs a qualitative approach with film text analysis as primary data and literature review as secondary data. The analysis results show that Yuni depicts women as a subordinate group whose voices are often ignored and must conform to the norms and language of the dominant group. The film contributes to building public awareness
regarding gender inequality and the importance of providing space for women to voice their life choices.Beyond mere reflection, Yuni functions as a strategic intervention transforming muted groups into representational counterpublics, compelling audience critical reflection on collective complicity in patriarchy reproduction. This research contributes theoretically to MGT applications in Indonesian feminist cinema and practically to anti-child marriage advocacy and gender education equity
Keywords: Gender Issues; Yuni Film; Gender Representation; Muted Group Theory

KONTRUKSI MOTHERHOOD DALAM IKLAN DETERGEN DI MEDIA MASSA

Ma'ruf Chandra Utama — 2026-02-03

This study examines the construction of the motherhood concept in Indonesian television detergent advertisements. The research method is qualitative descriptive with content analysis of five popular detergent advertisements. The findings reveal that detergent advertisements consistently and systematically represent women as the sole party responsible for domestic work, while father figures are completely absent from domestic activities or only appear as product knowledge authorities with passive roles. This relates to standpoint feminist theory, which reveals how women's epistemological perspectives on the double burden of domestic-career work are silenced by the patriarchal viewpoint of

the advertising industry. Visual representations depict women with unrealistic happy expressions in private domestic settings such as kitchens, laundry areas, and family rooms, using soft pastel colors, stereotypical feminine gestures, and consistently neat physical appearances despite doing housework. Verbal narratives contain explicit slogans such as "good mother," "mother's love in every fabric strand," and "tenderness for the beloved family" that explicitly measure motherhood quality based on perfect laundry results and family clothing cleanliness. Three dominant patriarchal motherhood construction patterns were identified: domestication of women through exclusive depiction in private spaces, naturalization of the mother's role as innate responsibility and destiny through verbal narratives that normalize gender subordination, and absence of fatherly responsibility that structurally reinforces unequal gender division of labor and masculine privilege. Media representation theory illustrates how advertisements not only passively reflect social reality but actively reproduce and naturalize patriarchal ideology that systematically limits women's mobility and aspirations in public and professional spheres. Content analysis shows that these representations benefit the commodification of gender roles for commercial interests of the advertising industry. The women's standpoint perspective reveals the reality of double domestic-career burden, psychological pressure of perfect mother standards, and injustice in household work division that never appears in detergent advertisement narratives.

Keywords: Motherhood; Gender Bias; Detergent Advertising; Women Representation

FRAMING DAN REPRESENTASI GENDER DALAM MUSIK VIDEO DAN LIRIK LAGU "OSHIBE TO MOSHIBE YORU NO CHOUCHOU" JKT48

Ferdy Salsabilla — 2026-02-03

Music videos, as products of popular culture, function not only as a form of entertainment but also as sites of meaning production that represent social relations, including gender constructions. This article examines gender representation in the music video (MV) “Oshibe to Moshibe” by JKT48, one of Indonesia’s most prominent idol groups. Employing a framing analysis approach in conjunction with Standpoint Theory and Muted Group Theory, this study highlights how women’s experiences and expressions are shaped and constrained by an idol industry that remains dominated by a male perspective. The findings indicate that although the MV presents a female-centered narrative with non-heteronormative sexual themes, its representation remains framed by masculine industry standards, resulting in women’s voices being rendered muted and incomplete. The controversies surrounding the MV reveal the challenges involved in negotiating the boundaries of gender expression within Indonesian popular culture, while simultaneously provoking broader discussions on gender fluidity and audience perception.Furthermore, the choreography and bodily gestures are c haracterized by softness and restraint, yet are imbued with strong emotional significance. The female body is represented as the primary medium for articulating inner conflict, while gender relations are naturalized through biological metaphors that position desire as something inherent and inevitable. This study also finds that visual framing and lyrical narratives tend to reproduce traditional gender constructions, in which women are positioned as bearing the moral burden within romantic relationships. Thus, the music video and its lyrics not only reflect emotional experiences but also contribute to the maintenance of dominant gender discourses, particularly those originating from the Japanese idol industry and reproduced within the Indonesian music industry.
Keywords: Gender Representation, Idol Industry, JKT48, Music video, Male gaze, Standpoint Theory, Muted Group Theory, Gender Fluidity, Indonesian Pop Culture.

ANALISIS INTERSEKSIONAL KECANTIKAN PEREMPUAN INDONESIA MELALUI DISKRIMINASI WARNA KULIT TIKTOK

Nikita — 2026-02-03

Beauty standards for women in Indonesia continue to be shaped by skin color hierarchies that position fair skin as an ideal symbol of attractiveness, modernity, and social value. These standards are not merely the result of individual aesthetic preferences, but are deeply rooted in colonial legacies, social class stratification, and patriarchal culture that are continuously reproduced through mass media and digital platforms. This condition is clearly reflected in the practice of colorism within digital spaces, particularly on social media. One prominent example is the case of TikTok influencer Ratu Namira, who became the target of derogatory public comments focusing on her skin tone rather than the quality or substance of her content. This study aims to analyze how skin color discrimination against women is constructed,
Volume 5 No. 1 Januari 2026
https://jurnal.untag-sby.ac.id/index.php/sintesa
E – ISSN 2986-3759
JURNAL ILMIAH KAJIAN KOMUNIKASI
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normalized, and intensified in digital public spaces through an intersectional perspective. This research employs a qualitative approach using digital discourse analysis and visual analysis of public comments
representations of women’s bodies on TikTok. The analytical framework is grounded in third-wave feminism, the concept of the male gaze, and algorithmic bias theory in order to examine the intersections of gender, skin color, social class, and digital technology. The findings reveal that the harassment directed at Ratu Namira cannot be understood as neutral aesthetic judgment, but rather as a form of symbolic violence reflecting the convergence of colonial history, patriarchal norms, and class-based hierarchies. Furthermore, TikTok’s algorithm plays a significant role in amplifying discriminatory discourse by prioritizing content and comments that generate high levels of engagement. Consequently, colorism against dark-skinned women on social media constitutes a form of structural discrimination that operates simultaneously across social, cultural, and digital domains, shaping women’s representation, lived experiences, and social positioning within online spaces.
Keywords: Colorism, Beauty Standards, Intersectionality, Women, TikTok

DEKONSTRUKSI WACANA PATRIARKI DALAM LIRIK LAGU "MADU TIGA" KARYA AHMAD DHANI

Eka Wahyu Muria Ningsih — 2026-02-03

Songs constitute a form of cultural expression that combines rhythm, melody, and language as a medium for conveying socially constructed meanings within society. This study focuses on Madu Tiga (2012), a song written by Ahmad Dhani, which represents gender relations within the context of a romantic relationship involving a husband and his two wives. Employing a qualitative descriptive approach, this research applies semiotic analysis based on the theories of Ferdinand de Saussure and Roland Barthes, alongside Cheris Kramarae’s Muted Group Theory, to examine how meaning, ideology, and power relations are constructed through song lyrics. The research data consist of secondary data derived from the lyrical text of Madu Tiga, supported by relevant literature from academic books and scholarly journals. The analysis was conducted by identifying linguistic signs, denotative and connotative meanings, and myths that shape the dominant narrative within the song. The findings indicate that women are represented as passive and marginalized figures who lack the space to articulate their experiences and emotions, while men are positioned as dominant subjects who exercise authority within romantic relationships, including the legitimization of polygamous practices. Such representations reflect patriarchal ideology that normalizes gender inequality and silences women’s voices within popular cultural discourse. Madu Tiga functions not merely as a form of entertainment but also as a cultural text that reproduces specific social values and norms in contemporary Indonesian society. This study aims to identify patterns of gender representation and to assess the extent to which the song reflects structural patriarchal bias continually reproduced through popular media and everyday cultural practices, while also contributing to the advancement of gender communication studies by foregrounding the distribution of voice as a central analytical focus in reading popular music texts within the context of Indonesian patriarchal culture.
Keywords: Madu Tiga, Gender Construction, Semiotics, Muted Group Theory, Women's Discrimination.

STRATEGI HUMAS BRIMOB POLRI DALAM PEMBENTUKAN CITRA MELALUI INSTAGRAM @HUMASKORPSBRIMOB

Noviawan Rasyid Ohorella — 2026-02-03

ABSTRACT

This study discusses the strategies used by the Public Relations of the Indonesian National Police Mobile Brigade Corps (Brimob) in building and shaping a positive image through the Instagram social media account @humaskorpsbrimob. This study uses the Computer Mediated Communication theory, which assumes that human communication conducted through computer devices still adheres to the basic principles of communication, namely messages, identity, and relationships. The focus of this study highlights how digital media can be utilized to build effective communication with the public. The method used is qualitative with a descriptive approach and the paradigm used is constructivism. Data were collected through in-depth interviews, observation, documentation, and literature studies. The results show that the Public Relations of the Indonesian National Police Mobile Brigade Corps (Brimob) heavily utilizes Instagram features such as feeds, reels, stories, and live to increase interaction with the public. The use of attractive visual content and clear messages certainly helps create a positive public perception of the Indonesian National Police Mobile Brigade Corps (Brimob) institution. Trust, openness of information, and consistency in delivering messages are the main factors in successfully building a positive image thorugh social media.