Sintesa

REPRESENTASI TRAUMA COPING DALAM DRAMA KOREA HOMETOWN CHA-CHA-CHA

Annisa Nadira Fristiani — 2024-07-31

Trauma is an experience that has been experienced or felt by almost all individuals. Prolonged trauma then encourages the emergence of a trauma coping phase, which is the process of recovering an individual from a trauma. The number of traumatic experiences encourages drama films to raise the issue of trauma coping, one of which is the drama series Hometown Cha-Cha-Cha. This film first aired on the Total Variety Network and received great attention about trauma coping, resulting in 347,000 search results on the Google search engine since 2022. This research tells the story of the protagonist Hong-Du Sik, who is trying to confront his trauma after being in a relationship with Yoon Hye-Jin. However, the trauma-coping process carried out by the main character becomes complex because trauma coping is closely related to self-concept, relationships and interpersonal perceptions, which will be influenced by perception, memory and thinking. The more negative the self-concept, relationships and interpersonal perceptions, the less easy the trauma-coping process will be. Through a qualitative approach and the semiotic method of Charles Sanders Pierce, the researcher

intends to look at the representation of trauma in the drama series. Through this research, it was found that the drama Hometowan Cha-Cha-Cha focuses on the traumatic experience of Hong Du-Sik, who has lost his family, forming a negative self-concept, which causes him to have difficulty establishing new relationships with others. After meeting Yoon Hye-Jin, Hong Du-Sik exhibits trauma coping strategies: confrontation, isolation, and compromise. The character's trauma coping strategies are visualised through clothing, verbal dialogue, actions and facial expressions. Not only that, this film also represents trauma coping that occurs in South Korea, which has experienced trauma, so this film really describes the actual situation..

keyword: representation; semiotic; film; trauma coping

KOMUNIKASI POLITIK AGENSI-STRUKTUR KOALISI MASYARAKAT SIPIL ANTI KEKERASAN SEKSUAL (KOMPAKS) DALAM GERAKAN PENGESAHAN UU TPKS

Dia Puspitasari — 2024-07-31

The community has an important role in the legislative process for the Prevention of Sexual Violence Crime Act (UU-TPKS). Various elements of society who are members of the Civil Society Coalition Against Sexual Violence (KOMPAKS) movement are actively carrying out political communications that undermine the ratification of the TPKS Law. Actors in the KOMPAKS movement consist of various civil society organizations (CSOs), student organizations, and academics (individuals and groups). This research aims to analyze political communication that occurs in the KOMPAKS environment and create a dialectical relationship between actors and social structures. Antonio Giddens' Structural Theory as an analytical tool. The method used in this research is the KOMPAKS case study. However, this research has limitations because it only focuses on observing the monitoring process of the TPKS Law carried out by KOMPAKS as a form of civil society movement. The research results show that (1) political communication occurs through the connectedness (duality) of KOMPAK's agent structure, and (2) KOMPAKS is able to overcome internal and external challenges in the process of forming the TPKS law. KOMPAKS' internal political communication challenge is coordination between KOMPAKS members, and the external political communication challenge is discussion of the contents of the TPKS law which is considered LGBT-friendly.

Keywords: Communication; Political; Woman; Movement; KOMPAKS

ETIKA DAN DAMPAK KOMODIFIKASI KOMUNIKASI DALAM INDUSTRI MEDIA MASSA

Muhammad Darmawan Setiadi — 2024-07-31

ABSTRACT

This research examines the ethics and impact of communication commodification in the mass media industry. The research method used is qualitative descriptive. The findings of the study indicate that practices in mass media communication are influenced by communication commodification, communication ethics, and relevant theories. Advertising and promotions are part of this commodification, where mass media sells ad space as commodities to companies or individuals for promotional purposes. This is related to the theory of communication commodification which reveals how communication is increasingly mediated by economic values and becomes a trading object in the media industry. Paid content is also popular in the digital era, where users pay to access specific content. Digital Ethics and Privacy emphasize the importance of maintaining privacy and ethics in digital practices, including payment and access to digital content. Sponsorship and endorsement practices are also part of this commodification, where media sells rights to support events or products to companies or individuals. Ethics in mass media communication practices can be seen from the perspective of Communication Ethics which includes principles such as truth, justice, responsibility, and integrity. The Hegemony and Media Control Theory describe how power and control in the mass media industry can influence the content produced, distributed, and consumed by the public. The commodification theory highlights the transformation of mass media into commercial products that require principles such as truth, impartiality, privacy, social justice, humanity, wisdom, integrity, and independence. The PEC theory emphasizes the relationship between economic and political structures and the production, distribution, and consumption of media, thus requiring principles such as independence from external pressure, truth in information, and social justice. Digital ethics and privacy are crucial in protecting user information and building public trust. Integrating these theories provides a more holistic understanding of the challenges and opportunities faced by the mass media industry in the modern era.

Keywords: Communication Ethics; Mass Media Commodification; Media Economic Impact; Media Power

ANALISIS SEMIOTIKA FOTO HEADLINE HARIAN DI’S WAY JULI 2020

Yeremia Tulude Ambat — 2024-07-31

Daily DI's Way, a print media that was first published on July 4, 2020, was initiated by a former senior Jawa Pos official, Dahlan Iskan. The main focus of this media is news especially the city of Surabaya. There are three main elements in DI's Way Daily, especially on the main page, namely: text, photos / illustrations, and layout. In the photojournalism aspect, researcher analyze how the message is conveyed through photo headlines and captions on the main page of DI's Way Daily through Roland Barthes' semiotic method, using a qualitative approach. Researcher find the implicit picture of the photo headlines and captions of DI'sWay Daily related to the Surabaya City Government July 2020, the first month this media operates. The results of this study provide an overview of the application of social control values carried out by DI's Way Daily, especially in reviewing the Surabaya City Government program. The topic of the City Government's unpreparedness and inadequate handling of Covid-19 pandemic is one of the most highlighted by this daily on July, 2020. The lack of realization of the Surabaya City Government's programs related to education, transportation and infrastructure is also highlighted on the main page.

Keywords: Newspaper, Photojournalism, Semiotic, Roland Barthez, Surabaya City Government

KREDIBILITAS BEAUTY INFLUENCER DALAM MEMBENTUK MINAT BELI FOLLOWERS

Olivia Esther Nalio — 2024-07-31

Pada era yang ditandai oleh kemajuan teknologi saat ini, terutama dalam pemanfaatan internet dan platform media sosial, peran para influencer khususnya beauty influencer seperti Lifni Sanders, secara signifikan mengubah perilaku konsumen di industri kecantikan. Studi ini meneliti kredibilitas Lifni Sanders sebagai beauty influencer dan dampak langsungnya terhadap perilaku pembelian pengikutnya di Instagram. Dengan menggunakan pendekatan penelitian kualitatif, studi ini menggunakan metode tinjauan pustaka untuk menganalisis sumber-sumber yang relevan terkait pemasaran influencer, teori komunikasi persuasif, dan perilaku pembelian konsumen di sektor kecantikan. Kredibilitas Lifni Sanders dievaluasi melalui autentisitasnya, keahlian dalam ulasan produk kecantikan, dan daya tarik yang dimiliki. Temuan studi ini menyoroti bagaimana kredibilitas influencer meningkatkan kepercayaan pengikutnya terhadap rekomendasinya dan memengaruhi minat pembelian mereka dengan menekankan peran penting influencer digital dalam membentuk preferensi konsumen dan strategi pemasaran.

STRUKTURASI DALAM INDUSTRI MEDIA BARU DI INDONESIA

Sherina Syarofa — 2024-07-31

The presence of Wattpad in Indonesia has created new media dynamics that are interesting to study using political economic theory by Vincent Mosco. This theory is related to the current globalization of political and economic media and explains the transition from old media to new media. Mosco's theory shows how the structure of the media industry is shaped by economic (such as content monetization and corporate profits) and political (such as government regulation and control) interests. On Wattpad, this shows how companies monetize user content and how government laws can impact access and freedom of expression online. The method used in this study is a case study and a qualitative approach based on critical traditions and paradigms. This study uses secondary data originating from documentation, and primary data comes from observation and interviews. The theory used in this study is Vincent Mosko's Political Economy of Communication Theory. This study shows that overall, the structuration of Wattpad in Indonesia, through the lens of Vincent Mosco's theory, shows that this new media platform not only provides space for creativity and expression but also shapes the structure of the media industry, which changes the dynamics of power, resource distribution, and interaction. social. Thus, it illustrates how new media contributes to significant changes in the communications and publishing landscape in Indonesia more broadly. By using Vincent Mosko's theory to build the structure of Wattpad in Indonesia, several important implications can be seen. One is that Wattpad allows for more diverse content and includes stories that highlight local culture and experiences that may be underrepresented in first-stream media. An example of a Wattpad story that raises a cultural theme is "The Kite Runner" by writer Khaled Hosseini. Even though this story is not an original Wattpad work, it is popular on this platform, and it highlights Afghan culture with its complex historical background.

Keywords: Economy Politics Communication, Structure, Wattpad

KREATIVITAS DAN INOVASI DALAM REDAKSI DIGITAL : KOMODIFIKASI BERITA MENJADI VIDEO PENDEK DI TIKTOK

Amelia Nurazizah — 2024-07-31

This research highlights how creativity and innovation are crucial in today's digital era, where the traditional way of disseminating news has evolved to become more dynamic and interactive. The purpose of this study is to identify the commodification of digital news editors into short videos on TikTok The research method used is a literature study, which allows researchers to explore in depth the literature related to the use of TikTok as a new medium in the news industry. This study delves into the phenomenon of news commodification, specifically in their shift to the short video format on the TikTok platform. The results of this study stated that these changes not only affect the way news is consumed, but also force professionals in the media industry to adapt their skills by mastering video editing techniques, understanding platform algorithms, and developing creative perspectives to present relevant stories. Studies on content commodification highlight the transformation of news into short videos on TikTok, changing the way traditional media delivers information and influencing consumer interactions with news content. With a focus on appealing to audiences who prefer quick and visual consumption, news media are faced with the challenge of maintaining substance and accuracy in short content. The commodification of audiences through platforms like TikTok reflects the media's strategy of reaching younger generations with compelling video editing and writing skills, as well as a deep understanding of social media dynamics. The shifting role of journalists in the digital age demands adaptation to new technologies and the ability to create relevant content, reinforcing the need for new skills and deep understanding in an increasingly competitive media industry.

Keywords: Commodification, News, Tiktok, Industrial Transformation

EFEKTIFITAS IKLAN MEDIA BALIHO PT KENCANA MAJU BERSAMA TERHADAP BRAND AWARENESS CABANG SURABAYA

esterer fisa — 2024-07-31

PT Kencana Maju Bersama chose billboard advertising media to market its products. It is known that the way to promote this product is by advertising through billboards which have been designed with the characteristic red color, boomerang logo, and also the slogan "no tricks". Considering that the expenditure associated with displaying billboards is so large, this makes researchers aim to conduct research on the effectiveness of Kencana billboard advertising on brand awareness in the surrounding community. The theory used in this research is media exposure. A quantitative method approach and quantitative descriptive research were used to distribute questionnaires around the area, and the sample in this research was all people with an age range of 20-60 years with a total of 100 respondents. The technique for collecting data is through calculating CRI and Brand Awareness indicators by distributing questionnaires to the surrounding community and also via social media for respondents. This research shows the results of the effectiveness of PT Kencana Maju Bersama's billboard media advertising on Brand Awareness in the Surabaya branch area which has an influence in creating brand awareness value of 62.3% with the results of this research showing that Ha is accepted while Ho is rejected. The t value is 7.887 with a significance level of 0.001 ≤ 0.1. This means that advertising on billboard media marketed by PT Kencana Maju Bersama can be said to be effective. It is hoped that the results of this research can be used as additional knowledge or guidance to support future research, especially those studying communication science, interested in knowing the impact of using billboard advertising or advertising media using the CRI, Media Exposure, and Brand Awareness methods or other methods as a means of promotion by companies that want to increase consumer brand awareness.

Keywords: Effectiveness, Advertising, Billboard media, Brand awareness

BUDAYA HEDONISME DI KALANGAN LGBT (ANALISIS WACANA KRITIS N. FAIRCLOUGH PADA PODCAST DEDDY CORBUZIER EPISODE LUCINTA LUNA)

Josephine Virgiawan — 2024-07-31

The world of the entertainment industry has now become a forum that can play an inclusive role in accommodating various things, especially for LGBT (Lesbian, Gay, Bisexual, and Transgender) groups to enable them to be more open in expressing themselves and dare to be exposed in sharing their activities and lives. personal, as well as their daily lives on social media. One of the phenomena that highlights this dynamic was based on a podcast broadcast on a YouTube channel owned by an artist named Deddy Corbuzier who guest star Lucinta Luna, a transgender celebrity who has caused a lot of controversy in Indonesia. This research examines how the implementation and development of the culture of hedonism is discussed, especially by one of the marginalized groups in Indonesia, such as the LGBT group. The method used in this study is a qualitative approach. It uses Norman Fairclough's Critical Discourse Analysis Theory, which examines the structure of language or text, discursive practices, and the socio-cultural context behind a discourse that is echoed. The results of this research show that Lucinta Luna as a subject who represents the LGBT group in her presentation uses language that can be said to be blunt, very open, invites a variety of opinions, and makes the watching audience have a different perspective when describing the needs and lifestyle of hedonism as well as the power he obtained and exercised from the controversial wealth resulting from being a transgender person, especially in Indonesia. This is a reflection of other LGBT people, who are starting to dare to promote the culture of hedonism as a necessity to achieve fame and success for LGBT groups. These findings provide a new understanding of the discourse practices of marginalized LGBT groups in Indonesia and critical discourse studies in a digital context.

Keywords: Hedonistic Culture, LGBT, Critical Discourse Analysis, Group

SIMBOLIK PESAN IKLAN KAMPANYE PILPRES 2024 VERSI “OKE GAS PRABOWO GIBRAN PALING PAS"

Nurul Fitiryani — 2024-07-31

This research highlights how creativity and innovation play an important role in the transformation of the media industry. In general elections, competing for votes is something that political parties usually do. To seek public sympathy, one way is by placing advertisements in the mass media, where they hope that these advertisements can influence the public to choose a political party or leader. who advertises. The aim of this research is to identify and analyze the political messages of Prabowo Gibran's advertisements, so the researchers formulated research with the symbolic title of the 2024 Presidential Election Campaign Advertisement Message "Okay Gas Prabowo Gibran is the Most Fit" on YouTube Richard Jersey. Researchers used qualitative research methods and in this research used semiotic theory by Charles Sanders Pierce. The results of this research state that political advertisements in the campaign carried out by Presidential Candidate Prabowo and Gibran used various signs such as words, symbols, images and colors to convey political messages to voters. In order to influence voters' perceptions and attitudes towards the two candidates, these signs were carefully selected. The conclusion of the political advertisement for the Presidential and Vice Presidential Candidate Prabowo Gibran version of "Prabowo Gibran is the Most Fit" in the

2024 presidential election campaign, there is an effort to build a specialty and uniqueness of this couple, namely that the campaign team has a communication strategy that focuses on creating a positive image of the couple Prabowo and Gibran through advertisements using songs. The combination of Prabowo's political experience and Gibran's descendants is a privilege that creates leadership synergy which is expected to have a positive impact on society.

Keywords: Political Messages, Semiotics, Campaigns, Presidential Elections

PERSONAL BRANDING AYU CORNELLIA DALAM MENINGKATKAN BRAND AWARENESS AGENCY CORNELLIA & CO

Eza Tri Amanda — 2024-07-31

This study aims to explore how Ayu Cornellia's personal branding on Instagram can enhance brand awareness for her agency, Cornellia & Co. By applying Peter F. Montoya's eight laws of personal branding, this research analyzes key elements of personal branding, including specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. The research method used is descriptive qualitative, with data collection techniques involving observation and documentation of Ayu Cornellia's Instagram content. The results show that Ayu Cornellia's personal branding effectively increases her agency's brand awareness through consistency in image and messaging. The uniqueness and integrity displayed by Ayu Cornellia in her posts attract audience attention and build strong relationships with them. These findings provide practical insights for marketing communication practitioners to leverage personal branding as an effective strategy for building and enhancing brand awareness in the digital era.

Keywords: Personal Branding, Instagram, Marketing Communcation, Brand Awareness.