Pengaruh Pembayaran SPaylater dan Potongan Harga terhadap Keputusan Pembelian Produk Fashion pada pengguna Shopee di Surabaya

Abstract

Needs are everything that is needed by humans to maintain and develop their survival,
the form of needs can be in the form of goods and services. In the current 5.0 era, people
have started using marketplace applications to meet their needs, which provide various
needs such as clothing, electronic devices, food, etc. One of them is the Shopee
marketplace, Shopee does a lot of promotions to attract potential customers. Promotions
provided by the Shopee marketplace are providing SPaylater payment facilities and price
discounts to attract consumers to use and purchase goods or services at Shopee.
Therefore, this research was carried out with the aim of analyzing whether Spaylater
Payments and Price Discounts affect Purchase Decisions for fashion products for Shopee
users in Surabaya, this research is a type of Quantitative research, the object of this
research is consumers who have purchased fashion products from Shopee users in
Surabaya. with a total sample of 100 using a purposive non-probability sampling
technique. The data collection technique in this study used an electronic questionnaire
included in the Google form, and will then be analyzed with the help of the SPSS
application. The results that have been obtained from a series of tests that have been
carried out, namely the SPaylater Payment Variable and Price Discounts, have an
influence on the Purchase Decision of fashion products for Shopee users in Surabaya