Pengaruh Inovasi Produk, Kreativitas Produk, dan Motivasi Berwirausaha terhadap Keunggulan Bersaing pada Sentra Wisata Kuliner Bratang Binangun Surabaya

Abstract

Innovation and Creativity is a new thought or idea that is created to bring out something novelty. Entrepreneurial motivation is an encouragement in a person to carry out business activities. The primary objective of this research is to determine the extent to which Competitive Advantage is impacted by Product Innovation at the Bratang Binangun Culinary Tourism Center, The impact of product innovation on competitiveness is a significant factor to consider, how big is the influence of Entrepreneurial Motivation on competitiveness. In the present research, a quantitative methodology is employed. The employed technique is the Non Probability Sampling method. Based on the findings of this research, it can be inferred that Product Innovation plays a significant role in fostering Competitive Advantage, Product Creativity on Competitive Advantage, and Entrepreneurial Motivation on Competitive Advantage. The impact of Product Innovation, Product Creativity, and Entrepreneurial Motivation on Competitive Advantage amounts to 63.3%, with the remaining 36.7% being attributed to various other factors.