SOSIALITA

Efektivitas Pelaksanaan Program Bantuan 'Kurma' Dari Dinas Koperasi dan UM Sebagai Upaya Pengembangsan Usaha Mikro di Kecamatan Krembung Sidoarjo

2023-07-10T12:00:19+00:00

Program bantuan Kurma merupakan bantuan permodalan sebesar Rp5 juta - Rp50 juta pada kelompok usaha perempuan mandiri yang berbasis RT Kabupaten Sidoarjo melalui penilaian administratif dan teknis. Bantuan Kurma nampaknya telah dirasakan oleh kelompok usaha bersama Mawar dengan dana bantua yang diterima sebesar Rp 5.620.000,- (lima juta enam ratus dua puluh ribu rupiah). Namun pemanfaatanya belum memberikan dampak pengembangan usaha secara signifikan terhadap kelompok usaha Mawar. Untuk mengetahui efektivitas dari program ini maka dapat dilihat menggunakan 5 indikator efektivitas program yaitu; a) Pemahaman Program b) tepat sasaran, c) tepat waktu, d) tercapainya tujuan, dan e) perubahan nyata. Studi ini dilakukan untuk mengetahui bagaimana efektivitas program Kurma dan strategi pengembangan usaha dalam rangka pengembangan usaha pada kelompok usaha Mawar menggunakan metode analisis Kualitatif deskriptif yang bertujuan menjelaskan masalah secara cermat. Pengumpulan data dilakukan dengan wawancara kepada informan yang diyakini dapat memberikan informasi yang jelas tentang pelaksanaan program bantuan Kurma. Selain Wawancara pengumpulan data dilakukan dengan observasi dan dokumentasi. Hasil pada penelitian ini menunjukkan bahwa program Kurma telah berjalan secara efektif bagi kelompok usaha mawar, namun masih diperlukan tingkat kesadaran bagi para anggota kelompok usaha mawar untuk mengembangkan usaha lebih luas.

ANALISIS PENGARUH LOKASI USAHA, HARGA & STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN PADA UMK PASAR APUNG WISATA PERAHU KALIMAS SURABAYA

2023-07-13T08:34:02+00:00

This research was conducted at Kalimas Floating Market Surabaya. This research was conducted to determine the influence of business location, price, and store atmosphere on consumer purchasing decisions in the Kalimas Surabaya boat tourism floating market which is important to study because the floating market has different characteristics from traditional markets in general. Traders in the floating market need to understand the factors that influence consumer purchasing decisions so that they can increase sales and optimize their marketing strategies The research method used is quantitative method, with the population being Surabaya residents who have made purchases at the Kalimas Tourism Surabaya Floating Market MSE, and with sampling techniques using incidental sampling techniques, as well as using multiple linear regression analysis techniques. The results of this study are that partially the business location has no influence and is not significant to the purchase decision, partially the price has an influence and is significant on the purchase decision, partially the store atmosphere has no influence and is not significant on the purchase decision, and simultaneously the business location, price, and store atmosphere has an influence and significant influence on purchasing decisions at UMK Pasar Apung Wisata Kalimas Surabaya.

Analisis Pengaruh Loyalitas Karyawan, Gaya Kepemimpinan Dan Product Knowledge Terhadap Kinerja Karyawan CV Indah Makmur Surabaya

2023-07-13T13:38:53+00:00

In today's highly competitive business environment, high employee performance is the main goal of many organizations. The success of employee performance achieved by the organization is influenced by the level of employee performance individually or in groups. Competent employees get a favorable impression of employees who are able to help the company adapt to all circumstances. In addition, the management style used in the company affects staff performance. Product knowledge is also needed by employees to know how to make good product materials and use certain stitches so they can market them properly. Employees who understand product information make work easier and improve employee performance. The purpose of this study was to examine the effect of loyalty, leadership style and product knowledge on employee performance at CV Indah Makmur Surabaya. This research is a quantitative descriptive study using a survey method that collects data from respondents using a questionnaire. The population of this study consisted of workers who worked at Indah Makmur Convection and 31 workers who had experience working at Indah Makmur Convection. Samples were collected using a non-probability based sampling method. The data in this study were analyzed using classical acceptance tests, several linear regression tests and hypothesis testing. The results of the t-test of this study found that there was a partially significant effect between employee loyalty and employee performance, secondly, leadership style had a partially significant effect on employee performance, and thirdly, product knowledge had a partially significant effect.

Strategi Pengembangan Pariwisata Cengkok Asri Nganjuk

2023-07-13T13:41:02+00:00

ABSTRACK

This research was conducted at the Nganjuk beautiful tourist spot. Where the tourism sector is an important sector to be developed in synergy with other sectors as a leading sector. Through a sustainable tourism approach, it is necessary to preserve nature and culture and their heritage to support the acceleration of national development. This study aims to analyze and develop tourism development strategies that can increase tourist attractiveness in Cengkok Asri Nganjuk Tourism. This research is a descriptive qualitative research using the SWOT analysis method to identify the strengths, weaknesses, opportunities, and challenges faced by Cengkok Asri Tourism. The research data was obtained by conducting interviews, observation, and documentation. This study uses a purposive sampling technique because the informants to be taken will provide the information needed for the research. As well as to check the validity of the data used credibility, dependability, and confirmability tests in this study. Based on the results of the SWOT analysis, the right strategy and can be used for Cengkok Tamann Asri Nganjuk Tourism is an aggressive strategy based on strengths and opportunities. This strategy has been identified as the most suitable strategy for tourism development. The aggressive strategy includes utilizing strategic locations, improving recreational facilities and photography spots, building partnerships with local communities, developing environmental education programs, and implementing the concept of a tourism development strategy.

Pengaruh Lingkungan, Kepercayaan Diri, dan Motivasi Terhadap Minat Berwirausaha Pada Generasi Z Di Kecamatan Tambaksari Surabaya

2023-07-13T13:51:11+00:00

Generasi Z merupakan generasi yang dilahirkan pada era teknologi modern. Generasi Z diyakini memiliki ambisi besar untuk berwirausaha. Berdasar hasil survei dari Standard Chartered, 87% milenial dan Generasi Z berencana untuk memulai bisnis sendiri (Natalia, 2020). Angka ini lebih tinggi daripada angka global yaitu 75%. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh Lingkungan, Kepercayaan Diri dan Motivasi terhadap Minat Berwirausaha pada Generasi Z di Kecamatan Tambaksari Surabaya. Penelitian ini menggunakan metode penelitian kuantitatif. Sampel yang digunakan dalam penelitian ini sebanyak 100 Generasi Z yang lahir pada tahun 1997-2006. Menggunakan metode non-probability sampling (pengambilan sampel secara tidak acak) dengan teknik Purposive Sampling. Metode pengumpulan data menggunakan kuesioner. Adapun teknik analisis data yang digunakan dalam penelitian ini yaitu uji asumsi klasik, uji regresi linear berganda dan uji hipotesis. Hasil dari penelitian ini menunjukkan bahwa bahwa pertama, secara parsial Lingkungan berpengaruh signifikan terhadap Minat Berwirausaha. Kedua, secara parsial Kepercayaan Diri berpengaruh signifikan terhadap Minat Berwirausaha. Ketiga, secara parsial Motivasi berpengaruh signifikan terhadap Minat Berwirausaha. Kemudian dari hasil uji F menunjukkan bahwa Lingkungan, Kepercayaan Diri dan Motivasi berpengaruh signifikan secara bersama-sama (simultan) terhadap Minat Berwirausaha pada Generasi Z di Kecamatan Tambaksari Surabaya.

Kata Kunci: Lingkungan, Kepercayaan Diri, Motivasi dan Minat Berwirausaha.

Pengaruh Keragaman Produk dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen di KKV Tunjungan Plaza Surabaya

2023-07-13T13:53:20+00:00

This study aims to determine the effect of product diversity and product quality on
consumer purchasing decisions at a store in Tunjungan Plaza Surabaya. The type of
research used is quantitative with data collection through questionnaires distributed to
respondents. The sampling method used is Accidental Sampling, where the sample is
based on chance, that is, anyone who happens to meet the researcher can be used as a
sample. The results showed that product diversity and product quality have a significant
influence on consumer purchasing decisions. Product diversity variables, which include
variations in product brands, variations in product completeness, variations in product
size, variations in product quality, and variations in product design, have an important
role in attracting consumer interest in buying. In addition, product quality is also a factor
that influences consumer purchasing decisions. Product quality as measured from the
aspects of durability, aesthetic value, product performance, and the benefits provided to
consumers, has a significant influence on purchasing decisions. Consumers tend to choose
products with good quality and can meet their needs. And it must also be tested to
determine the effect of influential variables. This research contributes to understanding
the importance of product diversity and product quality in the context of consumer
purchasing decisions. The findings of this study can be used by retail companies to plan
effective marketing strategies, including varied product development, consistency and
improved product quality.
Keywords: Product diversity, Product quality, Consumer purchasing decisions

Analisis Pengaruh Word of Mouth, Variasi Produk, dan Gaya Hidup Terhadap Keputusan Pembelian Pada Es Teh Indonesia di Surabaya

2023-07-13T14:03:37+00:00

Es Teh Indonesia is a Food & Beverages company founded by Haidhar Wurjanto in 2018 by offering a variety of beverage products made from tea and combined with milk, various fruit flavors, and other flavours. The purpose of this study is to determine the effect of word of mouth, product variety, lifestyle on purchasing decisions at Es Teh Indonesia in Surabaya and to determine word of mouth, product variety, lifestyle influence simultaneously on purchasing decisions at Es Teh Indonesia in Surabaya. This type of research used is quantitative research. In collecting data, the technique used is non-probability sampling. The number of respondents in this study were 100 respondents. Data collection techniques in this study using Google Form. Based on the results of this study, it proves that product variety and lifestyle have a significant effect on purchasing decisions for Es Teh Indonesia in Surabaya. Meanwhile, word of mouth has an effect but not significant on purchasing decisions. Based on the results of this study, it shows that word of mouth, product variety, and lifestyle have a joint effect on purchasing decisions.

Keywords: word of mouth, product variety, lifestyle, purchasing decisions

ANALISIS KOMPARATIF DESAIN PRODUK, BRAND TRUST, DAN HARGA PADA PRODUK SCOOTER MATIC MEREK HONDA DAN YAMAHA DI SIDOARJO

2023-07-13T14:08:22+00:00

This study aims to find out whether there are differences in product design, brand trust, and price for automatic scooter products for the Honda and Yamaha brands in Sidoarjo. The research method used in this research is quantitative research with comparative research. Comparative research is research that is used to compare between two or more groups of certain variables. This research was conducted by distributing questionnaires through the Google form to consumers who use Honda and Yamaha automatic scooters. In determining the sample the researcher used the non-probability sampling method, namely a sampling technique in which all members of the population have the same opportunity to be selected as samples with a total sample of 96 people. Using the data analysis method, the two-variant similarity test (homogeneity) aims to find out whether some population variants are the same or not and the independent sample t test aims to compare the averages of unrelated groups (unpaired). each other and assisted by SPSS Version 23. The results showed that there were differences in variance in the three variables of product design, brand trust, and price.

Pengaruh Pengetahuan Kewirausahaan, Motivasi, Penggunaan E-Commerce Terhadap Perkembangan Usaha Mikro( UMK ) Sentra Kuliner Deles Merr Surabaya

2023-07-13T14:13:58+00:00

Bersamaan dengan kemajuan era yang dicirikan oleh perkembangan ekonomi,
keperluan hidup manusia bertambah bermacam-macam. untuk mempunyai
naluri untuk memenuhi kebutuhan hidupnya dengan banyak yang memilih
bekerja sebagai pegawai di perusahaan negeri atau swasta untuk bertahan
hidup. dengan memilih untuk menjadi pegawai itu karena factor kebutuhan
karena mindset atau pola pikir yang ditanamkanseorang pegawai bagaimana
caranya bisa menghasilkan uang dan yang ada dibenak mereka adalah menjadi
pegawai agar dapat mengetahui pendapatannya setiap bulannya. Di Indonesia
masalah ekonomi timbul karena krisis dampak pandemi COVID-19 pada tahun
2019 Di masa krisis pandemi ini, banyak bisnis di tanah air yang melancarkan
tindakan PHK terhadap karyawannya Akibatnya, semakin banyaknya
pengangguran, yang merupakan indikasi calon sektor formal atau perusahaanperusaahanaan tidak lagi mampu menampung angka kerja di Indonesia. Jenis
penelitian ini adalah penelitian lapangan (field ressearch) yakni pengamatan
langsung terhadap obyek yang diteliti guna mendapatkan data yang relevan.
Metode yang digunakan dalam penelitian ini adalah dengan metode penelitian
analisis kuantitatif. Penelitian ini menggunakan analisis data secara mendalam
dalam bentuk angka, pengumpulan data dengan menggunakan kuesioner.
Menurut analisa dari penelitian memperlihatkan bahwasanya Pengetahuan
Kewirausahaan, Motivasi, Penggunaan E- Commerce berpengaruh signifikan
secara simultan terhadap Perkembangan Usaha mikro (UMK) Sentra Kuliner
Deles Merr Surabaya. Hal ini terbukti dari hasil nilai uji simultan F yang
menyatakan secara simultan terdapat pengaruh antara Pengetahuan
Kewirausahaan, Motivasi, Penggunaan E- Commerce terhadap Perkembangan
Usaha pada Sentra Kuliner Deles Merr Surabaya. Serta variabel Pengetahuan
Kewirausahaan, Motivasi, Penggunaan E-Commerce dengan bersamaan
berdampak akan Perkembangan usaha di Sentra Kuliner Deles Merr Surabaya
Hal ini dapat menunjukkan bahwasanya Pengetahuan Kewirausahaan,
Motivasi, Penggunaan E-Commerce dapat meningkatan omset penjualan,
pertubuhan pelanggan, dan pertumbuhan tenaga kerja pada Perkembangan
Usaha pada setiap Pelaku UMK yang ada di Sentra Kuliner Deles Merr Surabaya.

Pengaruh Influencer Marketing dan Online Customer Review terhadap Keputusan Pembelian produk Fashion melalui Marketplace Shopee

2023-07-13T14:16:48+00:00

Online shopping has become a trend among young people today, the use of influencers to promote products is increasing as millennials are becoming more active on social media. Millennials are increasing their access to social media so they spend a lot of time and enjoy interesting content from influencers. The phenomenon of the rapid growth of influencer marketing is one of the marketing strategies that are quite effective in influencing consumers to buy. On the other hand, consumers who want to buy online tend to be more critical and careful in choosing the goods to be purchased, this is because buyers cannot directly see or touch the products they will buy. With this, online customer reviews are also an important factor in shaping consumer perceptions of the assessment of a product. This study uses a quantitative method using an online questionnaire method through Google Forms as a data collection tool. The research sample consists of Shopee consumers who have purchased fashion products through the Shopee Marketplace. Data analysis was processed using multiple linear regression analysis and continued with the classical assumption test and then ended by testing the research hypothesis. The results obtained from the data origin test in this study prove that influencer marketing and online customer reviews have a significant influence on purchasing decisions.

Pengaruh Lifestyle, Viral Marketing, dan Price terhadap Keputusan Pembelian Produk Kosmetik Hanasui pada Masyarakat Desa Kemuning Kecamatan Tarik Kabupaten Sidoarjo Jawa Timur

2023-07-18T14:55:36+00:00

This study aims to determine the significant effect of Lifestyle, Viral Marketing, and Price on the Purchase Decision of Hanasui Cosmetic Products in the Public Desa Kemuning Kecamatan Tarik Kabupaten Sidoarjo Jawa Timur. This research approach uses quantitative methods, the media used is using the media questionnaire as a research instrument. The sampling method uses a non-probability approach with the type of accidental sampling technique and the technical analysis uses multiple linear regression with hypothesis testing, namely the t test, R²test, and F test. The number of respondents is 100 people who have consumed or purchased Hanasui cosmetic products, using the IBM SPSS 22 data analysis program. The results of this study indicate that the Lifestyle, Viral Marketing, and Price variables have a positive and significant effect on the Decision to Purchase Hanasui Cosmetic Products in the Public Desa Kemuning Kecamatan Tarik Kabupaten Sidoarjo Jawa Timur. The effect of Lifestyle, Viral Marketing, and Price on Purchasing Decisions is 69.8% of these variables, while the remaining 30.2% is influenced by other variables not used in this study.

Ekonomi Dan Bisnis Pengaruh Digital Marketing, Kualitas Produk, Dan Store Atmosphere Terhadap Keputusan Pembelian McDonald's Di Surabaya (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas 17 Agustus 1945 Surabaya

2023-07-18T15:00:22+00:00

With digital technology advancing at a rapid pace. Technology is becoming a tool that helps in fulfilling most human needs. These developments have had a significant impact on the marketing industry. Therefore, entrepreneurs must identify suitable promotional strategies for their companies with the aim of using technological advancements to increase purchasing decisions. For example, this can be done by means of Digital Marketing, Product Quality and Store Atmosphere.This study was conducted to determine and analyze whether Digital Marketing, Product Quality and Store Atmosphere have a positive and significant effect on McDonald's Purchasing Decisions both simultaneously and partially. The sample in this study were students of the Faculty of Economics and Business, University of August 17, 1945 Surabaya. The sample of this study amounted to 100 respondents. The technique used in this research is the Non-Probability Sampling Technique which is a non-randomly selected sampling technique using the Quota Sampling type with the Lemeshow formula. Data collection through distributing questionnaires online, namely through G-Form. The data analysis method uses multiple regression analysis with SPSS version 26 software for data processing.Through this research, it can be known and analyzed that Digital Marketing has a Positive and Significant Effect on McDonald's Purchasing Decisions. Research can also be known and analyzed that Product Quality has a Positive and Significant Effect on McDonald's Purchasing Decisions. In addition, research can also be known and analyzed that Store Atmosphere has a Positive and Significant Effect on McDonald's Purchasing Decisions.”

“Kewords : Digital Marketing, Product Quality, Store Atmosphere, Purchase Decision

Pengaruh Marketing Mix terhadap Keputusan Pembelian Sepatu Johnson di Surabaya Selatan

2023-07-18T15:03:10+00:00

In Lifestyle now provides far affordability of various mixes for many markets in e-commerce transactions. As a result of the marketing mix it can be useful for developing strategies in increasing competition, of course the products can influence the marketing system well, improve product quality, better prices and of course will influence consumer purchasing decisions. To find out the positive effect between Product, Price, Location, Promotion, People, Physical Evidence, and Process on Buying Decisions for Johnson Shoes in South Surabaya. In this study, researchers used quantitative research methods, meaning research methods based on positivistic (concrete data), research data in the form of numbers to be measured using statistics as a means of calculating the test, related to the problem under study to produce a conclusion. Product, Price, Place , Promotion, People, Physical Evidence and Process simultaneously (together) have a significant effect on purchasing decisions at Johnson Shoe Stores. So it can be interpreted that Products, Prices, Places, Promotions, People, Physical Evidence and Processes at Johnson Shoe Stores are improved so that they can increase consumer purchasing decisions. From the results of the t (partial) test the results of the seven binding variables that are most dominantly influencing with the highest value are Promotions. Regarding the promotion variable, it is better to promote these shoes for marketing by creating promotional concepts such as cooperating with well-known artists who are on the rise and popular with many people so that it can attract many people and Johnson's shoe store can also use social media tiktok because currently tiktok is very popular with many people so that it can take a specific market share.

Pelecehan Seksual Verbal : Adakah peran Intensitas Menonton Film Porno ?

2023-07-18T15:36:42+00:00

ABSTRACT

The intensity behavior of watching porn movies can increase sexual stimulation which can affect how a person's attitude and behavior in which these attitudes and behavior can lead to a tendency to verbal sexual harassment behavior. This study aims to determine the relationship between the intensity of watching pornographic films and the tendency for verbal sexual harassment behavior in male students. The method used is quantitative with correlational studies. Sampling used is non-probability sampling with Accidental Sampling Technique. The participants used in this study were 154 male students in Surabaya. The data collection method uses a Likert scale. The measurement tools used are the Intensity of Watching Porn Films scale and the Verbal Sexual Harassment scale. Hypothesis testing in this study used Spearman's Rho correlation using SPSS. The results of data analysis showed that the Rho value of = 0.798 with a significance of p = 0.000 (p <0.01) so that there was a positive relationship between the intensity of watching porn movies and the tendency of verbal sexual harassment behavior in male students.

ABSTRAK

Perilaku intensitas menonton film porno dapat meningkatkan rangsangan seksual yang dapat mempengaruhi bagaimana sikap dan perilaku seseorang yang dimana sikap dan perilaku tersebut dapat menimbulkan terjadinya kecenderungan perilaku pelecehan seksual verbal. Penelitian ini bertujuan untuk mengetahui hubungan intensitas menonton film porno dengan kecenderungan perilaku pelecehan seksual verbal pada mahasiswa laki-laki. Metode yang digunakan adalah kuantitatif dengan studi korelasional. Pengambilan sampel yang digunakan adalah non-probability sampling dengan Teknik Accidental Sampling. Partisipan yang digunakan dalam penelitian ini sebanyak 154 mahasiswa laki-laki di Surabaya. Metode pengumpulan data menggunakan skala likert. Alat ukur yang digunakan adalah skala intensitas Menonton Film Porno dan skala Pelecehan Seksual Verbal. Pengujian hipotesis dalam penelitian ini menggunakan korelasi Spearman’s Rho dengan menggunakan SPSS. Hasil analisis data menunjukkan nilai Rho sebesar = 0, 798 dengan signifikasi p=0,000 (p < 0,01) sehingga ada hubungan positif antara intensitas menonton film porno dengan kecenderungan perilaku pelecehan seksual verbal pada mahasiswa laki-laki.

Pengaruh Literasi Keuangan dan Inklusi Keuangan Terhadap Keputusan Investasi Maysarakat di Daerah Kramat Jegu Sidoarjo

2023-07-19T15:23:35+00:00

This research aims to analyze the influence of financial literacy and financial inclusion on investment decisions of the community in the Kramat Jegu area, Sidoarjo. Financial literacy encompasses individuals' knowledge, skills, and understanding of financial concepts, while financial inclusion focuses on broader access to formal financial services. Investment decisions involve the selection of investment instruments and allocation of funds to achieve long-term financial goals. Data were obtained through questionnaires distributed to respondents who are members of the community in the Kramat Jegu area, Sidoarjo. The analysis of data using the linear regression method indicates that financial literacy does not have a significant influence on the investment decisions of the community. This means that individuals' financial literacy does not necessarily translate into a desire to make investment decisions. Additionally, financial inclusion also does not have a significant influence on investment decisions. Individuals with broader access to formal financial services do not necessarily make better investment decisions.The findings suggest the need to enhance financial literacy through educational programs, training, and campaigns targeting the community in the area. Efforts to expand access to formal financial services, such as banks and other financial institutions, should also be undertaken to enable individuals to make better investment decisions. This research contributes to understanding the relationship between financial literacy, financial inclusion, and investment decisions of the community in the Kramat Jegu area, Sidoarjo. The results of this study can serve as a reference for the government, financial institutions, and relevant organizations in designing and implementing programs that aim to improve financial literacy and financial inclusion in the area. Ultimately, these efforts can help individuals make better investment decisions and enhance their financial well-being.

Pengaruh Pembayaran SPaylater dan Potongan Harga terhadap Keputusan Pembelian Produk Fashion pada pengguna Shopee di Surabaya

2023-07-19T15:27:20+00:00

Needs are everything that is needed by humans to maintain and develop their survival, the form of needs can be in the form of goods and services. In the current 5.0 era, people have started using marketplace applications to meet their needs, which provide various needs such as clothing, electronic devices, food, etc. One of them is the Shopee marketplace, Shopee does a lot of promotions to attract potential customers. Promotions provided by the Shopee marketplace are providing SPaylater payment facilities and price discounts to attract consumers to use and purchase goods or services at Shopee. Therefore, this research was carried out with the aim of analyzing whether Spaylater Payments and Price Discounts affect Purchase Decisions for fashion products for Shopee users in Surabaya, this research is a type of Quantitative research, the object of this research is consumers who have purchased fashion products from Shopee users in Surabaya. with a total sample of 100 using a purposive non-probability sampling technique. The data collection technique in this study used an electronic questionnaire included in the Google form, and will then be analyzed with the help of the SPSS application. The results that have been obtained from a series of tests that have been carried out, namely the SPaylater Payment Variable and Price Discounts, have an influence on the Purchase Decision of fashion products for Shopee users in Surabaya.

Generasi Z merupakan generasi yang dilahirkan pada era teknologi modern. Generasi Z diyakini memiliki ambisi besar untuk berwirausaha. Berdasar hasil survei dari Standard Chartered, 87% milenial dan Generasi Z berencana untuk memulai bisnis sendiri (Natal

2023-07-19T15:29:32+00:00

Kata Kunci: Lingkungan, Kepercayaan Diri, Motivasi dan Minat Berwirausaha.

Jurnal Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Di Mixue Cabang Semolowaru Surabaya Timur

2023-07-19T15:31:44+00:00

Currently, many people are opening online and offline businesses, one of which is a business in the F&B sector. Opening a business today will be a great opportunity to generate profits, this will happen if the company can carry out the Marketing Mix strategy properly. Marketing Mix is a marketing strategy design implemented by the company to achieve the desired response from the target market. The marketing mix strategy that is currently widely used is the 7P marketing mix namely, Product, Place, Price, Promotion, Physical Evidence, People, and Process. Surabaya is one of the cities in Indonesia with the most new business growth during the current economic recovery, especially in the F&B sector. Therefore, this study will try to explain further the influence of the marketing mix on purchasing decisions at the Mixue Semolowaru branch, East Surabaya. This research was conducted by applying a quantitative approach, by utilizing the media questionnaire as a research instrument. The population used is the customers of the Mixue Semolowaru branch, East Surabaya and the people of East Surabaya who know about Mixue, the Semolowaru branch, East Surabaya. This study applies a purposive sampling technique as a sampling method and determines a total of 100 respondents as the sample to be used. The analytical method applied is multiple linear regression analysis. The results obtained were that the t-count test in this study stated that the product, price and people variables had a positive and significant influence on purchasing decisions, while the location and promotion variables had a negative and significant influence on purchasing decisions, while physical evidence and process had no positive and significant influence. significantly on purchasing decisions, while simultaneously (simultaneously) the Marketing Mix has a positive and significant influence on Purchasing Decisions.

Pengaruh Word Of Mouth dan Cita Rasa Terhadap Keputusan Pembelian Ayam Geprek Juara (Pada Masyarakat Merr Surabaya)

2023-07-19T15:46:19+00:00

This study aims to examine the significance of the influence of Word of Mouth (WOM) and taste on purchasing decisions for champion geprek chicken. The approach used in this study is a quantitative method. The media used is a questionnaire as a research instrument. Technical analysis uses multiple linear regression with hypothesis testing, including the R test, t test, and F test. The number of samples in this study were 96 respondents who were selected using the Purposive Sampling method. The results showed that the Word of Mouth and taste variables had a positive and significant influence on the purchasing decision of champion geprek chicken. The influence of word of mouth and taste on purchasing decisions is 61%, while the remaining 39% is influenced by other factors not examined in this study.

Analisis Pengaruh Kreativitas Produk, Variasi Produk, dan Media Sosial Terhadap Keputusan Pembelian Pada Anna Cake N Cookies di Surabaya

2023-07-19T15:51:03+00:00

UKM (Business, Small and Medium Enterprises) is a business carried out by the community. Where the assets are under 200 million rupiah. And this business or business is only done at home or looking for a location around housing. Usually this business is called a home business and currently this home business already has various types of products produced. So that businesses that are carried out alone at home are able to support household needs, because the basis for establishing a home business is to meet household needs. This study aims to determine the influence of Product Creativity, Product Variety, and Social Media on Purchase Decisions at Anna Cake N Cookies in Surabaya. This study uses a type of quantitative research. The sample used was 100 respondents who were consumers of Anna Cake N Cookies in Surabaya. Using a non-probability sampling method with a purposive sampling technique. The data collection technique used is by distributing questionnaires online via the Google form. The results of the t test show that the Product Creativity variable has a partial influence on purchasing decisions with the result t count 2.187 > 1.660. The product variation variable has a partial influence on purchasing decisions with the result t count 4.040 > 1.660 . Social Media variables have no partial influence on purchasing decisions with the result t count 0.943 > 1.660. Then the results of the F test show that Product Creativity, Product Variety, and Social Media have a significant simultaneous effect on Purchase Decisions at Anna Cake N Cookies in Surabaya.

Keywords: Product Creativity, Product Variety, Social Media, Buying decision

ANALISIS KOMPARATIF WORD OF MOUTH, VARIASI PRODUK DAN MINAT BELI PADA KONSUMEN UMKM KUE LEKER ITS DAN UMKM KUE LEKER 45

2023-07-19T15:53:55+00:00

The leker cake business in Surabaya City has a pretty good prospect to be developed considering the culinary business climate in Surabaya City is increasingly promising. The leker cake business is spread in the city of Surabaya, one of which is the leker 45 MSMEs located in Darmo Permai Timur XII, Dukuhpakis District, and the ITS leker MSMEs located on the north klampis galaxy road. These two MSMEs want to raise leker cakes as classy traditional cakes, which can be compared with other snacks that already have a name in the market. The two leker MSMEs became partner MSMEs in this service activity. Based on preliminary studies that have been conducted by researchers on the two places, namely UMKM Kue Leker 45 and UMKM Kue Leker ITS. That consumer purchase interest in both places shows that consumers have a very high enthusiasm for purchasing leker cakes in both objects, but sellers of leker cakes in both objects do not know the factors that influence consumers to buy leker cakes in both objects. The quantitative research method in this study uses comparative research. In this study, the author will try to compare several variables that are the focus of observation, namely Word of Mouth variables, Product Variations and Buying Interest. Based on the results of comparative analysis using the Independent T test on the Word of Mouth variable, it shows that H 0 is accepted and H a is accepted , which means there is a significant difference in MSME Consumers of Kue Leker 45 and MSMEs Kue Leker ITS. while the Variables of Product Variation and Buying Interest show that H 0 is accepted and H a rejected, meaning that there is no significant difference in MSME Consumers Kue Leker 45 and MSMEs Kue Leker ITS.for MSME business owners Kue Leker 45 and MSMEs Kue Leker ITS better maintain product quality and appearance, because most consumers both in MSMEs Kue Leker 45 and MSMEs Kue Leker ITS buy leker cake products because these products have quality and appetizing appearance.

PENGARUH KNOWLEDGE, SKILL DAN ATTITUDE TERHADAP KINERJA KARYAWAN CV DEWA GUPTA

2023-07-20T01:37:03+00:00

In the current 4.0 era, various aspects of life have changed and developed rapidly as well as companies that continue to evolve due to changes in terms of technology use, demand, needs and various other aspects. A company can function effectively and efficiently thanks to the support of its human resources, one of which is the competence factor. If an employee's performance is good, for example, and his work is successful to a high level, then the employee's performance is also good. This study used causal associative research using a quantitative approach. The variables in this study are the variables of Knowledge, Skill, Attitude towards Employee Performance of CV Dewa Gupta Sidoarjo.By using the population of all employees of CV Dewa Gupta Sidoarjo totaling 55 people and determining the sample using saturated samples. Data was collected from respondents using questionnaires by giving directly to respondents. Then the data analysis method used is multiple linear regression and processed using the SPSS statistical program version 26. Based on the determination test (R²), where the R² result is 0.738, this shows that the variables Knowledge, Skill, and Attitude affect 73.8% of the Employee Performance variable. The variables of Knowledge, Skill, and Attitude simultaneously (together) affect CV Employee Performance according to the results of the F test. By Dewa Gupta Sidoarjo.companies should consistently develop knowledge related to the work of their employees so that knowledge and information related to their work can be conveyed optimally, companies should consistently learn new skills or work methods for their staff, and also companies should to change the behavior of its employees towards colleagues.

Pengaruh Mata Kuliah Kewirausahaan dan Praktik Kewirausahaan Terhadap Minat Berwirausaha Mahasiswa Administrasi Bisnis FISIP Universitas 17 Agustus 1945 Surabaya

2023-07-20T01:46:57+00:00

This study ains to determine the effect of entrepreneurship courses and entrepreneurial practices on student entrepreneurial interest partially, simultaneously, and also dominant. The method in this research uses quantitative methods using multiple linier regression. The sample in this study were active student of Business Administration FISIP Universitas 17 Agustus 1945 Surabaya in the 2019-2020 batch year who had taken entrepreneurship courses and entrepreneurship practices. The population taken was 124 student. The number of samples in this study were 94 students who were calculated using Simple Random Sampling technique. Using questionnaire distribution as a data collection technique. The results obtained are 1) partially shows a significant influence between the variabels of entreprenurship courses (X1) on entrepreneurialinterest (Y) student of Business Administration FISIP Universitas 17 Agustus 1945 Surabaya. 2) there is also a significant influence between the practice of entrepreneurship (X2) on entrepreneurial interest (Y) student of Business Administration FISIP Universitas 17 Agustus 1945 Surabaya. 3) simultaneously shows that Entreprenurship subject and Entrepreneurship Practices have a significant effect on Entrepreneurship Interest of Business Administration FISIP Universitas 17 Agustus 1945 Surabaya.

Analisis Komparasi Influencer Marketing, Varian Produk, dan Keputusan Pembelian pada Menantea dan Es Teh Indonesia di Surabaya

2023-07-23T14:22:14+00:00

The purpose of this study was to examine whether there are differences in influencer marketing, product variations, and purchase decisions between Menantea in Surabaya and Estée in Indonesia. This type of study is a quantitative study with a comparative approach. The study population consisted only of consumers who purchased Menantea and Indonesian estee products in Surabaya, with a total sample of 96 respondents drawn using random sampling techniques. Primary and secondary data are used as data sources. The data was collected using a closed survey-style tool and distributed via Google Forms. Collected data were then statistically processed and analyzed using SPSS 22 software to perform independent sample t-tests including variance similarity and difference tests. Results of various tests on influencer marketing variables show t-values (-1,02) < t table (2.80)). This means there is no difference between Menantea and Es Teh Indonesia in influencer marketing variables. Results of various tests on the product variant variables showed t counts (1,91) < t table (2.80)). This means that there is no difference between Menantea and Indonesian iced tea in the product variant variables. The results of various tests on the purchase decision variables show values of t count (1,81) < t table (2.80). This means that there is no difference between Menantea and Es Teh Indonesia on the purchase decision variables. From this, we can conclude that there are no differences between Menantea in Surabaya and Es Teh Indonesia in influencer marketing, product variation and purchase decision variables.

PENGARUH PENDIDIKAN KEWIRAUSAHAAN, KEPERCAYAAN DIRI DAN KREATIVITAS TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNTAG SURABAYA

2023-07-23T14:23:59+00:00

The problem that is currently difficult to overcome and becomes an obstacle to the development of a country is unemployment. Unemployment occurs because the number of people in the labor force is not proportional to the available jobs. In addition, the impact of Covid-19 also has an impact and pressure on almost all sectors of life. Realizing this importance, current students must try to become graduates who don't only want to work as office employees. Students must also be able to create jobs such as opening a business. But not all students have an interest in entrepreneurship. One of the things needed in running a business is having knowledge about entrepreneurship education, having high self-confidence and creativity. Given the importance of interest in entrepreneurship in college students, the authors conducted a study entitled The Influence of Entrepreneurship Education, Self-Confidence and Creativity on Interest in Entrepreneurship in Students of the Faculty of Economics and Business Untag Surabaya. This study aims to analyze the effect of Entrepreneurship Education, Self-Confidence and Creativity on Students of the Faculty of Economics and Business Untag Surabaya. As for supporting this research, the author in making his thesis uses a type of quantitative research using multiple linear regression methods. Partially it appears that there is no significant effect on Entrepreneurship Education and Self Confidence in Students of the Faculty of Economics and Business Untag Surabaya. While partially there is a significant influence on Creativity in Students of the Faculty of Economics and Business Untag Surabaya.

Analisis Problematika Sistem Pembiayaan Kesehatan di Era Jaminan Kesehatan Nasional (JKN)

2023-07-23T14:26:49+00:00

Minimnya Anggaran Negara yang diperuntukkan bagi sektor kesehatan, dapat dipandang sebagai rendahnya apresiasi akan pentingnya bidang kesehatan sebagai elemen penyangga, yang bila terabaikan akan menimbulkan rangkaian problem baru yang justru akan menyerap keuangan negara lebih besar lagi. Sejenis pemborosan baru yang muncul karena kesalahan kita sendiri. Konsepsi Visi Indonesia Sehat 2010, pada prinsipnya menyiratkan pendekatan sentralistik dalam penyelenggaraan pembangunan kesehatan, sebuah paradigma yang nyatanya cukup bertentangan dengan anutan desentralisasi, dimana kewenangan daerah menjadi otonom untuk menentukan arah dan model pembangunan di wilayahnya tanpa harus terikat jauh dari pusat.

Adapun masalah pokok pada penelitian ini yaitu Bagaimana Analisis Problematika Sistem Pembiayaan Kesehatan di Era JKN. Penelitian ini tergolong kedalam Penelitian hukum normatif menggunakan studi kasus normatif berupa produk perilaku hukum.

Hasil penelitian dan pembahasan dapat diuraikan bahwa Pembiayaan kesehatan di era JKN sangat tergantung komitmen khususnya pembiayaan pembiayaan yang bersumber dari pemerintah. Sistem pembiayaan kesehatan di daerah perlu dikembangkan agar isu pokok dalam pembiayaan kesehatan daerah, yaitu mobilisasi, alokasi dan efisiensi pembiayaan dapat terselenggara dengan baik sehingga menjamin pemerataan, mutu dan keseimbangan pembangunan kesehatan daerah. Tersedianya data pembiayaan kesehatan menjadi sangat penting dengan adanya kebijakan desentralisasi atau otonomi daerah dalam pelayanan kesehatan sehingga diperlukan penentuan kebijakan dan strategi pembiayaan program kesehatan di daerah.

PENGARUH RELATIONSHIP MARKETING DAN EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN PADA KLINIK KECANTIKAN BENING’S CLINIC SURABAYA

2023-07-23T14:30:08+00:00

In the current era of globalization, it is very difficult to keep consumers loyal to the company. Companies must improve and always update the system in their marketing strategy in order to retain their customers in the long term. The appropriate strategy, namely relationship marketing, is a marketing strategy for how companies establish good relations with consumers so that they use their products / services again. Basically, customer satisfaction is highly expected by the company, because the experience felt by consumers can reflect how much consumers like or dislike the company. Therefore, companies must be able to maintain and provide memorable experiences to their customers so that they can foster customer satisfaction. To provide a memorable experience, the strategy chosen by the company is to implement an experiential marketing strategy. The purpose of this study was to determine the influence of relationship marketing and experiential marketing on customer satisfaction significantly. As for supporting this research is done by using quantitative methods. The research instruments were in the form of questionnaires and assistance through the SPSS 20 program. Before testing the hypothesis, the data were tested for validity and reliability. To test the hypothesis using multiple regression analysis, t test, F test and R² test. To get good regression results, the classical assumption test was previously carried out. The population studied was all consumers of Bening's Clinic Surabaya who did the treatment. The sample used is 100 people. The results of this study indicate that there is a significant influence between relationship marketing and experiential marketing on customer satisfaction at Bening's Beauty Clinic Surabaya.

Keywords: Relationship Marketing, Experiential Marketing, Consumer Satisfaction

PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DENGAN GAYA KEPEMIMPINAN SEBAGAI VARIABEL MODERASI (Studi Kasus Pada Karyawan PT. Ausman Grosir Indo Surabaya)

2023-07-23T14:34:26+00:00

The location that is the object of this study is employees of PT. Ausman Grosir Indo Surabaya located on Jl. Margomulyo Permai AJ No. 29, Tandes District, Surabaya. The sample was taken as many as 43 respondents from the total employees of PT. Ausman Wholesale Indo Surabaya. From the questionnaire disseminated, researchers obtained the primary data used in this study. Independent variables used in Work Motivation and Work Environment research, dependent variables of employee performance, and moderation variables of Leadership Style. The analytical techniques used in this study are Multiple Linear Regression Analysis and Multiple Linear Regression Analysis with Moderation Variables, and also for hypothesis testing using t Test and F Test.

The results of the research that has been conducted show that Work Motivation and Work Environment have a significant effect on Employee Performance, while Leadership Style has a significant effect in strengthening the influence of Work Motivation and Work Environment on Employee Performance.

Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar terhadap Kinerja Usaha UMK (Usaha Mikro Kecil) Kuliner Deles Surabaya

2023-08-03T06:26:55+00:00

Banyaknya Usaha Mikro Kecil yang bangkit dari keterpurukkan pandemi Covid-19 menjadi awal new normal pertumbuhan ekonomi di Indonesia. Surabaya merupakan salah satu kota besar di Indonesia juga memiliki banyak sentra kuliner, salah satunya adalah Sentra UMK Kuliner Deles. Sentra UMK Kuliner Deles adalah salah satu sentra Kuliner cukup besar di Surabaya yang berlokasi dekat dengan 2 universitas dimana new normal ini mahasiswa sudah berkuliah secara offline kembali. Penelitian ini dilakukan untuk menganalisis pengaruh dari fokus pada kewirausahaan dan pasar terhadap hasil usaha pada pemilik usaha kuliner Usaha Mikro Kecil (UMK) di Sentra UMK Kuliner Deles Surabaya. Penelitian ini mengimplikasikan 30 responden yang merupakan pemilik usaha kuliner UMK. Data dikumpulkan melalui kuesioner kemudian dianalisis dengan metode analisis regresi linear berganda. Hasil penelitian memperlihatkan bahwa fokus pada kewirausahaan (termasuk inovasi, mengambil risiko, dan proaktif) dan fokus pada pasar (fokus pada pelanggan dan pesaing) memiliki pengaruh yang signifikan terhadap hasil usaha. Sebanyak 60,2% variasi dalam hasil usaha dapat dijelaskan oleh fokus pada kewirausahaan dan pasar. Uji korelasi berganda juga menunjukkan adanya hubungan yang kuat antara fokus pada kewirausahaan, fokus pada pasar, dan hasil usaha. Temuan ini memberikan pemahaman yang lebih dalam mengenai unsur-unsur yang memengaruhi hasil usaha kuliner UMK dan memberikan panduan bagi pemilik usaha dalam meningkatkan kualitas usaha mereka.

Pengaruh Gaya Hidup dan Literasi Keuangan terhadap Minat Investasi Kelompok Pekerja di Daerah Sedati Sidoarjo

2023-08-09T06:32:52+00:00

This study aims to examine the effect of lifestyle and financial literacy on the interest in investing in a group of workers in the Sedati Region, Sidoarjo. Lifestyle and financial literacy have an important role in shaping individual financial behavior, including their interest in investing. The research method used was a survey using questionnaires distributed to groups of workers in the Sedati area, Sidoarjo. The research sample consisted of 96 respondents who are randomly selected from a group of workers in the Sedati area, Sidoarjo. The results of the study show that there is a significant influence between lifestyle and financial literacy on the investment interest of the working group. These findings indicate that a lifestyle that tends to manage finances wisely and has adequate knowledge about investing tends to have a higher interest in investing. This research has important implicit in the development of financial literacy and investment education programs in the Sedati Region, Sidoarjo. It is hoped that the government and related institutions can provide training programs and relevant information to increase financial literacy and increase awareness of the benefits of investment for workers in the Sedati Region, Sidoarjo.

Pengaruh Efikasi Diri, Motivasi, dan Pemanfaatan Media Sosial Terhadap Minat Berwirausaha pada Generasi Z di Wilayah Kota Surabaya Timur

2023-09-13T07:59:26+00:00

Penelitian ini bertujuan untuk megetahui apakah variabel Efikasi Diri, Motivasi dan Pemanfaatan Media Sosial berpengaruh terhadap Minat Berwirausaha pada Generasi Z di Wilayah Kota Surabaya Timur, jumlah sampel yang digunakan adalah 100 orang yang merupakan seluruh Generasi Z di Surabaya Timur dengan menggunakan teknik pengambilan sampel non-probability sampling. Proses pengumpulan data menggunakan kuisioner yang diisi oleh karyawan dengan menggunakan skala likert sebagai alat pengukurannya. Penelitian ini termasuk jenis penelitian kuantitatif, metode analisis yang digunakan yaitu analisis regresi linier berganda, uji asumsi klasik, uji validitas, dan uji reabilitas. Teknik pengumpulan hipotesis menggunakan uji t, uji F, dan koefisien determinasi. Hasil dari penelitian ini menunjukkan bahwa secara simultan seluruh variabel independen berpengaruh positif dan signifikan terhadap Minat berwirausaha pada Generasi Z di Surabaya Timur. Hasil secara parsial variabel Efikasi Diri, Motivasi dan Pemanfaatan Media Sosial berpengaruh positif dan signifikan terhadap Minat Berwirausaha pada Generasi Z di Surabaya Timur. Hasil dari koefisien determinasi (R²) diperoleh sebesar 48,0% yang merupakan pengaruh variabel Efikasi Diri, Motivasi dan Pemanfaatan Media Sosial, sisanya dipengaruhi oleh variabel lain diluar penelitian ini, seperti modal, lingkungan keluarga dll.

Pengaruh Brand Ambassador Dan Korean Wave Terhadap Keputusan Pembelian Produk Nature Republic Pada Masyarakat Kota Gresik

2023-09-13T08:09:43+00:00

Gelombang Korea semakin menyebar selama beberapa tahun terakhir. Istilah “Korean Wave” mengacu pada sejumlah produk Korea Selatan yang sedang populer di Indonesia, antara lain K-drama, film, musik (K-pop), fashion, makanan, dan kosmetik. K-Pop saat ini cukup populer di kalangan masyarakat Indonesia dari segala usia, mulai dari remaja hingga dewasa, wanita maupun pria. Korean Wave diadopsi secara luas di Indonesia sebagian besar berkat K-pop. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Brand ambassador dan Korean Wave terhadap keputusan pembelian produk Nature Republic di Masyarakat Kota Gresik. Untuk mengumpulkan data, penelitian ini menggunakan kuesioner berbasis Google Form yang digunakan sebagai instrumen. Sampel penelitian terdiri dari 100 responden. Dari hasil uji t ini, hal tersebut menunjukkan bahwa secara parsial terdapat pengaruh positif dan signifikan antara variabel Brand Ambassador dan Korean Wave terhadap keputusan pembelian produk Nature Republic bagi masyarakat Kota Gresik. Sedangkan untuk uji F secara simultan keduanya juga berpengaruh signifikan terhadap Keputusan Pembelian produk Nature Republic pada Masyarakat Kota Gresik.

PENGARUH CITRA MEREK,PERSEPSI HARGA DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN AZARINE DI KOTA SURABAYA

2023-09-13T08:20:21+00:00

Many new indigenous brands of skin care products have lately emerged in Indonesia, demonstrating the fierce competition now present in this market. The internet has made it possible for customers to share their product reviews and ratings with one another. Sunscreen is included among the skin care items since exposure to the sun may lead to skin darkening, the development of black spots, accelerated aging, and an overall uneven look of the skin.

The purpose of this research is to identify how factors such as celebrity endorsement, perceived value, and brand image influence consumers' decisions to buy Azarine sunscreen in the city of Surabaya. The data utilized is compiled using online survey responses from samples that meet the inclusion requirements, as well as data from the reference results. Data analysis with SPSS 25 software as an analytical tool and a Likert scale Surabaya, East Java, residents who have bought azarine sunscreens are utilized as a sample group. Purposive sampling was used in this study, and 100 people from the Sukolilo subdistrict of Surabaya city, East Java, who had recently bought Azarine sunscreen products made up the research sample. The methodology of this research is quantitative (multiple linear regression). Buying decisions for Azarine sunscreen in Surabaya were shown to be significantly influenced by consumers' perceptions of the brand, the price, and a celebrity's association with the product.

Pengaruh Label Halal dan Review Konsumen terhadap Keputusan Pembelian pada Mie Samyang di Surabaya

2023-09-13T08:26:24+00:00

The continued advancements in technology have sparked numerous groundbreaking developments in various fields includingfood industry companies that lead to fast food or instant food. Instant noodles, which are one of the innovative fast food products that are well received by people around the world, one of them is Samyang Instant Noodles. The Samyang Food company has a problem formulation from the public, namely whether the halal label and consumer reviews have an influence of Samyang Instant Noodles on purchasing choices is substantial and positive. with the research objectives being achieved In order to assess the impact of halal labels and consumer reviews on purchasing decisions on Samyang Instant Noodles, so that the benefits obtained is to increase the choices made by consumers when buying Samyang Instant Noodle products. Quantitative research encompasses this particular research methodology which aims to determine each variable that is dominant or that influences one another between variables using a non-probability sampling technique was employed, involving a group of 100 participants. The target population for this research consisted of Surabaya residents in the Sukolilo sub-district and used data collection techniques, namely e-questionnaire through Google forms and data analysis techniques using SPSS software version 25. After conducting an analysis of a portion of the data, it was observed that the t count exceeded the t table value, indicating a higher probability level. After analyzing the data with a significance level of 0.05, it is evident that the calculated F-value exceeds the critical F-value, indicating a probability value below 0.05. Thus, a valid conclusion can be drawn, affirming the influential impact of both halal labels and consumer reviews on purchasing decisions within Surabaya.

PENGARUH BRAND AWARENESS DAN PRODUCT QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA SEPATU MERK VANS DI KOTA SURABAYA

2023-09-13T08:43:34+00:00

his study entitled "The Influence of Brand Awareness and Product Quality on Purchasing
Decisions on Vans Brand Shoes in the City of Surabaya". Changes in people's needs and trends
in the fashion sector, especially in big cities like Surabaya. People who follow these changes
tend to buy fashion items from well-known brands to make them look cool. Currently
shopping for fashion has turned into part of the lifestyle. Likewise with current shoe trends,
especially among young people. They are willing to look cool by buying the latest released
shoes. Due to the limitations of millennials with limited pocket money, it is difficult to get or
buy original shoes at quite high prices. The purpose of this study was to determine the effect
of Brand Awareness (X1) and Product Quality (X2) on Purchasing Decisions (Y) on Vans
Brand Shoes in the City of Surabaya. The research methodology used is quantitative, using
an online questionnaire through the Google Form. The sampling technique used purposive
sampling with a total of 100 respondents to be sampled. The data analysis technique used is
multiple regression analysis. The results of this study indicate (1) Brand Awareness has a
significant effect on Purchase Decision on Vans brand shoes, (2) Product Quality has a
significant effect on Purchase Decision on Vans brand shoes.

PENGARUH MODAL KERJA TERHADAP PROFITABILITAS PERUSAHAAN (Studi Kasus pada PT AKR Corporindo Tbk)

2023-09-13T08:52:32+00:00

Competition in the wider business world makes a company try to improve the company's financial quality. One way that can be done to improve the company's financial quality is through increasing the prosperity of ownership or shareholders. The existence of shareholders is very influential on the survival of the company. The research aims to determine and analyze the effect of Working Capital on Company Profitability Case Study at PT AKR Corporindo Tbk. This study uses quantitative research. The sampling technique used is the Case Study Technique and Documentation Technique. Data from this study are in the form of PT AKR Corporindo Tbk's financial reports for the 2018-2022 period. Determination of this sample using the Wibisono formula and obtained data from a total of 20 samples. The data analysis technique used in this study is Simple Linear Regression Analysis. Based on the results of research conducted by researchers with the title "The Influence of Working Capital on Company Profitability Case Study at PT AKR Corporindo Tbk". Shows that the working capital variable has a positive and significant effect on the profitability variable in the 2018-2022 period, which means that if the working capital variable increases by one unit, the profitability variable increases 0.004.

Pengaruh Insentif, Motivasi Kerja, dan Loyalitas Karyawan Terhadap Kinerja Karyawan Pada PT. PNM Ulamm Surabaya

2023-09-13T09:04:18+00:00

Human resources have a very important role in achieving company goals, because humans become planners, actors and determinants realization of the company's goals. Based on company data PT. PNM Ulamm Surabaya employee performance experienced a drastic decline resulting in decreased employee performance in 2022. This research aims to find out if there is an influence of Incentive, Work Motivation and Employee Loyalty on Employee Performance at PT. PNM Ulamm Surabaya. This study uses a type of quantitative research. The sample used in this study as many as 80 employees of PT. PNM Ulamm Surabaya. Using a non-probability sampling method (no sampling random) with saturated sampling technique. data collection methods using questionnaire. The data analysis technique used in this research is test classic assumptions, multiple linear regression test and hypothesis testing. The results of this study shows that first, partially Incentives have a significant effect on Employee performance. Second, partially work motivation has a significant effect on Employee Performance. Third, partially influential Employee Loyalty significant to Employee Performance. Then the results of the F test show that Incentives, Work Motivation and Employee Loyalty together (simultaneously) significant effect on employee performance at PT. PNM Ulamm Surabaya. Therefore, companies must pay attention to performance such as aspects of quality and quantity of work, provide employee job training, provide tool facilities transportation for employees working in the field, creating integrity measurement formats done by the HR department (human resources) as well as making jargoun that contains the employee's cultural values and places the jargoun in work space to remind employees of the company's cultural values.

Pengaruh Brand Ambassador, Brand Image, dan Kualitas Produk Terhadap Keputusan Pembelian Pada Pengguna Sepatu Ventela di Kecamatan Surabaya Gubeng

2023-09-14T04:38:34+00:00

The phenomenon of competition that dominates the business life of the sneaker industry is currently generated by many national and international shoe brand companies. From the results of the data, competition for local shoe brands and international shoe brands in the sneaker industry is very tight in 2017-2023. In this quantitative investigation, a google form questionnaire was used to collect data. Consumers in the Gubeng District of Surabaya City who wear ventella shoes are the focus of this research. A sample of 96 respondents matching specified criteria was selected using a non-probability, purposive selection method. This research used the t-test, F-test, and Coefficient of Determination (R2) in addition to the validity test, rehabilitation test, linear test, normalcy test, multicollinearity test, and heteroscedasticity test. According to the analysis of the Simultaneous test, the Purchase Decision of ventella shoe customers in the Gubeng sub-district of Surabaya was significantly impacted by Brand Ambassadors, Brand Images, and Product Qualities.

Pengaruh Pembayaran SPaylater dan Potongan Harga terhadap Keputusan Pembelian Produk Fashion pada pengguna Shopee di Surabaya

2023-09-14T04:45:18+00:00

Kebutuhan merupakan segala sesuatu yangv diperlukan oleh manusia untuk mempertahankan dan mengembangkan kelangsungan hidupnya, bentuk kebutuhan dapat berupa barang dan jasa. Pada era sekarang 5.0 masyarakat dalam memenuhi kebutuhan sudah mulai menggunakan aplikasi marketplace, yang menyediakan berbagai kebutuhan yang diinginkan seperti baju, perangkat elektronik, makanan, dll. Salah satunya marketplace Shopee, Shopee banyak melakukan promosi untuk menarik calon pelanggan. Promosi yang diberikan marketplace Shopee yaitu memberi fasilitas pembayaran SPaylater dan potongan harga agar menarik konsumen untuk menggunakan dan melakukan pembelian barang atau jasa di Shopee. Oleh karen itu dilakukan penelitian ini bertujuan untuk menganalisis apakah pembayaran Spaylater dan potongan harga berpengaruh terhadap keputusan pembelian produk fashion pada pengguna Shopee di Surabaya, penelitian ini merupakan jenis penelitian kuantitatif, objek penelitian ini yaitu konsumen yang sudah melakukan pembelian produk fashion pada pengguna Shopee di Surabaya dengan jumlah pengambilan sampel sebanyak 100 menggunakan teknik nonprobability sampling dengan jenis purposive sampling, Teknik pengumpulan data dalam penelitian ini menggunakan elektronik kuesioner yang dimasukkan dalam google form, dan selanjutnya akan dianalisis dengan bantuan aplikasi SPSS. Hasil yang sudah didapatkan pada serangkaian pengujian yang sudah dilakukan yaitu variabel pembayaran SPaylater dan potongan harga terdapat pengaruh terhadap peputusan pembelian produk fashion pada pengguna Shopee di Surabaya.

Pengaruh Karakteristik Pekerjaan dan Komitmen Kerja Karyawan Terhadap Kepuasan Kerja Karyawan di PT Santos Jaya Abadi – Sidoarjo Plant

2023-09-14T04:54:35+00:00

Job Characteristics refer to the variety of tasks and job characteristics given to employees who play a significant role in the success and sustainability of a company. It is one of the factors that influence employee job satisfaction. This research aims to analyze the influence of Job Characteristics and Employee Job Commitment on Employee Job Satisfaction at PT Santos Jaya Abadi Sidoarjo Plant. In this company, employee job satisfaction is an important factor in retaining quality employees and improving organizational productivity. Therefore, a good understanding of the factors that influence employee job satisfaction is crucial. This approach uses a quantitative approach with data collection techniques through questionnaires distributed to employees of PT Santos Jaya Abadi - Sidoarjo Plant. The research sample consists of permanent employees who have worked at PT Santos Jaya Abadi - Sidoarjo Plant for more than one year. The collected data were analyzed using appropriate statistical techniques. The results of this study indicate that Job Characteristics, including factors such as skill variety, task identity, task significance, autonomy, and feedback, have a positive and significant relationship with Employee Job Satisfaction. This indicates that the more diverse the tasks assigned to employees, the higher the level of autonomy given, and the more feedback received, employees tend to be more satisfied with their work. Furthermore, this study also found that Employee Job Commitment has a positive and significant relationship with Employee Job Satisfaction. Employees who have a high level of commitment to the company and their jobs tend to have high satisfaction. Based on these findings, PT Santos Jaya Abadi - Sidoarjo Plant can pay attention to the importance of adequate job characteristics and building Employee Job Commitment to improve job satisfaction. In the long run, improving Employee Job Satisfaction is expected to have a positive impact on overall company productivity and performance.

Pengaruh Stres Kerja dan Lingkungan Kerja Terhadap Tingkat Labour Turnover di CV Hakai Technology Industries Surabaya

2023-09-14T05:01:00+00:00

This research was conducted at CV Hakai Technology Indutries Surabaya. This company is experiencing a problem, namely a high labor turnover rate, this can be seen in the annual chart which shows an increase in the number of employees leaving, especially in 2022 as many as 25 people leave the company. There are many factors that affect this labor turnover rate , and one of them is work stress and work environment. So this study wants to prove whether work stress factors and work environment affect the high rate of labor turnover in the company. This research is a quantitative research using multiple linear regression analysis, the sample used is a saturated sample, namely all employees at CV Hakai Technology Indutries Surabaya and the data collection technique used is using a closed questionnaire. The results of this study are partially work stress affects labor turnover, partially work environment does not affect labor turnover, and simultaneously work stress and work environment affect high labor turnover at CV Hakai Technology Industries Surabaya

PENGARUH RELATIONSHIP MARKETING DAN EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN PADA KLINIK KECANTIKAN BENING’S CLINIC SURABAYA

2023-09-14T05:07:33+00:00

Keywords: Relationship Marketing, Experiential Marketing, Consumer Satisfaction

Pengaruh Efikasi Diri, Motivasi, dan Pemanfaatan Media Sosial Terhadap Minat Berwirausaha pada Generasi Z di Wilayah Kota Surabaya Timur

2023-09-14T05:23:02+00:00

This study aims to determine whether the variables of Self-Efficacy, Motivation and Social Media Utilization affect Entrepreneurial Interest in Generation Z in the East Surabaya City Region, the number of samples used was 100 people who were all Generation Z in East Surabaya using non-probability sampling techniques. The data collection process uses a questionnaire filled out by employees using a Likert scale as a measurement tool. This research includes quantitative research, the analysis method used is multiple linear regression analysis, classical assumption test, validity test, and reliability test. Hypothesis collection techniques using t test, F test, and coefficient of determination. The results of this study indicate that simultaneously all independent variables have a positive and significant effect on entrepreneurial interest in Generation Z in East Surabaya. The results partially variable Self-efficacy, Motivation and Social Media Utilization have a positive and significant effect on Entrepreneurial Interest in Generation Z in East Surabaya. The results of the coefficient of determination (R²) obtained by 48.0% which is the influence of the variables of Self-Efficacy, Motivation and Social Media Utilization, the rest is influenced by other variables outside this study, such as capital, family environment etc.

Pengaruh Nasabah Experience dan Fitur Layanan pada BRI Mobile Banking (BRImo) terhadap Kepuasan Nasabah PT. BANK RAKYAT INDONESIA (PERSERO) TBK KC Rajawali Surabaya

2023-09-14T05:41:49+00:00

Abstract

The growth of technology and information is currently growing rapidly and penetrated into all aspects of people's lives. The main driver is moving towards digitalization. Advances in banking technology today have made a move towards digital banking. Along with the developments of BRI, there are so many innovations, one of which is BRI mobile banking. BRImo is the latest version of BRI mobile developed by BRI in terms of security and features. The security system of BRImo itself is better than BRI Mobile. This study aims to analyze and determine the effect of customer experience and service features on customer satisfaction using mobile banking (BRImo). As for the type of research used is quantitative research, data collection by distributing questionnaires, the number of samples in this study were 99 respondents. The data analysis technique used in this study is regression analysis with a non-linear approach, T test, coefficient of determination R2 and F test. The results of this study indicate that partially customer experience and service features have a positive effect on customer satisfaction using Brimo mobile banking with a score for customer experience 0.000 > 0.05 which means significant and for service features the resulting significant value is 0.000 > 0.05. and for the F test in this study it could not be carried out because 2 variables were not linear, namely the Customer Experience variable (X1) and service features (X2) so that the F (simultaneous) hypothesis test could not be proven

Studi Komparatif Efikasi Diri, Pendidikan Kewirausahaan Dan Minat Berwirausaha Mahasiswa Adbis Fisip Universitas 17 Agustus 1945 Surabaya Dengan Mahasiswa Adbis Fisip Universitas Hangtuah Surabaya

2023-09-14T05:58:12+00:00

This research was conducted to find out whether there are differences in Self-Efficacy, Entrepreneurship Education and Interest in Entrepreneurship in Adbis faculty of social and political sciences Students at the University of 17 August 1945 Surabaya and Adbis faculty of social and political sciences Students at Hangtuah Surabaya. This type of research uses quantitative methods with comparative research types. This research was conducted by distributing questionnaires to selected respondents. The sampling technique used is probability sampling, which is carried out randomly using the random sampling technique, namely taking samples from the population at random. Then use the analysis of homogeneity test and different test t-test. The homogeneity test is used to determine the similarity or dissimilarity of the variants, while the t-test is different to determine whether there is an average difference between the two paired sample groups.

Pengaruh Rekrutmen, dan Seleksi terhadap Kinerja karyawan pada UMKM Toko E3 Surabaya

2023-09-14T06:19:20+00:00

From the achievement of the target in September-December 2022, there was a decrease so that it
was suspected that there was a suboptimal employee performance. And to meet the needs of its
employees, the store takes various ways, and from the results of the data obtained by researchers, it
can be seen that there are still many employees who enter through the entrustment / relative route,
while recruitment before selection also does not seem to be going well, where the percentage of good
recruitment results that come alone, and advertising results are very small. This study aims to
determine and analyze the effect of Recruitment and Selection on employee performance at MSMEs
E3 Surabaya Store, and to find out the variables that have a dominant influence on employee
performance. The research method used in this study is quantitative research using questionnaires
as data collection instruments. The population used in this study was all employees at the E3 Store
MSMEs and used saturated sampling techniques or census with a total of 44 employees. The results
of this study show that Recruitment has a positive and significant influence on employee performance
then Ho is rejected and Ha is accepted, Selection does not have a positive and significant influence on
employee performance so that Ha is rejected, and Recruitment, Selection has a joint or simultaneous
effect on employee performance then Ho is rejected and Ha is accepted, then the variable that has a
dominant influence is Recruitment

Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar terhadap Kinerja Usaha UMK (Usaha Mikro Kecil) Kuliner Deles Surabaya

2023-09-15T02:56:54+00:00

Banyaknya Usaha Mikro Kecil yang bangkit dari keterpurukkan pandemi Covid-19 menjadi awal new normal
pertumbuhan ekonomi di Indonesia. Surabaya merupakan salah satu kota besar di Indonesia juga memiliki
banyak sentra kuliner, salah satunya adalah Sentra UMK Kuliner Deles. Sentra UMK Kuliner Deles adalah
salah satu sentra Kuliner cukup besar di Surabaya yang berlokasi dekat dengan 2 universitas dimana new
normal ini mahasiswa sudah berkuliah secara offline kembali. Penelitian ini dilakukan untuk menganalisis
pengaruh dari fokus pada kewirausahaan dan pasar terhadap hasil usaha pada pemilik usaha kuliner Usaha
Mikro Kecil (UMK) di Sentra UMK Kuliner Deles Surabaya. Penelitian ini mengimplikasikan 30 responden
yang merupakan pemilik usaha kuliner UMK. Data dikumpulkan melalui kuesioner kemudian dianalisis
dengan metode analisis regresi linear berganda. Hasil penelitian memperlihatkan bahwa fokus pada
kewirausahaan (termasuk inovasi, mengambil risiko, dan proaktif) dan fokus pada pasar (fokus pada
pelanggan dan pesaing) memiliki pengaruh yang signifikan terhadap hasil usaha. Sebanyak 60,2% variasi
dalam hasil usaha dapat dijelaskan oleh fokus pada kewirausahaan dan pasar. Uji korelasi berganda juga
menunjukkan adanya hubungan yang kuat antara fokus pada kewirausahaan, fokus pada pasar, dan hasil
usaha. Temuan ini memberikan pemahaman yang lebih dalam mengenai unsur-unsur yang memengaruhi
hasil usaha kuliner UMK dan memberikan panduan bagi pemilik usaha dalam meningkatkan kualitas usaha
mereka.

Pengaruh Orientasi Kewirausahaan dan Penetapan Harga Terhadap Peningkata Daya Saing pada Sentra UMK Lontong di Dusun Hulaan, Menganti, Kab. Gresik

2023-09-15T03:08:33+00:00

Dengan Perkembangan zaman terdapat pertumbuhan bisnis yang semakin pesat banyak pelaku usaha
dalam pengembangan (UMK) yang merupakan usaha produktif, maka diperlukannya suatu
pemahaman mengenai arti orientasi kewirausahaan dan penetapan harga. Penetapan harga sendiri
memiliki maksud agar dapat mencapai target volume, nilai, ataupun untuk pangsa pasar penjualan.
Penelitian ini bertujuan untuk mengetahui pengaruh orientasi kewirausahaan dan penetapan harga
terhadap peningkatan daya saing pada sentra UMK Lontong di dusun Hulaan, Menganti, kab.
Gresik.Penelitian ini menggunakan pendekatan metode penelitian kuantitatif, jenis penelitian
lapangan (field research). Sampel terdapat 42 UMK Lontong yang menjadi pelaku usaha dan
berproduksi setiap hari. Teknik pengambilan sampel non-probability sampling dan teknik sensus
dengan kuesioner. Adapun teknik analisis data yang digunakan dalam penelitian ini yaitu uji asumsi
klasik, uji regresi linear berganda dan uji hipotesis. Hasil penelitian ini menunjukkan pada variabel X1
menunjukan Ha diterima sedangkan H0 ditolak artinya bahwa X1 tidak memiliki pengaruh dan tidak
signifikan terhadap Daya Saing Untuk X2 menunjukan bahwa X2 memiliki pengaruh dan signifikan
terhadap Daya Saing pada Sentra UMK Lontong di dusun Hulaan, Menganti,Kab. Gresik. Kemudian
hasil dari nilai F hitung sebesar menjukan bahwa Orientasi Kewirausahaan dan penetapan Harga
berpengaruh signifikan secara Bersama-sama (simultan) terhadap Daya Saing pada sentra UMK
Lontong di dusun Hulaan, Menganti Kab. Gresik.Oleh karena itu pelaku usaha UMK Lontong yang
ada di susun Hulaan senantiasa dapat menerapkan pemahaman mengenai orientasi kewiraushaan
untuk menunjang keberlangsungan usaha dari waktu ke waktu, penetapan harga dan penetapan harga
untuk konsumen. Dengan ini pelaku usaha dapat memberikan produk sesuai permintaan dan menjaga
kualitas rasa.

Pengaruh Lingkungan, Kepercayaan Diri, dan Motivasi Terhadap Minat Berwirausaha Pada Generasi Z Di Kecamatan Tambaksari Surabaya

2023-09-15T03:20:47+00:00

Kata Kunci: Lingkungan, Kepercayaan Diri, Motivasi dan Minat Berwirausaha.

Pengaruh Stres Kerja dan Lingkungan Kerja terhadap Tingkat Labour Turnover di CV Hakai Technology Industries Surabaya

2023-09-15T03:33:24+00:00

Penelitian ini dilakukan di CV Hakai Technology Indutries Surabaya. Perusahaan ini
mengalami permasalahan yaitu tingkat labour turnover yang tinggi, hal ini dapat dilihat
pada grafik tahunan yang menunjukkan kenaikan jumlah karyawan yang keluar terutama
pada tahun 2022 sebanyak 25 orang keluar dari perusahaan. Terdapat banyak factor
yang mempengaruhi tingkat labour turnover ini, dan salah satu faktornya adalah stres
kerja dan lingkungan kerja. Sehingga penelitian ini ingin membuktikan apakah faktor
stres kerja dan lingkungan kerja mempengaruhi tingginya tingkat labour turnover
diperusahaan. Penelitian ini merupakan penelitian kuantitatif dengan meggunakan
analisis regresi linier berganda, sampel yang digunakan adalah sampel jenuh yakni
seluruh karyawan di CV Hakai Technology Indutries Surabaya dan tehnik pengumpulan
data yang digunakan yaitu mneggunakan kuesioner tertutup. Hasil penelitian ini adalah
secara parsial stres kerja berpengaruh terhadap labour turnover, secara parsial
lingkungan kerja tidak berpengaruh terhadap labour turnover, dan secara simultan stres
kerja dan lingkungan kerja berpengaruh terhadap tingginya labour turnover di CV Hakai
Technology Industries Surabaya.

Studi Komparatif Pendidikan Kewirausahaan, Penggunaan Sosial Media dan Minat Berwirausaha pada Mahasiswa Administrasi Bisnis Universitas 17 Agustus 1945 Surabaya dan Mahasiswa Administrasi Bisnis UPN Surabaya

2023-09-15T03:40:57+00:00

Penelitian ini dilakukan untuk mengetahui apakah terdapat perbedaan Pendidikan Kewirausahaan, Penggunaan Media Sosial, dan Minat Berwirausaha pada Mahasiswa Jurusan Administrasi Bisnis dari dua Universitas berbeda yaitu Universitas 17 Agustus 1945 Surabaya dan UPN Surabaya. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan desain penelitian komparatif. Untuk mengumpulkan data penelitian, kuesioner dibagikan kepada responden terpilih. Teknik pengambilan sampel yang digunakan adalah probability sampling yaitu pengambilan sampel secara acak dengan menggunakan teknik random sampling dengan pemilihan sampel secara acak dari populasi. Uji homogenitas dan analisis uji-t digunakan. Uji homogenitas digunakan untuk menentukan kesamaan atau ketidaksamaan varians,

Kata Kunci: Analisis Komparatif, Pendidikan Kewirausahaan, Penggunaan Media Sosial, Minat Berwirausaha

Pengaruh Kualitas Layanan, Penggunaan Aplikasi Shopee Food Dan Aplikasi Go Food Terhadap Peningkatan Volume Penjualan Pada UMKM Sentra Wisata Kuliner Convention Hall Surabaya

2023-09-15T04:04:00+00:00

The development of UMKM in each region also has the potential to assist national development and growth by developing the economy and being able to create adequate new jobs. The existence of UMKM is able to become a bridge for the community so that they do not only rely on employment, but are able to create new jobs. This study aims to determine the effect of service quality, the use of the shopee food application, and the go food application on increasing sales volume at the UMKM Culinary Tourism Convention Hall Surabaya. This research uses a quantitative research method approach by collecting data using a questionnaire. The population in this study were all food and beverage UMKM owners in the Surabaya convention hall culinary tourism center, totaling 35 UMKM with all members of the population being the research sample. The data analysis technique used multiple linear regression analysis. The results showed that service quality had a significant effect on sales volume. The use of the shope food application had a significant effect on sales volume. The use of the go food application has no significant effect on sales volume. Service quality, use of the shopee food application, and the go food application have a significant effect on sales volume at the UMKM Culinary Tourism Center Convention Hall Surabaya.

STUDI KOMPERATIF ORIENTASI KEWIRAUSAHAAN, LINGKUNGAN KEWIRAUSAHAAN, DAN MINAT BERWIRAUSAHA SISWA SMK BUDHI DHARMA DENGAN SMK 1 NEGERI MOJOANYAR MOJOKERTO

2023-09-15T04:16:34+00:00

Currently students lack interest in starting their own business, which can result in high unemployment rates in Indonesia. In such a situation, it is the responsibility of educators in Indonesia to attract students' interest in entrepreneurship. The unemployment rate can be reduced by creating new jobs if students have an interest in entrepreneurship. This study was conducted to see if there are differences between SMK Budhi Dharma and SMK 1 Negeri Mojoanyar in terms of entrepreneurial orientation, entrepreneurial environment, and entrepreneurial interest. The type of research that the authors conducted included comparative research and also quantitative research. In this study, probality sampling was used as the sampling method. It is a random sampling method that uses samples from the population by using random sampling techniques. Students from the year 2021 at SMK Budhi Dharma with SMK 1 Negeri Mojoanyar became the sample for this study. 81 students for the total sample. T-test analysis and homogeneity test were used in this study. The t-test is used to determine whether or not there is a mean difference between two paired sample groups, while the homogeneity test is used to determine the similarity or inequality of variants.

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DALAM PENGGUNAAN JASA EXPEDISI J&T CARGO CABANG SUKODONO DI SIDOARJO

2023-09-15T04:25:02+00:00

This research was conducted at J&T Cargo Sukodono Branch in Sidoarjo. The Service Quality variable does not have a significant effect on Consumer Satisfaction. This is evident from the results of the t count on the Service Quality variable (X2) which is smaller than the t table with Consumer Satisfaction at J&T Cargo Sukodono Branch, Sidoarjo City. The price variable has a significant effect on consumer satisfaction. This is evident from the results of the t-count value that is greater than t-table. There is a positive and significant effect between price on consumer satisfaction at J&T Cargo Sukodono Branch, Sidoarjo City. Because at the J&T Cargo Expedition, the Sukodono Branch also adjusts the needs for shipping goods between outside the city at affordable prices. This study aims to analyze the effect of price and service quality on consumer satisfaction, J&T Cargo delivery services, Sukodono Branch, Sidoarjo City. The type of research used in research is Quantitative. The population in this study were consumers of J&T Cargo delivery services, Sukodono Branch, Sidoarjo City, with a sample of 100 respondents. The results of this study indicate that the price variable has an influence on consumer satisfaction while the service quality variable has no influence on consumer satisfaction.

Keywords : Price, Service Quality, Consumer Satisfaction

Pengaruh Variasi Produk dan Cita Rasa Terhadap Kepuasan Konsumen HokBen Royal Plaza Surabaya

2023-09-15T04:36:42+00:00

This HokBen fast food restaurant is one of the restaurants that is in great demand by many Indonesian people, especially Surabaya, because basically people nowadays need food that is fast and practical to serve, and like food with an authentic taste, like HokBen which has unique food characteristics. provides a wide variety of product variations with a different taste with other fast food restaurants. This is due to the suitability of fast food with Indonesian cultural tastes, namely being able to choose according to customer needs. This study aims to determine and analyze the effect of the diversity of Product Variations, and Taste on Consumer Satisfaction HokBen Royal Plaza Surabaya. The type of research used is quantitative research. The sampling technique used purposive sampling technique. The data collection method is using a questionnaire. The results showed that product variety and taste have a significant influence on consumer satisfaction. Product variation variables, which include product completeness, product brand, product size variation, and product quality, have an important role in satisfying customer expectations. The more diverse the products offered, the more likely consumers are to be satisfied with the expected product. In addition, taste is also a factor that is measured in terms of taste, smell and mouth feeling felt by consumers, has a significant influence on consumer satisfaction. Consumers tend to choose products with good quality that can meet their needs. This research contributes to understanding the importance of product variety and taste in the context of consumer satisfaction. The findings of this study can be used by franchise companies to plan a marketing strategy that is effective and acceptable to consumers, including developing various product brands and maintaining consistent product quality.

Analisis Strategi Kemitraan dan Saluran Distribusi pada Produk Es Kristal “ADEM” (Studi Kasus PT Tirta Bakti Laju Kencana)

2023-09-15T04:49:05+00:00

This research was conducted on ADEM brand ice crystal products at the company PT Tirta Bakti Laju Kencana which is located in Dusun Japanan Rt. 03 Rw. 04 Popoh Village, Wonoayu District, Sidoarjo Regency, East Java. This study aims to find out and analyze the partnership strategy and distribution channels that have been carried out by PT Tirta Bakti Laju Kencana and then identified using the SWOT theory which consists of the strengths, weaknesses, opportunities and threats that exist in the company.

The results of this study indicate that the partnership strategy carried out by the company PT Tirta Bakti Laju Kencana uses an agency pattern, namely partners are given special rights in developing or selling products created by the company, and the distribution channels used by the company PT Tirta Bakti Laju Kencana in distributing products from the company to hands of partners using indirect distribution channels, namely through intermediary partner agents. This research also provides solutions to the problems faced by the company PT Tirta Bakti Laju Kencana in implementing the partnership strategy and its distribution channels.

Pengaruh Pembayaran Non Tunai dan Tunai terhadap keuangan UMKM Makanan dan Minuman di Kecamatan Sedati Sidoarjo

2023-09-15T05:03:18+00:00

Small and Medium Enterprises (MSMEs) as one of the elements of economic growth
occupy a strategic position to accelerate structural changes in order to improve the people's
standard of living. In the current development of globalization, MSME actors must keep up
with changes with the existence of a payment system in the form of Non-Cash and Cash. The
payment system is an important component in MSME finance and is also one of the
performance programs of Bank Indonesia as the Central Bank in improving the payment
system in order to achieve better economic growth. This type of research is quantitative
research with the aim of this study to find out how much effect non-cash payments and cash
payments have on MSME finances, especially in the Sedati sub-district, by collecting data
through questionnaires distributed to 117 MSME actors who have met the income criteria
from the technical analysis business sector data with multiple regression analysis also used
hypothesis testing, namely partial t test, simultaneous F test of determination efficiency. This
study found that non-cash variables on MSME finance showed a positive and significant
effect on MSME in Sedati District. Based on statistical calculations, it is known that the tcount value is greater than t-table, so it means that Ha is accepted while H0 is rejected, so
non-cash payments have an effect on the MSME economy in Sedati Regency. Proving
financial variables, t-count is greater than t-table, then Ha is accepted while H0 is rejected,
so that cash payments have an effect on MSME financing in Sedati District.
Keywords: non-cash payments, cash payments, MSME finance

Analisis Pengaruh Loyalitas Karyawan, Gaya Kepemimpinan Dan Product Knowledge Terhadap Kinerja Karyawan CV Indah Makmur Surabaya

2023-09-16T02:39:06+00:00

Dalam lingkungan bisnis yang sangat kompetitif saat ini, kinerja karyawan yang tinggi merupakan tujuan utama dari banyak organisasi. Keberhasilan kinerja pegawai yang diberikan oleh organisasi dipengaruhi oleh tingkat kinerja pegawai secara individu maupun kelompok. Karyawan yang kompeten menerima citra positif dari karyawan yang mampu membantu perusahaan beradaptasi dengan keadaan tertentu. Selain itu, gaya manajemen di perusahaan mempengaruhi kinerja staf. Selain itu, pekerja membutuhkan pengetahuan produk untuk mengetahui cara membuat bahan produk yang baik dan menggunakan jahitan tertentu sehingga dapat memasarkannya dengan benar. Karyawan yang memahami informasi produk mempermudah pekerjaan dan meningkatkan kinerja karyawan. Tujuan penelitian ini adalah untuk menguji pengaruh loyalitas, gaya kepemimpinan dan pengetahuan produk terhadap kinerja karyawan CV Indah Makmur Surabaya. Penelitian ini merupakan penelitian deskriptif kuantitatif dengan menggunakan metode survey yang mengumpulkan data dari responden dengan menggunakan kuesioner. Populasi penelitian ini terdiri dari pekerja yang bekerja di Konveksi Indah Makmur dan 31 pekerja yang sudah berpengalaman bekerja di Konveksi Indah Makmur. Sampel dikumpulkan dengan menggunakan metode non-probability sampling. Data dari penelitian ini dianalisis dengan menggunakan uji penerimaan klasikal, uji regresi linier berganda, dan uji hipotesis. Hasil uji t penelitian ini menemukan bahwa terdapat pengaruh signifikan secara parsial antara loyalitas karyawan dengan kinerja, kedua, gaya kepemimpinan berpengaruh signifikan secara parsial terhadap kinerja karyawan, dan ketiga, product knowledge berpengaruh signifikan secara parsial.

ANALISIS PENGARUH LOYALITAS DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PADA PT. AKAR DAYA MANDIRI

2023-09-18T00:55:49+00:00

This study aims to determine whether there is an influence of loyalty and organizational commitment
on employee performance at PT. Independent Power Root. This research uses quantitative research
methods. The population in this study are all employees who work at PT. Independent Power Root. The
sample used in this study was 50 employees. Using a non-probability sampling method (non-random
sampling) with a saturated sample type. The method of data analysis in this study is Multiple Linear
Analysis, R2 Determination Test and Hypothesis Test (t test and F test) with the help of the IBM SPSS
version 25 for window program. The results show that loyalty and organizational commitment have a
positive and significant effect on employee performance at PT. Akar Daya Mandiri.

PENGARUH PENDIDIKAN KEWIRAUSAHAAN, LINGKUNGAN KELUARGA, DAN ATTITUDE TOWARD ENTREPRENEURSHIP TERHADAP MINAT BERWIRAUSAHA ( STUDI KASUS MAHASISWA ADMINISTRASI BISNIS UNIVERSITAS 17 AGUSTUS 1945 SURABAYA)

2023-09-18T01:08:33+00:00

Abstract

This study aims to determine the effect of Entrepreneurship Education, Family Environment, and Attitude Toward Entrepreneurship on Entrepreneurial Interest (Case Study of Students of Universitas 17 Agustus 1945 Surabaya). The research was conducted on all Business Administration students at the University of August 17, 1945. This study uses primary data with questionnaire data collection techniques. This research uses quantitative methods. The data technique used is multiple linear and the sample technique uses a Likert scale. The analysis test is carried out with validity, reliability, classical assumptions, hypothesis testing in which there is a t test and f test. The results of the data analysis test showed that the t test with a significance level of 0.05 resulted in a significance value for the variable entrepreneurship education on entrepreneurial interest of 0.020, the variable family environment of 0.000 and for the variable Attitude Toward Entrepreneurship to Entrepreneurial Interest of 0.000 where the three variables have a value less than the required significance value. So it can be concluded that there is a significant influence between entrepreneurship education, family environment, and attitude toward entrepreneurship on interest in entrepreneurship or it can be said that the hypothesis is accepted. The results of the f test with a significance level of 0.05 resulted in a significance value of 0.000 which is below the required significance value. From the results of the f test, researchers know that the results of the anova hypothesis can be accepted because all independent variables (free) are feasible to explain the dependent variable (bound) analyzed by researchers. The conclusion of this study is that the independent variables of entrepreneurship education, family environment, and attitude toward entrepreneurship partially and simultaneously affect the dependent variable, namely entrepreneurial interest.

Keywords: Entrepreneurship education, family environment, attitude toward entrepreneurship, entrepreneurship.

ANALISIS PENGARUH KREATIVITAS PRODUK, VARIASI PRODUK, DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PADA ANNA CAKE N COOKIES DI SURABAYA

2023-09-20T02:08:56+00:00

The growth of the culinary industry in Indonesia is currently growing rapidly, resulting in increasingly fierce competition between entrepreneurs. Culinary is no longer a product to meet human needs alone, but has now become a new lifestyle among the people. Industrial growth as it is today also influences consumer purchasing decisions. So that these factors can contribute to each other to increase marketing to consumers to establish strong bonds with companies. This study aims to determine the influence of Product Creativity, Product Variety, and Social Media on Purchase Decisions at Anna Cake N Cookies in Surabaya. This study uses a type of quantitative research. The sample used was 100 respondents who were consumers of Anna Cake N Cookies in Surabaya. Using a non-probability sampling method with a purposive sampling technique. The data collection technique used is by distributing questionnaires online via the Google form. The results of the t test show that the Product Creativity variable has a partial influence on purchasing decisions with the result t count 2.187 > 1.660 . The product variation variable has a partial influence on purchasing decisions with the result t count 4.040 > 1.660 . Social Media variables have no partial influence on purchasing decisions with the result t count 0.943 > 1.660. Then the results of the F test show that Product Creativity, Product Variety, and Social Media have a significant simultaneous effect on Purchase Decisions at Anna Cake N Cookies in Surabaya.

Keywords: Product Creativity, Product Variety, Social Media, Buying decision

ANALISIS PENGARUH KREATIVITAS PRODUK, VARIASI PRODUK, DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PADA ANNA CAKE N COOKIES DI SURABAYA

2023-09-20T02:17:29+00:00

Keywords: Product Creativity, Product Variety, Social Media, Buying decision

PENGARUH PENDIDIKAN KEWIRAUSAHAAN, LINGKUNGAN KELUARGA, DAN ATTITUDE TOWARD ENTREPRENEURSHIP TERHADAP MINAT BERWIRAUSAHA ( STUDI KASUS MAHASISWA ADMINISTRASI BISNIS UNIVERSITAS 17 AGUSTUS 1945 SURABAYA)

2023-09-20T02:33:58+00:00

Keywords: Entrepreneurship education, family environment, attitude toward entrepreneurship, entrepreneurship.

PENGARUH PENDIDIKAN KEWIRAUSAHAAN, KEPERCAYAAN DIRI DAN KREATIVITAS TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNTAG SURABAYA

2023-09-20T02:44:57+00:00

The problem that is currently difficult to overcome and becomes an obstacle to the development of
a country is unemployment. Unemployment occurs because the number of people in the labor force
is not proportional to the available jobs. In addition, the impact of Covid-19 also has an impact and
pressure on almost all sectors of life. Realizing this importance, current students must try to become
graduates who don't only want to work as office employees. Students must also be able to create
jobs such as opening a business. But not all students have an interest in entrepreneurship. One of
the things needed in running a business is having knowledge about entrepreneurship education,
having high self-confidence and creativity. Given the importance of interest in entrepreneurship in
college students, the authors conducted a study entitled The Influence of Entrepreneurship
Education, Self-Confidence and Creativity on Interest in Entrepreneurship in Students of the Faculty
of Economics and Business Untag Surabaya. This study aims to analyze the effect of
Entrepreneurship Education, Self-Confidence and Creativity on Students of the Faculty of Economics
and Business Untag Surabaya. As for supporting this research, the author in making his thesis uses
a type of quantitative research using multiple linear regression methods. Partially it appears that
there is no significant effect on Entrepreneurship Education and Self Confidence in Students of the
Faculty of Economics and Business Untag Surabaya. While partially there is a significant influence
on Creativity in Students of the Faculty of Economics and Business Untag Surabaya.

Pengaruh Kualitas Produk, Inovasi dan Diferensiasi Produk Terhadap Minat Beli Konsumen Pada Sentra Wisata Kuliner Dharmawangsa Surabaya

2023-09-20T02:52:54+00:00

The city of Surabaya is one of the cities that provides or provides opportunities for street vendors in the Surabaya area. Culinary Tourism Center is a solution to drive the wheels of the people's economy. Even though there are still many obstacles, this effort raises great hopes for the Culinary Wiata Center traders. Through this culinary tourism center, it is hoped that business actors will be able to develop the creativity of the culinary sector and be able to attract local and foreign tourists. The aim of this study was to determine the effect of product quality, innovation and product differentiation on consumer buying interest at the Dharmawangsa Culinary Tourism Center. This type of research is field research, namely direct observation of the object under study in order to obtain relevant data. The method used in this research is to use quantitative research methods. The population taken was in the form of consumers of the Dharmawangsa Surabaya Culinary Tourism Center as many as 100 respondents. The data collection technique in this study was using a google form/distribution of questionnaires. Based on the results of this study, it proves that product quality has no significant effect on consumer buying interest at the Dharmawangsa Culinary Tourism Center, while Product Innovation and Product Differentiation have a significant effect on Consumer Purchase Interest at the Dharmawangsa Culinary Tourism Center. Based on the results of this study indicate that Product Quality, Product Innovation and Product Differentiation have a joint effect on Consumer Purchase Interest at the Dharmawangsa Culinary Tourism Center.

Keywords: Product Quality, Product Innovation, Product Differentiation, Consumer Purchase Interest.

Strategi Pengembangan Kewirausahaan untuk Menciptakan Pelaku Usaha yang Kompetitif pada Kelompok UMKM Makanan dan Minuman di Daerah Gebang Kidul

2023-09-20T03:11:56+00:00

UMKM or micro, small, medium enterprises are one of the drivers of economic development because they are considered more capable of surviving despite the economic crisis. The food and beverage stall business is currently showing very rapid development and competition. The obstacles faced by food and beverage UMKM in the Gebang Kidul area are in terms of increasing the number of consumers. Because the majority of consumers from UMKM in the village are students from the ITS, PENS and PPNS campuses. The purpose of this research is to find out and analyze the Entrepreneurship Development Strategy to Create Competitive Business Actors in the Food and Beverage UMKM Group in the Gebang Kidul Region. The type of research used in this research is to use a qualitative approach with the SWOT method. In qualitative research, the main characteristics come from the natural background / reality in the community, using qualitative methods with observation steps, interviews and SWOT analysis. Based on the results of this study, it shows that food and beverage SMEs in the Gebang Kidul area to develop competitive MSME actors have strengths and opportunities, so they can take advantage of existing opportunities. The strategy that can be applied in this condition is to support an aggressive growth policy (Growth Oriented Strategy).

Keywords: UMKM, Development Strategy, Competitive

PENGARUH WORD OF MOUTH DAN SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN PADA JASA EKSPEDISI J&T EKSPRESS

2023-09-20T04:08:51+00:00

ABSTRACT

The business world is currently growing, especially in the field of online shops, which can be seen from the large number of goods that must be delivered by courier services to online shop consumers. J&T Express expedition services can attract consumers to use their services again and recommend potential customers to use J&T Express expedition services because the service quality is very good. Therefore, researchers try to provide a detailed explanation of how service quality and word of mouth affect customer satisfaction with J&T Ekspress expedition services. This study used a quantitative method by distributing questionnaires. The sample consists of 96 respondents. This study found that Word Of Mouth and Quality of Service factors had a significant influence on the level of customer satisfaction with J&T Ekspress expedition services.

Keywords: Word Of Mouth, Service Quality, Consumer Satisfaction

PENGARUH BRAND AWARENESS DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK ERIGO PADA MAHASISWA UNIVERSITAS 17 AGUSTUS 1945 SURABAYA

2023-09-20T05:39:47+00:00

In today's modern era, the need for the world of fashion is getting bigger. Various types of brands have sprung up in Indonesia. One of them is the Ergo brand. Erigo is one of the local clothing brand names that elevates and promotes products that are comfortable to wear, affordable prices, varied designs and motifs, and a large selection of colors that make Erigo much in demand by buyers. In this study, it explains the effect of Brand Awareness and Digital Marketing on Purchasing Decisions of Erigo products for students at the University of 17 Agustus 1945 Surabaya. This study aims to determine how significant the influence of Brand Awareness and Digital Marketing on the Purchase Decision of Erigo products for students at the University of 17 August 1945 Surabaya. This study used a quantitative method with a questionnaire research instrument or a questionnaire made by the researcher himself. The population in this study were students at the University of 17 Agustus 1945 Surabaya who had bought Erigo products. The data analysis technique used in this research is instrument test, classical assumption test, multiple linear regression test, determination test, and hypothesis test. The results of this study indicate that Brand Awareness and Digital Marketing have a positive and significant influence, either partially or simultaneously on the Purchase Decision of Erigo products for students at the University of 17 August 1945 Surabaya.

PENGARUH DISKON DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN PRODUK VIRTUAL PADA PLAYER MOBILE LEGENDS DI SURABAYA

2023-09-20T06:21:32+00:00

Along with technological developments it has an impact on the entertainment industry, including game technology. Games that were originally only played alone can now be connected with other players using internet technology to play games online. One of the popular online games today is Mobile Legends which is a multiplayer game published by Moonton in which two teams compete against each other. In this game there are virtual products that can be purchased to enhance the playing experience. Mobile Legends which is a new game but can generate large revenues and continues to increase every year even though they offer many types of virtual products and continue to provide the latest products. This study will further analyze the effect of discounts and influencers on purchasing decisions for virtual products for Mobile Legends players in Surabaya. This study uses a quantitative method by distributing e-questions via Google Form to Mobile Legends players in Surabaya. This study used a purposive sampling method and determined 100 respondents. The collected data were analyzed using multiple linear regression methods to examine the relationship between discount, influencer, and virtual product purchasing decisions. The results of the study show that discounts have a significant effect on virtual product purchasing decisions. The bigger the discount offered, the higher the probability that players will buy the virtual product. Then influencers have a significant influence on purchasing decisions for virtual products. Mobile Legends players tend to be interested in buying virtual products recommended by influencers.

Pengaruh Kualitas Produk, Harga, dan Label Halal Terhadap Minat Beli Pelanggan Pada UMK Tahu Baxo Ibu Yuni Surabaya

2023-09-20T07:40:38+00:00

Abstract

We all know that currently the culinary business in the category of snacks (snacks) is rampant. Not all food products, such as snacks, are of high quality, affordable, and labeled as halal. This is what causes buyers or consumers to be careful and smart in choosing good food to consume. In this study, we will discuss the influence of product quality, price, and halal label on buying interest of customers tofu baxo, Mrs. Yuni, Ketintang Baru Tengah IX branch, Surabaya. This research uses quantitative methods. The sample used was 96 consumer respondents or customers of Tofu Baxo, Mrs. Yuni, Ketintang Baru Tengah branch IX Surabaya. The sampling method uses a non-probability sampling technique with purposive sampling. This research was conducted by distributing questionnaires containing statements from indicators to respondents. The data source for this research is primary data and secondary data. The method of data analysis techniques used are validity and reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis testing. From the data analysis that has been carried out, it shows that the variables Product Quality, Price, and Halal Label have an effect simultaneously or jointly on the variable Customer Purchase Interest in Ibu Yuni's Tofu Baxo, Ketintang Baru Tengah IX Surabaya branch.

Keywords : Product Quality, Price, Halal label, Customer Buying Interest

Pengaruh Diferensiasi Produk, Cita Rasa Dan Persepsi Harga Terhadapa Keputusan Pembelian Makaroni Ngehe Di Surabaya

2023-09-20T07:47:07+00:00

The landscape of business competition has intensified, with an increasing number of snack enterprises emerging, each showcasing unique features and individual advantages. To remain competitive in this dynamic industry, companies must strive to fulfill the ever-evolving demands and preferences of consumers. Makaroni Ngehe stands as one such company engaged in this fierce business rivalry, a typical Tasikmalya snack with the main ingredient macroni which is fried dry, crispy and wet fluffier with a variety of flavors and spicy sensations the flexibility to tailor it according to consumer preferences. Makroni Ngehe already has various branches in big cities, including one situated in the vibrant city of Surabaya. The main focus of this study revolves around investigating the potential impact of Product Differentiation, Taste, and Price Perception on purchasing decisions in Surabaya. The aim of this research is to ascertain and examine the impact of Product Differentiation, Taste, and Price Perception individually and collectively on the choices made when purchasing. The research conducted employs a quantitative approach, employing a non-probability sampling method known as accidental sampling. The study involves a sample size of 100 respondents, carefully selected using this technique. All individuals who purchase and consume Macaroni Ngehe in Surabaya form the subject of this study and the data collection technique is e-questionnaire via Google form and data analysis techniques. The research employed a variety of analytical methods, including multiple linear regression analysis, validity and reliability tests, assessment of classic assumptions, and hypothesis testing. The findings of this investigation reveal that product differentiation, taste, and price perception exert a positive and substantial influence, both individually and collectively, on the choices made when purchasing.

Pengaruh Orientasi Kewirausahaan dan Kreativitas Produk Terhadap Keunggulan Bersaing pada Pelaku Usaha Sentra Wisata Kuliner Convention Hall Keputih di Surabaya

2023-09-20T07:54:23+00:00

The research aimed to investigate the influence of entrepreneurial orientation and product creativity on competitive advantage among businesses in Keputih Culinary Tourism Convention Hall in Surabaya. A quantitative method using a survey with a questionnaire was employed to collect data. The study had 40 respondents, selected through non-probability sampling using saturation sampling technique, where all population members were included as samples. Multiple regression analysis was utilized for data analysis. The research sample comprised business operators in Keputih Culinary Tourism Convention Hall. Data analysis methods included multiple linear regression analysis, determination coefficient R2, and hypothesis testing (t-test and F-test). The findings demonstrated that both entrepreneurial orientation and product creativity have a positive and significant influence on competitive advantage, both partially and overall.

Keywords: Entrepreneurial Orientation, Product Creativity, Competitive Advantage

PENGARUH FASILITAS, LINGKUNGAN KERJA, DAN PEMBERIAN INSENTIF TERHADAP KINERJA KARYAWAN STUDI KASUS PADA PT. INDOMARCO PRISTAMA DIVISI DISTRIBUTOR CENTER (DC) CABANG GRESIK

2023-09-20T08:12:16+00:00

Abstract
Improve the welfare of owners and employees. This can be done by evaluating employee
performance and always making a series of improvements in order to always improve the
quality of the employee's performance. Companies must also realize that employees as social
beings basically have various kinds of needs that are increasingly increasing, for this reason
companies are required to pay attention to the welfare of both material and non-material
to their employees. This research is intended to determine the effect of Work Facilities, Work
Environment, and Providing Incentives on Employee Performance at PT. Indomarco
Pristama Gresik Branch Distributor Center (DC) Division. This research is a quantitative
research with quantitative analysis research methods. The population in this study includes
this research are employees at PT. Indomarco Pristama Distributor Center (DC) Division
Gresik Branch which has a total of 80 employees. The results of this study state that there is
no significant effect between Work Facilities on Employee Performance as well as the Work
Environment variable. However, a significant influence was found between Incentives on
Employee Performance. It can be concluded that simultaneously the variables Facility, Work
Environment, and Providing Incentives affect Employee Performance at PT. Indomarco
Pristama Gresik Branch Distributor Center (DC) Division. With this research, it is hoped that
the company can meet the needs of employees and improve the quality of performance by
providing incentives fairly and in accordance with the work of employees

Pengaruh Brand Ambassador, Brand Image, dan Kualitas Produk Terhadap Keputusan Pembelian Pada Pengguna Sepatu Ventela di Kecamatan Surabaya Gubeng

2023-09-20T08:20:06+00:00

The phenomenon of competition that dominates the business life of the sneaker industry is currently generated by
many national and international shoe brand companies. From the results of the data, competition for local shoe
brands and international shoe brands in the sneaker industry is very tight in 2017-2023. This study uses a
quantitative method using a questionnaire in the form of google form as the instrument. The population in this
study are consumers who use ventella shoes in the Gubeng District, Surabaya City. The samplingtechnique used
is non-probability sampling using a purposive sampling technique, where the sample taken is 96 respondents with
certain characteristics. The analysis techniques in this study were validity test, rehabilitation test, linear test,
normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, t test, F test,
and the Coefficientof Determination (R2). The results of the analysis in the Simultaneous test stated that there
was a significant relationship between Brand Ambassador, Brand Image, and Product Quality which
simultaneously had a significant influence on Purchase Decisions for ventella shoe usersin Surabaya gubeng sub-district.

Pengaruh Content Marketing Dan Online Customer Review Terhadap Keputusan Pembelian Produk Kecantikan Pada Followers Akun Instagram @Sociolla

2023-09-21T11:50:17+00:00

The company operates through a website. After experiencing sharp declines in the second and third quarters of 2020, monthly visits to the Sociolla Indonesia website increased to around 3.1 million in the fourth quarter of that year. Data from Social Bella Indonesia shows that there has been an increase in spending in the East Java region by 23 percent from 2019 to 2021, indicating that this organization always pays attention to the beauty needs of beauty activists in Indonesia. The purpose of this study was to see the effect of Content Marketing on the choice of buying superior goods for Instagram @Sociolla account supporters, the effect of Online Customers Reviews on purchasing decisions [beauty products on @Sociolla Instagram account followers, and the impact of Content Promotion and Online Customer Surveys on purchasing decisions beauty products on followers of the Instagram account @Sociolla. This study uses a quantitative research method that presents research results in a descriptive manner using statistical figures. Based on the research findings, the decision to purchase beauty products by Instagram Sociolla followers is not influenced by online customer reviews, while the decision to purchase beauty products by Instagram Sociolla followers is positively and significantly influenced by content marketing.

PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI (PERSONAL SELING) TERHADAP KEPUTUSAN PEMBELIAN PRODUK SPAREPART MESIN PACKAGING DI UD. ANSTECH SIDOARJO

2023-09-21T12:10:44+00:00

ABSTRACT
Price, product quality and promotion are important forms that exist throughout the company. The primary objective of this research is to ascertain the level of influence that pricing exerts on consumers' purchasing choices of packaging machine spare parts products at UD. Anstech Sidoarjo, how significant is the impact of the quality of a product on consumer purchasing choices holds significant sway packaging machine spare parts at UD. Anstech Sidoarjo, how significant is the influence of promotion (personal selling) on purchasing decisions for packaging machine spare parts products at UD. Anstech Sidoarjo. The focus of this study revolves around individuals who engage in consumer activities buy packaging machine spare parts products After gathering responses from a diverse group of 100 individuals, a non-probability sampling method (specifically, non-random sampling) was employed. This technique is taken using respondents with certain criteria. The measurement uses a Likert scale and the data collection used is the E-Questionnaire or gform. Based on the findings of this research, it can be inferred that the buying choices are influenced in a favorable and noteworthy manner by factors such as pricing, product quality, and promotional activities for packaging machine spare parts products at UD. Anstech Sidoarjo. This Based on the t test outcomes that have been examined, it becomes evident studied by researchers.

PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK CAMILLE PADA GENERASI Z DI SURABAYA

2023-09-21T12:36:29+00:00

Internet quality improvement in Indonesia made Indonesian people used social media more frequently. One of the most used social media is Instagram. This is a chance for Indonesian business owner to do online marketing using Social Media Marketing. One brand that use social media marketing actively is Camille. Social media marketing are expected to improve communication between brand and consumer. Good brand communication will increase the brand purchase decision. Social media marketing process includes 3 main indicator that is Content Creation, Content Sharing, dan Connecting. The effectiveness of those 3 indicators will have significant impact on brand purchase decision. This study wants to test about the effect of social media marketing on purchase decision of Camille in Z generation in Surabaya. The data in this study are collected using google form with 100 total sample. Analysis Technique that used in this study are double linear regression, classic assumption test, F test, t test, and hypothesis test. Result shows that social media marketing has significant impact on purchase decision Camille product.

PENGARUH INOVASI PRODUK DAN KEUNGGULAN BERSAING TERHADAP KINERJA USAHA PADA UMK DOMPET DI DUSUN GROGOLAN MOJOWARNO JOMBANG

2023-09-22T02:51:09+00:00

In this increasingly rapid business development and free trade, business actors/UMK compete in increasingly stringent business in various fields including the wallet industry. In anticipating this increasingly superior business competition, MSEs compete to create the products needed and fulfill market desires. The products created by MSEs are also diverse and not a few also have the same function, the same type and similar shape. This research was conducted with the aim of knowing the effect of product innovation and competitive advantage on business performance at UMK Wallet in Grogolan Mojowarno Hamlet, Jombang. This type of research uses quantitative research methods. The population in this study were all entrepreneurs or UMK owners whose number was known as 50 people. The sampling technique uses the census or random sampling method, so that the sample is no longer used because the population is the sample. This research was conducted by distributing questionnaires containing statements from indicators via Google form to all UMK Wallet in Grogolan Mojowarno Hamlet, Jombang. The data source for this research is primary data and secondary data. The data analysis technique used is the classical assumption test, multiple linear regression test and hypothesis testing. The results of the analysis of the data obtained show that Product Innovation and Competitive Advantage have a simultaneous or joint effect on Business Performance at UMK Wallet in Grogolan Mojowarno, Jombang.

Pengaruh Kualitas Produk, Harga dan Citra Merek terhadap Keputusan Pembelian Iphone di Sidoarjo

2023-09-22T03:07:10+00:00

In the development of today's digital world where communication is a very important requirement for every level of society. Cellphones are a technology that is experiencing rapid development, so many companies are competing to increase the superiority of their products. New brands are popping up in the mobile phone industry with the aim of creating excellent products. The need for communication tools, through the purpose of this study was to examine the effect of product quality, brand image, and price, both individually and simultaneously, on the purchase decision of an iPhone smartphone in Sidoarjo. These three variables are one of the things that consumers pay close attention to in choosing smartphone products and there are previous studies which show the significance level of the three research variables on purchasing decisions that are inconsistent. The sampling method used was through a non-probability quantitative technique with purposive sampling. From the partial and simultaneous hypothesis testing it is proven that the variables of Product Quality, Price and Brand Image have a significant effect on Iphone Smartphone Purchase Decisions in Sidoarjo. This means that if product quality, price and brand image are improved, purchasing decisions will also increase. This study applies several data tests, namely data instrument tests, classical assumption tests and multiple linear regression. This study can be drawn a conclusion that there is an overall significant effect on the variables of product quality, price and brand image on purchasing decisions on Iphone smartphone users. The results of the t test state that the variable product quality, price and brand image have a positive and significant influence on a purchase decision.

Pengaruh Inovasi Produk, Kreativitas Produk, dan Motivasi Berwirausaha terhadap Keunggulan Bersaing pada Sentra Wisata Kuliner Bratang Binangun Surabaya

2023-09-22T03:14:30+00:00

Innovation and Creativity is a new thought or idea that is created to bring out something novelty. Entrepreneurial motivation is an encouragement in a person to carry out business activities. The primary objective of this research is to determine the extent to which Competitive Advantage is impacted by Product Innovation at the Bratang Binangun Culinary Tourism Center, The impact of product innovation on competitiveness is a significant factor to consider, how big is the influence of Entrepreneurial Motivation on competitiveness. In the present research, a quantitative methodology is employed. The employed technique is the Non Probability Sampling method. Based on the findings of this research, it can be inferred that Product Innovation plays a significant role in fostering Competitive Advantage, Product Creativity on Competitive Advantage, and Entrepreneurial Motivation on Competitive Advantage. The impact of Product Innovation, Product Creativity, and Entrepreneurial Motivation on Competitive Advantage amounts to 63.3%, with the remaining 36.7% being attributed to various other factors.

Pengaruh Pembayaran SPaylater dan Potongan Harga terhadap Keputusan Pembelian Produk Fashion pada pengguna Shopee di Surabaya

2023-09-22T03:31:19+00:00

Needs are everything that is needed by humans to maintain and develop their survival,
the form of needs can be in the form of goods and services. In the current 5.0 era, people
have started using marketplace applications to meet their needs, which provide various
needs such as clothing, electronic devices, food, etc. One of them is the Shopee
marketplace, Shopee does a lot of promotions to attract potential customers. Promotions
provided by the Shopee marketplace are providing SPaylater payment facilities and price
discounts to attract consumers to use and purchase goods or services at Shopee.
Therefore, this research was carried out with the aim of analyzing whether Spaylater
Payments and Price Discounts affect Purchase Decisions for fashion products for Shopee
users in Surabaya, this research is a type of Quantitative research, the object of this
research is consumers who have purchased fashion products from Shopee users in
Surabaya. with a total sample of 100 using a purposive non-probability sampling
technique. The data collection technique in this study used an electronic questionnaire
included in the Google form, and will then be analyzed with the help of the SPSS
application. The results that have been obtained from a series of tests that have been
carried out, namely the SPaylater Payment Variable and Price Discounts, have an
influence on the Purchase Decision of fashion products for Shopee users in Surabaya

Pengaruh Daya Tarik Iklan, Potongan Harga dan Shopping Lifestyle Terhadap Keputusan Pembelian Impulsif Pada Pengguna Aplikasi Shopee dan Lazada di Surabaya

2023-09-22T03:37:34+00:00

Technology is now developing in all fields from year to year. Along with ever-increasing technological developments, information and communication has also increased. With the development of Science and Technology as well as Communication, there are more and more internet users, it will be a factor that companies can use to market their products online. In order to realize online trading, we need an e-commerce platform that can support the online market. Currently, there are many e-commerce applications that have entered Indonesia. There are Shopee and Lazada which are used most often. The tendency of people to frequently shop online is due to busy work and other things that make them shop online more often than going to the mall. This study aims to determine the effect of advertising attractiveness, price discounts, and shopping lifestyle on users of the Shopee and Lazada applications in Surabaya. This research method is quantitative used to collect and analyze the necessary data. The sample technique used was accidental sampling of 96 respondents. In this study the research instrument used a questionnaire distributed online. The questionnaire contains statements about the indicators in the attractiveness of advertising, price discounts, shopping lifestyle, and impulse purchases. The data obtained were then analyzed using multiple linear regression methods to determine the relationship between the independent variables and the dependent variable. Following collection of data, analysis was conducted using the linear regressive berganda method to determine the relationship between independent and dependent variables. The study's findings indicate that every independent variable, such as daya tarik iklan, potongan harga, and shopping style, has a positive and significant impact on the dependent variable

Keywords: Advertising Attractiveness, Price Discounts and Shopping Lifestyle

PENGARUH BRAND AWARENESS DAN PRODUCT QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA SEPATU MERK VANS DI KOTA SURABAYA

2023-09-22T04:24:41+00:00

This study entitled "The Influence of Brand Awareness and Product Quality on Purchasing Decisions on Vans Brand Shoes in the City of Surabaya". Changes in people's needs and trends in the fashion sector, especially in big cities like Surabaya. People who follow these changes tend to buy fashion items from well-known brands to make them look cool. Currently shopping for fashion has turned into part of the lifestyle. Likewise with current shoe trends, especially among young people. They are willing to look cool by buying the latest released shoes. Due to the limitations of millennials with limited pocket money, it is difficult to get or buy original shoes at quite high prices. The purpose of this study was to determine the effect of Brand Awareness (X1) and Product Quality (X2) on Purchasing Decisions (Y) on Vans Brand Shoes in the City of Surabaya. The research methodology used is quantitative, using an online questionnaire through the Google Form. The sampling technique used purposive sampling with a total of 100 respondents to be sampled. The data analysis technique used is multiple regression analysis. The results of this study indicate (1) Brand Awareness has a significant effect on Purchase Decision on Vans brand shoes, (2) Product Quality has a significant effect on Purchase Decision on Vans brand shoes.

PENGARUH PENGETAHUAN KEWIRAUSAHAAN, LINGKUNGAN SOSIAL DAN KEPRIBADIAN TERHADAP MOTIVASI BERWIRAUSAHA MAHASISWA TEKNIK INFORMATIKA UNTAG SURABAYA

2023-09-22T04:36:21+00:00

Every year there is an increase in population which results in unemployment due to the lack of employment opportunities. The purpose of this study was to determine the effect of Entrepreneurial Knowledge, Social Environment and Personality on Entrepreneurial Motivation. This study used a quantitative research type method with data collection techniques using a questionnaire. Respondents to this study were 83 Informatics Engineering students at UNTAG Surabaya class of 2019-2020 who had taken entrepreneurship courses. This study used instrument tests, classical assumption tests, multiple linear regression tests and hypothesis testing which included the t test and F test. The results of the data analysis showed that the t test produced tcount for Entrepreneurship Knowledge of 2.393> 1.664, tcount for the Social Environment of 3.438> 1.664 and the results of the t test for Personality are 3.097> 1.664. So it can be concluded that tcount>ttable, which means that there is a significant influence between the variables of Entrepreneurship Knowledge, Social Environment and Personality on Entrepreneurial Motivation. The F test produces an fcount of 29.642 with a significant level of 0.000. The results of the F test show that the value of fcount is 29.642> f table is 3.09, then Ho is rejected and Ha is accepted. The recommendations in this study are expected to have an impact on the application of the Entrepreneurship Knowledge, Social Environment and Personality variables in encouraging Informatics Engineering Students at UNTAG Surabaya to have Entrepreneurial Motivation.

PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DENGAN GAYA KEPEMIMPINAN SEBAGAI VARIABEL MODERASI (Studi Kasus Pada Karyawan PT. Ausman Grosir Indo Surabaya)

2023-09-22T04:43:41+00:00

Human Resources (HR) is an aspect that needs to be considered in a company in today's increasingly
advanced era. This is one of the keys to the success of the company's goals. Therefore, the company in carrying
out its operations must be good and structured so that employee performance can be maximized. In improving
employee performance there are several things that need to be considered, namely Work Motivation, Work
Environment and Leadership Style.
The location that is the object of this study is employees of PT. Ausman Grosir Indo Surabaya located on
Jl. Margomulyo Permai AJ No. 29, Tandes District, Surabaya. The sample was taken as many as 43 respondents
from the total employees of PT. Ausman Wholesale Indo Surabaya. From the questionnaire disseminated,
researchers obtained the primary data used in this study. Independent variables used in Work Motivation and
Work Environment research, dependent variables of employee performance, and moderation variables of
Leadership Style. The analytical techniques used in this study are Multiple Linear Regression Analysis and
Multiple Linear Regression Analysis with Moderation Variables, and also for hypothesis testing using t Test and
F Test.
The results of the research that has been conducted show that Work Motivation and Work
Environment have a significant effect on Employee Performance, while Leadership Style has a significant effect
in strengthening the influence of Work Motivation and Work Environment on Employee Performance.

ANALISIS PERBANDINGAN KUALITAS PRODUK, KUALITAS PELAYANAN, CITA RASA DAN KEPUASAN KONSUMEN MIE GACOAN DAN MIE KOBER DI SIDOARJO

2023-09-22T04:49:00+00:00

The marketing objectives of these two culinary businesses equally target all age groups, but especially students who are often curious about new items that are presented in an unusual and creative way, resulting in a boom in society along with the main menu. will be a very interesting level of spicy food. Mi Gacoan and Mie Kober serving similar types of cuisine have become rivals, competing with each other to attract customers' attention and capture most of the market by providing high-quality goods, high-quality service, delicious food and high-quality prices. This study uses a quantitative research method approach. The quantitative research method is a type of research that is systematic, planned and clearly structured from the start to the creation of the research design. Quantitative research methods in this study using comparative research. In this research, the writer will try to compare some of the variables that are the focus of the observations, namely the variables of Product Quality, Service Quality, Taste and Consumer Satisfaction. The population in this study were all consumers of Mie Gacoan and Mie Kober in Sidoarjo, based on the results of a comparative analysis using the independent T test showing that there were no significant differences in product quality, service quality, taste and consumer satisfaction, but based on the average value the average of the two places showed no significant difference. It is hoped that business owners of Mie Gacoan and Mie Kober can maintain the Convenience Service more, because most consumers in these two places are satisfied with the ease of repair if there is a product that does not match the order. Business owners also need to improve quality so that consumers can continue to make repeated purchases at both Mie Gacoan and Mie Kober

Pengaruh Store Image, Shopping Lifestyle Dan Promosi Penjualan Terhadap Impulse Buying Pada Konsumen Toko Indah Bordir Sidoarjo

2023-09-22T04:54:58+00:00

The growing trend of fashion in Indonesia has made competition in this line of business increasing, one of which is the Indah Bordir Sidoarjo fashion shop. Indah Bordir is a shop that offers various variants of clothing with embroidery characteristics. The influence of the image of Indah Bordir Shop, which is increasingly recognized by the general public and the different shopping styles of each consumer, as well as the varied sales promotion strategies of Indah Bordir Shop, are able to make these conditions affect the impulse buying of each consumer in transactions at Indah Bordir Shop. This study aims to determine the effect of store image, shopping lifestyle and sales promotion on impulse buying among consumers at the Indah Bordir shop in Sidoarjo. This research is a quantitative research with the subjects of this research are consumers of the Indah Bordir Shop, Sidoarjo. Data collection uses an e-questionnaire via google form with the NonProbability Sampling method. The results of this study indicate that the 100 research samples state that store image, shopping lifestyle and sales promotions influence impulse buying. It is supported that Impulse Buying is influenced by Store Image, Shopping Lifestyle and Sales Promotion variables by 59.2%. Indah Bordir Sidoarjo's efforts to influence impulse buying for each consumer are by increasing product quality according to the selling price, always displaying up-to-date designs that can make brands more famous than others, and offering bundle price packages or special price packages family. This can effectively make consumers interested in making purchases so that they can increase sales at the Indah Bordir Sidoarjo Shop.

Pengaruh Influencer Marketing dan Promosi Penjualan terhadap Impulse Buying Produk Perawatan dan Kecantikan di Shopee Mall pada Generasi Z di Kota Surabaya

2023-09-22T05:49:03+00:00

As time progresses, all aspects of life activities have become more practical and easier with the existence of internet technology. One of the aspects referred to is the trade aspect, as evidenced by the emergence of various marketplace (Shopee, Tokopedia, etc.) and being the most strategic economic sector, in which there are many sellers selling goods/services, sometimes even the same types of products are sold, so business competition is unavoidable. Social media is also a place where the economy grows, giving rise to professions influencer and creating a marketing arena for business actors equipped with sales promotions (discounts, coupons, etc.) to create impulse purchases. The object of this research is the product of the Shopee Mall category of care and beauty. The goal is to find out the effect Influencer Marketing (X1) and Sales Promotion (X2) to Impulse Buying (Y). This type of research uses quantitative methods with Multiple Linear Regression Analysis, the population is generation Z of Surabaya City who have purchased care and beauty products through Shopee Mall, focused on the East Surabaya area with a sample size of 100 respondents from the distribution of statements e-quesinoer via Google Forms. The results obtained state that Influencer Marketing and Sales Promotion has a partial and simultaneous effect on Impulse Buying. Testing this hypothesis is proven through the t (partial) test that Influencer Marketing positive and significant effect onImpulse Buying, also Sales Promotion positive and significant effect on Impulse Buying. As well as the F test (simultaneous) with F count 18.616>F table of 3.09 and a significance level of 0.000<0.05. Obtain a determination value (R²) of 0.277 or 27.7%. While the remaining 72.3% is influenced by other factors and variables outside the study, such as variables Hedonic Shopping Value, FOMO, and Shopping Lifestyle.

Keywords: Influencer Marketing, Sales Promotion, Impulse Buying

Pengaruh Orientasi Pasar, Perilaku Kewirausahaan, Dan Motivasi Terhadap Kinerja Bisnis Pada Sentra Ukm ( Kampung Kue Kec. Rungkut Kota Surabaya )

2023-09-22T06:09:02+00:00

This study aims to determine: (1) The effect of market orientation on business performance in UKM Kampung Kue Kec. Rungkut Surabaya City, (2) The Effect of Entrepreneurial Behavior on Business Performance in Kampung Kue Kec. Rungkut Surabaya City, (3) The Influence of Motivation on Business Performance in Kampung Kue Kec. Rungkut City of Surabaya,. This research was conducted at Kampung Kue Kec. Rungkut Surabaya City, This research includes associative research or relationships using a quantitative approach. The population in this study were all cake village business owners in the district. Rungkut city of Surabaya. Sampling technique with certain considerations with a total sample of 44 people. The data collection technique uses a questionnaire that has been tested for validity and reliability, and the data analysis technique used is the classical assumption test, multiple linear regression. The results showed that (1) there was a positive effect of market orientation on business performance in Kampung Kue Kec. Rungkut, Surabaya City, is proven by the t-test value for the market orientation variable, namely a significance value of 0.049 is less than 0.05 (0.049 <0.05). (2) there is a positive influence of entrepreneurial behavior on business performance in Kampung Kue Kec. Rungkut, Surabaya City, is proven by the t test value for the entrepreneurial behavior variable, namely a significance value of 0.001 is less than 0.05 (0.001 <0.05). (3) there is a positive influence of motivation on business performance in Kampung Kue Kec. Rungkut Surabaya City, proven by the t test value for the entrepreneurial behavior variable, namely a significance value of 0.008 is less than 0.05 (0.008 < 0.05).

Pengaruh Brand Ambassador dan Perilaku Konsumtif Para KPopers Terhadap Keputusan Pembelian Produk Ultra Milk X ITZY pada Para Remaja di Surabaya Timur

2023-09-22T11:09:47+00:00

The easy access to globalization and the entry of the industrial revolution 4.0 has caused the development of the world of technology in Indonesia so that it will be more sophisticated every day. With the advancement of technology, not only information can be disseminated easily but also culture. One of the cultures that is very viral in Indonesia today is Korean culture, especially South Korea which iscalled Kpop Korean culture not only spreads the flow of pop music but also has an impact on selling points. What's more, today's generation of teenagers has the desire to shop and spend their money. Especially for are fans. Knowing this, business actors must find ways to increase sales of their products by appointing Brand Ambassadors to help market their products.The formulation of the problem in this study is Is there an influence of Brand Ambassadors and Consumptive Behavior on the Purchase Decision of UltraMilk X ITZY products. The purpose of this study is to determine and analyze the influence of Brand Ambassadors and Consumptive Behavior on UltraMilk X ITZY product purchase decisions. This research method uses Quantitative research methods with associative types. The population in this study is teenagers in East Surabaya who have purchased UltraMilk X ITZY Products. The data analysis method in this study is using classical assumption tests, multiple linear regression analysis, hypothesis tests (t test and F test), and R² test (determination). The results and conclusions of this study show that Brand Ambassadors and Consumptive Behavior have a positive and significant effect both partially and simultaneously on the Purchase Decision of UltraMilk X ITZY products.

Keywords: Brand Ambassador, Consumptive Behavior and Purchasing Decision

Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar terhadap Kinerja Usaha UMK (Usaha Mikro Kecil) Kuliner Deles Surabaya

2023-09-22T11:36:58+00:00

Banyaknya Usaha Mikro Kecil yang bangkit dari keterpurukkan pandemi Covid-19 menjadi awal new normal
pertumbuhan ekonomi di Indonesia. Surabaya merupakan salah satu kota besar di Indonesia juga memiliki
banyak sentra kuliner, salah satunya adalah Sentra UMK Kuliner Deles. Sentra UMK Kuliner Deles adalah
salah satu sentra Kuliner cukup besar di Surabaya yang berlokasi dekat dengan 2 universitas dimana new
normal ini mahasiswa sudah berkuliah secara offline kembali. Penelitian ini dilakukan untuk menganalisis
pengaruh dari fokus pada kewirausahaan dan pasar terhadap hasil usaha pada pemilik usaha kuliner Usaha
Mikro Kecil (UMK) di Sentra UMK Kuliner Deles Surabaya. Penelitian ini mengimplikasikan 30 responden
yang merupakan pemilik usaha kuliner UMK. Data dikumpulkan melalui kuesioner kemudian dianalisis
dengan metode analisis regresi linear berganda. Hasil penelitian memperlihatkan bahwa fokus pada
kewirausahaan (termasuk inovasi, mengambil risiko, dan proaktif) dan fokus pada pasar (fokus pada
pelanggan dan pesaing) memiliki pengaruh yang signifikan terhadap hasil usaha. Sebanyak 60,2% variasi
dalam hasil usaha dapat dijelaskan oleh fokus pada kewirausahaan dan pasar. Uji korelasi berganda juga
menunjukkan adanya hubungan yang kuat antara fokus pada kewirausahaan, fokus pada pasar, dan hasil
usaha. Temuan ini memberikan pemahaman yang lebih dalam mengenai unsur-unsur yang memengaruhi
hasil usaha kuliner UMK dan memberikan panduan bagi pemilik usaha dalam meningkatkan kualitas usaha
mereka.

Pengaruh Kepribadian dan Motivasi Berwirausaha terhadap Keberhasilan Berwirausaha (Studi Kasus terhadap Wirausahawan di Kecamatan Sukomanunggal Kota Surabaya Barat)

2023-09-22T11:51:59+00:00

The purpose of this study was to examine the influence of personality and entrepreneurial motivation on entrepreneurial success (a case study of entrepreneurs in Sukomanunggal district, West Surabaya). This type of research is associative using quantitative data analysis methods. The total population is 6,278 people in which the sample determination uses a probability sampling technique of the Simple Random Sampel type, with a total sample of 100 respondents. Data collection techniques in this study used a questionnaire technique which was measured using a Likert scale technique. Then the resulting data will be analyzed using multiple linear regression analysis techniques processed using SPSS. The object of this research is an entrepreneur in Sukomanunggal District, West Surabaya City who is engaged in the Food and Beverage (FnB) sector. The results of the study explain that the respondents' perceptions of the Personality variable, Entrepreneurial Motivation on Entrepreneurial Success are relatively high. The results of the study also prove that Entrepreneurial Personality and Motivation have a significant and positive influence on Entrepreneurial Success.

Jurnal Pengaruh Jiwa Kewirausahaan dan Kemandirian Pribadi Terhadap Kinerja Usaha Kuliner Usaha Mikro Kecil (UMK) Kodam Street Food Surabaya

2023-09-22T12:04:10+00:00

Traders or entrepreneurs who are in the Kodam Brawijaya V Night Market have different levels of education. As a result, the insights possessed in entrepreneurship also vary as well as the independence in running a business.This type of research is field research, namely direct observation of the object under study in order to obtain relevant data. The method used in this research is to use quantitative analysis research methods. This means that in analyzing data using numbers to describe the character of a group. Using non-probability method with purposive sampling technique. The research data used in this study were collected by administering questionnaires to Surabaya Street Food Kodam MSEs using a Likert scale. Entrepreneurial Spirit has a partial influence on the Performance of Culinary Business Small and Medium Enterprises (MSEs) Kodam Street Food Surabaya. Personal Independence has a partial influence on the Culinary Business Performance of Small and Medium Enterprises (MSEs) Kodam Street Food Surabaya. Entrepreneurial Spirit and Personal Independence have a joint (simultaneous) effect on the Performance of Culinary Businesses of Small and Medium Enterprises (MSEs) Kodam Street Food Surabaya. In the entrepreneurial spirit variable in this study, it is better to increase the indicator of confidence in facing competition in the business market. In the Personal Independence variable in this study, it is better to increase the indicator of the ability to accept and be responsible for the consequences of every decision made in business. For business people, they should not be afraid to make decisions or take risks and be willing to face changes in the face of business competition.

ANALISIS KOMPARATIF LINGKUNGAN KELUARGA, MOTIVASI BERWIRAUSAHA, KOMPETENSI KEWIRAUSAHAAN DAN MINAT BERWIRAUSAHA PADA MAHASISWA ADMINISTRASI BISNIS UNTAG SURABAYA DENGAN MAHASISWA ADMINISTRASI BISNIS UNIVERSITAS HANG TUAH SURABAYA

2023-09-22T12:30:02+00:00

In Indonesia the problem of unemployment is still quite high. The average college graduate is more actively looking for work than creating jobs after graduation. And in fact, after graduating, it does not guarantee that you will immediately get a job. In the city of Surabaya, several private and public universities have provided materials on entrepreneurship, such as UNTAG Surabaya and Hang Tuah University Surabaya. Even though they are both private tertiary institutions, of course the two tertiary institutions have differences in various ways such as the study programs provided, their learning systems and their accreditation. This study aims to determine whether there are differences between variables, namely Family Environment, Entrepreneurial Motivation, Entrepreneurial Competence and Entrepreneurial Interest in Business Administration Students at UNTAG Surabaya and Business Administration Students at Universitas Hang Tuah Surabaya. In this study using quantitative research methods. Using non-probability sampling method with sampling using purposive sampling technique. For data collection techniques from the sample, the researchers distributed questionnaires using the Google form. The data analysis technique used in this study is the homogeneity test and the independent sample t test. Testing the data in this study was assisted by using the SPSS 25 application. Based on the results of the homogeneity test data, it shows that the significance value has a value greater than the significant value, which means that each variable has the same variant. Then based on the results of the t test showed that there was no difference in the Family Environment Variables, Entrepreneurial Motivation, Entrepreneurial Competence, and Entrepreneurial Interest in Business Administration Students at UNTAG Surabaya and Business Administration Students at Hang Tuah University Surabaya.

Keywords: Family Environment, Entrepreneurial Motivation, Entrepreneurial Competence, and Interest in Entrepreneurship

PENGARUH MOTIVASI KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PT JATIM AUTOCOMP INDONESIA (JAI) GEMPOL KABUPATEN PASURUAN

2023-09-22T12:40:46+00:00

Good performance is optimal performance, namely performance that meets organizational standards, with good performance every employee can complete the tasks and responsibilities that have been given and for employees who have good performance can make a major contribution in carrying out company activities and can achieve company goals which has been set. This research takes the object at PT. JAI Gempol Pasuruan Regency which aims to improve the Regional economy in the Industrial Sector, because in this company there are various phenomena that are worthy of being research material. In this study, three variables were taken, namely work motivation, organizational culture and employee performance. This study uses a quantitative research method. The sample used in this study was 100 employees of PT JAI Gempol Pasuruan Regency who were respondents. This study used the Probability Sampling method (the entire population was sampled) with the random sampling technique. Methods of data collection using a questionnaire. The data analysis technique used in this study is the classical assumption test, multiple linear regression test and hypothesis testing. The results of this study indicate that first, partially, work motivation has a significant effect on employee performance. Second, partially that organizational culture has a significant effect on employee performance. Then, from the results of calculated F, which is equal to 17.322 > f table 3.09 and a significance of 0.000. Thus it shows that work motivation and organizational culture have a significant simultaneous effect on the performance of employees of PT JAI Gempol, Pasuruan Regency.

PENGARUH CITRA MEREK,PERSEPSI HARGA DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN AZARINE DI KOTA SURABAYA

2023-09-24T00:43:02+00:00

Pengaruh Karakteristik Pekerjaan dan Komitmen Kerja Karyawan Terhadap Kepuasan Kerja Karyawan PT Santos Jaya Abadi - Sidoarjo Plant

2023-09-24T01:25:50+00:00

Pengaruh Literasi Keuangan dan Inklusi Keuangan Terhadap Keputusan Investasi Masyarakat di Daerah Kramat Jegu Sidoarjo

2023-09-24T03:16:21+00:00

Pengaruh Label Halal dan Review Konsumen Terhadap Keputusan Pembelian Pada Mie Samyang di Surabaya

2023-09-24T04:00:08+00:00

Abstract

The continued advancements in technology have sparked numerous groundbreaking developments in various fields includingfood industry companies that lead to fast food or instant food. Instant noodles, which are one of the innovative fast food products that are well received by people around the world, one of them is Samyang Instant Noodles. The Samyang Food company has a problem formulation from the public, namely whether the halal label and consumer reviews have an influence of Samyang Instant Noodles on purchasing choices is substantial and positive. with the research objectives being achieved In order to assess the impact of halal labels and consumer reviews on purchasing decisions on Samyang Instant Noodles, so that the benefits obtained is to increase the choices made by consumers when buying Samyang Instant Noodle products. Quantitative research encompasses this particular research methodology which aims to determine each variable that is dominant or that influences one another between variables using a non-probability sampling technique was employed, involving a group of 100 participants. The target population for this research consisted of Surabaya residents in the Sukolilo sub-district and used data collection techniques, namely e-questionnaire through Google forms and data analysis techniques using SPSS software version 25. After conducting an analysis of a portion of the data, it was observed that the t count exceeded the t table value, indicating a higher probability level. After analyzing the data with a significance level of 0.05, it is evident that the calculated F-value exceeds the critical F-value, indicating a probability value below 0.05. Thus, a valid conclusion can be drawn, affirming the influential impact of both halal labels and consumer reviews on purchasing decisions within Surabaya.

Keywords : Halal Label, Consumer Reviews, and Purchase Decision

Pengaruh Inovasi Produk, Brand Image, Dan Online Customer Review Terhadap Keputusan Pembelian Smartphone Samsung Di Shopee

2023-09-24T04:05:20+00:00

Dalam perkembangan teknologi di zaman modern ini semakin meningkat dengan adanya informasi yang diunggah oleh perusahaan, hal ini bermanfaat bagi konsumen yang ingin mengetahui informasi produk yang akan dibeli dan digunakan dalam kehidupan sehari-hari. Kebutuhan akan alat komunikasi cukup meningkat yang berdampak pada permintaan konsumen di pasar sehingga semakin banyak perusahaan yang berlomba-lomba mengeluarkan produk yang sesuai dengan permintaan pasar. Permasalahan penelitian ini adalah apakah ada pengaruh positif dan signifikan antara inovasi produk, brand image, dan online customer review terhadap keputusan pembelian smartphone Samsung di Shopee.Tujuan dari penelitian ini adalah untuk mengidentifikasi pengaruh positif dan signifikan inovasi produk, citra merek, dan tinjauan pelanggan online terhadap keputusan pembelian smartphone Samsung di Shopee. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data menggunakan kuesioner, teknik pengambilan sampel menggunakan purposive sampling (non probability sampling) dan populasinya adalah konsumen yang menggunakan smartphone Samsung dan pernah membeli smartphone Samsung minimal satu kali di Shopee. Hasil penelitian ini menunjukkan bahwa inovasi produk berpengaruh positif namun tidak signifikan terhadap keputusan pembelian smartphone Samsung, brand image berpengaruh positif namun tidak signifikan terhadap keputusan pembelian smartphone Samsung, dan On Customer Review berpengaruh positif dan signifikan terhadap keputusan pembelian smartphone Samsung di Shopee.

PENGARUH KNOWLEDGE, SKILL DAN ATTITUDE TERHADAP KINERJA KARYAWAN CV DEWA GUPTA

2023-09-24T04:16:02+00:00

Pengaruh Viral Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Produk Wardah Di Sidoarjo

2023-09-24T04:30:58+00:00

In the current millennial era, cosmetics are a very important need for every woman to beautify herself so that she looks more attractive. This makes intense competition between cosmetic manufacturers in introducing their products, and producers must think hard in developing products and attracting consumers. One of them is Wardah cosmetics. Wardah is a halal cosmetic that has been certified by LPPOM - MUI (Indonesian Ulema Council) and has spread throughout Indonesia, including in the city of Sidoarjo. With the increasingly widespread development of the internet, businesses are currently choosing a marketing strategy by utilizing the internet to communicate, provide information and promote their business to consumers and companies must also understand the process of making consumer purchasing decisions for all products. It is better for the management to pay attention to the influential variables so that the company can survive and develop continuously and can improve purchasing decisions. This study aims to determine the simultaneous or partial effect of viral marketing and brand awareness on purchasing decisions for Wardah cosmetic products in Sidoarjo. Data collection was carried out using a nonprobability sampling technique, purposive sampling method. Data collection using a questionnaire and google form. The sample used was 100 Wardah consumer respondents in the city of Sidoarjo. This research uses quantitative analysis using validity test, reliability test, classical assumption test, multiple linear regression, determination test (R2), t test and f test. The results of this study indicate that viral marketing and brand awareness variables have a significant influence on purchasing decisions, both simultaneously and partially on wardah products in Sidoarjo.

Keywords: Viral Marketing, Brand Awareness, Purchase Decision

Pengaruh Trust, Customer Satisfaction dan User Flow Experience Terhadap E-Loyalty Generasi Z Pada Pengguna Aplikasi Shopee di Surabaya

2023-09-24T04:47:14+00:00

The purpose of this research is to determine the effect of Trust, Customer Satisfaction and User Flow Experience on E-Loyalty. Shopee ranks first in the percentage of E-Commerce business according to sales media in Surabaya with a total percentage of 4.98%. Millennials are the most disloyal, the most emotional, and the most dissatisfied segment of all other generations. The purpose of this study was to determine the effect of Trust, Customer Satisfaction, and User Flow Experience on electronic E-Loyalty for Shopee application users in Surabaya. This type of research is explanatory research which explains the relationship between research variables by testing hypotheses. This research uses nonprobability sampling with purposive sampling technique. The sample of this research is 100 respondents, the questionnaire is distributed online with certain criteria. The sample consists of respondents who live in Surabaya, generation Z and have used the Shopee application at least twice. This type of research is explanatory with a quantitative approach. The data analysis method in this study is Multiple Linear Regression Analysis using the IBM SPSS Statistics 25 application. The results of this study indicate that trust, customer satisfaction, and user flow experience have a significant effect on the loyalty of Shopee application users. Based on these results, it is suggested that Shopee can place advertisements that can attract the attention of its consumers so that Shopee's consumer trust can increase.

PENGARUH ORIENTASI KEWIRAUSAHAAN DAN KARAKTER WIRAUSAHA TERHADAP KEBERHASILAN USAHA PADA UMK SENTRA KULINER DI SEMOLOWARU SURABAYA

2023-09-24T05:06:47+00:00

Thel delvellolpmelnt of UMK in elach relgioln alsol has thel poltelntial tol assist natiolnal delvellolpmelnt and grolwth by delvellolping thel elcolnolmy and beling ablel tol crelatel adelquatel nelw jolbs. Thel elxistelncel olf UMK is ablel tol belcolmel a bridgel folr thel colmmunity so that thely dol nolt olnly relly oln elmplolymelnt, but arel ablel tol crelatel nelw jolbs. This study aims to deltelrminel thel elffelct olf elntrelprelnelurial olrielntatioln and elntrelprelnelurial charactelr oln businelss succelss at UMK Culinary Celntelrs in Selmollolwaru Surabaya. This study usels a quantitativel relselarch melthold approlach by colllelcting data using a quelstiolnnairel. Thel polpulatioln in this study welrel all 30 UMK olwnelrs of folold and belvelragel at thel Selmollolwaru culinary celntelr in Surabaya, with all melmbelrs olf thel polpulatioln beling thel relselarch samplel. Thel data analysis telchniquel usels multiplel linelar relgrelssioln analysis. Thel relsults sholweld that elntrelprelnelurial olrielntatioln had a significant elffelct oln businelss succelss at thel UMK Culinary Celntelr in Selmollolwaru, Surabaya. Elntrelprelnelurial charactelr has a significant elffelct oln businelss succelss at thel Culinary Selntra UMK in Selmollolwaru Surabaya. Elntrelprelnelurial olrielntatioln and elntrelprelnelurial charactelr havel a significant elffelct oln businelss succelss at thel UMK Culinary Celntelr in Selmollolwaru Surabaya.

Keywords: Elntrelprelnelurial Olrielntatioln and Elntrelprelnelurial Charactelr and Businelss Succelss

Pengaruh Varian Produk Dan Promosi Online Terhadap Minat Beli Pada Keputusan Pembelian

2023-09-24T05:21:25+00:00

This study aims to analyze and find out how much influence Product Variants and Online Promotion have on Purchase Decisions at Deliwafa Store Sidoarjo. The sampling technique uses purposive sampling, namely samples taken based on certain criteria. The sample used in this study was 100 samples, then the data obtained was analyzed using multiple regression analysis, this analysis includes: Validity Test, Reliability Test, Classical Assumption Test, Hypothesis Test through t test and F test, and analysis of the Coefficient of Determination (R). The results of the analysis using the t test can be seen that the two independent variables, namely Product Variance (X1) and Online Promotion (X2) partially have a significant effect on the dependent variable, namely Purchase Decision (Y) at the Deliwafa Store, Sidoarjo Branch. then the results of the analysis using the F test can be seen that the two independent variables, namely Product Variance (X1) and Online Promotion (X2) partially have a significant effect on the dependent variable, namely Purchase Decision (Y) at the Deliwafa Store, Sidoarjo Branch. The results of the analysis using the termination coefficient (R square) Product Variant (X1) and Online Promotion (X2) affect the Purchase Decision variable (Y).

PENGARUH KUALITAS PRODUK DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN HERBALIFE DI SIDOARJO

2023-09-25T00:56:05+00:00

A decision-making process carried out to determine the need for goods and services that need to be purchased and identify, evaluate and choose between alternative brands. The purchase decision occurs when someone is faced with several alternative choices to meet their needs. Many factors trigger purchasing decisions such as product quality and sales promotion. The purpose of this study was to determine the effect of product quality and sales promotion on Herbalife purchasing decisions in Sidoarjo. The sample of this study were Herbalife customers, knowing Herbalife and people who have consumed Herbalife products. the number of samples was 100 people. Questionnaire data collection techniques that are tested for validity and reliability. Data analysis techniques using assumption tests, multiple linear regression, t tests and F tests. The results of this study indicate that product quality has a significant effect on purchasing decisions and sales promotion has a positive and significant effect on purchasing decisions. Simultaneously, product quality and sales promotion affect Herbalife purchasing decisions in Sidoarjo by 77.4% of the purchasing decision variable can be explained. While other variables not used in this study explain 22.6 percent. t count> t table (11,648> 1,660) and a significance level of 0.000 <0.050. t count> t table (2,259> 1,660) and a significance level of 0.026 <0.050.

PENGARUH ORIENTASI PASAR, PERILAKU KEWIRAUSAHAAN, DAN MOTIVASI TERHADAP KINERJA BISNIS PADA SENTRA UKM ( STUDI KAMPUNG KUE KEC. RUNGKUT KOTA SURABAYA )

2023-09-25T01:03:29+00:00

Pengaruh Kualitas Pelayanan, Keragaman Produk dan Harga Terhadap Kepuasan Konsumen Pada Kedai Mutia Jl. A. Yani, Kec. Kertosono, Kab. Nganjuk, Jawa Timur

2023-09-25T07:35:58+00:00

Kedai Mutia is a coffee shop in Kertosono, Nganjuk, East Java, which is still a lot of visitors. Kertosono is one of the districts in Nganjuk Regency which is quite busy. Entrepreneurs must use the right strategy to satisfy consumers, namely with quality service, a variety of distinctive and varied products and appropriate and affordable prices so that the products offered are different from other competitors. The formulation of the problem in this study is whether there is an influence of service quality, product diversity, and price on consumer satisfaction at Mutia Store JL. A. Yani. Kertosono District, Nganjuk, East Java. With the aim of research is to know and analyze to determine the effect of Service Quality, Product Diversity, and Prices on Consumer Satisfaction, customers of Kedai Mutia. This type of research uses quantitative methods with correlation research types with d lata collection techniques using questionnaires. The population in this study were consumers who had visited Kedai Mutia with a sample of 96 respondents. The analytical method used in this study is multiple regression analysis, validity and reliability tests, classic assumption test which consists of, linearity test, normality test, multicollinearity test, heteroscedasticity test, and hypothesis testing which consists of t test, determination test, test r with the help of the IBM SPSS version 20 for windows program. The results of this study indicate that the variable Service Quality has a positive and significant effect on the variable of Consumer Satisfaction of Mutia Shop, then the variable of Product Diversity has a positive and significant effect on Consumer Satisfaction of Mutia Shop, then the price variable has a positive and significant effect on Customer Satisfaction of Mutia Kertosono Shop.

Keywords: Service Quality, Product Diversity, Price, Consumer Satisfaction.

Analisis Komparasi Influencer Marketing, Varian Produk, dan Keputusan Pembelian pada Menantea dan Es Teh Indonesia di Surabaya

2023-09-25T07:45:59+00:00

Pengaruh Kepercayaan Merek (Brand Trust), Kualitas Pelayanan, dan Lokasi Terhadap Loyalitas Konsumen pada Usaha Jasa Klinik Kecantikan Mitra Sehat di Kabupaten Lamongan.

2023-09-25T10:03:40+00:00

This study aims to determine how much influence Brand Trust, Service Quality, and Location have on Consumer Loyalty in Mitra Sehat Beauty Clinic Service Business in Lamongan Regency. The population used in the study, namely consumers who have visited and used the services of Mitra Sehat Beauty Clinic amounting to 100 respondents using the Accidental Sampling method is a method of determining samples based on chance, that is, anyone who happens to meet the researcher can be used samples. Based on the results of the study, it was found that each statement from the respondent's perception r calculate > r table, which is 0.1966, then all variables are declared valid, the results of multiple linear regression Y = 11.564 + 0.517 X1+ 0.362 X2+ 0.130 X3+ e The regression coefficient is positive, so the influence of independent variables Brand Trust (X1), Service Quality (X2), and Location (X3) on the dependent variable Consumer Loyalty(Y) is positive. Hypothesis testing using a t test shows that the three independent variables Brand Trust (X1), Service Quality (X2), and Location (X3) have a significant effect on the dependent variable Consumer Loyalty (Y). Then in the F test it can be known that the F value is 80.789 > F table is 2.70 and significant is 0.000 Brand Trust (X1), Service Quality (X2), and Location (X3) have a significant effect together (simultaneously) on Consumer Loyalty (Y). In Mitra Sehat Beauty Clinic Service Business in Lamongan Regency.

Keywords: Brand Trust, Quality of Service, Location, Consumer Loyalty

PENGARUH WORD OF MOUTH DAN CITA RASA TERHADAP KEPUTUSAN PEMBELIAN AYAM GEPREK JUARA (PADA MASYARAKAT MERR SURABAYA)

2023-09-25T13:19:28+00:00

PENGARUH DESAIN KEMASAN,KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN KOPI LAIN HATI DI SURABAYA

2023-09-25T13:27:23+00:00

Another Coffee Heart is a coffee drink brand that has managed to have nearly 500 shops spread throughout Indonesia. One of the characteristics of contemporary coffee lies in the product concept being marketed. Having the name 'Lain Hati', the Lain Hati coffee menu uses names related to friendship between young people. The slogan used is "Move to Another Heart". Increasingly competitive business competition requires every company to have a strong marketing strategy. This study aims to analyze the influence of packaging design, product quality, and price perceptions on buying decisions for the other coffee hearts in Surabaya.This type of research uses quantitative methods with Non Probability Sampling techniques in the form of Purposive Sampling. The population in this study were consumers who had visited Kopi Lain Hati with 96 respondents as a sample. The analytical method used in this study is multiple regression analysis, validity and reliability tests, classic assumption test which consists of, linearity test, normality test, multicollinearity test, heteroscedasticity test, and hypothesis testing which consists of t test, determination test, test r with the help of the IBM SPSS version 25 for windows program. The results of this study indicate that the influence of packaging design, product quality, and price perception has a positive and significant effect on purchasing decisions as evidenced in the t test, then the results in the F test of the three variables together have a positive and significant effect on purchasing decisions.

Analisis Komparasi Kepercayaan Merek (Brand Trust), Store Atmosphere, Kualitas Layanan dan Repurchase Intention Pada Clarice Beauty Clinic Dan Loris Beauty Clinic Di Kota Surabaya

2023-09-25T13:39:06+00:00

This research was conducted with the aim of knowing whether there are differences between Brand Trust, Store Atmosphere, Service Quality and Repurchase Intention at Clarice Beauty Clinic and Loris Beauty Clinic. Thv lis ty lpe o lf resea lrch u ses quantitative research methods and researchers try to make comparisons between the variables attached to the two objects, namely Clarice Beauty Clinic and Loris Beauty Clinic. Comparative research is research that is comparative. This research was conducted by distributing questionnaires via Google from t lo consumers who had facial treatments or purchased products at Clarice Beauty Clinic and Loris Beauty Clinic. Th le sam lpling tech lnique u lsed in th lis stu ldy is non-probability samp lling (non-rando m sampling) because this research is specifically for consumers who have had facial treatments or purchased products at Clarice Beauty Clinic and Loris Beauty Clinic using the snowball sampling technique. Using the data analysis method, the homogeneity test functions to find out whether the variation is uniform in each sample and the independent sample t-test to find out whether there is a difference in the mean or average of two sample groups that are not related and assisted with SPSS 20. From Th le re sults of data an alysis techniques obtained show that Brand Trust, Store Atmos lphere, Service Quality and Repurchase Intention do not have differences in Clarice Beauty Clinic and Loris Beauty Clinic.

Keywords: Brand Trust, Store Atmosphere, Service Quality, Repurchase Intention

PENGARUH MOTIVASI WIRAUSAHA, KEMANDIRIAN PRIBADI DAN PENGETAHUAN KEWIRAUSAHAAN TERHADAP KEBERHASILAN USAHA DI SENTRAL KULINER BRATANG BINANGUN SURABAYA

2023-09-25T13:43:32+00:00

ABSTRAK

Currently, the Surabaya city government has provided spaces for micro, small, and medium enterprises (UMKM) or street vendors to sell their products. With the establishment of a central culinary tourism area by the government, it is expected to help the local community, especially the people of Surabaya. Research has been conducted to identify potential problems, such as the influence of entrepreneurial motivation, personal independence, and entrepreneurial knowledge on business success. Unequal competition contributes to uneven business success among the vendors. The lack of entrepreneurial motivation, personal independence, and supported entrepreneurial knowledge can lead to unequal business success in the culinary tourism center of Bratang Binangun, Surabaya.This study utilized a quantitative research method and employed a census method. A questionnaire was distributed to the vendors as the research instrument. The sample size consisted of 32 respondents, determined through a census method. Data analysis was performed using the Independent Sample Test. The research findings indicate a significant influence (0.000 < 0.05) of entrepreneurial motivation, personal independence, and entrepreneurial knowledge on business success in the culinary tourism center of Bratang Binangun, Surabaya.

Keywords: Entrepreneurial Motivation, Business Success, Entrepreneurship.

Pengaruh Karakteristik Pekerjaan dan Komitmen Kerja Karyawan Terhadap Kepuasan Kerja Karyawan di PT Santos Jaya Abadi – Sidoarjo Plant

2023-09-25T13:58:48+00:00

ANALISIS KOMPARASI WORD OF MOUTH, PROMOSI MELALUI INSTAGRAM DAN KEPUTUSAN PEMBELIAN Studi Kasus Toko Kosmetik Pandalovely Dan Ayucitra Cosmetics

2023-09-26T02:27:48+00:00

The growth trend of the cosmetics market in Indonesia began to grow in 2017 until 2023 it
began to increase. So that it can be analyzed because the increase in the cosmetic market shows that
Indonesian consumer loyalty is relatively low. Opportunities to switch brands and mutually
exchange products tend to be higher than presentations to be loyal to one particular brand.
Consumers in Indonesia mostly prefer to experiment with different brands for the same product. The
researcher decided to compare the two stores which both sell cosmetics and skincare. In this study
researchers used quantitative research methods. The quantitative approach is research based on
the philosophy of positivism to examine a certain population or sample and take samples randomly.
The data collection technique used in this quantitative research is to distribute questionnaires via
google form and have been compiled based on the indicators that have been described. According to
Nazir (2005: 58) comparative research is a type of descriptive research that wants to find answers
fundamentally about cause and effect, by analyzing the factors that cause the occurrence or
emergence of a particular phenomenon. Using the Snowball sampling technique is an approach to
finding key informants who have a lot of information. The analysis technique used in this study is the
independent t test. In the discussion after doing some statistical tests. Then there are the results of
the analysis which prove that the two stores have differences in word of mouth variants, promotions
via Instagram and purchasing decisions.

PENGARUH INSENTIF, MOTIVASI KERJA, DAN LOYALITAS KARYAWAN TERHADAP KINERJA KARYAWAN PADA PT.PNM ULAMM SURABAYA

2023-09-28T12:47:28+00:00

Human resources have a very important role in achieving company goals, because humans become planners, actors and determinants realization of the company's goals. Based on company data PT. PNM Ulamm Surabaya employee performance experienced a drastic decline resulting in decreased employee performance in 2022. This research aims to find out if there is an influence of Incentive, Work Motivation andEmployee Loyalty on Employee Performance at PT. PNM Ulamm Surabaya. This study uses a type of quantitative research. The sample used in this study as many as 80 employees of PT. PNM Ulamm Surabaya. Using a non-probability sampling method (no sampling random) with saturated sampling technique. data collection methods usingquestionnaire. The data analysis technique used in this research is test classic assumptions, multiple linear regression test and hypothesis testing. The results of this study shows that first, partially Incentives have a significant effect on Employee performance. Second, partially work motivation has a significant effect on Employee Performance. Third, partially influential Employee Loyalty significant to Employee Performance. Then the results of the F test show that Incentives, Work Motivation and Employee Loyalty together (simultaneously) significant effect on employee performance at PT. PNM Ulamm Surabaya. Therefore, companies must pay attention to performance such as aspects of quality and quantity of work, provide employee job training, provide tool facilities transportation for employees working in the field, creating integrity measurement formats done by the HR department (human resources) as well as making jargoun that contains the employee's cultural values and places the jargoun in work space to remind employees of the company's cultural values.

PENGARUH KOMUNIKASI PEMASARAN DAN KEUNGGULAN BERSAING TERHADAP CITRA PERUSAHAAN PADA PT. VICTORY INTERNATIONAL FUTURES

2023-09-28T12:59:07+00:00

Abstract

Forex trading is a high risk investment and has high prospects. where a trader benefits from the difference in the value of one currency with another foreign currency which can change periodically. The large number of companies that play a role in it and the large value of money circulating in the forex market is difficult to control by certain groups, so a specific understanding is needed in determining the policies taken to achieve high profits. This study aims to analyze the Effect of Marketing Communication and Competitive Advantage on Corporate Image at PT. Victory International Futures Surabaya. In this study, data were collected through a questionnaire method to 100 respondents who were obtained using a technique, namely technique (purposive sampling). Then performed an analysis of the data obtained in the form of quantitative analysis. Quantitative analysis includes validity and reliability tests, classic assumption tests, hypothesis testing through the F test and t test as well as the analysis of the coefficient of determination (R2). The data analysis technique used is multiple linear regression analysis. The results showed that the two independent variables, namely Marketing Communication and Competitive Advantage simultaneously had a positive and significant effect on the dependent variable, namely Corporate Image. and the most dominant influence is the variable Marketing Communication.

Keywords : Marketing Communication, Competitive Advantage and Corporate Image

PENGARUH KOMUNIKASI PEMASARAN DAN KEUNGGULAN BERSAING TERHADAP CITRA PERUSAHAAN PADA PT. VICTORY INTERNATIONAL FUTURES

2023-09-28T13:08:15+00:00

Abstract

Keywords : Marketing Communication, Competitive Advantage and Corporate Image

PENGARUH ONLINE CUSTOMER REVIEW DAN PRODUCT KNOWLEDGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK IMPLORA MELALUI SHOPEE PADA MASYARAKAT DI KOTA SURABAYA

2023-09-28T13:36:26+00:00

Technology and information have progressed far from previous years, and the existence of the internet has a direct impact on people's daily lives, one of which is in the field of marketing. Competition between businesses in the marketing world, especially in the field of beauty and skin health is growing rapidly. The purpose of this study is to determine and analyze the influence of Online Customer Reviews and Product Knowledge on Purchasing Decisions. This research method uses Quantitative research methods with an associate type of research. The population in this study is people who have bought Implora products through the Shopee Surabaya marketplace, with a sample of 100 respondents. This research data collection technique used e-questionnaire. The results and conclusions of this study show that Online Customer Review and Product Knowledge have a positive and significant effect both partially and simultaneously on the Purchase Decision of Implora Products in the people of Surabaya. The recommendation of this study is that companies need to pay attention to Perceived Usefulnes on the Shopee Surabaya marketplace by highlighting the benefit items of Implora products continuously.

PENGARUH SERVICE QUALITY DAN FLEKSIBELITAS E-PAYMENT TERHADAP KEPUASAN PELANGGAN WIFI BUMDESA DI DESA BANJARWUNGU, KABUPATEN SIDOARJO

2023-09-30T11:54:53+00:00

Changes from time to time always progress, both advances in culture, social, economic and technology. Technological progress is one of the conveniences created by humans which plays a very important role in buying and selling activities, changing the system where the system that was originally used, namely conventional, has turned into digital. The purpose of this study is to determine and analyze the effect of Service Quality, E-Payment and Customer Satisfaction variables. This study uses a quantitative method probability approach of the Simple Random Sampling type. The number of samples in the study were 95 respondents. The data collection technique used by researchers is a closed e-questionnaire type. Based on the results of research conducted by researchers related to Service Quality and E-Payment Flexibility on BUMDesa WIFI Customer Satisfaction in Banjarwungu Village, Sidoarjo Regency, it can be concluded that partially, the Service Quality variable has an influence on Customer Satisfaction and the E-Payment variable has an influence on Customer Satisfaction. Simutaneously, Service Quality and E-Payment variables have an influence on Customer Satisfaction.

Administrasi Bisnis Pengaruh Digital Marketing dan Bundle Pricing Terhadap Minat Beli McDonald's Pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas 17 Agustus 1945 Surabaya

2023-10-02T03:23:50+00:00

Saat ini, kemajuan teknologi digital berlangsung sangat cepat. Teknologi menjadi alat yang membantu dalam memenuhi sebagian besar kebutuhan manusia. Perkembangan tersebut telah memberikan dampak signifikan pada industri pemasaran. Oleh karena itu, pengusaha harus mengidentifikasi strategi promosi yang sesuai untuk perusahaan mereka dengan tujuan menggunakan kemajuan teknologi guna meningkatkan minat beli konsumen. Contohnya, dapat dilakukan dengan cara Digital Marketing dan Bundle Pricing. Penelitian ini dilakukan untuk mengetahui dan menganalisis apakah Digital Marketing dan Bundle Pricing berpengaruh positif dan signifikan terhadap Minat Beli McDonald’s baik secara simultan maupun parsial. Sample pada penelitian ini adalah Mahasiswa Fakultas Ilmu Politik dan Ilmu Sosial Universitas 17 Agustus 1945 Surabaya, sampel berjumlah 100 responden. Teknik yang digunakan adalah Teknik Non-Probability Sampling, menggunakan jenis Quota Sampling dengan rumus Lemeshow. Pengumpulan data melalui penyebaran kuesioner secara online yaitu melalui G-Form. Metode analisis data menggunakan analisis regresi berganda dengan software SPSS versi 26 untuk pengolahan data. Melalui penelitian ini dapat disimpulkan bahwa variabel Digital Marketing dan Bundle Pricing berpengaruh terhadap Minat Beli McDonald’s Pada Mahasiswa Fakultas Ilmu Politik dan Ilmu Sosial baik secara parsial maupun simultan. McDonald’s disarankan dapat memaksimalkan Digital Marketing dengan memperbaharui iklan-iklan yang ada di Website serta mengikuti trend. Pada Bundle Pricing, McDonald’s perlu mengkaji ulang penetapan harga dan lebih banyak item yang di bundle.

VIRAL MARKETING SOCIAL MEDIA DAN PHYSICAL EVIDENCE PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PADA MIE GACOAN DI SURABAYA TIMUR

2023-10-02T15:47:47+00:00

The impact of the development of the internet today, which is increasingly widespread, can cause business people to determine strategies to market their products through social media. The existence of the internet makes product marketing more effective because the information that is disseminated will be conveyed quickly, get a lot of attention from potential consumers, and then go viral quickly. Apart from the virality of a product, one of the factors considered by consumers in their decision-making is physical evidence. The more attractive the Physical Evidence, the further it will increase consumer buying interest. With Viral Marketing and Physical Evidence, it can lead to stronger purchasing decisions for consumers. This study aims to analyze and determine quantitatively the influence of Viral Marketing Social Media and Physical Evidence on Purchasing Decisions. Data collection in this study used a questionnaire distributed via Google Form. The sample in this study used a non-probability sampling method using a purposive sampling technique of 100 people. The analysis techniques used in this research are the classical assumption test, multiple linear regression test, and hypothesis testing. The results of this study indicate that partially and simultaneously all independent variables, namely Viral Marketing Social Media and Physical Evidence, have a positive and significant effect on the dependent variable, namely the Purchase Decision of Mie Gacoan in East Surabaya. The recommendations from the author should clarify product information about advantages, prices, product details, and post-purchase activities of other parties that are conveyed via Instagram and TikTok. Apart from that, you should also improve the layout, lighting, and music at Mie Gacoan outlets.

PENGARUH STORE ATMOSPHERE, BRAND IMAGE, DAN CUSTOMER PERCEIVED VALUE TERHADAP PURCHASE INTENTION GENERASI Z PADA WARUNG RAKYAT MOJOKERTO

2023-10-02T16:07:05+00:00

This study aims to determine the effect of store atmosphere, brand image, and customer perceived value on the purchase intention of generation Z at Warung Rakyat in Mojokerto. This study uses a quantitative method with a data collection approach that is carried out through online questionnaires to 100 generation Z respondents who are customers of Warung Rakyat Mojokerto. The results of data analysis using the multiple linear regression method show that store atmosphere, brand image, and customer perceived value positively and significantly influence generation Z purchase intention at Warung Rakyat Mojokerto. The findings of this study indicate that the factors of the store environment, brand image, and customer perceptions of the value they receive greatly influence the purchase intention of Generation Z at Warung Rakyat. This research has important implications for Warung Rakyat Mojokerto owners in improving their marketing strategy. By paying attention to and improving the store atmosphere, building a strong brand image, and providing better value to customers, Warung Rakyat owners can increase Gen Z's purchase intentions and expand their market share.

PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA PT MITRA ENERGI PERSADA TBK DI BURSA EFEK INDONESIA

2023-10-02T16:33:59+00:00

The purpose of this study was to determine the effect of profitability and firm value on PT Mitra Energi Persada Tbk. This research method uses a quantitative descriptive method, while the data source used is quarterly financial reports from 2018-2022. The population used in this research is all financial statement data of PT Mitra Energi Persada Tbk. sample determined by purposive sampling technique, with certain criteria. The research data used in this study is secondary data obtained from the official website of PT Mitra Energi Persada Tbk and the official website of the Indonesian stock exchange. The data analysis technique used is the normality test, linearity test, heteroscedasticity test, simple linear regression test, coefficient of determination test, and hypothesis testing. The results of the t test show that the profitability variable has no positive and significant effect on firm value. It can be seen from the significant value of 0.420 <0.05 t-count 0.824 <t-table 1.734, it can be concluded that Ho is rejected and Ha is accepted.

Pertanggungjawaban Hukum Dalam Kecelakaan Sebagai Akibat Speed Bump Pada Pemukiman Masyarakat

2023-12-08T03:16:16+00:00

Tanggung jawab suatu negara dalam menjamin hak korban kecelakaan sebagai akibat dari speed bump merupakan suatu kewajiban negara, negara yang merupakan negara hukum mempunyai kewajiban dalam melindungi, memajukan, menegakkan, mewujudkan suatu kesejahteraaan umum, menjalankan suatu ketertiban dunia, dan memenuhi hak asasi manusia guna mewujudkan suatu perlindungan hukum yang diberikan oleh negara kepada suatu warga negaranya. Tujuan dalam penulisan ialah untuk mengetahui tanggung jawab negara dalam melindungi hak-hak korban kecelakaan sebagai akibat dari speed bump. Negara berperan dalam melindungi setiap hak-hak yang dimiliki oleh warga negaranya, yang akan menjadi dasar bagi korban dalam meminta pertanggungjawaban jika terjadi kecelakaan sebagai akibat dari speed bump. Adapun metode penelitian yang digunakan dalam penelitian ini adalah penelitian hukum normatif. Keberadaan speed bump yang ditempatkan di daerah pemukiman masyarakat merupakan bagian dari strategi keselamatan lalu lintas yang diterapkan oleh pemerintah, guna memberikan manfaat maksimal dalam hal keamanan dan kenyamanan pengguna jalan. Namun, pada kenyataannya keberadaan speed bump justru memberikan dampak yang buruk bagi pengguna jalan, misalnya dalam pemasangan tinggi dan lebar tidak sesuai dengan peraturan yang berlaku, rambu-rambu yang tidak jelas, lampu penerangan yang kurang memadai, akibat dari hal tersebut pengguna jalan yang melintas terjatuh. Dengan permasalahan yang timbul diatas maka dari itu tanggung jawab negara dalam melindungi hak korban memiliki peran penting, guna mewujudkan suatu negara yang nyaman, aman, dan tentram.