DIGITAL FINANCIAL LITERACY, AND FINANCIAL TECHNOLOGY: CASE STUDIES OF FACULTY OF ECONOMICS UNIVERSITY 17 AUGUST 1945 SAMARINDA
Abstract
This research was conducted with the aim of knowing how much the level of
financial literacy in students of Economics, University of 17 August 1945
Samarinda, and the authors wanted to know whether there was an influence of the
level of financial literacy on interest in using Financial Technology products. This
type of research is descriptive quantitative research using probability random
sampling techniques with student respondents majoring in management
accounting study program. In this study, the data analysis used was descriptive
analysis and multiple regression analysis using JASP. The results of this study
indicate that (1) the level of digital financial literacy has a significant effect on
buying interest in financial technology products, (2) which indicates that financial
behavior has no significant effect on buying interest. in financial technology
products.
Keywords : Financial Literacy, Financial Behavior, Purchase Interest in Financial
Technology Products
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