SUPPLY CHAIN MANAGEMENT ANALYSIS OF COMPANY PERFORMANCE THROUGH COMPETITIVE ADVANTAGE STRATEGY
Abstract
This study examines supply chain management analysis of companyperformance through a competitive advantage strategy. This study aims
to determine the effect of supply chain management on company
performance by using (through) a competitive advantage strategy in the
bead handicraft industry in the city of Samarinda. The research
methodology is a quantitative method using PLS data analysis
techniques. The population of the bead handicraft industry in the city of
Samarinda is 39 units. The obtained data samples using the census
method as a whole from the total population. The result showed that
supply chain management has a significant positive effect on
competitive advantage strategy. Compatitive advantage strategy has
significant positive effect on company performance. The increase in
company performance is influenced by supply chain management by
using (through) a competitive advantage strategy. The benefit of this
research is to demonstrate the importance of a competitive advantage
strategy for the bead handicraft industry in the city of Samarinda
concerning improved performance, which in turn will increase sales and
profits.
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