ENGARUH RELIGIUSITAS, KEPERCAYAAN, CITRA PERUSAHAAN, DAN SISTEM BAGI HASIL TERHADAP MINAT NASABAH MENABUNG DAN LOYALITAS DI BANK SYARIAH MANDIRI (Studi Kasus Pada Nasabah Bank Syariah Mandiri Gresik
Abstract
his research aims to examine and analyze the influence of religiosity, trust, corporate
image, and profit sharing system towards customer saving interest and customer loyalty in
Bank Syariah Mandiri. This research is a quantitative research with descriptive approach.
The population in this research is the customer who opened a savings account at Bank
Syariah Mandiri Branch Gresik. The sample was taken by accidental sampling technique
with criterion as customer opening a savings account at Bank Syariah Mandiri Branch
Gresik, and has 17 - 50 years old as many as 115 respondent. Analyze data used PLS with
WarpPLS 5.0 program. The results of this study indicate that partially Religiosity, Trust, and
Profit Sharing System, have a positive and significant effect on the customer's interest in
saving, but the company's image has unsignificant effect on the customer saving interest,
while Religiosity, Trust has a positive and significant effect on customer loyalty, but company
image and profit sharing system have a unsignificant effect on customer loyalty, the other
hand state that customer saving interest has a positive and unsignificant effect on customer
loyalty.
Keywords : Religiosity, Trust, Corporate Image, Profit Sharing System, Customer Saving
Interest, and Customer Loyalty.
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References
his research aims to examine and analyze the influence of religiosity, trust, corporate
image, and profit sharing system towards customer saving interest and customer loyalty in
Bank Syariah Mandiri. This research is a quantitative research with descriptive approach.
The population in this research is the customer who opened a savings account at Bank
Syariah Mandiri Branch Gresik. The sample was taken by accidental sampling technique
with criterion as customer opening a savings account at Bank Syariah Mandiri Branch
Gresik, and has 17 - 50 years old as many as 115 respondent. Analyze data used PLS with
WarpPLS 5.0 program. The results of this study indicate that partially Religiosity, Trust, and
Profit Sharing System, have a positive and significant effect on the customer's interest in
saving, but the company's image has unsignificant effect on the customer saving interest,
while Religiosity, Trust has a positive and significant effect on customer loyalty, but company
image and profit sharing system have a unsignificant effect on customer loyalty, the other
hand state that customer saving interest has a positive and unsignificant effect on customer
loyalty.
Keywords : Religiosity, Trust, Corporate Image, Profit Sharing System, Customer Saving
Interest, and Customer Loyalty.
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