IMPACT COVID 19 PANDEMIC ON THE 4.0 SERVICE INDUSTRY (CASE STUDY ONLINE TRANSPORTATION GRAB IN KUPANG CITY)
Abstract
This explanatory study seeks to explain the impact of celebrity endorsement and reputation of
the @OOTDFESS Forum as exogenous factors on customers' purchase intentions as
endogenous variables. Using the questionnaire, the data was collected from 100 millennials
aged 20 to 40 who are reside The Covid 19 pandemic had an impact on the world economy
so that economic growth in countries has contracted. Indonesia did not escape the contraction
of economic growth for 2 quarters. Indonesia has established large-scale social restriction
policies to overcome the spread of Covid 19 for each of its regions, as well as Kupang City,
East Nusa Tenggara. Almost economic sector was affected by the contraction in economic
growth. This study aims to analyze the impact of the Covid pandemic on the service industry
4.0, especially Grab's online transportation service which operates in Kupang City. This study
uses primary data by distributing questionnaires to 130 respondents of Grab car and Grab
bike partners. The results of paired t tests of 130 respondents showed a significant difference
in the demand and income variables before and during the Covid 19 pandemic. The
consequences of the Covid 19 pandemic on demand for online grab transportation services
have decreased and have an impact on reducing the income of grab car or grab bike partners.
Keyword: Covid-19 Pandemic, 4.0 industry transportation, Grab
Downloads
Authors who publish to JMM17: Jurnal Ilmu Ekonomi Dan Manajemen agree to the following terms:
- Authors transfer the copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access)
