PENGUATAN PRODUKSI MINUMAN ORUMY PADA MASYARAKAT EX-DOLLY PUTAT JAYA KOTA SURABAYA DENGAN PENDEKATAN COOPRENEURSHIP

Abstract

ne way to raise the image after the closing of the Ex-Dolly area is to invite people to conduct positive business activities. The business developed is the Orumy beverage business (Natural Seaweed Processed). Problems faced, lack of public understanding about the application of hygienic food, lack of marketing innovation, and competiti ve promotion. In the realization of strengthening Orumy beverage production is done approach Coopreneurship. This approach is intended: for Ex-Dolly community to have a sense of belonging and motivation to do positive business and have competitiveness (improving quality, quantity and added value of goods, services, product diversification, or resources), promotion can be done by applying science and technology in the community (management management), and improvement of community values (cultural arts, social, political, security, peace, education, health) Results from strengthening in production activities through Coopreneurship approach Expected to improve product image, better promotion and expansion network marketing business with E-business that impact on the increasing welfare of the surrounding community. Keywords: Orumy Drink, Competitiveness, Coopreneurship.