From Stage to Screen: Analysis of Women's Commodification in Dangdut Koplo via TikTok
Abstract
Dangdut is a genre of music that has evolved into a cultural phenomenon within Indonesian society, particularly among the middle and lower socioeconomic classes. Dangdut music first featured lyrics with significant meaning and later evolved into dangdut koplo. Dangdut koplo is frequently linked to a rapid tempo and captivating vocalists. The objective of this study is to examine the commodification of female dangdut koplo singers within TikTok app. The research employed a visual ethnography approach to examine the commodification of female dangdut singers, focusing on their dress, cosmetics, and body motions that were captured in the video. The result of this study shows that there are elements or concepts of commodification of biduanita in dangdut koplo videos in TikTok. When performing on the stage, the singers generally utilized clothing, makeup, and body movements, to attract money or saweran from the crowds and increase popularity with their attractiveness. However, when the clip of the performance is used by unofficial accounts that do not belong to the artists or their production companies, it becomes a form of commodity for these accounts to acquire popularity on TikTok through likes and views. The bodies of these biduanitas then transform into commodity objects on social media platforms, promoting the sexualization and objetification of female dangdut singers.
Downloads
References
Bader, S., & Richter, M. M. (2014). Dangdut Beyond the Sex: Creating Intercorporeal Space through Nyawer Encounters in West Java, Indonesia. Ethnomusicology Forum, 163-183.
Bhandari, P. (2020, June 19). What Is Qualitative Research? Methods & Examples. Retrieved September 11, 2023, from https://www.scribbr.com/methodology/qualitative-research
Cabahug, A. (2018, August 14). The Function of Makeup. Retrieved from Philstar.com: https://www.philstar.com/the-freeman/cebu-lifestyle/2018/08/14/1842458/function-makeup
Choi, D., & DeLong, M. (2019). Defning Female Self Sexualization for the Twenty First Century. Sexuality & Culture, 1350–1371.
Dihni, V. A. (2022, March 10). Survei: Dangdut, Jenis Musik Paling Disukai Masyarakat Indonesia. Retrieved from databoks: https://databoks.katadata.co.id/datapublish/2022/03/10/survei-dangdut-jenis-musik-paling-disukai-masyarakat-indonesia
Döring, N. (2024). Clothing, Revealing. In T. K. Shackelford, Encyclopedia of Sexual Psychology and Behavior (pp. 1-6). Cham: Springer.
Elianti, L. D., & Pinasti, V. I. (2017). MAKNA PENGGUNAAN MAKE UP SEBAGAI IDENTITAS DIRI (Studi Mahasiswi Universitas Negeri Yogyakarta). Jurnal Pendidikan Sosiologi, 1-18.
Elsayed, K. G., Lestari, A. A., & Brougham, F. A. (2023). Role of Religion in Shaping Ethical and Moral Values Among the Youths in Athens, Greece. Journal of Sociology, Psychology and Religious Studies, 11-20.
Gupta, D. (2011). Functional clothing— Definition and classification . Indian Journal of Fibre & Textile Research, 321-326.
Hapsari, Y. D., Utami, T., Wijaya, M., & Rahmawati, T. (2020). Pattern and Orientation of Indonesian Women's Movement: Comparison of Women Movement in the Era Before and After the Reform. Advances in Social Science, Education and Humanities Research, 483-488.
Jurianto, I. P. (2023, March 8). Sejarah Dangdut Koplo, Musik yang Lahir di Jatim. Retrieved from Detik.com: https://www.detik.com/jatim/berita/d-6608235/sejarah-dangdut-koplo-musik-yang-lahir-di-jatim
Kharel, D. (2015). Visual Ethnography, Thick Description and Cultural Representation. Dhaulagiri Journal of Sociology and Anthropology, 147-160.
Loegel, A., Courrèges, S., Morizot, F., & Fontayne, P. (2017). Makeup, an essential tool to manage social expectations surrounding feminity? Movement & Sport Sciences, 19-25.
Mackrell, J. R. (2023, December 4). dance. Retrieved from Encyclopedia Britannica: https://www.britannica.com/art/dance
Maulana, M. F. (2020). Dangdut Koplo: Tubuh, Seksualitas, dan Arena Kekuasaan Perempuan. Muqoddima Jurnal Pemikiran Dan Riset Sosiologi, 197-210.
McCabe, M., Melefyt, T. d., & Fabri, A. (2020). Women, makeup, and authenticity: Negotiating embodiment and discourses of beauty . Journal of Consumer Culture, 656-677.
Muttaqin, M. (2006). Musik Dangdut dan Keberadaannya di Masyarakat: Tinjauan dari Segi Sejarah dan Perkembangannya (Dangdut and Its Existence in the Society: The Review of Its History and Development). Harmonia: Journal of Arts Research and Education, 7(2).
Novitasari, D., & Handoyo, P. (2016). MAKNA PAKAIAN SEKSI BAGI BIDUANITA DANGDUT. Paradigma, 1-6.
Robertson, J. M., & Kingsley, B. E. (2021). Behind the Façade: Motivations for Cosmetic Usage by Women. SAGE Open, 1-16.
Sanita, M. (2023, March 9). ‘Relate’ dengan Keseharian, Musik Dangdut Paling Diminati? Retrieved from Program Studi Ilmu Komunikasi: https://communication.uii.ac.id/relate-dengan-keseharian-musik-dangdut-paling-diminati/
Serttas, A., Ege, Ö., Çanakpınar, B., & Bedir, A. İ. (2023). Sexism and the Commodification of Women in Media: A Critical Analysis. Communication Papers Media Literacy & Gender Studies, 79-93.
Setyaningrum, P. (2022, June 20). Sejarah Dangdut Koplo di Indonesia, Ternyata Bermula di Jawa Timur. Retrieved from Kompas.com: https://surabaya.kompas.com/read/2022/06/20/212600478/sejarah-dangdut-koplo-di-indonesia-ternyata-bermula-di-jawa-timur?page=all
Sharma, A. (2024). Aesthetic Transcendence: Fashion's Evolution, Philosophical Reflections, and Societal Impact. Journal of Current Social and Political Issue, 10-21.
Syahvira, U. Z., Putri, L. S., & Siscawati, M. (2023). Dangdut, Saweran, and Sexual Harassment: A Case Study on Female Dangdut Singers in Jakarta and Bandung. fourth Asia-Pacific Research in Social Sciences and Humanities, Arts and Humanities Stream (AHS-APRISH 2019), 525-539.
Theiner, M. (2008, October 9). Indonesian superstar Rhoma Irama gives a free concert at Pitt. Retrieved from Pittsburgh City Paper: https://www.pghcitypaper.com/arts-entertainment/indonesian-superstar-rhoma-irama-gives-a-free-concert-at-pitt-1340865
Wolkoff, J. 2. (2020, March 3). How ancient Egyptian cosmetics influenced our beauty rituals. Retrieved from CNN.com: https://edition.cnn.com/style/article/ancient-egypt-beauty-ritual-artsy/index.html
Copyright (c) 2024 Pembayun Retno Ambarsari Sekartaji, Edi Dwi Riyanto, Nadya Afdholy
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors whose manuscript is published will approve the following provisions:
-
The right to publication of all journal material published on the jurnal anaphora website is held by the editorial board with the author's knowledge (moral rights remain the property of the author).
-
The formal legal provisions for access to digital articles of this electronic journal are subject to the terms of the Creative Commons Attribution-ShareAlike (CC BY-SA) license, which means Jurnal Persona reserves the right to store, modify the format, administer in database, maintain and publish articles without requesting permission from the Author as long as it keeps the Author's name as the owner of Copyright.
-
Printed and electronic published manuscripts are open access for educational, research and library purposes. In addition to these objectives, the editorial board shall not be liable for violations of copyright law.
