The Application of SWOT Analysis in Increasing The Sales of INOAC Foam Mattress Type EOM D-24 Yellow at CV King Foam Nusantara
Abstract
This research aims to enhance the sales of INOAC EOM D-24 Yellow foam mattresses at CV. King Foam Nusantara by employing a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). This analysis is conducted to evaluate both internal and external factors influencing the marketing strategy. A SWOT matrix is utilized to identify the company's strengths, weaknesses, opportunities, and threats, while a SWOT Cartesian Diagram is employed to visualize alternative marketing strategies. Research findings indicate that the company is positioned in quadrant I with a positive differential score of +1.04 for strengths and weaknesses, and +0.44 for opportunities and threats. The recommended strategies include brand strengthening, customer service optimization, product design innovation, and increased promotional activities. The implementation of these strategies is expected to bolster CV. King Foam Nusantara's competitiveness and foster business growth.
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